Welcome Guide 2015BA (Hons) Fashion Promotion & Imaging

Annie Hertikova,Fashion Promotion & Imaging,

UCA Epsom

WELCOME

Welcome to BA (Hons) Fashion Promotion and Imaging. In this pack you will find all the information you need to help you settle in to your studies at UCA Epsom this September.

You will be joining a unique and exciting

course which teaches the intellectual, practical and professional skills that you need to succeed in a career in fashion promotion and communication.

As a FPI student, you will benefit from a range facilities, including access to studio space with a screen print bed, a mono print bed, and a digital suite comprising of up-to-date industrial software Adobe Studio. In addition, you have access to digital photographic equipment and photographic studios.

The first year of the course will be an introduction to the essential skills and knowledge needed to establish a critical practice. You will be given an introduction to fashion promotion, then study fashion styling and photography, as well as look at design, visual and popular culture since 1900, and delve into visual communcation and fashion marketing. You will also learn research, analysis and you will choose your pathway of study.

Wishing you all the best for the summer break and looking forward to meeting you in September.

Kind regards

Jo HurleyCourse Leader

jhurley3@ucreative.ac.uk Tel: 01372 202408

STUDENT PROFILE

“The Fashion Promotion course offers an extraordinarily broad insight into the fashion industry, which has helped me significantly in developing my abilities, including photography, film-making, and a wide range of writing and digital media skills.”

Andrew StottBA (Hons) Fashion Promotion& Imaging, Epsom, Year 2

Allie Newbury,Fashion Promotion & Imaging, UCA Epsom

Follow us to see current and graduating students work:

Instagram: @fpiepsomPinterest: @fpiepsom

If you have any questions, please contact Campus Registry:

Bev HennessyTel: 01372 202413

An answer phone service is available on the above line for any out of hours enquiries.

UCA EPSOMThree years full-time

WE CREATE FASHION

PRE-ARRIVAL In this section you will find a list of activities that we ask you to complete before you arrive to start your course in September.

READING LISTTo prepare for the course, here are a few things to consider. Consider yourselves collectors of information, viewers of film, shops, literature, and magazines, as this is your research. We like to

promote doing some of your research online and also read magazines, many of which we have referenced here for you to be familiar with:

-10 Magazine-10 Men-125-A Magazine-Adbusters-American Vogue-Another Magazine-Another Man -Arena-British Vogue-Butt-Commons & Sense-Cent-Clear Magazine-Crash-Dansk-Dazed and Confused-Fantastic Man-Flaunt-Flux-GLU (Girls Like Us)-GQ Style-Harper’s Bazaar-Hint-i-D-The Illustrated Ape-Interview-Italian Vogue

-JC Report-Kilimanjaro-Let Them Eat Cake-Man About Town-Neo2-Numero-Nylon-Oyster-Vogue Paris-Pop Magazine-Purple-Qvest-RAG-Re-magazine-Rubbish-Sleek-Self Service-Special Ten-Surface-Tank-Wonderland-V-V Man-Vanity Fair-Vice-Visionaire-Vogue Hommes -International-W

Janet Amrani, Fashion Promotion & Imaging,UCA Epsom

EXHIBITIONSHere are a few exhibitions to visit this summer as inspiration for your library:

Fashion on the Ration: 1940’s street style, 5th March- 31st August, Imperial War Museum

Audrey Hepburn: Portraits of an Icon, 2nd July 2015 - 18th October 2015, National Portrait Gallery

Alexander McQueen Savage Beauty, Victoria & Albert Museum, 14th March – 2nd August 2015

RECOMMENDED BOOKSFrom Fashion Promotion & Fashion Theory: Anderson, C. (2007), The Long Tail: How Endless Choice is Creating Unlimited Demand, London: Random House.

Burns, Leslie Davis (2008), The Business of Fashion: Designing, Manufacturing, and Marketing, London: Fairchild.

Lawson, N. (2009), All Consuming, London: Penguin.

Lindstrom, M. (2010), Brand Sense: Sensory Secrets Behind the Stuff We Buy, 2nd Edition, London: Kogan Page.

Lindstrom, M. (2009), Buyology: How Everything We Believe About Why We Buy is Wrong, London: Random House Business.

Morgan, T. (2010), Window Display: New Visual Merchandising, London: Laurence King.

Underhill, P. (2010), What Women Want: The Global Marketplace Turns Female-Friendly, New York: Simon & Schuster

Underhill, P. (2008), Why We Buy: The Science of Shopping, New York: Simon & Schuster

Sofia Coelho, Fashion Promotion & Imaging, UCA Epsom

BOOK SHOP LOCATIONS

ICA ( Walk towards Embankment, cross over the Hungerford Bridge and follow sign to Waterloo station). The MallLondon SW1Y SAHTel: 020 7930 3647www.ica.org.uk

MAGMA Covent Garden (Nearest tube Covent Garden or Leicester Square)8 Earlham StreetCovent GardenLondon WC2H 9RYTel: 020 7240 8498

MAGMA Clerkenwell117– 119 Clerkenwell RoadLondon EC1R 5BYTel : 020 7242 9503www.magmabooks.com

The Vintage Magazine Shop39 – 43 Brewer StreetLondonW1F 9UDTel: 020 7439 8525www.vinmag.com

GALLERIES

Check Time Out and the Internet weekly for information on exhibitions and events.

Check out their websites here:www.thisathere.com and www.timeout.com/london

Having the right equipment is essential in any area of your studies. It is impossible to achieve good results if you use inappropriate or limited media. As a Fashion Promotion & Imaging student, a high standard of presentation is essential, it is a fundamental requirement both on the course and in the industry. Building up a stock of art materials can be expensive.

However, if you look after them they will last, and you do not need to buy everything immediately.If you are buying fashion graphics and imaging we would suggest that you purchase a toolbox or other similar container to transport your materials around. Inexpensive plastic tool boxes can be obtained from DIY or Hardware shops. There is a university shop on campus, which stocks a good range of art and design materials, and it also stocks many of the items on this list.

In addition to this list, you may from time to time

be asked to provide extra materials which are more specialised for certain units. The course provides some basic materials and paper but work can look the same if you all use our basic stocks. You will need to be prepared to spend money on equipment and materials throughout the course.

Remember, you must always bring the right equipment and materials with you for all subjects. Tutors will inform you of what you need in your unit handbooks and in classes.

Don’t buy your software until you are a student, as you will be able to get a substantial discount at:

www.software4students.co.uk

You can also use www.lynda.com for online video tutorials on the programmes we use: Photoshop, InDesign, Final Cut Pro, Premiere and Illustrator.

Here is a list of essential equipment that all students will need when they join the course in September:

-Range of Pencils from 6B to H-Pencil Sharpener-Soft & Hard Rubber-Craft/Stanley Knife-Scalpel-Pritt Stick-Sketch Books – A4 or A3 (buy as required)-Fixative (use Hair Spray initially which is much cheaper)-A 30cm Steel Ruler-A2 Cartridge Pad-Masking Tape-Charcoal-Fine Liner Pens – various thicknesses-PVA Glue (optional)-Spray Mount (for final presentation of work)-A4 or A3 portfolio with presentation rings and plastic sleeves, this does not need to be purchased immediately. -CD/DVD Roms (recordable)-A good stock of magazine tears

These items are things which you may need, depending on your approach to work and on the projects. Select some to purchase initially, and build up as and when you need them:

-Magic Markers or similar Marker Pens-Water Colour Set, Gouache Paint, Acrylic Paint-Chalks/Pastels-Inks-Paint Brushes-Coloured Pencils-Collage Materials and Papers

Sophie Lobban, Fashion Promotion & Imaging, UCA Epsom

EQUIPMENT LIST

If you are thinking of focusing your studies on photography you may wish to purchase a 35mm camera, however this is not essential as the university has them in the Media Store, that you can borrow.

University computer facilities are excellent and you will have good access, however if you are thinking of purchasing a computer we recommend an Apple Macbook or equivalent. The software packages we use on the course are: PhotoShop, InDesign and Illustrator.

SUMMER PROJECT

As a consistent part of the course we would like you to start a visual library which will run alongside the course.

A visual library consists of tears or photocopies from magazines for you to keep together in a folder to use for future inspiration. This would also include for your own development references of photographers/ stylists and creatives.

Images can be from books, magazines, exhibitions and you can also include your own photographs. We would prefer that images are not sourced from the internet but instead from actual resources.

Please make sure that the images influence you and inspire your work. Please collect 50 images this summer for us to discuss within your induction week.

Aims & OutcomesThis project is about showing us your references and images that inspire you. They could be sourced from International magazines as well as British publications.

This will also encourage your pitching skills, as you interact with a small group and tutors whilst you present images from your library.

The project will feed directly into year 1; you will be expected to keep the library throughout the year and it will be reviewed at the end of year 1.

Latifah Gordon, Fashion Promotion & Imaging, UCA Epsom

Please consider: -Why did you collect the image?-How could you use the image to inspire your work on the course?-What does it communicate about you and what could it say to a viewer?

ucreative.ac.uk

In this section you will find your enrolment and induction timetables. Please take careful note of the dates and times you will need to attend during your first week.

INDUCTION AND ENROLMENT TIMETABLES

If you are not able to make any of these dates, please let your campus registry contact know as soon as possible. You can find their contact details at the start of this Welcome Guide.

Review of Mini Project and Summer Project

Collaborative networking and curation of mini brief

TIME LOCATION

MONDAY 14TH SEPTEMBER

10:30 AM - 12:30 PM Auditorium

1:30 - 4:00 PM

Café4:00 - 6:00 PM

TUESDAY 15TH SEPTEMBER

12:30 - 1:45 PM Auditorium

WEDNESDAY 16TH SEPTEMBER

10:00 AM -12:00 PM Auditorium, 119a/b and 130

2:00 - 4:00 PM 119a/b and 130

THURSDAY 17TH SEPTEMBER

10:00 AM - 11:00 AM

Odeon Cinema, 12 Upper High

Street, Epsom, KT17 4QJ

FRIDAY 18TH SEPTEMBER

10:30 AM - 1:00 PM

ACTIVITY AND DATE

Student Welcome

Self-Direction Mini Project - see project details for more

information

All Students - Campus welcome - visit the Refectory for your free

drink and meet staff and students on campus

Library, Student Services, Health & Safety and IT Inductions

Film Screening - Dior & I

Introduction to Course Tutors

4:00 - 6:00 PM

2:00 - 3:00 PM Project Space

Enrolment (surnames N-Z) - see Campus Guide for what to bring

Enrolment (surnames A-M) - see Campus Guide for what to bring

Project Space

Project Space12:00 - 3:00 PM Welcome to UCA Fayre and information Drop-in

Auditorium4:00 - 6:00 PM International, EU and Exchange Student Welcome

Auditorium

11:00 AM - 1:00 PMFilm Review, Group A 119a

11:00 AM - 1:00 PMFilm Review, Group B 119b

11:00 AM - 1:00 PMFilm Review, Group C 121

11:00 AM - 1:00 PMFilm Review, Group D 120

11:00 AM - 1:00 PMFilm Review, Group E 130

1.30 PMVisit to London (in groups) London