Welcome to... GUERRILLA MARKETING... In 30 Days presented by Al Lautenslager Certified Guerrilla...

Welcome to Welcome to

GUERRILLA

MARKETING In 30 Days In 30 Days presented by

Al LautenslagerCertified Guerrilla Marketing Coach

Guerrilla Marketing In 30 Days In 30 Days


Taco Bell


Do you have all the customers you want

Do you have a blank check book to spend on marketing

Does everyone that could buy from you know about you


Winning and keeping customers is the end result


The primary investments of a

Guerrilla Marketer should be Time Energy and Imagination

Since Guerrillarsquos do not have big bucks to invest the marketing arsenal must work harder and smarter

Theory of Guerrilla Marketing











SonyEricsson Picture Phone Debut


This Seafood Restaurant in India placed these fake shells

on the beach with ads for their restaurant


McDonaldrsquos

Billboard


A Vacuum Cleaner Company


Great use of space at the Venice Airport

for the Venice Casino


ESPN

Brazil



Apple Gets In The Guerrilla Game


Marketing ndash Just Look Around

bull Free Ticket

bull Billboard Message













Guerrilla Marketing in 30 Days Definition

bull Marketing is everything you do or say that a customer or prospect sees or hears




Guerrilla Marketing in 30 Days provides

bull Proven Guerrilla Marketing ideas

bull Step by step

bull Day by day blueprint


Day 1 ndash Guerrilla Marketing Mindset


The Question to Focus On

bull ldquoHow am I building awareness with my prospects and clients through all of our marketingrdquo


Mark Landiak of Corporate Dynamics

ldquoCustomer Service is not a departmentrdquo


Al Lautenslager of Guerrilla Marketing in 30 Days

ldquoMarketing is not a departmentrdquo


Ways to Develop Mindsetbull Seek out the help of experts

bull Continuous improvement books tapes seminars e-zines etc

bull Record your marketing journey activities successes and failures

bull Write and help others as you learn


Marketing Mindset

bull Today is your first day in business

bull What would you do if you lost your largest customer


What is your Marketing Habit

bull 3-5 things a day

bull Put Marketing on your to-do list


Day 2 ndash GoalsPurpose of Marketing


What specific activity do you want customers to take

Call to Action


Specific Customer Activitybull Send for information Free Report

bull Call your toll free 800 number

bull Visit your website

bull Enter a contest

bull Visit your place of business



Day 3 ndash Research Competition


In the spirit of Free Enterprise competition is a good thinghellip


Customer Researchbull What problems do they have that

need solved

bull How do they want them solved

bull What is it worth to them to have their problems solved


The Big 3

bull What is your current supplier doing for you that you like

bull What is your current supplier doing for you that you donrsquot like

bull If you could wave a magic wand and change things about your current supplier what would you change


Day 4 ndash Target Market


Targeting Involves

bull Who buys what

bull Why they buy it

bull Where they buy it


Target Market Considerations

bull Characteristics

bull Habits

bull Desires

bull Activity

bull Geography


Taking Dead Aim

bull Who will benefit most from my products and services

bull Why do customers do business with you

bull What do your customers have in common


The Ultimate Targeting Exercise

bull If you could magically define the ldquoideal clientrdquo what would they look like


Your Best Prospect

hellipis a current customer

Second best is a past customer


Day 5 ndash Positioning


David Olgivy

ldquoMarketing results depend less on how advertising is written than on how the product or service is positionedrdquo


Al Ries and Jack Trout

bull Positioning is not something you do with a product Positioning is what you do in the mind of a prospect

bull All that exists in the world of marketing are perceptions in the minds of the customer or the prospect The perception is realityrdquo


Positioning Examplesbull Southwest Airlines

bull 7-Up

bull United Airlines

bull Fed-Ex

bull Crest Toothpaste


Guerrilla Positioning Examplesbull Expert Plumbing ndash we never

close

bull Inline Chiropractic ndash chiropractors to figure skaters

bull The Diabetic Chef ndash take out meals for diabetics


Simple Positioninghellip

bull We are now known ashellip


A Revenue Exploding Guerrilla Marketing Positioning

Example

bull An appliance business that can provide the most affordable kitchen appliances to cost conscious buyers


You Are an Expert


You Are An Expert In Something

bull Marketing Expertbull Advertising Expertbull Gift Expertbull Recognition Expertbull Personalization Expertbull Ad Specialty Expert


Day 6 ndash Niche Uniqueness


ldquoEverybody is not a nicherdquo


ldquoGet Rich in Your Nicherdquo-Mark Victor

Hansen


ldquoA niche market is a limited crystal clear range of products or services sold to a tightly focused target group all with particular wants and needs served by the niche products and servicesrdquo


The opposite of niche marketing is mass marketing

Niche marketing is precision marketing a rifle shot to a small target


Niche Marketing is present in the legal and medical fieldsbull Patent Attorney

bull Defense Attorney

bull Corporate Attorney


Niche Marketing is present in the legal and medical fieldsbull Heart Surgeon

bull Bone Specialist

bull Disease Prevention Researcher


Niche Strategy

bull Your niche will give you an identity that your competitor doesnrsquot have


Market Niches can be defined by products and services sold ie the Pizza Market


Niche Rulesbull Expertise

bull Exclusivity

bull Efficiency

bull Customer Satisfaction

bull Loyalty

bull Uniqueness in Experience


Niche Market for Ad Specialty Examples

bull Pencil and Pen Marketbull Recognition Marketbull High End Premium Marketbull Electronic Gadgetsbull Golf Outing Marketing


Day 7 ndash Marketing Plan


Guerrilla Marketing is Simple

Marketing Plan in 7 Sentences


The 7 sentence marketing plan1 The purpose of your marketing

(see Day 2) and how to achieve that purpose

2 Target Market (see Day 4)

3 Niche (see Day 6)


The 7 sentence marketing plan4 Benefits Competitive

Advantage (see Day 8)

5 Your Identity (see Day 9)

6 Weapons (many various days to follow)


The 7 sentence marketing plan7 Budget (see Day 25)

Guerrilla Marketing in 30 Days adds one more component

8 New market opportunities to be investigated in the next year


Day 8 ndash Competitive

AdvantagesBenefits


Prospects Donrsquot Care About You

They want to know ldquoWhatrsquos in it for me How will you benefit merdquo


Features vs Benefits


Features

bull Self cleaning ovenbull 200 Cd jukeboxbull One click buying on Amazonbull Live operator on duty 247bull In business since 1910bull We have the biggest widget

makerbull Award Winning


These are the related Benefitsbull Conveniencebull Time savingsbull Organizationbull Easy accessbull Immediatebull Less resources requiredbull Reliability


Identifying the Competitorrsquos Achilles Heel


Your competitive advantage is the benefit you offer that your competition does not (Day 4 ndash benefits)


What are you really selling


Dig Deep for Benefits


Day 11 ndash Advertising Media Plan


Advertising

bull Is a numbers game

bull Repetition is key

bull How many times does it take


Advertising

bull The most visible form of marketing

bull Shouldnrsquot be intimidating

bull Can eat a budget very quick if not done right


Advertising

bull The most elusive seductive and expensive branch of the marketing tree


Advertisingbull 1 The first time a man looks at an advertisement he does not see it

2 The second time he does not notice it

3 The third time he is conscious of its existence

4 The fourth time he faintly remembers having seen it before

5 The fifth time he reads it

6 The sixth time he turns up his nose at it

7 The seventh time he reads it through and says Oh brother

8 The eighth time he says Heres that confounded thing again

9 The ninth time he wonders if it amounts to anything

10 The tenth time he asks his neighbor if he has tried it


Advertisingbull 11 The eleventh time he wonders how the advertiser makes it pay

12 The twelfth time he thinks it must be a good thing

13 The thirteenth time he thinks perhaps it might be worth something

14 The fourteenth time he remembers wanting such a thing a long time

15 The fifteenth time he is tantalized because he cannot afford to buy it

16 The sixteenth time he thinks he will buy it some day

17 The seventeenth time he makes a memorandum to buy it

18 The eighteenth time he swears at his poverty

19 The nineteenth time he counts his money carefully

20 The twentieth time he sees the ad he buys what it is offering

The list youve just read was written by Thomas Smith of London in l885


ldquoI do not regard advertising as an entertainment or an art form but as a medium of information When I write an advertisement I donrsquot want you to tell me that you find it creative I want you to find it so interesting that you buy the productrdquo

-David Olgivy


Creative

bull Market your product or service not your creative (unless you are in the creative business)

bull Super Bowl commercials Herding cats - who was it


Guerrilla Marketing Components of Advertising

bull Consistency

bull Focus

bull Positioning


Guerrilla Advertisingbull Talk to your target market

bull Brief yet compelling

Got Milk

Got Guerrilla Marketing

Got Consulting


Action Planbull What primary message do you

want your advertising to convey

bull What target market is your advertising directed at

bull What vehicles are most cost effective


Day 12 ndash Business Networking


50 People Instantlybull Neighbor

bull Banker

bull Bartender

bull Travel Agent

bull 49 wwwnetworkingworkbookcom


The Networking Processbull Planning the eventsbull Networking Goalsbull Knowing who to targetbull Relationship buildingbull Establishing trust and

showing interestbull Follow upbull Continuing the relationship


Networking Goalsbull Meet 10 new people

bull Receive 8 business cards

bull Note something of interest

bull Write a follow up note to 5

bull Call to meet 3

bull Continue a relationship with 2


Networking Tipsbull Set goals before arriving

bull Arrive early leave late

bull Help at registration

bull Power partners

bull Show interest

bull Act like a host not a guest


Day 13 ndash Fusion Marketing


Fusion Marketing

bull Business connections (non-customers) with other businesses strategic alliances affinity marketing joint venturing affiliate relationships


Fusion Marketing

Hotel Room Key


Day 17 ndash Direct Mail


Junk Mail vs Love Mail


Direct Mailbull One of the most efficient and

cost-effective ways to get a message to a target audience

bull Catalogs brochures flyers newsletters letters self-mailers

bull Highly targeted


4 Key Components

bull The message

bull The vehicle

bull The target

bull The frequency


Day 19 ndash Marketing Hooks


More Good hook examplesbull Special Report

7 Mistakes People Make When Choosing A _______________

Before You Purchase __________________ You Should Read this Report

This is what our competition wonrsquot tell you about ____________________

12 ways to enjoy your home twice as much at half the cost


Placement of Marketing Hooks

bull On or offlinebull Brochures or other marketing

communication materialbull Point of purchasebull Packaging materialsbull Bounce back offers


What about Free Consultations

bull GM 3rd

bull Savvy consumers


Day 20 ndash PR - More


PRbull Whom will you contact in the

media

bull Call to find out who covers your types of issues

bull Ask about demographics

bull Ask about preferences for sending information


Whatrsquos In The Newsbull Interest Rates ndash Mortgage Broker

Real Estate Financial Advisor

bull Prisoner Sentences ndash Social Workers

bull Business Startups ndash Marketing Sales Consultants

bull Running and Sporting Events ndash Chiropractors Physical Therapists


PRbull Ideas for a Press Release

bull New servicebull Awardsbull Promotionsbull Reorganizationsbull New employeesbull Celebrations (anniversaries)bull Survey results


PRbull Why do you want media

attention

bull Top of Mind Awareness


PR Targetsbull Local weekly newspapers

bull Magazines

bull RadioTV

bull Online

bull Press Release Driven


Wear two pair of shoes

bull Editorrsquos

bull Readerrsquos


PR is not Promotion

Master Card


PRbull How to Get That Extra Boost

From PRbull Use quotes like ldquoAs seen in the Chicago Tribune or Time Magazinerdquo

bull Post Press Releases on your websitebull Attach reprints to lettershandoutsbull Use in mailingsbull Include in kits


Day 21 ndash Marketing Calendar


Primary Guerrilla Principles

bull Guerrilla Marketing uses an assortment of weapons

bull Marketing is made up of many many many things all working together


Marketing Calendar

bull Doesnrsquot have to be fancy

bull Is a management tool ndash measurement

bull Used to spot efficiencies and inefficiencies


Marketing Calendar

bull Guerrilla Marketers measure

bull 1-10

bull Repeat what works

bull Fix or delete what doesnrsquot


Day 23 ndash Online Marketing


The Number One Reason to Have a Website is hellip

First Name

Email Address


4 Online Fundamentals

bull Make it Interactive

bull Be a Resource ndash you are the expert

bull Give people a reason to return

bull Make it easy to respondorder


Day 27 ndash Budget


Marketing Budget

bull The 7th step of the marketing plan

bull Average in 1998 was 4 of sales

bull Your competitors are average Guerrillas are above average


Establish the marketing budget and stick to it like rent paying your bills and

breathing


Day 28 Plan Execution and

Implementation


Making the Plan WorkWorking the Plan

bull Do it yourself vs hiring a professional

bull Stay accountable ndash hire a coach

bull Launch comfortably ndash financially and emotionally

bull Launch as much as you can do properly


Day 29 ndash ExpansionNew MarketsNew

ProductsNew Services


Product ExpansionAdditionbull Waterbedsbull Other bedsbull Futonsbull Mattress designbull Space saving furniturebull Childrenrsquos furniturebull Specialized beds from Europe

and America


Re-capSummary9 Marketing ldquoTake-Awaysrdquo


1 Have a product that people want to buy

bull ldquoSelling is getting people to buy what you have Marketing is having what they want to buy

bull If they donrsquot want it donrsquot need it donrsquot see how it can improve their lifehellipthey wont buy it


2 You have to reach the people who might buy

bull Find out where they are who they are where they hang out what they read who they talk to their interests etchellip

bull We will discuss target market later The better this is defined the better your chance of reaching the people who might buy


3 Market and Sell for Profits

bull Donrsquot apologize for making a profit

bull Make it part of your mission statement

bull Profits = total revenue ndash total cost

bull Pay yourself

bull Think about return on investment this includes your time investment


Selling and Marketing For Profits

bull Some companies lose money and they donrsquot know it These are sometimes the guys with a low ball quote


4 Meet or Exceed Customer Expectations

bull Understand their hot buttonsbull Its not always pricebull Maybe its

bull Installationbull Reliabilitybull Availabilitybull No or low maintenancebull Product benefits ndash size color noise etcbull Etc etc etc


5 Make sure customers are satisfied

bull Were they delighted

bull Was it a positive experience

bull Will they share their story

bull Strive for fans not just testimonials


6 Attract those interested in the benefits you offer

bull Prospects

bull Benefits not features

bull Products and services

bull Be sensitive to the cost of attracting prospects

bull Look at return on investment


7 Turn Prospects into buying Customers

bull Special offers

bull You are a resource of information

bull Provide value

bull Relationships friends network

bull Sellcloseask for the order

bull Also be sensitive to costs here too


8 Encourage Repeat Business

bull Loyalty

bull Keep in touch

bull New solutionsnew informationnew ideas

bull Appreciation and attention


9 No Yo Yo Marketing No Yo Yo Selling

bull Organize these steps- Have a Plan

bull Make them automatic

bull Ongoing

bull Follow through

bull Know what works and what doesnrsquot


Comments on these Business Building Tactics

bull These arenrsquot quick

bull These arenrsquot easy

bull They must be complete and planned out

bull It takes work and commitment

bull Watch the costs

bull hellipWhile making a profit


Guerrilla Marketing Attack

ldquoCommit to your plan and yoursquoll get not miracles but profitsrdquo


Wrap UpConclusionAction

bull Launch what is comfortable

bull Get help if you need it

bull Do somethinghellipin 30 Days


Does Guerrilla Marketing

Really Work


One Way Mind vs Two Way Mind


Happy Marketing

almarket-for-profitscom

wwwmarket-for-profitscom

wwwgm30com


All it takes ishellip

bull Implementation


Implementation Step No 1

bull Understand your market your

position your products and services your competition your industry and your options in the media

bull Understand what impacts your customer

bull Prioritize



bull Write your benefits list

bull Brainstorm with employees customers prospects others

bull Select your competitive advantagesbull Benefits and advantages is what you

will market



bull Select your weaponsbull Prioritizebull Focusbull Put on a calendar (more later) bull Who is responsiblebull Be realistic bull Donrsquot miss dates



bullMaintain your attack

bull Stick with the planbull This is tough because you donrsquot get

instant gratificationbull Re the marlboro man ndash Jay Levinson


Implementation Step No 5bull Keep trackbull Some weapons will workbull Some will not workbull Continue to use the ones that workbull Ask customers how they found out

about you



bull Make a calendar

bull Week message vehicle cost resultsbull Grade itbull Eliminate all but the Arsquos and Brsquos



bull Put it all together in a marketing

plan

bull This doesnrsquot have to be fancybull It is a living document

bull Process not event











Really Work




Happy Marketing



wwwgm30com


bull 7 Guerilla Marketing Invisible Fence Brand ADM January 2006 Existing

Tennis Balls1048729Carry IF Branded tennis balls

1048729Toss in yard where a loose dog resides

1048729Note address 1048729Follow up with a call


Invisible FenceregBranded ldquoTreatrdquobox1048729Fill IFB branded ldquodonutrdquoboxes with food for the influencer staff such as donuts or cookies

1048729Fill IFB branded boxes full of dog treats for influencers office

1048729Deliver them periodically to strengthen relationship and reposition salespeople to ldquoPet Safety Specialistsrdquo


How it works1048729Personally visit city or county governing body for citations ndashanimal control municipal government or county collector

1048729Develop relationship with administrative or office personnel

1048729Request list of pet owners cited or warned about pet-related issues

1048729Send postcard or letter informing them of you and your services

1048729Capture names and addresses to add to database

1048729Visit governing body monthly 1048729Track results




Welcome to



Taco Bell



























McDonaldrsquos

Billboard







ESPN

Brazil






bull Free Ticket





















bull Step by step



















Marketing Mindset











Call to Action














need solved




The Big 3







Targeting Involves

bull Who buys what






bull Habits

bull Desires

bull Activity

bull Geography


Taking Dead Aim








Your Best Prospect






David Olgivy








bull 7-Up


bull Fed-Ex




close








Example



You Are an Expert










Hansen















Niche Strategy






bull Exclusivity

bull Efficiency


bull Loyalty














3 Niche (see Day 6)












AdvantagesBenefits







Features
















Advertising





Advertising





Advertising



























-David Olgivy


Creative





bull Consistency

bull Focus

bull Positioning




Got Milk


Got Consulting










bull Banker

bull Bartender

bull Travel Agent










bull Call to meet 3






bull Power partners

bull Show interest





Fusion Marketing



Fusion Marketing

Hotel Room Key











4 Key Components

bull The message

bull The vehicle

bull The target

bull The frequency















bull GM 3rd






media















attention




bull Magazines

bull RadioTV

bull Online




bull Editorrsquos

bull Readerrsquos


PR is not Promotion

Master Card












Marketing Calendar





Marketing Calendar


bull 1-10







First Name

Email Address








Day 27 ndash Budget


Marketing Budget






breathing



Implementation












and America
















bull Pay yourself

















bull Prospects







bull Special offers


bull Provide value






bull Loyalty

bull Keep in touch







bull Ongoing

bull Follow through




















Really Work




Happy Marketing



wwwgm30com



bull Implementation






bull Prioritize






will market











about you








plan













Really Work




Happy Marketing



wwwgm30com




















Welcome to



























McDonaldrsquos

Billboard







ESPN

Brazil






bull Free Ticket





















bull Step by step



















Marketing Mindset











Call to Action














need solved




The Big 3







Targeting Involves

bull Who buys what






bull Habits

bull Desires

bull Activity

bull Geography


Taking Dead Aim








Your Best Prospect






David Olgivy








bull 7-Up


bull Fed-Ex




close








Example



You Are an Expert










Hansen















Niche Strategy






bull Exclusivity

bull Efficiency


bull Loyalty














3 Niche (see Day 6)












AdvantagesBenefits







Features
















Advertising





Advertising





Advertising



























-David Olgivy


Creative





bull Consistency

bull Focus

bull Positioning




Got Milk


Got Consulting










bull Banker

bull Bartender

bull Travel Agent










bull Call to meet 3






bull Power partners

bull Show interest





Fusion Marketing



Fusion Marketing

Hotel Room Key











4 Key Components

bull The message

bull The vehicle

bull The target

bull The frequency















bull GM 3rd






media















attention




bull Magazines

bull RadioTV

bull Online




bull Editorrsquos

bull Readerrsquos


PR is not Promotion

Master Card












Marketing Calendar





Marketing Calendar


bull 1-10







First Name

Email Address








Day 27 ndash Budget


Marketing Budget






breathing



Implementation












and America
















bull Pay yourself

















bull Prospects







bull Special offers


bull Provide value






bull Loyalty

bull Keep in touch







bull Ongoing

bull Follow through




















Really Work




Happy Marketing



wwwgm30com



bull Implementation






bull Prioritize






will market











about you








plan













Really Work




Happy Marketing



wwwgm30com




















Welcome to







ESPN

Brazil






bull Free Ticket





















bull Step by step



















Marketing Mindset











Call to Action














need solved




The Big 3







Targeting Involves

bull Who buys what






bull Habits

bull Desires

bull Activity

bull Geography


Taking Dead Aim








Your Best Prospect






David Olgivy








bull 7-Up


bull Fed-Ex




close








Example



You Are an Expert










Hansen















Niche Strategy






bull Exclusivity

bull Efficiency


bull Loyalty














3 Niche (see Day 6)












AdvantagesBenefits







Features
















Advertising





Advertising





Advertising



























-David Olgivy


Creative





bull Consistency

bull Focus

bull Positioning




Got Milk


Got Consulting










bull Banker

bull Bartender

bull Travel Agent










bull Call to meet 3






bull Power partners

bull Show interest





Fusion Marketing



Fusion Marketing

Hotel Room Key











4 Key Components

bull The message

bull The vehicle

bull The target

bull The frequency















bull GM 3rd






media















attention




bull Magazines

bull RadioTV

bull Online




bull Editorrsquos

bull Readerrsquos


PR is not Promotion

Master Card












Marketing Calendar





Marketing Calendar


bull 1-10







First Name

Email Address








Day 27 ndash Budget


Marketing Budget






breathing



Implementation












and America
















bull Pay yourself

















bull Prospects







bull Special offers


bull Provide value






bull Loyalty

bull Keep in touch







bull Ongoing

bull Follow through




















Really Work




Happy Marketing



wwwgm30com



bull Implementation






bull Prioritize






will market











about you








plan













Really Work




Happy Marketing



wwwgm30com




















Welcome to






bull Free Ticket





















bull Step by step



















Marketing Mindset











Call to Action














need solved




The Big 3







Targeting Involves

bull Who buys what






bull Habits

bull Desires

bull Activity

bull Geography


Taking Dead Aim








Your Best Prospect






David Olgivy








bull 7-Up


bull Fed-Ex




close








Example



You Are an Expert










Hansen















Niche Strategy






bull Exclusivity

bull Efficiency


bull Loyalty














3 Niche (see Day 6)












AdvantagesBenefits







Features
















Advertising





Advertising





Advertising



























-David Olgivy


Creative





bull Consistency

bull Focus

bull Positioning




Got Milk


Got Consulting










bull Banker

bull Bartender

bull Travel Agent










bull Call to meet 3






bull Power partners

bull Show interest





Fusion Marketing



Fusion Marketing

Hotel Room Key











4 Key Components

bull The message

bull The vehicle

bull The target

bull The frequency















bull GM 3rd






media















attention




bull Magazines

bull RadioTV

bull Online




bull Editorrsquos

bull Readerrsquos


PR is not Promotion

Master Card












Marketing Calendar





Marketing Calendar


bull 1-10







First Name

Email Address








Day 27 ndash Budget


Marketing Budget






breathing



Implementation












and America
















bull Pay yourself

















bull Prospects







bull Special offers


bull Provide value






bull Loyalty

bull Keep in touch







bull Ongoing

bull Follow through




















Really Work




Happy Marketing



wwwgm30com



bull Implementation






bull Prioritize






will market











about you








plan













Really Work




Happy Marketing



wwwgm30com




















Welcome to




















bull Step by step



















Marketing Mindset











Call to Action














need solved




The Big 3







Targeting Involves

bull Who buys what






bull Habits

bull Desires

bull Activity

bull Geography


Taking Dead Aim








Your Best Prospect






David Olgivy








bull 7-Up


bull Fed-Ex




close








Example



You Are an Expert










Hansen















Niche Strategy






bull Exclusivity

bull Efficiency


bull Loyalty














3 Niche (see Day 6)












AdvantagesBenefits







Features
















Advertising





Advertising





Advertising



























-David Olgivy


Creative





bull Consistency

bull Focus

bull Positioning




Got Milk


Got Consulting










bull Banker

bull Bartender

bull Travel Agent










bull Call to meet 3






bull Power partners

bull Show interest





Fusion Marketing



Fusion Marketing

Hotel Room Key











4 Key Components

bull The message

bull The vehicle

bull The target

bull The frequency















bull GM 3rd






media















attention




bull Magazines

bull RadioTV

bull Online




bull Editorrsquos

bull Readerrsquos


PR is not Promotion

Master Card












Marketing Calendar





Marketing Calendar


bull 1-10







First Name

Email Address








Day 27 ndash Budget


Marketing Budget






breathing



Implementation












and America
















bull Pay yourself

















bull Prospects







bull Special offers


bull Provide value






bull Loyalty

bull Keep in touch







bull Ongoing

bull Follow through




















Really Work




Happy Marketing



wwwgm30com



bull Implementation






bull Prioritize






will market











about you








plan













Really Work




Happy Marketing



wwwgm30com




















Welcome to


















Marketing Mindset











Call to Action














need solved




The Big 3







Targeting Involves

bull Who buys what






bull Habits

bull Desires

bull Activity

bull Geography


Taking Dead Aim








Your Best Prospect






David Olgivy








bull 7-Up


bull Fed-Ex




close








Example



You Are an Expert










Hansen















Niche Strategy






bull Exclusivity

bull Efficiency


bull Loyalty














3 Niche (see Day 6)












AdvantagesBenefits







Features
















Advertising





Advertising





Advertising



























-David Olgivy


Creative





bull Consistency

bull Focus

bull Positioning




Got Milk


Got Consulting










bull Banker

bull Bartender

bull Travel Agent










bull Call to meet 3






bull Power partners

bull Show interest





Fusion Marketing



Fusion Marketing

Hotel Room Key











4 Key Components

bull The message

bull The vehicle

bull The target

bull The frequency















bull GM 3rd






media















attention




bull Magazines

bull RadioTV

bull Online




bull Editorrsquos

bull Readerrsquos


PR is not Promotion

Master Card












Marketing Calendar





Marketing Calendar


bull 1-10







First Name

Email Address








Day 27 ndash Budget


Marketing Budget






breathing



Implementation












and America
















bull Pay yourself

















bull Prospects







bull Special offers


bull Provide value






bull Loyalty

bull Keep in touch







bull Ongoing

bull Follow through




















Really Work




Happy Marketing



wwwgm30com



bull Implementation






bull Prioritize






will market











about you








plan













Really Work




Happy Marketing



wwwgm30com




















Welcome to









Call to Action














need solved




The Big 3







Targeting Involves

bull Who buys what






bull Habits

bull Desires

bull Activity

bull Geography


Taking Dead Aim








Your Best Prospect






David Olgivy








bull 7-Up


bull Fed-Ex




close








Example



You Are an Expert










Hansen















Niche Strategy






bull Exclusivity

bull Efficiency


bull Loyalty














3 Niche (see Day 6)












AdvantagesBenefits







Features
















Advertising





Advertising





Advertising



























-David Olgivy


Creative





bull Consistency

bull Focus

bull Positioning




Got Milk


Got Consulting










bull Banker

bull Bartender

bull Travel Agent










bull Call to meet 3






bull Power partners

bull Show interest





Fusion Marketing



Fusion Marketing

Hotel Room Key











4 Key Components

bull The message

bull The vehicle

bull The target

bull The frequency















bull GM 3rd






media















attention




bull Magazines

bull RadioTV

bull Online




bull Editorrsquos

bull Readerrsquos


PR is not Promotion

Master Card












Marketing Calendar





Marketing Calendar


bull 1-10







First Name

Email Address








Day 27 ndash Budget


Marketing Budget






breathing



Implementation












and America
















bull Pay yourself

















bull Prospects







bull Special offers


bull Provide value






bull Loyalty

bull Keep in touch







bull Ongoing

bull Follow through




















Really Work




Happy Marketing



wwwgm30com



bull Implementation






bull Prioritize






will market











about you








plan













Really Work




Happy Marketing



wwwgm30com




















Welcome to














need solved




The Big 3







Targeting Involves

bull Who buys what






bull Habits

bull Desires

bull Activity

bull Geography


Taking Dead Aim








Your Best Prospect






David Olgivy








bull 7-Up


bull Fed-Ex




close








Example



You Are an Expert










Hansen















Niche Strategy






bull Exclusivity

bull Efficiency


bull Loyalty














3 Niche (see Day 6)












AdvantagesBenefits







Features
















Advertising





Advertising





Advertising



























-David Olgivy


Creative





bull Consistency

bull Focus

bull Positioning




Got Milk


Got Consulting










bull Banker

bull Bartender

bull Travel Agent










bull Call to meet 3






bull Power partners

bull Show interest





Fusion Marketing



Fusion Marketing

Hotel Room Key











4 Key Components

bull The message

bull The vehicle

bull The target

bull The frequency















bull GM 3rd






media















attention




bull Magazines

bull RadioTV

bull Online




bull Editorrsquos

bull Readerrsquos


PR is not Promotion

Master Card












Marketing Calendar





Marketing Calendar


bull 1-10







First Name

Email Address








Day 27 ndash Budget


Marketing Budget






breathing



Implementation












and America
















bull Pay yourself

















bull Prospects







bull Special offers


bull Provide value






bull Loyalty

bull Keep in touch







bull Ongoing

bull Follow through




















Really Work




Happy Marketing



wwwgm30com



bull Implementation






bull Prioritize






will market











about you








plan













Really Work




Happy Marketing



wwwgm30com




















Welcome to


The Big 3







Targeting Involves

bull Who buys what






bull Habits

bull Desires

bull Activity

bull Geography


Taking Dead Aim








Your Best Prospect






David Olgivy








bull 7-Up


bull Fed-Ex




close








Example



You Are an Expert










Hansen















Niche Strategy






bull Exclusivity

bull Efficiency


bull Loyalty














3 Niche (see Day 6)












AdvantagesBenefits







Features
















Advertising





Advertising





Advertising



























-David Olgivy


Creative





bull Consistency

bull Focus

bull Positioning




Got Milk


Got Consulting










bull Banker

bull Bartender

bull Travel Agent










bull Call to meet 3






bull Power partners

bull Show interest





Fusion Marketing



Fusion Marketing

Hotel Room Key











4 Key Components

bull The message

bull The vehicle

bull The target

bull The frequency















bull GM 3rd






media















attention




bull Magazines

bull RadioTV

bull Online




bull Editorrsquos

bull Readerrsquos


PR is not Promotion

Master Card












Marketing Calendar





Marketing Calendar


bull 1-10







First Name

Email Address








Day 27 ndash Budget


Marketing Budget






breathing



Implementation












and America
















bull Pay yourself

















bull Prospects







bull Special offers


bull Provide value






bull Loyalty

bull Keep in touch







bull Ongoing

bull Follow through




















Really Work




Happy Marketing



wwwgm30com



bull Implementation






bull Prioritize






will market











about you








plan













Really Work




Happy Marketing



wwwgm30com




















Welcome to




Targeting Involves

bull Who buys what






bull Habits

bull Desires

bull Activity

bull Geography


Taking Dead Aim








Your Best Prospect






David Olgivy








bull 7-Up


bull Fed-Ex




close








Example



You Are an Expert










Hansen















Niche Strategy






bull Exclusivity

bull Efficiency


bull Loyalty














3 Niche (see Day 6)












AdvantagesBenefits







Features
















Advertising





Advertising





Advertising



























-David Olgivy


Creative





bull Consistency

bull Focus

bull Positioning




Got Milk


Got Consulting










bull Banker

bull Bartender

bull Travel Agent










bull Call to meet 3






bull Power partners

bull Show interest





Fusion Marketing



Fusion Marketing

Hotel Room Key











4 Key Components

bull The message

bull The vehicle

bull The target

bull The frequency















bull GM 3rd






media















attention




bull Magazines

bull RadioTV

bull Online




bull Editorrsquos

bull Readerrsquos


PR is not Promotion

Master Card












Marketing Calendar





Marketing Calendar


bull 1-10







First Name

Email Address








Day 27 ndash Budget


Marketing Budget






breathing



Implementation












and America
















bull Pay yourself

















bull Prospects







bull Special offers


bull Provide value






bull Loyalty

bull Keep in touch







bull Ongoing

bull Follow through




















Really Work




Happy Marketing



wwwgm30com



bull Implementation






bull Prioritize






will market











about you








plan













Really Work




Happy Marketing



wwwgm30com




















Welcome to




bull Habits

bull Desires

bull Activity

bull Geography


Taking Dead Aim








Your Best Prospect






David Olgivy








bull 7-Up


bull Fed-Ex




close








Example



You Are an Expert










Hansen















Niche Strategy






bull Exclusivity

bull Efficiency


bull Loyalty














3 Niche (see Day 6)












AdvantagesBenefits







Features
















Advertising





Advertising





Advertising



























-David Olgivy


Creative





bull Consistency

bull Focus

bull Positioning




Got Milk


Got Consulting










bull Banker

bull Bartender

bull Travel Agent










bull Call to meet 3






bull Power partners

bull Show interest





Fusion Marketing



Fusion Marketing

Hotel Room Key











4 Key Components

bull The message

bull The vehicle

bull The target

bull The frequency















bull GM 3rd






media















attention




bull Magazines

bull RadioTV

bull Online




bull Editorrsquos

bull Readerrsquos


PR is not Promotion

Master Card












Marketing Calendar





Marketing Calendar


bull 1-10







First Name

Email Address








Day 27 ndash Budget


Marketing Budget






breathing



Implementation












and America
















bull Pay yourself

















bull Prospects







bull Special offers


bull Provide value






bull Loyalty

bull Keep in touch







bull Ongoing

bull Follow through




















Really Work




Happy Marketing



wwwgm30com



bull Implementation






bull Prioritize






will market











about you








plan













Really Work




Happy Marketing



wwwgm30com




















Welcome to


Taking Dead Aim








Your Best Prospect






David Olgivy








bull 7-Up


bull Fed-Ex




close








Example



You Are an Expert










Hansen















Niche Strategy






bull Exclusivity

bull Efficiency


bull Loyalty














3 Niche (see Day 6)












AdvantagesBenefits







Features
















Advertising





Advertising





Advertising



























-David Olgivy


Creative





bull Consistency

bull Focus

bull Positioning




Got Milk


Got Consulting










bull Banker

bull Bartender

bull Travel Agent










bull Call to meet 3






bull Power partners

bull Show interest





Fusion Marketing



Fusion Marketing

Hotel Room Key











4 Key Components

bull The message

bull The vehicle

bull The target

bull The frequency















bull GM 3rd






media















attention




bull Magazines

bull RadioTV

bull Online




bull Editorrsquos

bull Readerrsquos


PR is not Promotion

Master Card












Marketing Calendar





Marketing Calendar


bull 1-10







First Name

Email Address








Day 27 ndash Budget


Marketing Budget






breathing



Implementation












and America
















bull Pay yourself

















bull Prospects







bull Special offers


bull Provide value






bull Loyalty

bull Keep in touch







bull Ongoing

bull Follow through




















Really Work




Happy Marketing



wwwgm30com



bull Implementation






bull Prioritize






will market











about you








plan













Really Work




Happy Marketing



wwwgm30com




















Welcome to





Your Best Prospect






David Olgivy








bull 7-Up


bull Fed-Ex




close








Example



You Are an Expert










Hansen















Niche Strategy






bull Exclusivity

bull Efficiency


bull Loyalty














3 Niche (see Day 6)












AdvantagesBenefits







Features
















Advertising





Advertising





Advertising



























-David Olgivy


Creative





bull Consistency

bull Focus

bull Positioning




Got Milk


Got Consulting










bull Banker

bull Bartender

bull Travel Agent










bull Call to meet 3






bull Power partners

bull Show interest





Fusion Marketing



Fusion Marketing

Hotel Room Key











4 Key Components

bull The message

bull The vehicle

bull The target

bull The frequency















bull GM 3rd






media















attention




bull Magazines

bull RadioTV

bull Online




bull Editorrsquos

bull Readerrsquos


PR is not Promotion

Master Card












Marketing Calendar





Marketing Calendar


bull 1-10







First Name

Email Address








Day 27 ndash Budget


Marketing Budget






breathing



Implementation












and America
















bull Pay yourself

















bull Prospects







bull Special offers


bull Provide value






bull Loyalty

bull Keep in touch







bull Ongoing

bull Follow through




















Really Work




Happy Marketing



wwwgm30com



bull Implementation






bull Prioritize






will market











about you








plan













Really Work




Happy Marketing



wwwgm30com




















Welcome to




David Olgivy








bull 7-Up


bull Fed-Ex




close








Example



You Are an Expert










Hansen















Niche Strategy






bull Exclusivity

bull Efficiency


bull Loyalty














3 Niche (see Day 6)












AdvantagesBenefits







Features
















Advertising





Advertising





Advertising



























-David Olgivy


Creative





bull Consistency

bull Focus

bull Positioning




Got Milk


Got Consulting










bull Banker

bull Bartender

bull Travel Agent










bull Call to meet 3






bull Power partners

bull Show interest





Fusion Marketing



Fusion Marketing

Hotel Room Key











4 Key Components

bull The message

bull The vehicle

bull The target

bull The frequency















bull GM 3rd






media















attention




bull Magazines

bull RadioTV

bull Online




bull Editorrsquos

bull Readerrsquos


PR is not Promotion

Master Card












Marketing Calendar





Marketing Calendar


bull 1-10







First Name

Email Address








Day 27 ndash Budget


Marketing Budget






breathing



Implementation












and America
















bull Pay yourself

















bull Prospects







bull Special offers


bull Provide value






bull Loyalty

bull Keep in touch







bull Ongoing

bull Follow through




















Really Work




Happy Marketing



wwwgm30com



bull Implementation






bull Prioritize






will market











about you








plan













Really Work




Happy Marketing



wwwgm30com




















Welcome to







bull 7-Up


bull Fed-Ex




close








Example



You Are an Expert










Hansen















Niche Strategy






bull Exclusivity

bull Efficiency


bull Loyalty














3 Niche (see Day 6)












AdvantagesBenefits







Features
















Advertising





Advertising





Advertising



























-David Olgivy


Creative





bull Consistency

bull Focus

bull Positioning




Got Milk


Got Consulting










bull Banker

bull Bartender

bull Travel Agent










bull Call to meet 3






bull Power partners

bull Show interest





Fusion Marketing



Fusion Marketing

Hotel Room Key











4 Key Components

bull The message

bull The vehicle

bull The target

bull The frequency















bull GM 3rd






media















attention




bull Magazines

bull RadioTV

bull Online




bull Editorrsquos

bull Readerrsquos


PR is not Promotion

Master Card












Marketing Calendar





Marketing Calendar


bull 1-10







First Name

Email Address








Day 27 ndash Budget


Marketing Budget






breathing



Implementation












and America
















bull Pay yourself

















bull Prospects







bull Special offers


bull Provide value






bull Loyalty

bull Keep in touch







bull Ongoing

bull Follow through




















Really Work




Happy Marketing



wwwgm30com



bull Implementation






bull Prioritize






will market











about you








plan













Really Work




Happy Marketing



wwwgm30com




















Welcome to



close








Example



You Are an Expert










Hansen















Niche Strategy






bull Exclusivity

bull Efficiency


bull Loyalty














3 Niche (see Day 6)












AdvantagesBenefits







Features
















Advertising





Advertising





Advertising



























-David Olgivy


Creative





bull Consistency

bull Focus

bull Positioning




Got Milk


Got Consulting










bull Banker

bull Bartender

bull Travel Agent










bull Call to meet 3






bull Power partners

bull Show interest





Fusion Marketing



Fusion Marketing

Hotel Room Key











4 Key Components

bull The message

bull The vehicle

bull The target

bull The frequency















bull GM 3rd






media















attention




bull Magazines

bull RadioTV

bull Online




bull Editorrsquos

bull Readerrsquos


PR is not Promotion

Master Card












Marketing Calendar





Marketing Calendar


bull 1-10







First Name

Email Address








Day 27 ndash Budget


Marketing Budget






breathing



Implementation












and America
















bull Pay yourself

















bull Prospects







bull Special offers


bull Provide value






bull Loyalty

bull Keep in touch







bull Ongoing

bull Follow through




















Really Work




Happy Marketing



wwwgm30com



bull Implementation






bull Prioritize






will market











about you








plan













Really Work




Happy Marketing



wwwgm30com




















Welcome to






Example



You Are an Expert










Hansen















Niche Strategy






bull Exclusivity

bull Efficiency


bull Loyalty














3 Niche (see Day 6)












AdvantagesBenefits







Features
















Advertising





Advertising





Advertising



























-David Olgivy


Creative





bull Consistency

bull Focus

bull Positioning




Got Milk


Got Consulting










bull Banker

bull Bartender

bull Travel Agent










bull Call to meet 3






bull Power partners

bull Show interest





Fusion Marketing



Fusion Marketing

Hotel Room Key











4 Key Components

bull The message

bull The vehicle

bull The target

bull The frequency















bull GM 3rd






media















attention




bull Magazines

bull RadioTV

bull Online




bull Editorrsquos

bull Readerrsquos


PR is not Promotion

Master Card












Marketing Calendar





Marketing Calendar


bull 1-10







First Name

Email Address








Day 27 ndash Budget


Marketing Budget






breathing



Implementation












and America
















bull Pay yourself

















bull Prospects







bull Special offers


bull Provide value






bull Loyalty

bull Keep in touch







bull Ongoing

bull Follow through




















Really Work




Happy Marketing



wwwgm30com



bull Implementation






bull Prioritize






will market











about you








plan













Really Work




Happy Marketing



wwwgm30com




















Welcome to


You Are an Expert










Hansen















Niche Strategy






bull Exclusivity

bull Efficiency


bull Loyalty














3 Niche (see Day 6)












AdvantagesBenefits







Features
















Advertising





Advertising





Advertising



























-David Olgivy


Creative





bull Consistency

bull Focus

bull Positioning




Got Milk


Got Consulting










bull Banker

bull Bartender

bull Travel Agent










bull Call to meet 3






bull Power partners

bull Show interest





Fusion Marketing



Fusion Marketing

Hotel Room Key











4 Key Components

bull The message

bull The vehicle

bull The target

bull The frequency















bull GM 3rd






media















attention




bull Magazines

bull RadioTV

bull Online




bull Editorrsquos

bull Readerrsquos


PR is not Promotion

Master Card












Marketing Calendar





Marketing Calendar


bull 1-10







First Name

Email Address








Day 27 ndash Budget


Marketing Budget






breathing



Implementation












and America
















bull Pay yourself

















bull Prospects







bull Special offers


bull Provide value






bull Loyalty

bull Keep in touch







bull Ongoing

bull Follow through




















Really Work




Happy Marketing



wwwgm30com



bull Implementation






bull Prioritize






will market











about you








plan













Really Work




Happy Marketing



wwwgm30com




















Welcome to










Hansen















Niche Strategy






bull Exclusivity

bull Efficiency


bull Loyalty














3 Niche (see Day 6)












AdvantagesBenefits







Features
















Advertising





Advertising





Advertising



























-David Olgivy


Creative





bull Consistency

bull Focus

bull Positioning




Got Milk


Got Consulting










bull Banker

bull Bartender

bull Travel Agent










bull Call to meet 3






bull Power partners

bull Show interest





Fusion Marketing



Fusion Marketing

Hotel Room Key











4 Key Components

bull The message

bull The vehicle

bull The target

bull The frequency















bull GM 3rd






media















attention




bull Magazines

bull RadioTV

bull Online




bull Editorrsquos

bull Readerrsquos


PR is not Promotion

Master Card












Marketing Calendar





Marketing Calendar


bull 1-10







First Name

Email Address








Day 27 ndash Budget


Marketing Budget






breathing



Implementation












and America
















bull Pay yourself

















bull Prospects







bull Special offers


bull Provide value






bull Loyalty

bull Keep in touch







bull Ongoing

bull Follow through




















Really Work




Happy Marketing



wwwgm30com



bull Implementation






bull Prioritize






will market











about you








plan













Really Work




Happy Marketing



wwwgm30com




















Welcome to















Niche Strategy






bull Exclusivity

bull Efficiency


bull Loyalty














3 Niche (see Day 6)












AdvantagesBenefits







Features
















Advertising





Advertising





Advertising



























-David Olgivy


Creative





bull Consistency

bull Focus

bull Positioning




Got Milk


Got Consulting










bull Banker

bull Bartender

bull Travel Agent










bull Call to meet 3






bull Power partners

bull Show interest





Fusion Marketing



Fusion Marketing

Hotel Room Key











4 Key Components

bull The message

bull The vehicle

bull The target

bull The frequency















bull GM 3rd






media















attention




bull Magazines

bull RadioTV

bull Online




bull Editorrsquos

bull Readerrsquos


PR is not Promotion

Master Card












Marketing Calendar





Marketing Calendar


bull 1-10







First Name

Email Address








Day 27 ndash Budget


Marketing Budget






breathing



Implementation












and America
















bull Pay yourself

















bull Prospects







bull Special offers


bull Provide value






bull Loyalty

bull Keep in touch







bull Ongoing

bull Follow through




















Really Work




Happy Marketing



wwwgm30com



bull Implementation






bull Prioritize






will market











about you








plan













Really Work




Happy Marketing



wwwgm30com




















Welcome to





bull Exclusivity

bull Efficiency


bull Loyalty














3 Niche (see Day 6)












AdvantagesBenefits







Features
















Advertising





Advertising





Advertising



























-David Olgivy


Creative





bull Consistency

bull Focus

bull Positioning




Got Milk


Got Consulting










bull Banker

bull Bartender

bull Travel Agent










bull Call to meet 3






bull Power partners

bull Show interest





Fusion Marketing



Fusion Marketing

Hotel Room Key











4 Key Components

bull The message

bull The vehicle

bull The target

bull The frequency















bull GM 3rd






media















attention




bull Magazines

bull RadioTV

bull Online




bull Editorrsquos

bull Readerrsquos


PR is not Promotion

Master Card












Marketing Calendar





Marketing Calendar


bull 1-10







First Name

Email Address








Day 27 ndash Budget


Marketing Budget






breathing



Implementation












and America
















bull Pay yourself

















bull Prospects







bull Special offers


bull Provide value






bull Loyalty

bull Keep in touch







bull Ongoing

bull Follow through




















Really Work




Happy Marketing



wwwgm30com



bull Implementation






bull Prioritize






will market











about you








plan













Really Work




Happy Marketing



wwwgm30com




















Welcome to













3 Niche (see Day 6)












AdvantagesBenefits







Features
















Advertising





Advertising





Advertising



























-David Olgivy


Creative





bull Consistency

bull Focus

bull Positioning




Got Milk


Got Consulting










bull Banker

bull Bartender

bull Travel Agent










bull Call to meet 3






bull Power partners

bull Show interest





Fusion Marketing



Fusion Marketing

Hotel Room Key











4 Key Components

bull The message

bull The vehicle

bull The target

bull The frequency















bull GM 3rd






media















attention




bull Magazines

bull RadioTV

bull Online




bull Editorrsquos

bull Readerrsquos


PR is not Promotion

Master Card












Marketing Calendar





Marketing Calendar


bull 1-10







First Name

Email Address








Day 27 ndash Budget


Marketing Budget






breathing



Implementation












and America
















bull Pay yourself

















bull Prospects







bull Special offers


bull Provide value






bull Loyalty

bull Keep in touch







bull Ongoing

bull Follow through




















Really Work




Happy Marketing



wwwgm30com



bull Implementation






bull Prioritize






will market











about you








plan













Really Work




Happy Marketing



wwwgm30com




















Welcome to












AdvantagesBenefits







Features
















Advertising





Advertising





Advertising



























-David Olgivy


Creative





bull Consistency

bull Focus

bull Positioning




Got Milk


Got Consulting










bull Banker

bull Bartender

bull Travel Agent










bull Call to meet 3






bull Power partners

bull Show interest





Fusion Marketing



Fusion Marketing

Hotel Room Key











4 Key Components

bull The message

bull The vehicle

bull The target

bull The frequency















bull GM 3rd






media















attention




bull Magazines

bull RadioTV

bull Online




bull Editorrsquos

bull Readerrsquos


PR is not Promotion

Master Card












Marketing Calendar





Marketing Calendar


bull 1-10







First Name

Email Address








Day 27 ndash Budget


Marketing Budget






breathing



Implementation












and America
















bull Pay yourself

















bull Prospects







bull Special offers


bull Provide value






bull Loyalty

bull Keep in touch







bull Ongoing

bull Follow through




















Really Work




Happy Marketing



wwwgm30com



bull Implementation






bull Prioritize






will market











about you








plan













Really Work




Happy Marketing



wwwgm30com




















Welcome to







Features
















Advertising





Advertising





Advertising



























-David Olgivy


Creative





bull Consistency

bull Focus

bull Positioning




Got Milk


Got Consulting










bull Banker

bull Bartender

bull Travel Agent










bull Call to meet 3






bull Power partners

bull Show interest





Fusion Marketing



Fusion Marketing

Hotel Room Key











4 Key Components

bull The message

bull The vehicle

bull The target

bull The frequency















bull GM 3rd






media















attention




bull Magazines

bull RadioTV

bull Online




bull Editorrsquos

bull Readerrsquos


PR is not Promotion

Master Card












Marketing Calendar





Marketing Calendar


bull 1-10







First Name

Email Address








Day 27 ndash Budget


Marketing Budget






breathing



Implementation












and America
















bull Pay yourself

















bull Prospects







bull Special offers


bull Provide value






bull Loyalty

bull Keep in touch







bull Ongoing

bull Follow through




















Really Work




Happy Marketing



wwwgm30com



bull Implementation






bull Prioritize






will market











about you








plan













Really Work




Happy Marketing



wwwgm30com




















Welcome to














Advertising





Advertising





Advertising



























-David Olgivy


Creative





bull Consistency

bull Focus

bull Positioning




Got Milk


Got Consulting










bull Banker

bull Bartender

bull Travel Agent










bull Call to meet 3






bull Power partners

bull Show interest





Fusion Marketing



Fusion Marketing

Hotel Room Key











4 Key Components

bull The message

bull The vehicle

bull The target

bull The frequency















bull GM 3rd






media















attention




bull Magazines

bull RadioTV

bull Online




bull Editorrsquos

bull Readerrsquos


PR is not Promotion

Master Card












Marketing Calendar





Marketing Calendar


bull 1-10







First Name

Email Address








Day 27 ndash Budget


Marketing Budget






breathing



Implementation












and America
















bull Pay yourself

















bull Prospects







bull Special offers


bull Provide value






bull Loyalty

bull Keep in touch







bull Ongoing

bull Follow through




















Really Work




Happy Marketing



wwwgm30com



bull Implementation






bull Prioritize






will market











about you








plan













Really Work




Happy Marketing



wwwgm30com




















Welcome to


Advertising





Advertising



























-David Olgivy


Creative





bull Consistency

bull Focus

bull Positioning




Got Milk


Got Consulting










bull Banker

bull Bartender

bull Travel Agent










bull Call to meet 3






bull Power partners

bull Show interest





Fusion Marketing



Fusion Marketing

Hotel Room Key











4 Key Components

bull The message

bull The vehicle

bull The target

bull The frequency















bull GM 3rd






media















attention




bull Magazines

bull RadioTV

bull Online




bull Editorrsquos

bull Readerrsquos


PR is not Promotion

Master Card












Marketing Calendar





Marketing Calendar


bull 1-10







First Name

Email Address








Day 27 ndash Budget


Marketing Budget






breathing



Implementation












and America
















bull Pay yourself

















bull Prospects







bull Special offers


bull Provide value






bull Loyalty

bull Keep in touch







bull Ongoing

bull Follow through




















Really Work




Happy Marketing



wwwgm30com



bull Implementation






bull Prioritize






will market











about you








plan













Really Work




Happy Marketing



wwwgm30com




















Welcome to


Advertising



























-David Olgivy


Creative





bull Consistency

bull Focus

bull Positioning




Got Milk


Got Consulting










bull Banker

bull Bartender

bull Travel Agent










bull Call to meet 3






bull Power partners

bull Show interest





Fusion Marketing



Fusion Marketing

Hotel Room Key











4 Key Components

bull The message

bull The vehicle

bull The target

bull The frequency















bull GM 3rd






media















attention




bull Magazines

bull RadioTV

bull Online




bull Editorrsquos

bull Readerrsquos


PR is not Promotion

Master Card












Marketing Calendar





Marketing Calendar


bull 1-10







First Name

Email Address








Day 27 ndash Budget


Marketing Budget






breathing



Implementation












and America
















bull Pay yourself

















bull Prospects







bull Special offers


bull Provide value






bull Loyalty

bull Keep in touch







bull Ongoing

bull Follow through




















Really Work




Happy Marketing



wwwgm30com



bull Implementation






bull Prioritize






will market











about you








plan













Really Work




Happy Marketing



wwwgm30com




















Welcome to


























-David Olgivy


Creative





bull Consistency

bull Focus

bull Positioning




Got Milk


Got Consulting










bull Banker

bull Bartender

bull Travel Agent










bull Call to meet 3






bull Power partners

bull Show interest





Fusion Marketing



Fusion Marketing

Hotel Room Key











4 Key Components

bull The message

bull The vehicle

bull The target

bull The frequency















bull GM 3rd






media















attention




bull Magazines

bull RadioTV

bull Online




bull Editorrsquos

bull Readerrsquos


PR is not Promotion

Master Card












Marketing Calendar





Marketing Calendar


bull 1-10







First Name

Email Address








Day 27 ndash Budget


Marketing Budget






breathing



Implementation












and America
















bull Pay yourself

















bull Prospects







bull Special offers


bull Provide value






bull Loyalty

bull Keep in touch







bull Ongoing

bull Follow through




















Really Work




Happy Marketing



wwwgm30com



bull Implementation






bull Prioritize






will market











about you








plan













Really Work




Happy Marketing



wwwgm30com




















Welcome to


Creative





bull Consistency

bull Focus

bull Positioning




Got Milk


Got Consulting










bull Banker

bull Bartender

bull Travel Agent










bull Call to meet 3






bull Power partners

bull Show interest





Fusion Marketing



Fusion Marketing

Hotel Room Key











4 Key Components

bull The message

bull The vehicle

bull The target

bull The frequency















bull GM 3rd






media















attention




bull Magazines

bull RadioTV

bull Online




bull Editorrsquos

bull Readerrsquos


PR is not Promotion

Master Card












Marketing Calendar





Marketing Calendar


bull 1-10







First Name

Email Address








Day 27 ndash Budget


Marketing Budget






breathing



Implementation












and America
















bull Pay yourself

















bull Prospects







bull Special offers


bull Provide value






bull Loyalty

bull Keep in touch







bull Ongoing

bull Follow through




















Really Work




Happy Marketing



wwwgm30com



bull Implementation






bull Prioritize






will market











about you








plan













Really Work




Happy Marketing



wwwgm30com




















Welcome to



bull Consistency

bull Focus

bull Positioning




Got Milk


Got Consulting










bull Banker

bull Bartender

bull Travel Agent










bull Call to meet 3






bull Power partners

bull Show interest





Fusion Marketing



Fusion Marketing

Hotel Room Key











4 Key Components

bull The message

bull The vehicle

bull The target

bull The frequency















bull GM 3rd






media















attention




bull Magazines

bull RadioTV

bull Online




bull Editorrsquos

bull Readerrsquos


PR is not Promotion

Master Card












Marketing Calendar





Marketing Calendar


bull 1-10







First Name

Email Address








Day 27 ndash Budget


Marketing Budget






breathing



Implementation












and America
















bull Pay yourself

















bull Prospects







bull Special offers


bull Provide value






bull Loyalty

bull Keep in touch







bull Ongoing

bull Follow through




















Really Work




Happy Marketing



wwwgm30com



bull Implementation






bull Prioritize






will market











about you








plan













Really Work




Happy Marketing



wwwgm30com




















Welcome to




Got Milk


Got Consulting










bull Banker

bull Bartender

bull Travel Agent










bull Call to meet 3






bull Power partners

bull Show interest





Fusion Marketing



Fusion Marketing

Hotel Room Key











4 Key Components

bull The message

bull The vehicle

bull The target

bull The frequency















bull GM 3rd






media















attention




bull Magazines

bull RadioTV

bull Online




bull Editorrsquos

bull Readerrsquos


PR is not Promotion

Master Card












Marketing Calendar





Marketing Calendar


bull 1-10







First Name

Email Address








Day 27 ndash Budget


Marketing Budget






breathing



Implementation












and America
















bull Pay yourself

















bull Prospects







bull Special offers


bull Provide value






bull Loyalty

bull Keep in touch







bull Ongoing

bull Follow through




















Really Work




Happy Marketing



wwwgm30com



bull Implementation






bull Prioritize






will market











about you








plan













Really Work




Happy Marketing



wwwgm30com




















Welcome to










bull Banker

bull Bartender

bull Travel Agent










bull Call to meet 3






bull Power partners

bull Show interest





Fusion Marketing



Fusion Marketing

Hotel Room Key











4 Key Components

bull The message

bull The vehicle

bull The target

bull The frequency















bull GM 3rd






media















attention




bull Magazines

bull RadioTV

bull Online




bull Editorrsquos

bull Readerrsquos


PR is not Promotion

Master Card












Marketing Calendar





Marketing Calendar


bull 1-10







First Name

Email Address








Day 27 ndash Budget


Marketing Budget






breathing



Implementation












and America
















bull Pay yourself

















bull Prospects







bull Special offers


bull Provide value






bull Loyalty

bull Keep in touch







bull Ongoing

bull Follow through




















Really Work




Happy Marketing



wwwgm30com



bull Implementation






bull Prioritize






will market











about you








plan













Really Work




Happy Marketing



wwwgm30com




















Welcome to









bull Call to meet 3






bull Power partners

bull Show interest





Fusion Marketing



Fusion Marketing

Hotel Room Key











4 Key Components

bull The message

bull The vehicle

bull The target

bull The frequency















bull GM 3rd






media















attention




bull Magazines

bull RadioTV

bull Online




bull Editorrsquos

bull Readerrsquos


PR is not Promotion

Master Card












Marketing Calendar





Marketing Calendar


bull 1-10







First Name

Email Address








Day 27 ndash Budget


Marketing Budget






breathing



Implementation












and America
















bull Pay yourself

















bull Prospects







bull Special offers


bull Provide value






bull Loyalty

bull Keep in touch







bull Ongoing

bull Follow through




















Really Work




Happy Marketing



wwwgm30com



bull Implementation






bull Prioritize






will market











about you








plan













Really Work




Happy Marketing



wwwgm30com




















Welcome to





bull Power partners

bull Show interest





Fusion Marketing



Fusion Marketing

Hotel Room Key











4 Key Components

bull The message

bull The vehicle

bull The target

bull The frequency















bull GM 3rd






media















attention




bull Magazines

bull RadioTV

bull Online




bull Editorrsquos

bull Readerrsquos


PR is not Promotion

Master Card












Marketing Calendar





Marketing Calendar


bull 1-10







First Name

Email Address








Day 27 ndash Budget


Marketing Budget






breathing



Implementation












and America
















bull Pay yourself

















bull Prospects







bull Special offers


bull Provide value






bull Loyalty

bull Keep in touch







bull Ongoing

bull Follow through




















Really Work




Happy Marketing



wwwgm30com



bull Implementation






bull Prioritize






will market











about you








plan













Really Work




Happy Marketing



wwwgm30com




















Welcome to




Fusion Marketing



Fusion Marketing

Hotel Room Key











4 Key Components

bull The message

bull The vehicle

bull The target

bull The frequency















bull GM 3rd






media















attention




bull Magazines

bull RadioTV

bull Online




bull Editorrsquos

bull Readerrsquos


PR is not Promotion

Master Card












Marketing Calendar





Marketing Calendar


bull 1-10







First Name

Email Address








Day 27 ndash Budget


Marketing Budget






breathing



Implementation












and America
















bull Pay yourself

















bull Prospects







bull Special offers


bull Provide value






bull Loyalty

bull Keep in touch







bull Ongoing

bull Follow through




















Really Work




Happy Marketing



wwwgm30com



bull Implementation






bull Prioritize






will market











about you








plan













Really Work




Happy Marketing



wwwgm30com




















Welcome to


Fusion Marketing

Hotel Room Key











4 Key Components

bull The message

bull The vehicle

bull The target

bull The frequency















bull GM 3rd






media















attention




bull Magazines

bull RadioTV

bull Online




bull Editorrsquos

bull Readerrsquos


PR is not Promotion

Master Card












Marketing Calendar





Marketing Calendar


bull 1-10







First Name

Email Address








Day 27 ndash Budget


Marketing Budget






breathing



Implementation












and America
















bull Pay yourself

















bull Prospects







bull Special offers


bull Provide value






bull Loyalty

bull Keep in touch







bull Ongoing

bull Follow through




















Really Work




Happy Marketing



wwwgm30com



bull Implementation






bull Prioritize






will market











about you








plan













Really Work




Happy Marketing



wwwgm30com




















Welcome to











4 Key Components

bull The message

bull The vehicle

bull The target

bull The frequency















bull GM 3rd






media















attention




bull Magazines

bull RadioTV

bull Online




bull Editorrsquos

bull Readerrsquos


PR is not Promotion

Master Card












Marketing Calendar





Marketing Calendar


bull 1-10







First Name

Email Address








Day 27 ndash Budget


Marketing Budget






breathing



Implementation












and America
















bull Pay yourself

















bull Prospects







bull Special offers


bull Provide value






bull Loyalty

bull Keep in touch







bull Ongoing

bull Follow through




















Really Work




Happy Marketing



wwwgm30com



bull Implementation






bull Prioritize






will market











about you








plan













Really Work




Happy Marketing



wwwgm30com




















Welcome to















bull GM 3rd






media















attention




bull Magazines

bull RadioTV

bull Online




bull Editorrsquos

bull Readerrsquos


PR is not Promotion

Master Card












Marketing Calendar





Marketing Calendar


bull 1-10







First Name

Email Address








Day 27 ndash Budget


Marketing Budget






breathing



Implementation












and America
















bull Pay yourself

















bull Prospects







bull Special offers


bull Provide value






bull Loyalty

bull Keep in touch







bull Ongoing

bull Follow through




















Really Work




Happy Marketing



wwwgm30com



bull Implementation






bull Prioritize






will market











about you








plan













Really Work




Happy Marketing



wwwgm30com




















Welcome to





media















attention




bull Magazines

bull RadioTV

bull Online




bull Editorrsquos

bull Readerrsquos


PR is not Promotion

Master Card












Marketing Calendar





Marketing Calendar


bull 1-10







First Name

Email Address








Day 27 ndash Budget


Marketing Budget






breathing



Implementation












and America
















bull Pay yourself

















bull Prospects







bull Special offers


bull Provide value






bull Loyalty

bull Keep in touch







bull Ongoing

bull Follow through




















Really Work




Happy Marketing



wwwgm30com



bull Implementation






bull Prioritize






will market











about you








plan













Really Work




Happy Marketing



wwwgm30com




















Welcome to












attention




bull Magazines

bull RadioTV

bull Online




bull Editorrsquos

bull Readerrsquos


PR is not Promotion

Master Card












Marketing Calendar





Marketing Calendar


bull 1-10







First Name

Email Address








Day 27 ndash Budget


Marketing Budget






breathing



Implementation












and America
















bull Pay yourself

















bull Prospects







bull Special offers


bull Provide value






bull Loyalty

bull Keep in touch







bull Ongoing

bull Follow through




















Really Work




Happy Marketing



wwwgm30com



bull Implementation






bull Prioritize






will market











about you








plan













Really Work




Happy Marketing



wwwgm30com




















Welcome to



bull Magazines

bull RadioTV

bull Online




bull Editorrsquos

bull Readerrsquos


PR is not Promotion

Master Card












Marketing Calendar





Marketing Calendar


bull 1-10







First Name

Email Address








Day 27 ndash Budget


Marketing Budget






breathing



Implementation












and America
















bull Pay yourself

















bull Prospects







bull Special offers


bull Provide value






bull Loyalty

bull Keep in touch







bull Ongoing

bull Follow through




















Really Work




Happy Marketing



wwwgm30com



bull Implementation






bull Prioritize






will market











about you








plan













Really Work




Happy Marketing



wwwgm30com




















Welcome to



bull Editorrsquos

bull Readerrsquos


PR is not Promotion

Master Card












Marketing Calendar





Marketing Calendar


bull 1-10







First Name

Email Address








Day 27 ndash Budget


Marketing Budget






breathing



Implementation












and America
















bull Pay yourself

















bull Prospects







bull Special offers


bull Provide value






bull Loyalty

bull Keep in touch







bull Ongoing

bull Follow through




















Really Work




Happy Marketing



wwwgm30com



bull Implementation






bull Prioritize






will market











about you








plan













Really Work




Happy Marketing



wwwgm30com




















Welcome to


PR is not Promotion

Master Card












Marketing Calendar





Marketing Calendar


bull 1-10







First Name

Email Address








Day 27 ndash Budget


Marketing Budget






breathing



Implementation












and America
















bull Pay yourself

















bull Prospects







bull Special offers


bull Provide value






bull Loyalty

bull Keep in touch







bull Ongoing

bull Follow through




















Really Work




Happy Marketing



wwwgm30com



bull Implementation






bull Prioritize






will market











about you








plan













Really Work




Happy Marketing



wwwgm30com




















Welcome to












Marketing Calendar





Marketing Calendar


bull 1-10







First Name

Email Address








Day 27 ndash Budget


Marketing Budget






breathing



Implementation












and America
















bull Pay yourself

















bull Prospects







bull Special offers


bull Provide value






bull Loyalty

bull Keep in touch







bull Ongoing

bull Follow through




















Really Work




Happy Marketing



wwwgm30com



bull Implementation






bull Prioritize






will market











about you








plan













Really Work




Happy Marketing



wwwgm30com




















Welcome to


Marketing Calendar


bull 1-10







First Name

Email Address








Day 27 ndash Budget


Marketing Budget






breathing



Implementation












and America
















bull Pay yourself

















bull Prospects







bull Special offers


bull Provide value






bull Loyalty

bull Keep in touch







bull Ongoing

bull Follow through




















Really Work




Happy Marketing



wwwgm30com



bull Implementation






bull Prioritize






will market











about you








plan













Really Work




Happy Marketing



wwwgm30com




















Welcome to





First Name

Email Address








Day 27 ndash Budget


Marketing Budget






breathing



Implementation












and America
















bull Pay yourself

















bull Prospects







bull Special offers


bull Provide value






bull Loyalty

bull Keep in touch







bull Ongoing

bull Follow through




















Really Work




Happy Marketing



wwwgm30com



bull Implementation






bull Prioritize






will market











about you








plan













Really Work




Happy Marketing



wwwgm30com




















Welcome to








Day 27 ndash Budget


Marketing Budget






breathing



Implementation












and America
















bull Pay yourself

















bull Prospects







bull Special offers


bull Provide value






bull Loyalty

bull Keep in touch







bull Ongoing

bull Follow through




















Really Work




Happy Marketing



wwwgm30com



bull Implementation






bull Prioritize






will market











about you








plan













Really Work




Happy Marketing



wwwgm30com




















Welcome to


Marketing Budget






breathing



Implementation












and America
















bull Pay yourself

















bull Prospects







bull Special offers


bull Provide value






bull Loyalty

bull Keep in touch







bull Ongoing

bull Follow through




















Really Work




Happy Marketing



wwwgm30com



bull Implementation






bull Prioritize






will market











about you








plan













Really Work




Happy Marketing



wwwgm30com




















Welcome to



breathing



Implementation












and America
















bull Pay yourself

















bull Prospects







bull Special offers


bull Provide value






bull Loyalty

bull Keep in touch







bull Ongoing

bull Follow through




















Really Work




Happy Marketing



wwwgm30com



bull Implementation






bull Prioritize






will market











about you








plan













Really Work




Happy Marketing



wwwgm30com




















Welcome to



Implementation












and America
















bull Pay yourself

















bull Prospects







bull Special offers


bull Provide value






bull Loyalty

bull Keep in touch







bull Ongoing

bull Follow through




















Really Work




Happy Marketing



wwwgm30com



bull Implementation






bull Prioritize






will market











about you








plan













Really Work




Happy Marketing



wwwgm30com




















Welcome to












and America
















bull Pay yourself

















bull Prospects







bull Special offers


bull Provide value






bull Loyalty

bull Keep in touch







bull Ongoing

bull Follow through




















Really Work




Happy Marketing



wwwgm30com



bull Implementation






bull Prioritize






will market











about you








plan













Really Work




Happy Marketing



wwwgm30com




















Welcome to
















bull Pay yourself

















bull Prospects







bull Special offers


bull Provide value






bull Loyalty

bull Keep in touch







bull Ongoing

bull Follow through




















Really Work




Happy Marketing



wwwgm30com



bull Implementation






bull Prioritize






will market











about you








plan













Really Work




Happy Marketing



wwwgm30com




















Welcome to
















bull Prospects







bull Special offers


bull Provide value






bull Loyalty

bull Keep in touch







bull Ongoing

bull Follow through




















Really Work




Happy Marketing



wwwgm30com



bull Implementation






bull Prioritize






will market











about you








plan













Really Work




Happy Marketing



wwwgm30com




















Welcome to



bull Special offers


bull Provide value






bull Loyalty

bull Keep in touch







bull Ongoing

bull Follow through




















Really Work




Happy Marketing



wwwgm30com



bull Implementation






bull Prioritize






will market











about you








plan













Really Work




Happy Marketing



wwwgm30com




















Welcome to



bull Loyalty

bull Keep in touch







bull Ongoing

bull Follow through




















Really Work




Happy Marketing



wwwgm30com



bull Implementation






bull Prioritize






will market











about you








plan













Really Work




Happy Marketing



wwwgm30com




















Welcome to





bull Ongoing

bull Follow through




















Really Work




Happy Marketing



wwwgm30com



bull Implementation






bull Prioritize






will market











about you








plan













Really Work




Happy Marketing



wwwgm30com




















Welcome to



















Really Work




Happy Marketing



wwwgm30com



bull Implementation






bull Prioritize






will market











about you








plan













Really Work




Happy Marketing



wwwgm30com




















Welcome to




Happy Marketing



wwwgm30com



bull Implementation






bull Prioritize






will market











about you








plan













Really Work




Happy Marketing



wwwgm30com




















Welcome to



bull Implementation






bull Prioritize






will market











about you








plan













Really Work




Happy Marketing



wwwgm30com




















Welcome to






bull Prioritize






will market











about you








plan













Really Work




Happy Marketing



wwwgm30com




















Welcome to






will market











about you








plan













Really Work




Happy Marketing



wwwgm30com




















Welcome to











about you








plan













Really Work




Happy Marketing



wwwgm30com




















Welcome to








plan













Really Work




Happy Marketing



wwwgm30com




















Welcome to











Really Work




Happy Marketing



wwwgm30com




















Welcome to




Happy Marketing



wwwgm30com




















Welcome to




















Welcome to

Welcome to... GUERRILLA MARKETING... In 30 Days presented by Al Lautenslager Certified Guerrilla...

Documents

Transcript of Welcome to... GUERRILLA MARKETING... In 30 Days presented by Al Lautenslager Certified Guerrilla...