WELCOMESeeing is Believing: Impact Measurements and

Scorecards

Dawn Helmrich

Director of Data and Outcomes

United Way of Greater Milwaukee and Waukesha County

Stacey Gillette

Director of Business Development and Innovation

Seabrooks, Inc.

Rudyard Kipling once wrote, “If history were taught in the form of stories, it would never

be forgotten.” The same applies to data!

A women in Italy - “because the victim wore very, very tight jeans, she had to help him remove them, and by removing the jeans it was no longer rape but consensual sex.”

Global perspective

1 out of every 6 American women has been the victim of an attempted or completed rape in her lifetime (National Institute of Justice & Center for Disease Control &Prevention)

National Perspective

In 2013, the Sexual Assault Treatment Center (SATC) at Aurora Sinai Medical Center in Milwaukee served 700 victims of sexual violence, with a growing number of victims reporting they had experienced stranger assaults, multiple assailants, and use of weapons during the assault.

Local perspective

So what does that mean...

Denim Day

Victims of sexual assault are:

3 times more likely to suffer from depression.

6 times more likely to suffer from post-traumatic stress

disorder.

13 times more likely to abuse alcohol.

26 times more likely to abuse drugs.

4 times more likely to contemplate suicide.

Treatment Goals(Adult)

Participants will achieve treatment goals. ** 

1. # and % of participants who had a better understanding of the problem they were struggling with.2. # and % of participants who knew specific steps to improve their situation.3. # and % of participants who made progress toward at least one treatment goal.4. # and % of participants who reported that overall, their life was better than before.

Interpersonal Relationship

s(Adult)

Participants will improve their interpersonal relationships.

1. # and % of participants who were better able to communicate with others.2. # and % of participants who were better able to function at school or work.3. # and % of participants who reported that in general their relationships were better.

The issue The Outcomes

The story we can tellCommunity Level Behavioral and Mental Health

Programs funded by United Way of Greater Milwaukee & Waukesha County

Program SpecificThe Healing Center

A one on one counseling program for adult survivors of sexual assault

Denim Day Milwaukee: The

Story

http://denimdaymilwaukee.wix.com/personsofinfluence

The local connection

• Who uses the data• What is your target

audience• When is it important to

share your data• Where will you

disseminate the data• Why is data an

important first step• How do you collect

data

Importance of Data

Community Goal

Reduce Teen Pregnancy by 46% in teens 15-17 by 2015.

Reached in 2013

Initiative storytelling

• The story must match who you want to use the data

• The story must stick with the individuals you are targeting

Memorable

• The data must focus on proper timing and release

• The data should be released to the right audience of people

• The data should be well thought out

• How you collect the data is critical to success

Impactful

• Data Validity• Measuring

Program Impact• Reducing

Administrative Burden

• Benefits of a “System Co-Pilot”

Technology as a Tool

What Research Tells Us About Making Our Case Effectively: Ten Tips For

Translating New Consumer Research Into Action

(United Way Worldwide)

• Invite people to be a part of the solution• Solutions trump problems• Link individual stories to the bigger picture• Don’t silo work – Education, Income and

Health work together• Talk about lasting change in the work we do

Personal

http://www.theguardian.com/data

https://www.youtube.com/watch?v=AL-PAzrpqUQ

http://online-behavior.com/analytics/visualizations

https://www.thinkwithgoogle.com/articles/data-stories.html

https://online.unitedway.org/groups/stories/takeaways-united-way-worldwides-consumer-research

Questions??