15th>30th

June 2017

Welcome toESC Clermont, Graduate School Of Management, Clermont-Ferrand, France

In a multicultural environment conducive to critical thinking, students will face the challenge of creating a business model adapted to the globalized context. The theoretical tools and competences required for the project will be provided by an interdisciplinary team of professors in Management, Business, Economics, and the Social Sciences and reinforced through company visits. The specificities of the local context

will be put into the perspective of international approaches, in order to provide future managers with a maximum of openness to new ways of thinking and acting.

COST OF THE PROGRAM Including Accommodation 1500 €Without Accommodation 950 €

INCLUDED IN THE COST Tuition Fees, Excursions, Company Visits (Regional Visit, Guided Tour of the City of Clermont, Shipping Museum, L'Aventure Michelin Museum, Day-trip to Lyon and the Miniature and Cinema Museum), Welcome Lunch, Farewell Dinner, Traditional Regional Meal, Lunch at Vulcania Theme Park, Picnic-lunch for the Excursion to Lyon.

FOR MORE INFORMATION goo.gl/LUu0zc

Please note, a deposit of 300€ is required before April 7th. to reserve your place. The remaining fees should be paid by June 30th.

CREDITS 6 ECTS

CONTACT AND REGISTRATION Lisa FIACRE, International Office lisa.fiacre@esc-clermont.fr

ESC Clermont - January 2017 • Photos : ESC Clermont, CRDTA, Résidence le Belvédère, l'Aventure Michelin, Vulcania, Rocher Production

With its amazing views of the Puy-de-Dôme and the Chaîne des Puys, Clermont-Ferrand never fails to astound its visitors. During the summer months, this beautiful city with its historic medieval streets and cool fresh water fountains, offers a peaceful and relaxing setting for tourists to visit or enjoy the many cultural activities it has to offer. Visitors will enjoy the pure mountain air, outstanding landscapes, and the many outdoor and sports activities available in the magnificent national park surrounding the city. During the evening, the city is alive with music, shows, festivals, and trendy bars.

The ASM rugby team has become an institution its own right and is followed closely by thousands of local supporters.

Clermont-Ferrand is also the hometown of the well-known multinational Michelin Tire Corporation.

PRACTICAL INFORMATION DISCOVER

CLERMONT-FD & THE AUVERGNE REGION

LOCAL RESPONSES TO GLOBAL CHALLENGES

ACCOMMODATIONThe Business School works with a local private residence to provide good-quality, low-price accommodation for our summer school participants. The residence is close to the train station and within walking distance of the School. Participants will be housed in individual studios with private washing and cooking facilities.

Clermont Graduate School of Management was founded in 1919 and obtained the AACSB International accreditation in 2005. The school’s 12,000-strong alumni live and work all over the world. The Business School launched the ‘SquareLab’ company incubator in 2014. ESC degrees, dual degree programs, and ‘excellency’ tracks have been constructed together with partners from local industry.

The School maintains close partnerships and links with engineering schools and international universities with the aim of training students for top-level positions and careers. Graduates will be fully-prepared for the global challenges faced by the businesses of today. The School’s first international partnership was with the University of Kansas in 1949.

Learn about doing business ‘the French way’ and how businesses are facing new challenges through classes and company visits.Develop personal and intercultural management skills during classes and interaction with students and professors from other countries.Test your skills during the General Business Management Simulation Game.

Student Residence Le Parc Belvédère68, avenue de l’Union Soviétique 63000 Clermont-Ferrand

goo.gl/FUhgLT

WELCOME TO GROUPE ESC CLERMONT

BECOME A REAL ‘CLERMONTOIS’

Participants may also opt to reserve their own accommodation.

REGISTER HERE goo.gl/wYx6Aw

DAY 1 Arrival in Clermont Arrival and getting settled in.

DAY 2 Morning | Welcome Session Participants will meet each other and will be introduced to the program and the School.Welcome LunchAfternoon | Guided Historical TourAn official guide will take the participants on a tour of the old part of the city and Clermont’s magnificent 13th century gothic cathedral constructed in black volcanic stone.

DAY 3 Day-trip: Discovery of the Auvergne RegionIncluding a 12th century castle, cheese museum and farm, and traditional regional meal.

DAY 4

DAY 12 Morning | International StrategiesThis course offers students the opportunity to reflect on, discuss, and understand the basic elements of the conception of international strategies including the key elements, processes, and pace of internationalization.Afternoon | Guest Speaker

from Local Industry Participants will hear a talk and will be able to exchange with an executive from a local industry.

DAY 13 Morning | Business Ethics: European

and Anglo-American PerspectivesEthics has become essential to business practices over the past decades. With the environmental and organizational changes that new technologies have opened up for mankind and society in the 21st century, the course will underscore the importance of rethinking traditional ethics and its role in doing business. Afternoon | International FinanceThis course introduces participants to global financial markets and the operations of multinational companies. Topics to be discussed will include foreign exchange markets, international bond and derivative markets, corporate risk management, and investment decisions in the global marketplace.

DAY 14 Morning | Persuasion Techniques in

Marketing & CommunicationThis course examines the subject of manipulation in both Marketing and everyday communication before and after the dawn of the information age, raising many questions, attempting to answer some, but most importantly inspiring a discussion about an intriguing topic.Afternoon | Company Visit: IKEAThe IKEA store founded in 1943 provides a range of home furnishing products designed to improve the daily lives of as many people as possible. When IKEA opened its Clermont store in 2013, it was the 30th store in France. Evening | Farewell Dinner in Restaurant

DAY 15 All Day | General Business Management

Simulation GameParticipants will test their skills in an online business simulation integrating the functional areas of production, marketing, and logistics and will increase their awareness of operating a company from a general management perspective as well as developing a market-and value-driven approach to decision making.

DAY 16 Morning | Final SessionThe program will be rounded off with a debriefing session and certificates will be awarded to all participants. The final session will end with a cocktail.

DAY 8 This vibrant city, which is known in France as the ‘City of Light’ is just a two-hour bus ride from Clermont. Lyon is the second largest city in France after Paris and is particularly famous for its wines and gastronomic cuisine and its fascinating history which dates all the way back to the Roman Era. Due to its strategic location, the city grew into a major economic, religious, and political center, and was the birthplace of the French silk industry. Even today, you can visit the historic streets and the

courtyards of the rich traders who lived close to the river banks in the old part of the city. Lyon is now reputed to be one of the most attractive cities in Europe for new and developing businesses with its financial incentives and excellent public transport system and earned the title of Europe’s best week-end destination during the World Travel Award Ceremony.

DAY TRIP: Vulcania Theme ParkVulcania theme park is located right in the heart of the Auvergne Region’s Volcano National Park. The park offers a wide range of exciting activities including 5D films, moving platforms, interactive circuits, a scientific theatre, tethered hot air balloon…. All this and much more will await you to make your day a truly unforgettable one. Vulcania will offer you a unique adventure full of discoveries and new experiences. The beautiful setting of the Chaîne des Puys volcanoes of Auvergne is the ideal place to learn all you ever need to know about the world’s volcanoes and the planet Earth.

THE SUMMER SCHOOL PROGRAM IN DETAIL

ESC-CLERMONT.FR/EN

DAY TRIP to LYON

15th >30th June 2017 DAY 5 Morning | The Cultural and Economic Identity

of FranceThroughout history, French society has had to evolve substantially and continuously to meet the challenges of an increasingly globalized planet. Students will gain a sharper insight into what it actually means to be French in the world today. Afternoon | Visit to a River Shipping Museum

DAY 6 Morning | French Critical Thinking: Political,

Economic, and Scientific Consequences

This course will explore the French tradition of intellectual critical thinking and its consequences on politics, economics, and science.Afternoon | Intercultural Management from

a European PerspectiveIn an increasingly global world, managers must be able to handle cultural diversity effectively. Collaborative competence in an intercultural context is thus considered as one of the key qualifications in international management.

DAY 7 Clermont’s Annual Summer Music Festival The annual music festival is held on June 21st and marks the first official day of summer in France. Even rain cannot dampen the great atmosphere filled with music, street food, and joyous crowds.Morning | Managing Creative CommunitiesThis course deals with managerial change performed by the emergence of creative communities within companies and projects evolving in an environment increasingly marked by innovation. Creative communities must be distinguished from traditional project teams and their management is radically different from the main goals, tools, and practices of traditional business. Afternoon | Company Visit:

Michelin Museum and Guest Speaker

DAYS 9-10-11 Free for travelling (students may make travel plans directly from Lyon)

Suggested Free-time Activities Participants will have a three-day weekend to make the most of their stay in Europe and either visit another European city or take the TGV high-speed train to Paris. For those who prefer a relaxing week-end, Clermont is a pleasant city offering plenty of activities, bars, restaurants, and shopping opportunities. The city park is an ideal place to take a picnic and the Coubertin Olympic-size swimming pool has an outdoor area for sunbathing after taking a dip. The Royatonic Spa Center is a short bus-ride away in the thermal town of Royat.

For more Info :

PLEASE CHECK

WWW.

FACULTY• Emmanuel BONNET,

Professor of Innovation and Entrepreneurship

• Helga FOURE-JOOPEN, Professor of Management and Cultural Diversity

• Melissa FOX-MURATON, Professor of Philosophy

• Diego LANDIVAR, Professor of Economics and Digital Humanities

• Kevin METZ, Professor of Intercultural Communication

• Pham NGUYEN, Professor of International Strategy

• Yves RANNOU, Professor of Finance

• David SHEEHAN, Professor of Intercultural Communication

• Balázs SIKLÓS, Professor of Marketing