Welcome [employeeengagement.com] · consultant to help build a HR/OD consulting, speaking,...

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Welcome Creating Your Employer Value Proposition

Transcript of Welcome [employeeengagement.com] · consultant to help build a HR/OD consulting, speaking,...

Page 1: Welcome [employeeengagement.com] · consultant to help build a HR/OD consulting, speaking, training, and event global business. We're looking for the unique blend of office manager,

Welcome

Creating Your Employer Value Proposition

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Housekeeping

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Agenda8:30 – 9:00

• Review and discussion of Assignments• Icebreaker

9:00 – 12:00• Definition of an Employer Value Proposition (EVP• Building your EVP• Applying your EVP• Branding your EVP Internally and Externally

12:00 – 12:30• Your Engagement Action Plan – Assignments for Session 3• Pre-work for Session 4

Break

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Icebreaker – Quick Intro Review

Your name CompanyYour position

What is the one thing you LOVE

about your company that is

unique

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Review of Session 2 Action Plan

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• Discuss with senior leaders the benefits of gathering employee input o What did your senior leaders say about gathering employee

input?o Are you implementing a process? What are you doing to gather

input?

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Definition of an Employer Value Proposition

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Icebreaker• Find a partner and go to a pair of flip

chart sheets• Divide your flip charts as shown• Each person create Section 1

o No more than 3 inches from the topo Write your name in upper right hand

corner• Each of you in turn will:

o Describe why it is great to work for your organization

o Your partner will ask questions to help clarify

o Using the feedback, write an ‘elevator speech’ on why it’s great to work for your organization

Rebecca1

2 3

4 5

6 7

Write your elevator speech here

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Employer Value Proposition Defined:

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• A clear and compelling story of why people work for your organization that:• Differentiates you from your competitors• Causes candidates to self-select (in or out)• Engages the existing staff

• Includes:• What you do• Why you do it

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Employer Value Propositions

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“Provide choices for nurturing the body, the community, and

the planet”

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Employer Value Propositions

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"To inspire and nurture the

human spirit --one person, one

cup, and one neighborhood at

a time."

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© The Employee Engagement Group. All rights reserved

The ingredients to be extraordinary, people are valued, and you can make

a difference

Employer Value Propositions

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Employer Value Propositions

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The Happiest Place on Earth

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Employer Value Propositions

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Freedom to Travel Around the Country

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Employer Value Propositions

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Think Different

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© The Employee Engagement Group All Rights Reserved

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Employer Value Propositions

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Regeneron Pharmaceuticals

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Employer Value Propositions

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Ernest ShackletonHelp Wanted

“Men Wanted for Hazardous Journey.

Small wages, bitter cold, long months of

complete darkness, constant danger.

Safe return doubtful. Honor and

recognition in case of success”

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Employer Value Propositions

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The Employee Engagement GroupEmployee Engagement Administrative Manager and ConsultantWow - what an opportunity!

The Employee Engagement Group is looking for a one in a million administrative manager and consultant to help build a HR/OD consulting, speaking, training, and event global business. We're looking for the unique blend of office manager, sales coordinator, writer, social media guru, Microsoft Office expert, self starter, entrepreneur, OD professional, and trainer all wrapped into one!

Requires a minimum of a Bachelors (Masters in OD or MBA preferred), and the flexibility to travel at a moment’s notice, deliver outstanding client service, work independently, handle rejection and acceptance with grace, build lasting client relationships, collaborate, prosper in growth, and create fun.

At this stage, we can’t yet offer insurance, benefits, high pay, etc. (scared yet?). We can offer an incredible journey, a variety of work, potential for equity, profit sharing, unmatched professional growth, and an opportunity to partner with the recognized global thought leader on Employee Engagement (heck, we even own the domain!). Only optimists, survivors, and those with a personal commitment to finish what we start need apply.

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Building your EVP

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Definition of an EVP

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• Set of associations and offerings provided by an organization in return for skills, capabilities, and experiences an employee brings• Employee centered aligned to business strategies• Must be relevant and compelling

• Developed by identifying the overlap between:• Employee behaviors and traits needed to meet your

goals• Reasons why people work at your firm• Reasons people buy your product

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Steps to Building an EVP

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Create your Mission (or Purpose)

Identify your Vision

Define your Values

Define your Strategy

Create your Employer Value Proposition

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Create your Mission (or Purpose)

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• Defines the fundamental purpose of the organization• Why it exists• What it does to achieve its vision

Examples“Our purpose is to solve unsolved problems innovatively” 3M“Our purpose is to preserve and improve human life” Mereck“Our purpose is to make people happy” Disney

#2 - What is the mission / purpose of your organization?• Why do we exist?• In 100 years, what do we want to be remembered for?• How are we different than our competitors?• What is the one thing we do that is admired?• What inspires you about working here?

Page 3 - 2

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Identify your Vision

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• Your vision outlines what your organization wants to be, or how it wants the world in which it operates to be• Long-term view with a concentration on the future• Can be emotive and a source for inspiration• Should be imaginable, energizing, feasible yet bold, focused

and flexible.• Should be easy to remember and

communicateExamples

“The world’s premier food company” Heinz“Be the premier toy brand, today and tomorrow” Mattell“Become the Harvard of the West” Stanford“A world without poverty” Oxfam #3 - What’s the vision

of your organization?

A vision is a picture of the future that captures the imagination of others and inspires them to follow.

- Walt Disney

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Define your Values

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• Values are beliefs shared among stakeholder of an organization – they are your guiding principles• Drive an organization’s culture and priorities• Provide a framework for decision making• Normally consist of 3 – 7 values

Examples“Fun and value” Southwest“Product excellence” P&G“Service to customer” Nordstrom

#4 - What are the values at your organization? What is or could be your value statement?

Page 3 - 4

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Define your Strategy

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• Combination of ends (goals) for which the firm is striving and the means (policies) by which it is seeking to get there• Sometimes called a road map – with the vision at the end• Provides direction and checks to ensure organization is going in

the right direction• Normally unchanged for 3 – 5 years, with annual goals and

objectives

#5 - Summarize your strategy – in other words, how are you going to reach your vision?

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Behaviors and TraitsBehavior: How one acts or reacts to specific circumstances.

Examples:• Expressing self clearly• Meeting project deadlines• Calm under pressure• Participate in meetings

Traits:Characteristics that define someone’s personal nature.

Examples:• Integrity• Enthusiasm• Optimism• Collaborative• Introversion or extroversion

Behaviors can be changed

Traits are more difficult to change

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Behaviors and Traits

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#6 - Think of 5 - 10 superstars in your organization. • What behaviors and traits to they bring to the

organization? • What would you

like to ‘clone’?• Do they bring any

baggage?

Page 6

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Why do they work or buy?

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Why do employees work for…• What are the top reasons people

work for you organization? • Think about both the ‘what’ and the

‘why’• What – specifically what they do,

their job (your organization produces widgets and they are a widget designer)

• Why – why your firm versus other firms (was there something that your organization does that attracted them?)

Why to people buy from…• Why do customers buy from

your organization?• Think beyond price and

product• Why your organization

specifically? Why not a competitor?

The best EVPs reinforce co-branding between product and employment brand.

What’s the overlap in your organization?

#7

Page 3 - 7

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Write your EVP

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#8 – Create your EVP in quick, memorable, captivating way.

• Re-test it using the ‘Elevator Test’ – can you explain to a stranger you meet in an elevator what you do, why you do it, and why they might want to work for your organization?

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EVP Leads to Successful Tri-branding

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Employer Value

Proposition

Product or Service Brand

Third Party Branding (customers,

vendors, suppliers)

Tri-Branding

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Ty

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Ty

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Branding your EVP

In groups, select one person’s organization to represent– Using a cell phone or tablet,

create a 30 second video about why it’s great to work for that organization

– Have fun with this – be creative! No one has to see it but us!

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Applying EVP

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Purpose/Values/Vision Barometer

Counsel Over or Out Stars

Counsel Up, Over or Out

Train and Mentor

high

high

low

lowCommitment to Firm’s

Purpose/Values/Vision

Perf

orm

ance

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Map your Employees

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Page 3 - 8

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Create an Action Plan

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What actions might you take if an

employee is here?

What actions might you take if an employee is here?

What actions might you take if an

employee is here?

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Create an Action Plan

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Create an action plan for one or two of your employees by: • Identifying where

he/she is on the matrix• Listing actions you will

take for improvement and maintenance

Note: This will be part of your Session 3 Action Plan as well

Page 3 - 9

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Branding your EVP

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Branding your EVP

– How do you currently brand your EVP? • Internally?• Externally?

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Social Media

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Social Media

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Social Media Today

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- 304 million users- 28% of iPhone users check Twitter before getting up- 500 million tweets daily- 16% or people rely on Twitter or Facebook for morning news

- Over 1.4 billion users- 580 million log in every day

- 50% who use smart phones connect every hour- 18% report they can’t go more

than a few hours without checking Facebook- Average user spends 5 – 6

hours per week on the site

- 380 million users- 61% use as primary

professional networking site- 2 new users each second

2015 Stats from• Digital Marketing Strategy• Wikipedia.com• Thesocialskinny.com• YouTube.com/press

Social Media

- Over 1 billion unique visitors monthly

- 300 hours of video uploaded every minute

- 4 billion videos seen each day

- Average visitor spends 15 minutes on YouTube daily

Katy Perry75 million

Who has the most followers?

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Social Media and your OrganizationHow does your organization use:– Twitter– Facebook– YouTube– LinkedIn– Other?

Are you encouraged or discouraged to use social media?

Does your organization have a policy that addresses social media? © The Employee Engagement Group All Rights Reserved

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Branding your EVP

What ideas do you have to brand your EVP?

Internally? Externally?

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Engagement Action Plan (Required Assignment)

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Engagement Action Plan (required)

• Share your EVP results with your Leadership Team• Discuss tweaks, improvements, discoveries• Be prepared to report back on results of the discussion

• Using the information on your flip chart, create a task team to make a 1 - 2 minute branding video that describes your EVP:• Who your organization is• Why someone would want to work in your

organization• The benefits and features of working in your organization

Be prepared to show the video during the 9th (or sooner) session

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Video Examples

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Video Examples

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Video Examples

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Video Examples

Page 53: Welcome [employeeengagement.com] · consultant to help build a HR/OD consulting, speaking, training, and event global business. We're looking for the unique blend of office manager,

Video Examples

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Video Examples

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Video Examples

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Video Examples

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Video Examples

Page 58: Welcome [employeeengagement.com] · consultant to help build a HR/OD consulting, speaking, training, and event global business. We're looking for the unique blend of office manager,

Video Examples

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Video Examples

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Video Examples

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Video Examples

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Video Examples

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• Evaluate your personal and your organization’s social media presence• Number of followers, friends, contacts, etc.• How do you participate in activities (send Tweets, join

groups, etc.)• How could your organization use social media more

effectively• Does your organization place any restrictions on the use

of social media?

• Rate at least 3 employees using the Purpose/Values Barometer

Record your results on your Engagement Action Plan and submit a copy next month (video outline due next month, video due on or before Session 9)

X

Engagement Action Plan (required)

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Pre-work for Session 4

InnovationLeading and Managing Change

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Pre-work for Session 4• Innovation is taking a current product, process, or

service and making it better. Based on that definition:• Look at products and services that you use on a daily

basis – what are 2 – 3 innovations that you’ve seen in products you use?

• What are 2 – 3 innovations that have occurred inside your organization and/or industry?

• What changes have you been a part of:• Personal• Organizational (that you delivered)• Organizational (that you received)

• What went well? Not so well?• What would you do differently?

Last two pages

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Thank you

See you next month