“Welcome Me to Your Digital World”
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Transcript of “Welcome Me to Your Digital World”
“Welcome Me to Your Digital World”A brief Introduction to the new Education 2.0 Platform of Intel
TurkeyDec 2008
Usage GuidelinesPurpose of this Presentation•This presentation summarises “Welcome me to your Digital World” project of Intel Turkey that was officially launched during Craig R. Barrett’s official visit to Turkey on 3 Dec 2008.
How to Use this Presentation•The presentation covers
– Intel Turkey’s new Education 2.0 Social Media Platform (www.benidahilet.org),– the scope of this project in its entirety (including yet to be developed features), – post-launch media coverage and planned improvements.
Important Notices This version was published on 22 Dec 2008. The project portal is currently being reviewed for compliance with Intel’s Privacy (especially children’s privacy), Security and Legal Guidelines and regular updates will follow as we plan to announce additional portal functionality.
For all comments, feedback and future updates please contactAfsar Akal ([email protected]) Intel Turkey BDM Digital Inclusion Programs
INTEL INTERNAL USE ONLY
Contents• Part I : Introduction to Project• Part II : Brief Tour of Project Portal • Part III : Launch Event and Media Coverage• Part IV : Future Plans, Action Items
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Part 1: Introduction to Project: Key Features• An Intel lead local DANGO* alliance in the education
space to improve ICT access in Turkey and close digital divide.
• A full-fledged Education Web 2.0 platform• www.benidahilet.org is a social meeting place for the
education community to foster co-creation of rich, entertaining and engaging educational content in local language, using social media.
• A Consumer Social Responsibility (CnSR) initiative to bridge well-off/urban and less well off/rural citizens.
Education
* Development Agencies and Non-Governmental Organizations
Accessibility Connectivity Education Content
IWA pillars addressed by the Project
Objectives
Facilitating localized educational content creation
Improving digital literacy of younger generations
Preparing Turkish Youth for Knowledge Age
2020
Closing the digital divide
Increasing accessibility of ICT through PC
donations
An Intel Istanbul Innovation Centre
Project
Alliance Partners and their Roles
United Nations Development Program (Development Agency)
• Stakeholder management• Enroll new alliance
members
Intel Istanbul Innovation Centre
• Conceptual project design• Development of social
media portal with partners• Conduct school pilots and
provide field trainingOther Intel Teams
• Engage ecosystem for PC donation and new plaftorm sales campaigns
Youth for Habitat (NGO)• Key national scaling partner to
reach beyond pilot schools.• Web admin and moderation of
benidahilet.org portal
Turkish Informatics Foundation• Assist public advocacy campaigns in
various forums to increase project’s impact and reach to a wider audience
Ministry of National Education• Assist School Pilot implementations• Validating portal members/data
security• Organizing Digital Content Olympic
Games• Validating Student PC Donations
11Schools
4Cities
150 Teachers
7000Parents
600User
Generated Content
5000Students Scope
ofMoEPilots
Intel is conductuing Pilots with Ministry of National Education
(Aug 2008-End 2009)
Part 2: What’s Benidahilet?• “Beni-Dahil-Et” a-3-word Turkish phrase
meaning “Count me in” or “Include Me”.• The portal has two distinct flavours
Social Networking between teachers,
students and parents to collaborate and co-
create content.
2.5D virtual presence in museums, schools
etc. especially for young users.
What’s inside benidahilet.org?
(museums and schools)Main Page
User Pages/Tools
Virtual Environments
Educational ContentIn Rich Media
Functions
• User Guide• Feeds• Search
Results• User
Interfaces
• Personal Info
• Statistical Activity Summary
• Content Filtering tools by course/subject
Web 2.0 Functions
• Content Commenting and Rating Tools
The project was officially launched by Craig Barrett, Ministry of Education and other alliance partners on 3rd of Dec 2008 with the
attendance of >200 visitors including 40 press members.
Part 3: Launch Event,Usage Models,Media Coverage
1. School-to-School collaboration among teachers and students
2. Student community content creation and sharing e.g. white board videos
3. Social Networking4. Virtual Presence e.g.virtual schools, museums5. Teacher community generated content e.g. E-
Lesson creation and delivery 6. Edutainment 7. Democratisation of localised content creation,
commenting and rating with Web 2.0
Usage Models
Steps:1-Login-pick avatar2-Take School Bus3-Depart City-Arrive Destination4-Select Virtual Space (museum or school)5- Enter Museum or School
6- Enjoy user generated content
Steps:1-Login-pick avatar2-Take School Bus3-Depart City-Arrive Destination4-Select Virtual Space (museum or school)5- Enter Museum or School
6- Enjoy user generated content
Community Generated Content
Usage
Models
• Acessing Student White
Board Content• Attending E-
Lessons prepared by
Teachers
Usage
Models
Media CoveragePrinted Online
Printed : 9Online : 41
News Agency : 1Total: 51
Part 4-Future Plans• Finalise Privacy Plan and Terms of use to open the portal to
general public membership beyond 11 Pilot School users• Expand on-line community participation to grow active use
and local educational content creation.• Enroll new Alliance members from private sector and NGOs• Add Digital Content Olympic Games modules.• Start PC Donation Campaigns with OEMs under
CnSR( (Consumer Social Responsibility)• Evaluate scaling opportunities to other countries
46,000 Schools
15 M. Students
12 M. Housewives
500K Teachers
CnSR based PC Donations
Charity Flow
Empowerment Flow
Corporate Donors Government
Well off Consumers The less well
off
Donate and RefreshDonate now Buy later
Volume Corporate DonationsEmployee Purchase Programs
Buy and Donate New