StartupAmsterdam

Welcome to

StartupAmsterdam Startup Capital of Europes West Coast

StartupAmsterdam

Content

StartupAmsterdam

Goal & Strategy

Action programme

Unfair advantages

The team

Corporate partners programme

Results so far

Timeline

In the media

StartupAmsterdam

1 | StartupAmsterdam

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StartupAmsterdam

“StartupAmsterdam is founded

by serial entrepreneurs and

governmental bodies,

and represents the startup

ecosystem of Amsterdam”

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StartupAmsterdam

1 | Goal & Strategy

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We aim to be in the top-3 startup hubs of Europe

Goal

We definded 15 concrete measures to improve the

Amsterdam startup ecosystem

How

Strengthen our assets, push growth for the whole

ecosystem.

Approach

We think and work as a startup: We start lean, then we

validate, next we scale

Work method

StartupAmsterdam

1 | Action Programme – 15 measures

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StartupAmsterdam

“We think & work as a

startup: We start lean,

then we validate, next we

scale.”

StartupAmsterdam

1 | Unfair Advantages

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In Amsterdam we have an

abundance of Lead Partners,

Launching Customers and Early

Adopters. This well-connected

city has always been a natural

test-bed for inventions. And

when it works in the

Netherlands, it works anywhere

on the planet!

Leading multinationals

providing efficient runways to

ensure soft landings in the rest

of the world. Not only Dutch

multinationals, but also

companies from all over the

world are based here –

entering the European market

from Amsterdam.

Testbed Talent pool Launchpad

Amsterdam also attracts the

best engineers from all over the

world. That’s why scale-ups

open their European

headquarters here and fast

growing tech companies locate

their development teams here.

The living standard is extreme

high and the startups grow fast.

StartupAmsterdam

1 | Meet our team

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Bas Beekman Public Lead

Ruben Nieuwenhuis Private Lead

Ayse Er Talent programme

Manager

Peter van Sabben Event Advisor

Renée van der

Heijden Startup Liaison

Josephine Meijer Head of Marketing &

Communications

Anja Wesbuer Head of Partnershps

Yeni Joseph Head of International

Relations

StartupAmsterdam

2 | Corporate Partners Programme

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StartupAmsterdam

2 | This is how we work

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All our partnerships are tailormade. We want to find out

what is important to you and make the best matches

between you and the StartupAmsterdam activities and

network.

We connect you to the players of the Amsterdam

startup ecosystem. Any agreements are made

between you and these parties, all resources that you

make available go directly to them.

StartupAmsterdam

2 | Mutual benefits

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Startups need you! For funding but also for

coaching, as a launching customer and for

your international network.

You need startups! You can profit from the

innovation that startups are so good at. In

order to innovate faster, to improve your

services and products.

By collaborating with startups through the

StartupAmsterdam programme, you can

visibly connect your brand to innovation!

StartupAmsterdam 13

2 | 40 + Launchpad Network Partners, 150+ Programme Partners

StartupAmsterdam

2 | As a partner of Startup Amsterdam, you…

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• will make available expertise, capacity and/or resources for

specific measures in the StartupAmsterdam action program.

• are committed to strengthening the Amsterdam startup

ecosystem.

• are open to being a Launching Customer, Lead user and/or

Early Adopter.

• will actively make your network available in support of

startups.

• will designate a startup point of contact.

StartupAmsterdam

2 | Benefits for you

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• Access to startup innovation.

• Access to the network of StartupAmsterdam en StartupDelta.

• Visibility to build your brand image: You are named as corporate partner on the

StartupAmsterdam website, and on websites and in communication around events that you

sponsor.

• By contributing to the startup ecosystem, you contribute to and profit from

• Improving the economic strength of NL / Amsterdam

• Attracting new talent to NL / Amsterdam

• Attracting new technologies to NL / Amsterdam

StartupAmsterdam

3 | Results of StartupAmsterdam so far

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StartupAmsterdam

3 | Timeline achievements

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11 | 01 | 2015

StartupAmsterdam

was founded

22 | 04 | 2015

1st batch of

Launchpad

Meetups

06 | 03 | 2015

1st Code Hour

04 | 06 | 2015

Launchpad Network

launched

22 | 06 | 2015

Collaboration

AMS-NYC signed

StartupAmsterdam Kids at elementary schools get their first lessons in coding

StartupAmsterdam 40+ Corporate Launchpad Network Partners | 150+ Programme Partners

StartupAmsterdam

3 | Timeline achievements

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18 | 09 | 2015

StartupAmsterdam

portal is live

23 | 09 | 2015

1st edition of

Amsterdam

Capital Week

01 | 11 | 2015

CodeWeek 2015

06 | 10 | 2015

NYC2Amsterdam

Startup

Bootcamp

13 | 09 | 2015

Launch of 1st

Growth Hacking

academy

StartupAmsterdam StartupAmsterdam portal is live

StartupAmsterdam Portal

StartupAmsterdam 1000 startups, 500 investors and 30 events during Amsterdam Capital Week

StartupAmsterdam Worldwide first Growth Hacking Academy launched in Amsterdam

StartupAmsterdam 24

01 | 11 | 2015

1st edition

Startup in

Residence

2016

2nd edition of

Amsterdam

Capital Week

May 2016

NYC2

Amsterdam

Startup

Bootcamp

2016

Amsterdam

Launchpad Week

2015

Pilot of Tech

Connect

3 | Timeline achievements

StartupAmsterdam StartupinResidence

StartupAmsterdam

3 | Startup In Residence

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Have innovative solutions for Amsterdam’s

social issues by having startups build products

for them.

Social issues

Startup in Residence is an 4 months accelerator

programme, providing startups with a workplace,

workshops, a training programme and

mentoring.

Program

https://www.youtube.com/watch?v=9NNKAajYCAE

At the end of the program the City of Amsterdam

will act as a launching customer for the product

built by the startups

Amsterdam launching customer

StartupAmsterdam Amsterdam Launchpad Week 2016 hosts 50+ Meetups

StartupAmsterdam

3 | Launchpad Week

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Launchpad Meetups are mall powerful events,

that are organised in-house at a corporate.

Format

Corporates name their biggest, designed to

connect startups and corporates

future challenge. Three startups pitch their ideas

how to solve this problem.

Programme

http://launchpadmeetups.pr.co/presskit Prior to TNW Conference, 50+ Launchpad

Meetups will take place. We call this Launchpad

Week.

Launchpad Week

StartupAmsterdam

3 | Pilot: Tech Connect

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Tech talent is key for growth, but tech talent is

always hard to find.

Short on talent

Unless you are Booking.com or Uber. These

companies reject over 1000 qualified tech savvy

applicants each year.

Overflow

Tech Connect is a platform to connect these

talents directly to Amsterdam founders of fast

growing startups as Catawiki, no recruiters

included.

Platform

StartupAmsterdam

3 | In the media 1/3

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"A look at the world's High-Tech Startup Capital.”

"They are really going gangbusters.”

“Amsterdam ranked in top-20 of startup ecosystems

of the world.”

"Entrepreneurial activity in Holland is 6% higher

than in the EU as a whole."

StartupAmsterdam

3 | In the media 2/3

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“You start to understand why the likes of Optimizely,

Uber, Netflix, Tesla, and Shutterstock have all decided to

base their European Headquarters in the Dutch capital.”

“Amsterdam is an appealing city where people from

all over the world want to come work and live, a

government that is aware of the importance of startups

and innovation and actively contributes”

StartupAmsterdam Amsterdam ranks as #2 startup city & #3 as scale-up city of Europe

StartupAmsterdam

@Startup_Adam

Thank you Questions?