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Welcome to Design-Thinking: Motivate Culture and Inspire Action
• While you are waiting….
• Think of a project you need to address with a creative solution.
• Please write it down.
T E M P L A T E
Design Thinking: Motivate Culture and Inspire Action
Co-presented by Camron Gnass, Founder of Traction
Sue Radwan, Owner, Leading Edge Mentoring
• Participants will understand the five steps of human-centered design thinking through illustrations.
• Participants will be able to apply the steps of human-centered design thinking to their work projects.
What’s Your Creative Project?
This Photo by Unknown Author is licensed under CC BY
How Many Associations Develop New Ideas
1. What is the problem/gap? 2. Use gut instincts and
common-sense decision- making
3. Often driven by trying to understand “why” the problem exists.
Begin with a Helicopter View
• Problem solver must change his or her perspective
• “Think out of the box” • Goal: Perceive the
component parts of the problem and focus on their interrelationships.
Your design should be: • human-centered • insight-driven • needs-based • responsive to emotions,
motivation, context, constraints
• attainable but not prescribed
Step #1: Scan the Environment Use a creative brief (see example) 1. In one sentence describe the desired outcome for the project/challenge. 2. Define your creativity challenge 3. Situation Analysis 4. The Resistance 5. Target Audience(s) 6. Communication Strategy 7. Competition 8. Project Plan
a. What is the tone and style of the solution? b. Are there specific situations to avoid in this challenge?
9. Key Metrics From Josh Linkner’s Disciplined Dreaming
What level of the system are you working on?
BEWARE: You May Be Dealing with Interdependent Systems! • What levels of your system does
your creative challenge involve? • What are your desired outcomes
for each involved level?
Human Centered Design Thinking
Human-Centered Design Thinking
• Learn about the audience for whom you are designing…
• Demographics AND Emotional Experience
Questions you could ask 1. Tell me about a time when you
experienced a… • a conference that “blew you
away”? • you joined a group and the
process of joining “blew you away”?
• you bought something and the process “blew you away”?
• you had a memorable experience in your association that “blew you away”?
2. What elements made the event/process so special?
3. What conditions needed to exist for this special moment to occur?
• Construct a point of view that is based on user needs and insights
• Brainstorm and come up with creative solutions
• Build a representation of your ideas to show others
• Return to your original user group and test your ideas for feedback.
Human-Centered Design Thinking
Welcome to �Design-Thinking: Motivate Culture and Inspire Action Slide Number 2 Learning Objectives What’s Your Creative Project? How Many Associations �Develop New Ideas Begin with a Helicopter View Desired Outcome Step #1: Scan the Environment� Use a creative brief (see example) What level of the system are you working on? Human Centered Design Thinking Human-Centered �Design Thinking Slide Number 12 Slide Number 13 Slide Number 14 Slide Number 15 Slide Number 16 Human-Centered �Design Thinking