Welcome Welcome to Social Media Pro to Social Media Pro Brought to you by Brought to you by Duct Tape UniversityDuct Tape University

Carolyn Higgins Fortune Marketing Company

Coaching Call RecordingsCoaching Call RecordingsVisit:www.fortunemarketingcompany.com/

recordings/

All class recordings will be posted within 48 hours

Session 1 – Orientation is there, just click on the link to listen to the mp3

Week #1 of Social Media Week #1 of Social Media ProPro

Creating a StrategyAction Steps

◦ Create Google Alerts for your name, company, competitors, and journalists

◦ Set-up Google Reader and subscribe to 5 industry or related blogs

◦ Set-up twitter account and save searches for your name, competitor and several keywords phrases

Discussion FormatDiscussion Format10 minutes of “floor time”

◦5 minutes to present their ideas/links/questions

◦5 minutes to receive feedback from group members and Coach

Any unused time will be reallocated to other users who need it.

Discussion FormatDiscussion FormatShare your best idea you got from

the materials in the week’s SessionTell the group what was the best

thing you learned from the week’s lesson

Reference any links or resources you found that is relevant to the session and that will help group

Questions/issues you have

DanDanTwitter no longer provides RSS

for Saved Searches◦NutshellMail

Google Reader play option

Twitter 3Twitter 3rdrd Party Tools Party ToolsTweetdeck, Hootsuite, Seesmic

all allow you to save searchesTweetBeep.com – Alerts for

TwitterMost 3rd party tools don’t support

“near” and “within”◦Works with Twitter + NutshellMail

Twitter owns Tweetdeck so more functionality may come

DennisDennis

EvanEvanBlogs

FrancesFrances

SeanSean

Did You Try…Did You Try…Searching for tweets that look

like questions?Searching based on location?“none of these words”

Up NextUp NextClaiming your digital “real

estate”◦How you will get found

Google Yourself (and your firm) before you start

Make sure your profile(s) reflect your marketing strategy – who you help and what you do

Assignment for Next WeekAssignment for Next WeekComplete Session Two of Social

Media Pro◦ Create Flickr, Slideshare, YouTube, and PitchEngine

accounts◦ Create LinkedIn and Facebook profiles◦ Create Google, Yahoo, and Bing Local profiles◦ Create your Google Personal profile◦ Bonus: Get your Podcast set-up

Complete your checklistEmail Carolyn your questions by

Monday 8/15 3 pm