Welcome To A Brave New

World!

What’s This Session All About?

• Imagine how pharmaceutical science can go “beyond the pill”

• Build a picture of what Intelligent Pharmaceuticals can do for the health of individuals and the health of nations.

• Be inspired by the experiences of organisations outside the traditional pharmaceutical industry.

A growing body of evidence on adherence!

“Increasing the effectiveness of adherence interventions may have a far greater impact on the health of the population than any improvement in specific medical treatments” WHO Report, 2003

“20% of initial scripts are never filled, and 40% to 70% of those patients who fill a script drop off therapy after four months” AZ Funded Market Research, 2005

Are We Moving To A New Paradigm In Healthcare?

Access to patient information

Patient information services and medication reminder

Sophisticated medication reminder,

additional disease management,

healthcare services and

outcome reporting

Use of data to tailor

interventions to maximise the benefit of a

treatment on overall health

outcomes

How far have we moved already?

Intelligent Pharmaceuticals will help patients to take control of their illnesses and wellness.

The additional data provided by Intelligent Pharmaceuticals will help physicians to monitor their patients and adjust treatment as appropriate

Caregivers

Who Will Intelligent Pharma Benefit?

Improved adherence and increased data will help caregivers to look after the patient

Increased adherence will decrease costs for payers

Healthcare practitioners

Payers

Patients

Patients Are More Digitally Aware Than We Think

Sources *eMarketer 2011 ** Health Smartees, June 17 2010, InSites Consulting ***WLSA Convergence Summit 2011

2 BILLION PEOPLE are currently wired into the web*

HEALTH is the most popular conversation topic online. 83% already use the internet to look for information on health related topics**

5 BILLION PEOPLE (or 72% of the global population) have access to a mobile phone***

“I would never swallow a microchip & I wouldn't want anyone I cared about doing so either. This is unproven technology, & an action that once taken can't easily be reversed.”

“I think this is a crazy idea....”

becoming forgetful. “

“This product could be useful for elderly people who are becoming forgetful. “

Patients are interested in Intelligent Pharmaceuticals

Interest In Mobile Applications For Health Management Forrester for AstraZeneca (6 July 2011). 89 community members who currently take prescription medicine or are the primary care giver for someone who regularly takes prescription medicine weresurveyed. “

Although some still feel like traditional methods are the

easiest way to get things done

Some patients have expressed reservations

about the ideas behind some forms of Intelligent

Pharmaceuticals

However, most people believe these tools would be

useful if we can show that the benefits outweigh the

risks/costs

People are already finding ways to use digital tools to help them stay organized

Prociow and Crowe 2010, Technology and Health Care, 18:275-284

Bipolar Disorder

Smartphone Apps

Diagnostic Devices

Pill Dispensers

Home Monitoring

Smart Packaging

System Integration – The Biggest Challenge

Patients

Doctors

Payers

Manufacturers

Sensor Events

Data Aggregation

Analytics

Interventions

Outcomes Monitoring

Portal

Interventions

Update medical records

Health state monitoring

Des

ign

Inte

rven

tions

Monitoring and data transmission

Data capture and analysis

Diagram courtesy of IBM © 2009 IBM Corporation

“...achieving effective blood pressure control would be approximately equivalent to eliminating alldeaths from accidents, or from influenza and pneumonia combined.”

—David Cutler, Harvard University

11

The People You NEED to Meet!