Welcome to

Quantitative Marketing ResearchMTM

Peter Schmidt

2013/14

schmidt-bremen.de -> QMR (MTM)

WHY

study

Quantitative(Marketing Research) Methods?

WHAT‘s it about ?

Contents

Introduction(s)

Research Methods

Lecturer

Students

…

Learning Targets

Academic Research

– The scientific method

– structure and format of academic work

– dealing with (data-) sources

Working with data

Practical experience

…

Learning Outcomes

After completion of this module students will have

essentially improved their individual communication

skills, self-confidence and effectiveness in rhetoric

activities and are able to professionally apply

presentation, moderation and negotiation

techniques.

Students will be also able to apply statistical tools

and concepts needed in business applications and

can use modeling as an aid to managerial decision

making

Learning Targets: Content “Quantitative Methods” enables students to analyze

data and apply statistical analyses. Topics include:

Presentation and interpretation of descriptive

measures,

applications of probability and the normal distribution in

order to be able to properly apply confidence interval

estimation and hypothesis testing.

The students shall be able to use simple and multiple

regression models as well as time series analysis to

applied cases from Economics and Business.

Economics & Statistics

ZEWZentrum für EuropäischeWirtschaftsforschung -

Mannheim

Peter SchmidtWho am I

market . research . culture markt . forschung . kultur

You are highly motivated students have to carry your individual workload:

Schmidt-bremen.de -> QMR (MTM)

theory: 30 classroom h

+ 60 h individual work

Teamwork

3 Teams – working together for the module

Mixed gender / nationalities

Tasks:

Teamwork in class

Homework

Case study:

presentations, handout

Contents

Introduction(s)

Quantitative Research Methods

Lecturer

Students

…

Let’s get started