Welcome to Apna Paisa

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Welcome to ApnaPaisa

description

Welcome to Apna Paisa. Indian Online industry ApnaPaisa - A great platform ApnaPaisa Team Preferred Destination – Statistics Reach Product Offerings Customers Speak. Roadmap. Indian Online Industry. Internet users in urban India totaled more than 50 million in 2008 - PowerPoint PPT Presentation

Transcript of Welcome to Apna Paisa

Page 1: Welcome to Apna Paisa

Welcome to ApnaPaisa

Page 2: Welcome to Apna Paisa

Roadmap

Indian Online industry

ApnaPaisa - A great platform

ApnaPaisa Team

Preferred Destination – Statistics

Reach

Product Offerings

Customers Speak

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Indian Online Industry

Internet users in urban India totaled more than 50

million in 2008

Home Internet usage in India is on the rise

More than 50% of Internet users come from Top 10

cities

Why Online??

More options to fulfill needsSaves time ConvenientEmpowers with expert knowledge, to make informed decisions

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Who we are

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ApnaPaisa

Apnapaisa Pvt. Ltd is India’s first and largest

personal finance supermarket

The company run Apnaloan.com is the pioneer and

largest market place for loans and credit cards

The Company has recently launched

Apnainsurance.com, a comprehensive guide to

insurance in India

Over 1 million consumers have acquired loan, credit

card and insurance products through Apnaloan and

Apnaisnurance

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Active relationships with major banks, insurance

companies and more than 500 DSAs /Agents

ApnaPaisa provides specialised services like EMI

Calculator, eligibility calculator, loan and insurance

comparators, industry insights etc.

ApnaPaisa is a perfect application platform for products

like Personal Loan, Home Loan, Car Loan, Education Loan,

Credit Card, Health Insurance, Car Insurance, Life

Insurance, etc.

12x6 specialized Contact Centre, to ensure better

customer experience and satisfaction

ApnaPaisa

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Board consists of

G N Bajpai – Ex- Chairman, LIC and SEBI

R Ramaraj – Founder CEO and Ex- MD, Sify.com

KP Balaraj – MD of Sequoia Capital, Sequoia Capital

India has been formed with West Bridge Capital

Partners which Balaraj co-founded in 2000

B Kasi Viswanthan – Retail banking expert, with over

15 years of retail finance experience

Harsh Roongta – Founder and CEO, is one of India's

foremost personal finance experts

ApnaPaisa Team

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ApnaPaisa @ Google Ad Planner

ApnaInsurance.com and ApnaLoan.com feature in top three websites recommended by Google in their ad planner for advertisers targeting customers from personal finance industry

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ApnaPaisa - Preferred destination of Loan & Insurance seekers

320,093 : No. of Visitors on Apnaloan.com1,507,176 : Page views245,292 : Absolute unique visitors73.22% : New visits 271,853 : No. of Indian visitors (85%) 44,087 : NRI visitors

Above data is from 1st August 2008 to 15th October 2008

114,256 : No. of Visitors on Apnainsurance.com700,376 : Page views100,113 : Absolute unique visitors86.01% : New visits110,545 : No. of Indian visitors (97%) 3,711 : NRI visitors

Above data is from 1st August 2008 to 15th October 2008

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Our Esteemed Clients

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GEOGRAPHIC BREAK-UP

INDIA REACH

TOP 7 CITIES: 80%

B TOWNS: 16%

C TOWNS: 3%

SALARIED : 77%

SELF EMPLOYED: 23%

OCCUPATION

HIGH INCOME: 37%(ABOVE Rs.25000 pm)

MID INCOME: 30%(ABOVE Rs.15000 pm)

LOW INCOME: 24%(BELOW Rs.8000 pm)

AVG INCOME: 9%(Rs.8000 pm)

INCOME PER MONTH

INDIA: 90%

NRI: 10%

ApnaPaisa Reach

* Geographic Reach to 108 countries

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Product OfferingsProduct Offerings

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Product Offerings @ ApnaPaisa

Product Product OfferingsOfferings

Loans Loans

InsuranceInsurance

Real EstateReal Estate

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Business Solutions •Leads•Listings

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Leads-Benefits

DATA SCREENINGWe confirm the data over telephone and also get additional relevant data

NO PUSHLoan / Insurance seekers approach apnaloan.com / apnainsurance.com and independently submit their details

REAL TIME LEADS All leads are dispatched on real time basis

DIRECT CONTACT WITH CONSUMER We can bring the actual consumer in direct contact with you through real time conference call

Consumer

ApnaPaisa

Lender/Insurance Company

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Flow of Leads @ ApnaPaisa

CONSUMER VISITS WWW.APNALOAN.COM /

WWW.APNAINSURANCE.COM / They apply, register & give details about themselves & their needs

Instant Email SMS Online Login

10 MINUTE RESPONSEWithin 10 Minutes of registration, apnapaisa

calls to crosscheck & get more details

REAL TIME LEAD FORWARDINGSelected profiles are immediately made

available to Agents/DSAs

CALL RECORDINGWe record all the calls

at this stage, to avoid any NDNC issue

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Competitive Advantage

FeaturesTelephone based leads

Internet Based Lead ApnaPaisa

Focused MediumNo No Yes

Assurance on Contactability To some extent

No Yes

Phone call to every consumer before referring No No Yes

Affordability Yes Yes Yes

Uniform Pricing No No Yes

Immediate contact with the customer

No No Yes

NDNC Guarantee Maybe No Yes

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Brings customers close to you

Listing model enables serious customers to reach you when

they need you. It gives competitive edge by making your

presence felt and capturing customer mind space

Available 24 Hours a day and 7 days a Week

The internet is always "on" so your future clients will be able to

find you no matter where they are or what time it is

Varied Listing Options

We have several listing packages in different price ranges and

for different durations

Effective Representation

Our website has visitors from all around the world and is the

first website of its kind aimed to increase your business.

Listing-Benefits

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Step 1 : Customer fills the search parameters and clicks on “search” link on the homepage

Listing Process

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Step 2 : Search results matching the criteria appears.Customer clicks on the “details” link to view the complete details of short listed options

Listing Process

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Step 3 : Details like name, contact number, email id, product, bank / insurance company representing etc. appears

Listing Process

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Features Print Media ApnaPaisa

Detailed product information NO Yes Yes

Space ConstraintYes No No

Contextuality No Yes Yes

Reach City specific Sharply focused Sharply focused

Competitive Advantage

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Real Estate

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Customers who have not identified the property

Screening of lead once customer enters his details

Advertisement and guaranteed response from us

Leads forwarded after confirming with the customer

Real Estate - Benefits

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Real Estate Branding @ ApnaPaisa

Home page

Real EstateReal Estate

Qualified LeadsQualified Leads

Micro siteMicro site

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Real Estate - Qualified Lead Flow

Home loan customer

visitsApnaloan

IdentifyingNeeds ofcustomer

Leads forwardedTo Real estate

companiesby

SMS&

E-MAIL

Checkthe interest

level ofbeing

Referred toReal Estate

Customers who have

not identified the property

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Micro site Flow

Step 1 : Customer clicks on “Home Loan” tab on the homepage.

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Micro site Flow

Step 2 : On the Home Loan page, Customer clicks on the “Search Property link” .

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Micro site Flow

Step 3 : Customer fills the search parameters and clicks on “Search” button

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Step 4 : Customer is shown a list of property developers with details like developer name, units and locality.The customer clicks on logo of desired developer

Micro site Flow

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Micro site Flow

Step 5 : Customer is taken to the MICROSITE of the property developer where property details with visuals are displayed

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Competitive Advantage

FeaturesFeatures Traditional Traditional MediaMedia ApnaPaisa

Detailed product Detailed product informationinformation NONO Yes Yes

Product DisplayProduct DisplayNoNo Yes Yes

ContextualityContextuality NoNo Yes Yes

ReachReach City specificCity specific Sharply Sharply Focused Focused

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“Its been close to two months since we began an association with Apnaloan

through you and I must say that we are quite satisfied with the quality of leads and

more than satisfied with the kind of sales support that you have offered during this

period by periodically interacting with us pro-actively and solving any issue.

The proactive support of yours has made us look at increasing the package…”

- G Sridhar, Quantum Marketing

“It is a pleasure having association with Apnaloan. It has proved instrumental in

increasing our business. Our association with Apnaloan has been a very fruitful

one. We are satisfied with the quality leads that you have been providing. Kudos to

your entire sales team and sales support for rendering us a very good service.

They have been really proactive insolving any issues with full dedication.”

- Ravinder Vij , IDBI HFL

“I am very happy with your leads. Not to boost you, but it is a fact that my

business has been increasing month after month ever since I subscribed to your

service. Now I have confidence that I can increase my business even in future and

sustain current growth easily. Your service gave me a tremendous confidence that

I can survive in this business easily as long as you are with me.”

- Mega Consultant

Customers Speaks

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Thank You

For more details contact: [email protected] more details contact: [email protected]