Welcome to ENGL 106
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Transcript of Welcome to ENGL 106
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Where rhetoric rules…
Welcome to ENGL 106
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Roots go back to Ancient Greeks and RomansAristotle developed model of ethos, pathos,
logos
Rhetoric = THE ART OF PERSUASION
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PURPOSEWhat is the goal of your
composition?To persuade or argueTo informTo describeTo entertainTo reflect
Compositions may have multiple purposesFor example, to argue a position
effectively and to get a good grade
5 RHETORICAL SITUATIONS
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PURPOSE
AUDIENCE
GENRE
STANCE
MEDIA/DESIGN
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AUDIENCEWhat group of
readers/viewers/listeners is your composition addressed to?
Perhaps most basic, affects all your other choices:
What approach would go over best? How long should it be? What needs to be included and what can be
left unsaid? What tone should you take?
Audience for compositions in this course will vary:
Your classmates and me General audience Entering freshmen in your major
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GENRE = type of compositionReflection, research paper,
poem, letter, report, email, etc.Each genre has its own
conventionsFor example, reports will be
objective, aimed at conveying information in easily accessible form
Graphic novels will have mixture of pictures and text
Research papers will have citations and quotations from scholarly sources, Works Cited page
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STANCE = Your attitude towards the topic of your compositionFor example, thoughtful, reasonable,
emotional, objective, critical, etc.Your stance emerges through the tone
you take: confident, sarcastic, humorous, angry, etc
Note that genre often determines stance (won’t write an emotional lab report, for example)
Audience also influences stance (won’t write a humorous note to the bursar about your late tuition payment)
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Media/DesignMEDIA = How is your
composition being conveyed to your audience?Spoken (oral)PrintElectronic (e.g. website)Others like radio, TV, film,
handwritingDESIGN = What is the visual
“look” of your composition?Font, letterhead, formatting,
images, graphs, charts, colors, etc.
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PURPOSE?
AUDIENCE?
GENRE?
STANCE?
MEDIA/DESIGN?
Sample analysis: