Welcome to Apna Paisa
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Transcript of Welcome to Apna Paisa
Welcome to ApnaPaisa
Roadmap
Indian Online industry
ApnaPaisa - A great platform
ApnaPaisa Team
Preferred Destination – Statistics
Reach
Product Offerings
Customers Speak
Indian Online Industry
Internet users in urban India totaled more than 50
million in 2008
Home Internet usage in India is on the rise
More than 50% of Internet users come from Top 10
cities
Why Online??
More options to fulfill needsSaves time ConvenientEmpowers with expert knowledge, to make informed decisions
Who we are
ApnaPaisa
Apnapaisa Pvt. Ltd is India’s first and largest
personal finance supermarket
The company run Apnaloan.com is the pioneer and
largest market place for loans and credit cards
The Company has recently launched
Apnainsurance.com, a comprehensive guide to
insurance in India
Over 1 million consumers have acquired loan, credit
card and insurance products through Apnaloan and
Apnaisnurance
Active relationships with major banks, insurance
companies and more than 500 DSAs /Agents
ApnaPaisa provides specialised services like EMI
Calculator, eligibility calculator, loan and insurance
comparators, industry insights etc.
ApnaPaisa is a perfect application platform for products
like Personal Loan, Home Loan, Car Loan, Education Loan,
Credit Card, Health Insurance, Car Insurance, Life
Insurance, etc.
12x6 specialized Contact Centre, to ensure better
customer experience and satisfaction
ApnaPaisa
Board consists of
G N Bajpai – Ex- Chairman, LIC and SEBI
R Ramaraj – Founder CEO and Ex- MD, Sify.com
KP Balaraj – MD of Sequoia Capital, Sequoia Capital
India has been formed with West Bridge Capital
Partners which Balaraj co-founded in 2000
B Kasi Viswanthan – Retail banking expert, with over
15 years of retail finance experience
Harsh Roongta – Founder and CEO, is one of India's
foremost personal finance experts
ApnaPaisa Team
ApnaPaisa @ Google Ad Planner
ApnaInsurance.com and ApnaLoan.com feature in top three websites recommended by Google in their ad planner for advertisers targeting customers from personal finance industry
ApnaPaisa - Preferred destination of Loan & Insurance seekers
320,093 : No. of Visitors on Apnaloan.com1,507,176 : Page views245,292 : Absolute unique visitors73.22% : New visits 271,853 : No. of Indian visitors (85%) 44,087 : NRI visitors
Above data is from 1st August 2008 to 15th October 2008
114,256 : No. of Visitors on Apnainsurance.com700,376 : Page views100,113 : Absolute unique visitors86.01% : New visits110,545 : No. of Indian visitors (97%) 3,711 : NRI visitors
Above data is from 1st August 2008 to 15th October 2008
Our Esteemed Clients
GEOGRAPHIC BREAK-UP
INDIA REACH
TOP 7 CITIES: 80%
B TOWNS: 16%
C TOWNS: 3%
SALARIED : 77%
SELF EMPLOYED: 23%
OCCUPATION
HIGH INCOME: 37%(ABOVE Rs.25000 pm)
MID INCOME: 30%(ABOVE Rs.15000 pm)
LOW INCOME: 24%(BELOW Rs.8000 pm)
AVG INCOME: 9%(Rs.8000 pm)
INCOME PER MONTH
INDIA: 90%
NRI: 10%
ApnaPaisa Reach
* Geographic Reach to 108 countries
Product OfferingsProduct Offerings
Product Offerings @ ApnaPaisa
Product Product OfferingsOfferings
Loans Loans
InsuranceInsurance
Real EstateReal Estate
Business Solutions •Leads•Listings
Leads-Benefits
DATA SCREENINGWe confirm the data over telephone and also get additional relevant data
NO PUSHLoan / Insurance seekers approach apnaloan.com / apnainsurance.com and independently submit their details
REAL TIME LEADS All leads are dispatched on real time basis
DIRECT CONTACT WITH CONSUMER We can bring the actual consumer in direct contact with you through real time conference call
Consumer
ApnaPaisa
Lender/Insurance Company
Flow of Leads @ ApnaPaisa
CONSUMER VISITS WWW.APNALOAN.COM /
WWW.APNAINSURANCE.COM / They apply, register & give details about themselves & their needs
Instant Email SMS Online Login
10 MINUTE RESPONSEWithin 10 Minutes of registration, apnapaisa
calls to crosscheck & get more details
REAL TIME LEAD FORWARDINGSelected profiles are immediately made
available to Agents/DSAs
CALL RECORDINGWe record all the calls
at this stage, to avoid any NDNC issue
Competitive Advantage
FeaturesTelephone based leads
Internet Based Lead ApnaPaisa
Focused MediumNo No Yes
Assurance on Contactability To some extent
No Yes
Phone call to every consumer before referring No No Yes
Affordability Yes Yes Yes
Uniform Pricing No No Yes
Immediate contact with the customer
No No Yes
NDNC Guarantee Maybe No Yes
Brings customers close to you
Listing model enables serious customers to reach you when
they need you. It gives competitive edge by making your
presence felt and capturing customer mind space
Available 24 Hours a day and 7 days a Week
The internet is always "on" so your future clients will be able to
find you no matter where they are or what time it is
Varied Listing Options
We have several listing packages in different price ranges and
for different durations
Effective Representation
Our website has visitors from all around the world and is the
first website of its kind aimed to increase your business.
Listing-Benefits
Step 1 : Customer fills the search parameters and clicks on “search” link on the homepage
Listing Process
Step 2 : Search results matching the criteria appears.Customer clicks on the “details” link to view the complete details of short listed options
Listing Process
Step 3 : Details like name, contact number, email id, product, bank / insurance company representing etc. appears
Listing Process
Features Print Media ApnaPaisa
Detailed product information NO Yes Yes
Space ConstraintYes No No
Contextuality No Yes Yes
Reach City specific Sharply focused Sharply focused
Competitive Advantage
Real Estate
Customers who have not identified the property
Screening of lead once customer enters his details
Advertisement and guaranteed response from us
Leads forwarded after confirming with the customer
Real Estate - Benefits
Real Estate Branding @ ApnaPaisa
Home page
Real EstateReal Estate
Qualified LeadsQualified Leads
Micro siteMicro site
Real Estate - Qualified Lead Flow
Home loan customer
visitsApnaloan
IdentifyingNeeds ofcustomer
Leads forwardedTo Real estate
companiesby
SMS&
Checkthe interest
level ofbeing
Referred toReal Estate
Customers who have
not identified the property
Micro site Flow
Step 1 : Customer clicks on “Home Loan” tab on the homepage.
Micro site Flow
Step 2 : On the Home Loan page, Customer clicks on the “Search Property link” .
Micro site Flow
Step 3 : Customer fills the search parameters and clicks on “Search” button
Step 4 : Customer is shown a list of property developers with details like developer name, units and locality.The customer clicks on logo of desired developer
Micro site Flow
Micro site Flow
Step 5 : Customer is taken to the MICROSITE of the property developer where property details with visuals are displayed
Competitive Advantage
FeaturesFeatures Traditional Traditional MediaMedia ApnaPaisa
Detailed product Detailed product informationinformation NONO Yes Yes
Product DisplayProduct DisplayNoNo Yes Yes
ContextualityContextuality NoNo Yes Yes
ReachReach City specificCity specific Sharply Sharply Focused Focused
“Its been close to two months since we began an association with Apnaloan
through you and I must say that we are quite satisfied with the quality of leads and
more than satisfied with the kind of sales support that you have offered during this
period by periodically interacting with us pro-actively and solving any issue.
The proactive support of yours has made us look at increasing the package…”
- G Sridhar, Quantum Marketing
“It is a pleasure having association with Apnaloan. It has proved instrumental in
increasing our business. Our association with Apnaloan has been a very fruitful
one. We are satisfied with the quality leads that you have been providing. Kudos to
your entire sales team and sales support for rendering us a very good service.
They have been really proactive insolving any issues with full dedication.”
- Ravinder Vij , IDBI HFL
“I am very happy with your leads. Not to boost you, but it is a fact that my
business has been increasing month after month ever since I subscribed to your
service. Now I have confidence that I can increase my business even in future and
sustain current growth easily. Your service gave me a tremendous confidence that
I can survive in this business easily as long as you are with me.”
- Mega Consultant
Customers Speaks
Thank You
For more details contact: [email protected] more details contact: [email protected]