WELCOME [] · Game-based skill builders Game of countdown cricket. Personalised New Balance...
Transcript of WELCOME [] · Game-based skill builders Game of countdown cricket. Personalised New Balance...
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WELCOME
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The Impact of the Cricket World Cup
Number of times “Kids Cricket” was searched
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350+
31
KIDS AT OUR LOCAL SOUTH WALESHAVE-A-GO SESSIONS
KIDS PER CLUB
4ACTIVATORS
PER CLUB
Where we’ve come from
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Complementing, not competing with
junior cricket
Multiple delivery windows
More moneyback toclubs
Enhanced volunteer
recruitment & ongoing support
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KIDS VT
6
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Whatchildren want
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A Window of opportunityfrom 7 - 9 years old
Children are most receptive and open to exploring sporting interests between 7-9.
From 10 years old, children begin to focus in on their favourites.
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What children want from sport
Key Drivers of participation:
1 Fun
2 Competence
3 Confidence
4 Understanding of the benefits
2
Definitions of “fun”:
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Holding slidefor motion graphics
Dynamos video
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The Programme
Children
Personalised New Balance t-shirt
Digital participant app
Money-can’t-buyexperiences
8- week of countdown cricket
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The Format
Simplified rules
Soft ball
Guaranteed opportunity
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The Format
Fun warm-up
Game-based skill builders
Game of countdown cricket
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Personalised New Balance T-Shirt
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The Participant App
Dynamos at home
Player content
Gamification
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Money Can’t Buy Opportunities
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The Programme
Clubs
Full managementsystem
Local and nationalmarketing support
Enhanced support todrive volunteer
recruitment
Free kitin 2020
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2020 Special - Free Kit for Clubs
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Management System for Clubs
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Activator Training
Using the All Stars Cricket framework
Looking for key facilitators
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Local and National Marketing Support
Digital
Out of home
Radio
Schools
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The Programme
Volunteers
Reward&
recognition
CrowdfundingVolunteering journey
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Providing Support to Grow the number of volunteers
Amplify
Reward & Recognition
Recruit
Retain
Train
Inspire
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Funding to drive volunteerrecruitment
Crowd-funding platform
£100 seed-funding for each club
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Our volunteers
Volunteer apparel
Incentive & reward
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The programme
Children Clubs
Volunteerswill receive
8- week programme of countdown cricket
Personalized New Balance
t-shirt
Digital participant
app
Money-can’t-buyExperiences
Full managementsystem
Free kitIn 2020
Enhanced support toDrive volunteer
recruitment
Local and National
Marketingsupport
A free ticket to The Hundred
A New Balancet-shirt
20% off New Balancemerchandise
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ConsistencyClear
Next stepFlexible
progressionFlexiblechoice
1 2 3 4
Simplifying The PlayerPathway
Consistency of experience regardless of where you
play
Obvious to the player / parent how they move through the pathway
Age and stage progression fine tuned to each
individual
Players can ‘ladder-up’ and ‘ladder-down’ as they
move through the pathway
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Different centres withdifferent needs
All Stars Cricket has been the start of building a junior section
Clubs have embraced All Stars Cricket alongside a pre-existing junior section
Clubs don’t currently run All Stars Cricket
All Stars Cricket is run in a non-traditional club setting
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A club determined price point
RRP is £40
Pricing options for low, middle- & high-income areas
Flexible pricing structure to suit the club, local community & to fit alongside existing junior section
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Flexibility around when you canrun dynamos cricket
School HolidaysAll Stars Cricket
Junior Club Season
Summer SeasonEnds
Dynamos CricketTerm Time
Dynamos CricketSchool Holidays
APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER
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Next Steps
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Complementing, not competing with
junior cricket
Multiple delivery windows
More moneyback toclubs
Enhanced volunteer
recruitment & ongoing support
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Holding slidefor motion graphics
Dynamos video
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THANK YOU• ECB and County Board Staff at the back to answer your questions
• ECB will share the presentation at the end of the week
• Registration will open on Clubspark at the beginning of December
• Your county board will follow up with more information in coming weeks