Welcome to class of Services and Brands by Dr. Satyendra Singh University of Winnipeg Canada.
Welcome to class of Internet Technology Adoption in Emerging Markets Dr. Satyendra Singh University...
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Welcome to class of
Internet Technology Adoptionin Emerging Markets
Dr. Satyendra SinghUniversity of Winnipeg
Canadawww.uwinnipeg.ca/~ssingh5
Why Study This Topic? Connectivity is productivity• ↑ Market size ↑ growth
Pop (m) Internet 2009 (m)
Internet now (m)
% ofPopulation
Growth %users
Table %
Africa 991 5 67 7 1390 4
Asia 3808 114 738 20 550 40
Europe 804 105 418 52 300 25
Mid East 203 3 57 28 1700 4
N America 340 108 252 74 135 15
L America 586 18 180 30 900 10
Oceasia 35 7 21 60 180 2
World 6767 360 1733 25 380 100
Internet Technology
• Against– Education– Healthcare– Poverty– Clean water– Housing
• For– E-government– E-education– E-health– E-commerce
E-government
• Online government information– Grameen phone cellular phone to rural areas B’desh
• Corruption– Driving licence
• Population database• Democratic system of government
– Electronic voting
• Tax return Brazil 90% online tax return• Online government banking bonds• VoIP technology Chad, Nigeria, South Africa
E-education• Libraries• Impact on political texture of society
– Iraq war public opinion legal versus illegal
• Online information to farmers ↓ cost, ↑ profit– Sell products abroad
– ↑ Efficiency in value chain
• Teachers’ interaction with counterparts world– But, cannot address the issue of
– Lack of resources
– Poorly trained teachers
– Overcrowded classes
E-health
• Telemedicine – blood pressure and perform EKG– on the Caboclo Indians, Amazon– A doctor at the University of East– Carolina Telemedicine Center– has control over the machine and can– even inflate an armband to take blood– pressure. The information is – transmitted over the Internet to a– doctor, who then videoconferences with the nurse to
deliver a diagnosis.
Perception
Interpretation
Value assessment
Transaction
E- commerce (Stages)
Pro
bab
ilit
yO
nli
ne
Tra
nsa
ctio
nE-commerce: 4 stages Causal Relationship
E-commerce 4 stages…
• Perception– Security features– Easy to trust website– Effective interactivity
• Interpretation– Easy to navigate website– Comparative marketing– Flexible return policies