Welcome to Design-Thinking: Motivate Culture and Inspire ... ... Design Thinking: Motivate Culture...

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Transcript of Welcome to Design-Thinking: Motivate Culture and Inspire ... ... Design Thinking: Motivate Culture...

  • Welcome to Design-Thinking: Motivate Culture and Inspire Action

    • While you are waiting….

    • Think of a project you need to address with a creative solution.

    • Please write it down.

  • T E M P L A T E

    Design Thinking: Motivate Culture and Inspire Action

    Co-presented by Camron Gnass, Founder of Traction

    Sue Radwan, Owner, Leading Edge Mentoring

  • Learning Objectives

    • Participants will understand the five steps of human-centered design thinking through illustrations.

    • Participants will be able to apply the steps of human-centered design thinking to their work projects.

  • What’s Your Creative Project?

    This Photo by Unknown Author is licensed under CC BY

    http://ssandiiee.deviantart.com/art/Idea-269465161 https://creativecommons.org/licenses/by/3.0/

  • How Many Associations Develop New Ideas

    1. What is the problem/gap? 2. Use gut instincts and

    common-sense decision- making

    3. Often driven by trying to understand “why” the problem exists.

  • Begin with a Helicopter View

    • Problem solver must change his or her perspective

    • “Think out of the box” • Goal: Perceive the

    component parts of the problem and focus on their interrelationships.

  • Desired Outcome

    Your design should be: • human-centered • insight-driven • needs-based • responsive to emotions,

    motivation, context, constraints

    • attainable but not prescribed

  • Step #1: Scan the Environment Use a creative brief (see example) 1. In one sentence describe the desired outcome for the project/challenge. 2. Define your creativity challenge 3. Situation Analysis 4. The Resistance 5. Target Audience(s) 6. Communication Strategy 7. Competition 8. Project Plan

    a. What is the tone and style of the solution? b. Are there specific situations to avoid in this challenge?

    9. Key Metrics From Josh Linkner’s Disciplined Dreaming

  • What level of the system are you working on?

    BEWARE: You May Be Dealing with Interdependent Systems! • What levels of your system does

    your creative challenge involve? • What are your desired outcomes

    for each involved level?

  • Human Centered Design Thinking

    Empathize Ideate

    Define

    Test Retest

    Proto- type

  • Human-Centered Design Thinking

  • • Learn about the audience for whom you are designing…

    • Demographics AND Emotional Experience

    Questions you could ask 1. Tell me about a time when you

    experienced a… • a conference that “blew you

    away”? • you joined a group and the

    process of joining “blew you away”?

    • you bought something and the process “blew you away”?

    • you had a memorable experience in your association that “blew you away”?

    2. What elements made the event/process so special?

    3. What conditions needed to exist for this special moment to occur?

    Empathize

  • • Construct a point of view that is based on user needs and insights

    Define

  • • Brainstorm and come up with creative solutions

    Ideate

  • • Build a representation of your ideas to show others

    Prototype

  • • Return to your original user group and test your ideas for feedback.

    Test/ Retest

  • Human-Centered Design Thinking

    Welcome to �Design-Thinking: Motivate Culture and Inspire Action Slide Number 2 Learning Objectives What’s Your Creative Project? How Many Associations �Develop New Ideas Begin with a Helicopter View Desired Outcome Step #1: Scan the Environment� Use a creative brief (see example) What level of the system are you working on? Human Centered Design Thinking Human-Centered �Design Thinking Slide Number 12 Slide Number 13 Slide Number 14 Slide Number 15 Slide Number 16 Human-Centered �Design Thinking