Welcome! Every child is an artist. The problem is how to remain an artist once he [she] grows up. -...

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Welcome! Every child is an artist. The problem is how to remain an artist once he [she] grows up. - Pablo Picasso ight 2006 I-Net Services, Inc. All Rights Reserved.

Transcript of Welcome! Every child is an artist. The problem is how to remain an artist once he [she] grows up. -...

Welcome!

Every child is an artist. The problem is how to remain an artist once he [she] grows up. - Pablo Picasso

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Helen Keller Festival - The Helen Keller Festival began in 1979 as a tribute to the life of Helen Keller. Over 75,000 people visit and attend juried arts exhibits in Spring Park.

Arts Alive - Kennedy-Douglass Center for the Arts Volunteers, and was started in 1986.Juried exhibits from the tri-state area are featured in Wilson Park.

Second Saturdays - A casual gathering of artists with refreshments on the second Saturdayof the month.

Shoals Arts Network - A casual gathering of artists on the third Thursday of the month.

First Fridays - Currently consists of 18 board members, a growing event attracting thousandsdowntown (spun from Mainstreet Program's Art Nights in 2004).

Shoals Community Arts Events

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Area Galleries and Artists abound

Galleries:Tennessee Valley Arts CenterKennedy-Douglass Center for the ArtsTommy Mathis ARTifacts GalleryNolen Cole GalleryLori Davis GalleryUNA Art GalleryWillis-Gray Gallery – DecaturIn-roads to galleries being developed in Chattanooga and Key West

Artists:Charles MooreWayne SidesJean SchulmanNancy O'nealTim StevensonJerry WylieDavid Sims

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Shoals Art Website launched Apr ‘05

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Because most Artists are not "Marketers"... I wanted to help market the areas' Arts resources (Promoting artists & art galleries in the Shoals area of Alabama).In fact, FREE marketing tips are provided to participating artists at First Fridays events.

The mission of Shoals Art is to promote the artists and art galleries in the Shoals area,by specifically providing our visitors with the online tools needed to answer the what,where, when, who and how questions associated with our cities' art culture resources.

Why build a Website promoting artists?

Search Engine use by Americans grew 55% in one year*(approximately 60 million American adults use a search engine on any

given day)1 in 6 Internet users (25 million people) sell things over the Internet*

* Pew Internet Report: Online Activities & Pursuits Nov 20, 2005* Pew Internet Report: Selling Online Nov 27, 2005Copyright 2006 I-Net Services, Inc. All Rights Reserved.

Website features:

• 14 arts categories• 30 artists currently featured (anyone can join if in the regional area) (over 50% of First Fridays participants have an email address)• Map locator for visitors• Events Calendar• Alabama State Council on the Arts recognition• Promotional Publications: Flor-Ala, Times Daily, One Paper, Courier Journal, East Lauderdale News• Promotional Links: www.FirstFridaysFlorence.com, www.DowntownFlorenceUnlimited.org, www.VisitFlorenceAlabama.com, http://www.flo-tour.org, http://www.world66.com/northamerica/unitedstates/alabama/florence/things_to_do

Build it right and they will come…

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Artists and Galleries promoted online

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Events Calendar and Promotions

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Press releases, news coverage, & more…

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Promotion – the Key to being “discovered”

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Number 1 rankings!

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An artist with no Website is found online!

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• “art stores in florence alabama”• “jean schulman art”• “tim stevenson art auction”• “art galleries florence”• “shoals first fridays”

• “first fridays”

Because people are finding what they want.

Key Searches from the past week…

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Number 29 out of 21 million sites!

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2005 – 2006 Website Traffic

*Over 600 total visitors in Aug ‘05

Averaging almost 200 new visitors per month

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