Welcome to changeassets.marketing-interactive.com/.../PresentationSlides/… · · 2017-05-02B2B...
Transcript of Welcome to changeassets.marketing-interactive.com/.../PresentationSlides/… · · 2017-05-02B2B...
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Welcome to
changechange
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Welcome to
changechange
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Welcome to
changechange
COMMUNICATIONCOMMUNICATION
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source credits : We Are Social
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WeAreSocial Report
• Annual growth
source credits : We Are Social
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• Share of Web Traffic by device
WeAreSocial Report
source credits : We Are Social
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Buying Journey
Easy digital access has disrupted…. …. traditional buying path
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Customers
Are more knowledgeable and self-directed Put significant trust in online reviews
Continuously monitor and evaluate suppliers
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Use multiple touch points Expect tailored solutions Expect “NOW” service
Customers
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Buying Journey
>60% of B2B deals are …. ….before proposal is made
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Buying Journey
Digital… …is not just disrupter…
…is also the Enabler
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Digital Transformation
Brands with greater digital capabilities
convert 250% more leads to sales as compared to lesser digital brands. - McKinsey research
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Digital Transformation Goals
source credits : Accenture
60% 51% 47%
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Digital transformation is a journey is to …
…improve customer experience…
…across the multiple channels
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Digital Transformation
UNDERSTANDING…
…customer’s Dynamic needs
…is the key to success.
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Understanding the Customer Strength: B2B is inherently good at understanding the customer
Opportunity: Customers are willing to engage with vendors – more than ever before.
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Willingness to Engage
Understands my company’s business
Knows my company’s products / services
Is a Thought Leader
Provides education source credits : LinkedIn research
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Engaging content is…. ….content that ADDS
Content Marketing
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Content Preference
source credits : LinkedIn Research
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….the amplifier!
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It’s the ROI that clicks!
(Pun intended)
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Social Media Impact – B2B
Sectors with largest audiences on LinkedIn
14 out of 17
Engagement by Social Media platforms
source credits : TrackMaven
5.99
22.53
1.09
15.88
0.86
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Each customer touch point….
….generates valuable data.
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Data analytics enables… …Proactive decision making…
…that delivers
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represents touch points…
…that blend digital…
…and physical experiences
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Marketing can leverage on IoT…
…to significantly enhance …
…customer’s experience
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It’s not the fastest or the strongest…
…but most @daptable to change…
…in CUSTOMERS’ expectations
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THANK YOU !