Welcome! Presenter: Sam Foster/Zeke Hamdani. Major Topics To Be Covered In This Presentation Amazon...
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Transcript of Welcome! Presenter: Sam Foster/Zeke Hamdani. Major Topics To Be Covered In This Presentation Amazon...
Welcome!Welcome!
Presenter: Sam Foster/Zeke Hamdani
Major Topics To Be Covered In This Presentation• Amazon Friendly Data
• Handling Amazon Errors
• Amazon Listing Quality
• Buy Box
• Amazon Selling Coach/Reporting
• Gold Box, Lightning Sales, and Amazon Marketing
• Amazon Store and Product Ads
• Fulfillment By Amazon
• Feedback Five
Marketing Your Integrated Marketing Your Integrated E-Commerce Site E-Commerce Site
Increase E-commerce Increase E-commerce SalesSales
Content Management Content Management SystemSystem
Increase E-commerce Increase E-commerce SalesSales
Amazon Friendly Data
• The Data put into your Amazon Feed Controls the Success of your feed
• Amazon Category = OF Field
• Utilize Size and Color Aliases
• Every Required Field should have place in your DB
• Standardize your additional Amazon Data Fields for quick input
• Upload your new products first!
Content Management Content Management SystemSystem
Amazon Friendly DataAmazon Friendly Data
Amazon and eBay Amazon and eBay IntegrationIntegration
Increase E-commerce Increase E-commerce SalesSales
Handling Amazon Errors
• You should receive a text file with each error
• Work Product by Product
• Update in the DB when you can
• Or update in the upload file directly
• If Unknown or Illogical error, call Amazon Support
• Once a product is listed on Amazon – It is good going
forward
Amazon and eBay Amazon and eBay IntegrationIntegration
Handling Amazon Handling Amazon ErrorsErrors
Amazon and eBay Amazon and eBay IntegrationIntegration
Increase E-commerce Increase E-commerce SalesSales
Amazon Listing Quality
• Some things are out of your control
• Check your top selling products on Amazon to make
sure image, price, and other data is correct
• Check other merchants for Violations
• Watch for products Amazon Sells
Amazon and eBay Amazon and eBay IntegrationIntegration
Amazon Listing Amazon Listing QualityQuality
Amazon and eBay Amazon and eBay IntegrationIntegration
Increase E-commerce Increase E-commerce SalesSales
Buy Box
• Buy Box Winner = 80% of Product Sales
• 7 Factors of Winning the Buy Box• Price (with shipping)
• Seller History/Status (Featured Merchant)
• Negative Feedback/Refund %
• FBA
• Quantity Available/Selling Volume of that product
• Order Lead Time
• A-Z Guarantee Claims
Amazon and eBay Amazon and eBay IntegrationIntegration
Buy BoxBuy Box
Amazon and eBay Amazon and eBay IntegrationIntegration
Increase E-commerce Increase E-commerce SalesSales
Amazon Selling Coach/Reporting
• Utilize Amazon Reports in Reports Tab
• Fulfillment Reports
• Top Listing Reports
• FBA Reports
• Payment/Fee Reports
• Make an Appointment with an Amazon selling coach to
review your listings
Amazon and eBay Amazon and eBay IntegrationIntegration
Amazon Selling CoachAmazon Selling Coach
Amazon and eBay Amazon and eBay IntegrationIntegration
Increase E-commerce Increase E-commerce SalesSales
• Reach out to your Amazon Account Rep• Submit products for Amazon Daily Deals AKA Gold Box• Special Timed Deals are eligible for their Lightning Sale
Functionality• Inquire with them about Email Marketing – They want
you to be successful on Amazon!
Amazon and eBay Amazon and eBay IntegrationIntegration
Gold Box, Lighting Box, Gold Box, Lighting Box, EmailsEmails
Amazon and eBay Amazon and eBay IntegrationIntegration
Increase E-commerce Increase E-commerce SalesSales
Amazon Store and Product Ads
• Sign up for a Store on Amazon• Customer will browse through your selection of products
on Amazon without seeing any other merchants• Utilize Product Ads for out of stock products and brands
you cannot sell on Amazon• Make sure your Account is set up for International
Orders
Amazon and eBay Amazon and eBay IntegrationIntegration
Store and Product AdsStore and Product Ads
Amazon and eBay Amazon and eBay IntegrationIntegration
Increase E-commerce Increase E-commerce SalesSales
Fulfillment by Amazon
• Let Amazon store your Inventory and Fulfill your Orders
• Proven to Increase Amazon Sales
• Increase Feedback and Seller Rating
• Integrate and Access Customer Addresses
• Offer Free 2-day Shipping and Free Returns with UPS
Amazon and eBay Amazon and eBay IntegrationIntegration
Fulfillment By AmazonFulfillment By Amazon
Shopping NetworksShopping NetworksIncrease E-commerce Increase E-commerce
SalesSales
Feedback Five
• Low Monthly Cost
• Remove negative feedbacks
• Increase your Total Positive Feedbacks
• Send Customized Emails to All your Amazon Customers
Shopping NetworksShopping NetworksFeedback FiveFeedback Five
Increase E-commerce Increase E-commerce SalesSales