Welcome to Promoshin! · 2017-04-19 · Why Us? Quality • Any animation style • Creative...

Welcome to Promoshin!Communicate your perfect message every time

The Basics

Based in Los Angeles

Team of 24 people • Support Team - Production Manager, Account

Executive, Creative Director, Project Manager

• Production Team - Scriptwriters, Illustrators, Animators, Sound Engineers

Over 2,100 videos made (as of 2016)

Clients in 17 countries & languages

Founded 2011

The Standouts

Highest volume studio on the web We wrote “the explainer video book” called Explain Yourself!

Work with bootstrapped startups, all the way up to big companies like

What’s the Process?

Script Storyboard Voiceover Illustrations Final video

Script

Voiceover Animation

‘Twas the day after Christmas, and the Smith family was...recovering.

Do we really have to clean up today? Pleaded little Susie.

Yeah honey, just leave it till after new year’s, said Mrs. Smith.

But Mr. Smith new their live Christmas tree had to come down, and he knew the best way to do it.

Mr. and Mrs. Smith and their young daughter in their living room. Toys/presents and wrapping paper are scattered all across the floor. Everyone is sitting or laying down, looking full and hungover.

Close on little Susie playing with a doll.

Mrs. Smith eats a leftover Christmas cookie.

Mr. Smith looking excited and proud.

Storyboard

Illustrations

Final Video

This is where we’ll sync your...

Voiceover

AnimationMusic

Sound Effects

Timeframe - Standard Delivery

JUST 4-6 WEEKS Variables • Video length

• Video style

• Your response time with feedback and approvals

• Number of revisions (we offer UNLIMITED)

Timeframe - Get It Faster

RUSH - $599 ExtraVideo gets HIGH priority and will be made in as little as 1-3 weeks

SUPER RUSH - $799 ExtraVideo gets HIGHEST priority and will be made in as little as 2-7 days

PRIORITY - $349 ExtraVideo gets priority and will be made faster than standard 4-6 weeks

Script

Timing 150 seconds = 60 seconds of video(standard narrating/speaking speed)

Explainer Video Formula Problem → Solution → How It Works and Benefits → Call To Action

Two Typical Styles

Story with Main Character Ex: “Meet Dave, an entrepreneur who just launched a startup and needs to get his message out to the world....”

Presentational with No Story Ex: “Okay, so you just launched your new business. Now what? How will you cut through all the clutter and get your message out there?”

5 Key Ingredients to a Great Explainer Video Script

1A Solid Understanding of Your Company

2A Solid Understanding of Your Audience

3A Confident Command of Language

4 It Can’t Be Boring

5Collaboration is

Key

Styles we offer...

2D Animation Handsketch or Whiteboard

Animation Over Real Photos

Screencast Recording Stock Footage

Kinetic Typography

Request a Quote For...

3D Animation Live Action

(Not included in our regular fixed pricing)

How Long of A Video Should You Get?

Purpose Recommended

Ad for Social Media like YouTube, Facebook and Instagram

Quick overview with not much detail needed

Typical explainer video length with enough time for details

Best if you need to explain more detail

Up to 30 seconds

Up to 60 seconds

Up to 2 minutes

Up to 3 minutes

Pricing

Timing Price

Up to 30 seconds

Up to 60 seconds

Up to 2 minutes

Up to 3 minutes

$999

$1499

$1999

$2499

$ $

$

Additional time $300 per minute

Pricing Includes...

Creating Your Video• Scriptwriting • Storyboard • Illustrations

• Voiceover (any accent or language) • Animation (any style) • Music and SFX

Support Throughout the Process• Unlimited revisions • Creative Director • Project Manager

• Phone and Email Support • 100% Satisfaction Guarantee

And once the Video is Completed• 60 Days Video Maintenance • 2 Versions for Split Testing

Add-Ons

Priority ($349), Rush ($599) & Super Rush ($799) service (see Timeframe Chapter for details)

Video commercial ($399) 15 sec ad for YouTube, Facebook, or Instagram

Video logo ($199) To use in your videos, presentations, website banner

Video maintenance (First 2 months FREE, then $19/mo) Make unlimited graphics changes after your video is made

Why Us?

Quality • Any animation style

• Creative director & project manager

• World class scriptwriters

• USA based in LA

• Any accent or language

• Proven streamlined process

Value • Best value & highest volume studio on the web

• Unlimited revisions

• Fast turnaround times

• 2 months free video maintenance

• 2 versions of your video for split testing

Customer Service • Responsive customer service (phone or email)

• 100% satisfaction guarantee

• Work 7 days a week

• 6-month payment plan

Trust • 2,100+ videos made (as of 2016)

• 180+ video testimonials

• Trusted by BBB, Cisco, Quickbooks, Buffalo Wild Wings, Continental, Hawaiian Airlines, & more!

• We wrote the book on explainer videos

• One of the 1st explainer video companies

• Simple, fixed, transparent pricing - No quotes or proposals

FAQs Part 1: How We Compare

Questions we’ll cover... • How do you compare to offshore freelancers who charge under $1,000 for a video?

• How do you compare to higher priced companies who charge over $3,000?

• How do you compare to do-it-yourself video options?

• I live in X country, will you still be able to help me?

• I want a video like this one. Can you do it?

? ???

?


How do you compare to offshore freelancers who charge under $1,000 for a video?

Offshore Freelancers Promoshin.com

Price $100 to $1500 $1000 to $2000

Quality You get what you pay for High quality guaranteed

Timeframe 3 to 12 weeks 1 to 6 weeks

Customer Service Not available 9am to 5pm daily

Communication Email with long response timesReach us instantly via phone or email

Script Writing Not offered or poor quality World class script writers

Creative Input Your job to provide all creative input and ideas

Creative Director available throughout production process

Language Barrier Yes No

Understanding Your Concept

Not fullyWe don’t start until we understand 100%

Future Availability Not likely Been in business since 2011


Production Team Animator

Production Manager, Creative Director, Project Manager, Account Executive, Script Writer, Illustrator, Animator, & Voice Over Artist

Brand Reputation Low quality videos do more harm than good

High quality videos build your brand reputation

Video Performance Could potentially hinder growth

Quality videos perform well and increase conversions

Video Warranty Will they still even be around down the road? Probably not.

Make unlimited changes to your video after it’s made for one super low monthly fee

Time You Need To Invest

A Lot A Little

Frustrations & Delays A Lot None

Copyright Safe Video Who knows Yes

Unlimited Revisions Most likely not Yes






Unlimited Revisions Most likely not Yes

Location India, Philippines, etc. (many use U.S. forwarding addresses and phone numbers to make it look like they’re U.S. based)

Los Angeles, California

Experience Who knows Over 2,100 videos made

Animation Styles Limited Choose from any style

Marketing Guidance No Yes

Past Client Testimonials

Maybe some written testimonials, which may or may not be real

Over 180 video testimonials

References Not availableCall or email any of our 2,100+ clients

Confidentiality Who knows Yes

Streamlined Process No Yes



Voiceover Computerized voice, low quality artists, or have to find your own talent

Professional voice artists in any accent or language

Finding & InterviewingLots of valuable time wasted searching for and interviewing freelancers

No time wasted

Illustrations & Graphics Stock clip artWe’ll create exactly what you want, with unlimited changes

Cookie Cutter Video Yes No

AccountabilityWhat if your one animator gets sick, goes on vacation, or has an Internet or power outage?

We have a big team of animators available to work on your project

Trusted By Big Companies

No chance

We’ve made videos for the Better Business Bureau, Verizon, The Glenlivet, Buffalo Wild Wings, Genentech, etc.



To higher priced companies who charge over $3,000?

Flat pricing vs. quotes & proposals

More streamlined process since we make a lot more videos

Typical turnaround is 4-6 weeks versus 6-12 weeks

Lower profit margins since we do higher volume

They usually don’t offer UNLIMITED revisions or a 100% satisfaction guarantee


How do you compare to do-it-yourself video options?

• DIY videos take A LOT of your time that can be spent growing your business

• DIY videos look unprofessional, which hinders your brand - doing more harm than good

• DIY videos use the same graphics - so your video looks like everyone else’s and hurts your credibility

If you have a whole lot more time than money, don’t need the video to promote you brand, and just want a video just for the sake of having one...making a video yourself could be a good option for you.


I live in X country, will you still be able to help me?

We work with clients all over the world, and can make videos in any language.

Since we work solely via phone and email, there’s no need to meet in person.


I want a video like this one. Can you do it?

If you’ve seen it, we can make it. There’s literally no style of video we can’t do!

• 2D animation - $

• 3D animation - $$

• Stock footage - $

• Live action - $$$

Just send us examples of videos you like, and if it falls outside of our standard fixed production rates, we’ll give you a quote.

FAQs Part 2: Style & Preference

Questions we’ll cover... • Have you made any videos for businesses similar to mine?

• Can I choose the voice actor?

• Do you do live action videos? How does live action compare to animation?

• How do I know how long of a video I need?

• How do I know what animation style is best for my business?

? ???

?


Have you made any videos for businesses similar to mine?

We’ve made videos for every type of business imaginable. In the rare case that we haven’t, don’t sweat it - the only thing that’s different from video to video is the SCRIPT.

And our professional scriptwriters can write scripts for any product or service, regardless of how technical or confusing it may be.

Can I choose the voice actor?

Absolutely! We have dozens of voice actors to choose from, in any accent or language.


Do you do live action videos? How does live action compare to animation?

While our specialty is in animation, we do live action videos as well. After all, we’re located in Los Angeles - where the best talent can be found!

The reason we don’t do more of them is because when client’s find out the cost of live production compared to animation, it usually scares them away.


How does live action compare to animation?

Live Action Animation

Cost $5,000 to $150,000 $1,000 to $25,000

Timeframe 5 to 10 weeks 3 to 6 weeks

People InvolvedWriter, Director, Location Scout, Cinematographer, Actors, Lighting Crew, Hair and Makeup, Editor, Sound Recordist, Sound Designer, VFX artist

Writer, Illustrator, Animator, Voiceover actor, Project Manager

Cost Factors

Length, Number/type of locations, Number of actors, Complexity of shoot, Amount of crew required, Equipment rental, cameras, Number of shooting days, number of re-shoots, Props, Costumes, feeding cast and crew, Visual effects, Quality of cast and crew

Length, quality

Required PermitsWritten permission from locations, Consent form from everyone on screen, City filming permit, Union considerations

None

Production Process

Hire crew, write script, scout locations, audition actors, cast actors, negotiate contracts, acquire permits, schedule shooting days, rent equipment, prep for shoot at every location, rehearse, shoot, strike set, edit, color correct, sound design, sound mix, final video

Write script, sketch out storyboard, illustrate frames, record voice over, animate, add music & sound effects, render final video


How does live action compare to animation?

Live Action Animation

RevisionsCheck cast and crew availability, schedule re-shoot, re-negotiate payment, repeat entire production process

Make simple changes to video as necessary

Alternate Versions Repeat the entire production process for any alternate versions

Make small changes to graphics/voice over and produce alternate videos at highly reduced cost

TranslationsSubtitle video in another language, dub it like a 60s Japanese horror film, or make a whole new video with foreign cast

Translate and record new voiceover, translate any textual graphics, sync new voiceover with animation

Video UpdatesHope that your locations are still available, your actors are still working, haven’t dyed their hair or gained weight, repeat entire production process

Make simple voiceover/graphic changes to video as necessary

Talent Quality Bad actors will ruin your video and make your product seem cheap and laughable

Animated characters can’t be bad actors

Video Longevity Becomes outdated quickly due to changing styles, quality of production, look and feel

Holds up indefinitely, there’s a reason people still watch “Snow White”

Restrictions Your budget Your imagination

Good for Communicating Abstract or Complex Ideas

No Yes


Purpose Recommended

Ad for Social Media like YouTube, Facebook and Instagram

Quick overview with not much detail needed

Typical explainer video length with enough time for details

Best if you need to explain more detail

Up to 30 seconds

Up to 60 seconds

Up to 2 minutes

Up to 3 minutes

How do I know how long of a video I need?


How do I know what animation style is best for my business?

Preference

Audience

Script

Depends on your:

If you’re not sure, our Creative Director can help you choose a style that would work best for your business.

FAQs Part 3: Logistics

Do I own the video? Yes, once you’ve paid for the video in full, you own the video.

What if my video turns out to be longer than what I paid for?

We offer a 7 second grace period, and if your video goes past that...you’ll be bumped up to the next higher plan.

But before we even start the storyboard, you’ll know how long your video will be based on the number of words in your script.

150 words = 60 second of video time


Do you guarantee deadlines?

We don’t guarantee deadlines since so many things are in your control (how soon you get back to us, how many revisions you request, etc.), but we do offer Rush & Super Rush service for an added fee.

RUSH - $599 ExtraGet it in as little as 1-3 weeks

SUPER RUSH - $799 ExtraGet it in as little as 2-7 days

PRIORITY - $349 ExtraGet it in as little as 4-6 weeks


Can you provide all the source files for my video?

Absolutely! We can provide all source files (Photoshop files, After Effects files, voiceover, etc.) for an additional $300 fee.

Can I use the video on my website? Social media? In emails? TV?

Once you upload your video to a video hosting platform (YouTube, Vimeo, Wistia), you can use and embed your video anywhere you like.


How much input or work do I need to put into the process?

You can provide as much or as little input as you’d like.

But the only thing we really need from you is your approval at each step of the way, which shouldn’t take much of your time.

We’ll take care of all the creative work and input.

How will we communicate during the process?

You’ll be communicating with your Project Manager and Creative Director via phone and email - whichever works best for you.

FAQs Part 4: After Video Is Made

Questions we’ll cover... • How will you send me the final video?

• What if I want to make changes down the road?

• How much will it cost to translate my video into another language?

? ???

?


How will you send me the final video?

We’ll send you a high definition MP4 file which you can upload to any video hosting platform (YouTube, Vimeo, Wistia).


What if I want to make changes down the road?

We offer a video maintenance plan for $19/mo. that allows you to make unlimited revisions

You can come back to us any time you need a change, and we’ll give you a quote

You can buy the source files of your project for $300 if you want to make your own changes

You have 3 options:

1

2

3


How much will it cost to translate my video into another language?

This includes:

• Translating your script

• Recording a new voiceover

• Editing the illustrations

• Re-syncing the animation with new voiceover

It depends on the language and length of video, but it will typically range from $400 to $900.

Discounts

30% off

10% off

40% off We’ll add a “Created by Promoshin.com” watermark in the lower right of your video (only available for B2B businesses)

$100 off We’ll add “Created by Promoshin.com” at the end of your video

$100 off Your script is ready as-is and you don’t need our writers to review it or provide feedback

$100 off You will provide your own voiceover

20% off

30% off

25% off

Non-profit organization

Payment in full up front

2 videos made at once

3 to 5 videos made at once

6+ videos made at once

Promoshin watermark

Script

Voiceover

Ending Credit

Getting Started on Your Video

Things we need...

Payment Questionnaire Video Style Voice Actor Logo

$ $

$

Either:

1. 50% deposit

2. Full payment for 10% discount

3. Or, 1st of 6 monthly payments (15% added fee)

Complete our questionnaire so we can get to know you

Send a link of your favorite video

Promoshin.com/voiceovers High definition on transparent background

Next Steps To Expect

Once you send everything in...

You’ll get an email from our Creative Director

You can schedule a call with him if you like

Then expect to receive the 1st draft of your script in 1 to 3 days

Thank You

Welcome to Promoshin! · 2017-04-19 · Why Us? Quality • Any animation style • Creative...

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