Welcome

Go SOLAR Outreach Committee Meeting

August 14, 2012

What is Go SOLAR?• U.S. Department of Energy Grant• Main purpose is to increase market conditions

for solar installations

What is Broward’s Vision?• Leader in Solar• Work Collaboratively to Succeed• Influence Regional Partners to Follow • To Do Government Better

How are we going to implement?• Focus on:– Planning & Zoning– Finance– Outreach– Permitting

Big Focus Area - Permitting• One permitting solution across municipalities• Online Permitting Application• Pre-engineered design plans• Permit issued in minutes• Net metering collaboration with FPL• Training for stakeholders

Meet the Team• Steering Committee: Jeff Halsey• Standardized Permitting: Maribel Feliciano• Financial: Dr. Nancy Gassman• Planning & Zoning: Cathy Randazzo• Outreach: Kenneth Dobies

Go SOLAR Outreach Plan

Overview• Marketing Tools and Materials• Avenues of Outreach and Examples• Educational Outreach Event Timeline• Outreach Areas• Organizing the Educational Events• Final Training Workshop

The following are and/or will be created by the outreach Team•Go SOLAR logo•Brochures•Displays / Exhibits •Bus Signage / Advertising•Radio public service announcements•Promo items•Solar Kiosk (separate budget line)•Specific flyers for HOA, Standardized Permitting, Financing, and Interconnection.

Marketing Tools and Materials

Marketing Tools and Materials• PowerPoint presentations• Electronic newspaper banners• Fact sheets • Social media• Web hot buttons / web banners / plasma displays• Press releases and articles• Email blasts with Go SOLAR information• Go SOLAR e-newsletter (recognition of partners)• Go SOLAR kids coloring page. • In process of designing a kids solar page for teachers and schools.

Avenues of Outreach:•Work collaboratively with partners to use the marketing materials we develop to reach target audiences.

Examples of how partners will do their part:•Include information and articles into their e-newsletters•Email blasts•Hang posters in each partner city•Provide an email list of HOA’s registered with each city•Access to City Commissioners email lists•Go SOLAR Outreach will coordinate venue with each partner city or group of partner cities to establish the educational event/workshop location(s).

Educational Outreach Event Timeline

On-Line Permitting Training September - October

•Hosted by Broward County•Coordinate with cities on Training Programs

On-line permitting 1 Training Workshop Building Officials2 Training Workshop Solar Contractors3 Webinar4 PowerPoint Presentations5 CD – DVD with training materials

Solar Rights and Financing WorkshopNovember

•Hosted by Broward County•Create marketing materials•Coordinate with cities PIO’s on marketing the event•Secure expert speakers•Secure location•Event logistics

Educational Events•Cities to help to determine location and dates of Go Solar events•Cities will be encouraged to work with other partner cities to plan events•The Go Solar Team will provide marketing materials and training to all PIO’s•The events will take place September thru November

Final Workshop and Panel DiscussionProposed Phase I Finale Name: SolarFestDate: February 7, 2013Purpose: To highlight the Go SOLAR Program accomplishmentsInvitees: DOE, Building Inspectors, Gov’t Officials, Solar Installers, Public, reach out to regional officials, etc.Anticipated Number of Attendees: 250 - 300Location: Broward County Commission Chambers – with vendor displays in select locations.

Outreach Committee RoleResponsibilities Include:•Help develop workshops supporting educational and outreach initiatives•Conduct Financing Workshop•Conduct HOA Workshops•Conduct Go SOLAR Workshop

How can your city help?

Target AudiencesThe 14 partner Cities will provide an email list of targeted audiences

located within each city

City Event Calendar

Go SOLAR eNewsletter

Go SOLAR Marketing

Open DiscussionPartner Cities Tasks:

Go SOLAR Partner City Calendar of EventsGo Solar Outreach Member Cities Contacts

Questions?

Go SOLAR New Business• County “North, Central, South” educational outreach events?• What other groups, clubs or committees can the Go SOLAR team

present to?• Other future potential outreach event ideas?• Cutting edge communication distribution ideas• Success stories concerning Solar PV installations for publication• What’s next?

Contact Us• Web - www.broward.org/gogreen/gosolar• email - gosolar@broward.org• Facebook - @BrowardCountyEnvironment• Twitter - @BrowardEnv• You Tube - @BrowardEnvironment