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Transcript of Welcome to a refreshing - Prabhat Cablesprabhatcables.com/download/pdf_Fans-ppt.pdf · New Ultra...
![Page 1: Welcome to a refreshing - Prabhat Cablesprabhatcables.com/download/pdf_Fans-ppt.pdf · New Ultra Modern POLYCAB actory for Fans with an installed Capacity of 36,00,000 Fan s PY being](https://reader031.fdocuments.in/reader031/viewer/2022022502/5aacb1157f8b9a9c2e8d5b27/html5/thumbnails/1.jpg)
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Welcome to a refreshing
ha ge….
Welcome to the world of
Polycab fans
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Fan Industry Overview
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Fan industry scenario: 2013-14
9400
5800
7100
6900
4200
3400
2200
CG
Bajaj
Usha
Orient
Havells
Khaitan
others
Bajaj
Usha
Orient
Havells
Khaitan
Others
Total Branded Sale:
3.9 Cr Units.
Crompton Estimated
Industry
Sale
Rs.4000
Crores.
fig courtesy : IFMA. Quantity in ‘000.
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Product Category-wise Sales
• Ceiling fans are the
• biggest segment
• of the Industry at 70%.
• TPW growth is driven by
• TN Govt Order.
• Fresh Air
• is growing faster.
70%
22%
6%
1%
1% CEILING
Fans
TPW
Fresh Air
Cooler fans
Industrial
Data courtesy IFMA
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Life is full of possibilities. And it is these possibilities that
enable a better view of an uncertain future we all live in.
Polycab fans; a brand from the house of Polycab
endeavors to deliver happiness and rejuvenation that is
much sought after.
Refreshing your life is not simply a statement for us. It is
a promise that takes forward our value and
vision further and stand testimony of all the good
possibilities that lie ahead of us.
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Take a deep breath….feel the breeze around ou….
….Rela !
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Advantages of a world class range
• Sleek and stylish
• Maximum airflow
• Long lasting body
• Technologically advanced motor
• Truly mesmerizing design
400 RPM
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Range
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Premium Ceiling Fans
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BRIO Dlx
Elanza
FANTASY
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HIGH SPEED 400 RPM Fans - First in the Industry.
Economy ceiling fans
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AMAZE
VITAL Vital
Volo
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Bullet 400 Deco
Bullet
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Arriving sooooon…….
Super premium ceiling fans
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New Profile Designs
LAUNCHING December 2014.
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NEW CONCEPTS
COMING SOON.
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Portable fans
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Fresh Air fans
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POLYCAB Fans – Curre t “ e ario…..
Launched End February 2014.
Fairly present in West/South and Eastern Markets.
Northern Market Reached in June/July
Fastest New Entry in the Industry.
Product Range :
Ceiling Fans – Eco Premium / Sub-eco Models.
Portable – Cabin/Table/wall/Stand Fans.
Fresh Air Domestic Fans Regular & High Speed /Metal
& Plastic range..
Faratta / Cooler kits.
Exhaust /Industrial Fans. Energy Efficient Fans.
Widest Range in Shortest Span. Over 140 SKUs
Over 650 New Dealers/ Distributors appointed so far.
Over 14,000 Retail Outlets already selling Polycab Fans.
Fairly Good Reach with in a short period.
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KEY “UCCE““ FACTOR“ ………
PRODUCT :
– Quality Products – Best Value Delivery to Consumers with Value added products.
– First of its kind High Speed Ceiling Fans with 400 RPM and High Air Delivery.
– Range of New Super premium Ceiling Fans to Role-out from our own ultra modern unit.
– Present in All Product Categories.
NETWORK :
- Rea h thro’ RP“ & ROP Co epts –extensive use of Francis Kanoi Retail Report .
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Pricing :
Competitive
Present is all Price Segments.
Protect Dealer Margins.
Clu I e ti es for Volu e sellers.
Publicity & Promotion:
Creative Pub & promotion with Mass Media Campaign to begin by Year-end.
Participate in Exhibitions & Trade Events.
KEY “UCCE““ FACTOR“ ………
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KEY “UCCE““ FACTOR“ ………
After Sales Service:
• Co pa y’s O & Lo g Ar - 30 member Service Team
• Available in all major Locations
• 70 Franchisee Service centre's
• Serving Customers in all Markets.
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• New Ultra Modern POLYCAB actory for Fans with an installed Capacity of 36,00,000 Fans
PY being set up in Haridwar.
• Production of Premium / Super Premium Fans to begin in-house from November 2014.
• BLDC Ceiling Fans @ 15 to 30 Watts p/h (against conventional 70 Watts) to be assembled in house in
the New Factory.
• TPW – SKD project – for I ported Fa s. 8 / Porta le Fa s Ne Ra ge.
• Economy Range of Industrial Application Fans.
• Industrial Air-Circulators.
Fans Division - A tio pla s u der ay….
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STATE OF THE ART Ultra- MODERN Manufacturing
Facility at Uttara khand – to be
Operational from
November 2014.
PROCUREMENT OF BASIC
METALS thro’ central pool
for cost leadership.
Crucial Component
Direct Import
for Quality output
Automated
Paint Shop,
Winding Machines & Packaging.
IMPORT of TPW in SKD
form for aesthetic look
along with strong
domestic outsourcing.
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