• 12,000 Historical and Cultural monuments

• 103 Resorts and 182 Resort Areas

• 8 National Parks

• 2400 Springs of Mineral Waters

• Curative Climate

Tourism Potential

Georgian Language is one of the world’s oldest living languages. It has its own distinctive

alphabet which is among only 14 alphabets currently used across the globe

The first written texts in Georgian appeared in the 5th century

Georgia is the birthplace of the first European civilization. 1.8 million years old human remains have

been discovered in the foothills of the Caucasus Mountains.

Dmanisi Hominid – as it’s called – was quite literally the first European tourist

The Legend of Argonauts

Jason, a warrior in ancient Greek mythology, and

his Argonauts came to Georgia for the Golden

Fleece

Medea, the daughter of King Aeethes of Colchis and later wife of

Jason, is a real Symbol of the Black Sea coast of Georgia

Georgian “Supra”

Food and Wine

Cultural Tourism

• Rich Cultural Heritage

• Historical Monuments

• Architectural Monuments

• Archaeological Monuments

• Varied Ethnography

• Unique Folklore

Sea and Ski Destinations

Gudauri (2 000 m) The resort offers high quality experience to

skiers. In summer this region transforms into the most

splendid walking place

Bakuriani (1 700 m) Recently the town has got a new lease of life,

with hotels and village-houses springing up in the area. It is a

traditional children vocational place due to the great

recreational and healing properties of the air, conditioned by

coniferous forests

Mestia Currently being developed

The entire western part of Georgia is a long stretch of coast. Sea Resorts of Georgia welcome

tourists for 5-6 months a year.

Ajarian resorts: Batumi, Kobuleti, Sarpi, Kvariati and Gonio are popular among Georgian and

international guests alike

Adventure Tourism

- Trekking

- Skiing

- Mountaineering

- Horse riding

- Mountain biking

- Off road auto-tours

- Rafting

- Fishing & Hunting

Health Tourism

• 103 resorts

• resort areas

• 2,400 mineral springs

National Parks

- National parks

- Bird watching

- Wildlife watching

8 years ago

• Criminal situation

• Extremely bad image

• Unsafety

• No marketing and promotion

• No awareness as a tourism destination at all

After 2004

• Successful political and economic reforms

• Awareness Campaigns

• Safety

• Facilitation of Visa Regime

• Infrastructure development: Roads, New Airports etc.

• New Regular and Charter Flights

• Tax Incentives for Private Sector

• Active Marketing and Promotion: Travel Fairs, Press and Fam.

Trips, TV Campaigns etc.

Marketing and Promotion

• Rebranding

• Internet Marketing

• TV Campaigns on Primary Target Markets

• Organization of Over 20 Press and Fam. Trips for Media

Representatives and Professionals

• Presence on 15 International Travel Trade Fairs

• New Market Entry Strategies

• Campaigns within International Events

Statistics of International Visitors

313 368 560

983 1 051 1 290

1 500

2 032

2,800

2003 2004 2005 2006 2007 2008 2009 2010 2011 F

1821588

2541223

2010:11 Months 2011: 11 Months

Arrivals from top 10 countries

Country 2011

11 months

Growth

compared to

2010 11 months

Turkey 645259 34%

Azerbaijan 643254 43%

Armenia 627224 31%

Russia 256399 66%

Iran 57088 185%

Ukraine 54215 25%

Israel 24462 31%

USA 22762 22%

Germany 21093 29%

Kazakhstan 17680 140%

Purpose of Travel

34%

26%

20%

10%

3%

3%

2%

2%

0,2%

0,1%

Holidays, leisure and recreation

Visiting friends and relatives

Business and professional

Transit

Education and training

Employment

Shopping

Health and medical care

Religion / pilgrimages

Diplomatic Mission

Facts and Figures

• In 2010 tourism share in the exports of

services was 41% and totaled 659 245 US$. In

2010 tourism export earnings grew by 39%

(183 356 US$) compared to 2009

• In 2010 total output of production in tourism

related services reached 2 billion, grew by 22%

compared to 2009. Share of total output in

tourism related services in the output of total

economy was almost 7%.

Administrative

Center Batumi

Total Area 2,900 km²

Coastline 57 km

International

Borders

Turkey, to the

south

Population:

- Total

- Density

386 900

135.32/km²

Administrative

Division 6 municipalities

Urban

Populaton 48 %

Time Zone GMT +4 :00

Ajara Region

Sun & Beach - Seasonal

• Subtropical climate, unique combination of the

coastal and mountainous climate, warm sea with

its health properties, seaside tourism and resort infrastructure

• Up to 50km coastline eligible for swimming and

sunbathing

• Average sea water t = 21-29˚

• Sea resorts: Batumi, Kobuleti, Makhindjauri,

Mtsvane Kontskhi, Gonio – Kvariati - Sarpi,

Tourism Products

Winter Sports

• Winter climate and terrain suitable for

skiing (over 2400m high)

• Ski areas: Gomarduli, Kedlebi and

Goderdzi pass

• 250 ha of skiable terrain and 12 000

skier capacity available

Cruise tourism

• Batumi New Cruise Port in 2014

400 m pier accepting all size of ships

• Multifunctional complex with shopping,

restaurants, exhibitions,

amphitheater, event halls

Tourism Products

Cultural Tourism

• Historic crossroad for different cultures created ethnical

diversity, attractive for tourists

• Over 230 historical, archeological, religious

and architectural monuments

• 16 museums, theatres & art galleries Ecotourism

• Diversity of flora and fauna, offering spectacular coastal, forest and

alpine landscapes

• Nature-based activities: back-packing, fishing, horse-riding, hunting,

hiking, cannoning

• Hospitable people offering experience of local folklore, handcraft

and exquisite Ajarian cuisine

Unique Cuisine, Folklore and Dancing

Batumi – All Season Destination

MICE Destination – Facilities for Meetings and

Conferences

Batumi – All Season Destination

MICE Destination – International Exhibitions

Participants from: Turkey, Iran, Latvia,

Lithuania, Estonia, US, Azerbaijan,

Ukraine, Israel, America, Belarus, Poland

Batumi – All Season Destination

International Events with International Celebrities

Batumi – All Season Destination

Gambling Destination

Destination Marketing and Promotion

• Promoting Cheap Packages including Charter Flights

• TV Campaigns on Primary Target Markets

• Organization of Press and Fam. Trips for Media

Representatives and Professionals

• Presence on International Travel Trade Fairs

• Promotion of Ajara Region at Specialized Fairs as an all Season

Destination

Statistics of Visitors traveling to Ajara Region

Turkey 39,6 %

Armenia 34,3 %

Azerbaijan 14,9 %

Iran 5,3 %

Israel 3,4 %

Ukraine 2,5 %

Welcome to Georgia