Welcome Chinese Certification for Hotels

www.china-outbound.com 1

Welcome Chinese Certification The new hospitality standard specifically dedicated to

Chinese travellers.


Welcome Chinese Certification

Welcome Chinese Certification comprehensive overseas travel service standards is approved and issued by the China Tourism Academy (CTA)

The China Tourism Academy supports all the certified businesses to access the Chinese travel industry


COTRI China Outbound Tourism Research Institute

COTRI is the world's leading independent research institute for Information, Training, Quality Assessment, Market Research and Consultancy relating to the Chinese outbound tourism market.

Established in 2004, COTRI is a privately organised, independent institute registered in Germany, founded by its director Prof. Dr. Wolfgang Georg Arlt, widely recognised as one of the leading experts on Chinese outbound tourism. COTRI is working for small and big companies, organisations and government institutions on all continents as well as with all leading international and Chinese tourism organisations.

COTRI supports Welcome Chinese Certification through its network of more than 20 COTRI Country Partners, covering more than 50 countries all over the world.


Message from COTRI Director Prof. Dr. Wolfgang Georg Arlt

“ Welcome Chinese Certification is building the trust and improving

the visibility in the Chinese market. More Chinese customers will

arrive and more satisfied customers will leave to tell their friends

about the positive experience with the Welcome Chinese certified

company.”


HotelBronze Certification


Benefits

1. Governmental benefits• Certification issued by CTA

2. Promotional benefits online• www.hychinese.com• HyChinese App • Social Media Marketing• Newsletters

3. Promotional benefits offline• Travel fair• Road show

4. Information• China Outbound Monthly Market Insights • COTRI for Welcome Chinese Market Report Highlights• COTRI for Welcome Chinese Biannual Workshop ( Discounted participation fee)


Governmental Benefit

• Hotel receives an exclusive certificate issued by CTA



Promotional Benefits Online

• Promotion on: www.hychinese.com

Your exclusive page on Hychinese.com which will showcase brief introduction, photos, information about property location, in-room services, hotel facilities, news and promotions with hyperlink to hotel`s official website.

www.hychinese.com

• Promotion via: HyChinese Application

HyChinese App (live from beginning of 2016): each hotel will have a dedicated page with information about property location, in-room services, hotel facilities, news and promotions, practical information, photos, etc. on HyChinese App (IOS & Android).

http://hychinese.com/



• Social Media Marketing

One WeChat article quarterly for each promotional theme of every certified partner with special incentives to encourage readers to share with friends and in Moments, so as to magnify the effect;

Your exclusive QR code will be generated under the Welcome Chinese WeChat Service Account which will lead people directly to your page on Hychinese.com (by September);

• Newsletters

The newsletter targets 2,000 Chinese tour operators in the Welcome Chinese database. A selection of Bronze Level hotels' logos are presented. The newsletter is sent out on the third Monday of every month.


Promotional Benefits Offline

• Presence at Travel Fairs

The logo of the certified hotel will be displayed on the drop back of the Welcome Chinese stand and on touch screens/tablets;

The logo, and the certified hotel description will be featured on all digital material presented at the fair and in the Welcome Chinese Guide Book

• Presence at Road Shows

Welcome Chinese is present in one Chinese city per month, during the road shows Welcome Chinese promote the certified hotels

The logo of the certified hotel will be displayed on the drop back of the Welcome Chinese stand and on touch screens/tablets;

The logo and the certified hotel description will be featured on the material distributed during the Road Show


Information Benefits

China Outbound Monthly Market Insights

Electronic publication powered by COTRI China Outbound Tourism Research Institute, providing every month a focused view on the main developments in the Chinese outbound tourism:

• News about the most important trends and upcoming events in China’s outbound tourism • State-of-the-art statistics for the most important Chinese outbound destinations• Once in a quarter:

COTRI Barometer World Map showing winners and losers in attracting Chinese visitors TOP 10 destinations of Chinese outbound travellers China Outbound Tourism Index: Analysis and forecast by COTEP China Outbound Tourism

Expert Panel• TripAdvisor Map showing the hottest search spots for Daodao (Mainland Chinese TripAdvisor) • Best practice examples showing successful ways to attract Chinese guests and sound advice for

satisfying their specific needs and expectations



COTRI for Welcome Chinese Market Report Highlights

COTRI Market Report is published every six months providing a comprehensive in-depth information about the development of China’s outbound tourism market including. COTRI for Welcome Chinese Market Report Highlights is edited exclusively for Welcome Chinese, offering a 16 page summary of the main content:• Economic, political and social trends in China - Chinas outbound tourism environment• China’s Luxury market and the development of new consumption patterns• Overview of China’s current outbound tourism situation: Trends and statistics• Market segmentation and characteristics of Chinese outbound travellers• Marketing for China’s outbound tourism market• Socio-demographic structure of Chinese travellers in selected global destinations• China’s outbound tourism market in selected destinations• Special Topic• Outlook



COTRI for Welcome Chinese Biannual Workshop

Up to two employees of certified companies can participate twice a year with a discount in a “COTRI-Welcome Chinese Biannual Workshop: Latest Developments and New Trends in the China Outbound Tourism Market”. The workshop is organised by COTRI in different cities around the world in order to bring together the regional tourism industry working with the Chinese market with renowned COTRI experts to offer insights and best practice examples about the China’s outbound tourism market.Topics of each half-day workshop include: • latest global development and trends in Chinese outbound tourism • panel discussion about local development and trends• presentation of best practice examples• 20 things to do and 20 things to avoid to attract Chinese guests • trainings sequences • Q&A with audience

First workshop in Brussels


Requirements for Bronze Certification

Broadcasting of CCTV-NEWS channel

Broadcasting of a second mandarin speaking channel

Presence of Welcome Chinese Guide Book in the Hotel


HotelSilver certification


Benefits




4. Training and Information• China Outbound Monthly Market Insights • COTRI for Welcome Chinese Market Report Highlights• COTRI for Welcome Chinese Biannual Workshop


Governmental Benefit







• Promotion via: HyChinese Application


www.hychinese.com





Promotion via Welcome Chinese's own social media platforms including Weibo and WeChat with fruitful content and hyperlink to your exclusive page on Hychinese.com;

One WeChat article quarterly for each promotional theme of every certified partner with special incentives to encourage readers to share with friends and Moments, so as to magnify the effect;

Two Weibo posts quarterly for each certified partner with hyperlinks to your pages on Hychinese.com and official web sites;

Your exclusive QR code will be generated under the Welcome Chinese WeChat Service Account which would lead people directly to your page on Hychinese.com (by September);

• Newsletters

All certified businesses will have one dedicated space in the Welcome Chinese monthly newsletter. The newsletter targets 2,000 Chinese tour operators in the Welcome Chinese database. A dedicated space for hotel`s description, logo and picture. The newsletter is sent out the third Monday of every month.



• Presence at Travel Fairs

The logo, name and website of the certified hotel will be displayed on the drop back of the Welcome Chinese stand and on touch screens/tablets;

The logo, photo and the certified hotel description will be featured on all digital material presented at the fair and in the Welcome Chinese Guide Book;

Logo,photo and hotel description will be featured on all digital tools presented at the fair (gadgets, USB, etc.);



The logo of the certified hotel will be displayed on the drop back of the stand and on touch screens/tablets;

The logo, photo and the certified hotel description will be featured on the material distributed at Road Show


Requirements for Silver Certification



Presence of Welcome Chinese Guide in the Hotel

Kettle and tea-set provided in rooms

UnionPay Credit Card accepted


HotelGold Certification


Benefits




4. Training and Information• China Outbound Monthly Market Insights • COTRI for Welcome Chinese Market Report Highlights• COTRI for Welcome Chinese Biannual Workshop


Benefits





www.hychinese.com• Promotion via: HyChinese Application








Promotion via Welcome Chinese's own social media platforms including Weibo and WeChat with fruitful content and hyperlink to your exclusive page on Hychinese.com;

One WeChat article quarterly for each promotional theme of every certified partner with special incentives to encourage readers to share with friends and Moments, so as to magnify the effect;

Two Weibo posts quarterly for each certified partner with hyperlinks to your pages on Hychinese.com and official web sites;

Your exclusive QR code will be generated under the Welcome Chinese WeChat Service Account which would lead people directly to your page on Hychinese.com (by September);

• Newsletters

All certified businesses will have one dedicated space in the Welcome Chinese monthly newsletter. The newsletter targets 2,000 Chinese tour operators in the Welcome Chinese database. A dedicated space for hotel`s description, logo and picture. The newsletter is sent out the third Monday of every month.



• Presence at Travel Fair The logo of the certified hotel will be displayed on the drop back of the stand and on touch

screens/tablets The logo, photo and hotel description will be featured on the material distributed at fairs:

Welcome Chinese Guide Book; The logo and hotel description will be featured on all digital tools presented at the fair (gadgets,

USB, etc.) Participants and Hotel chains can ask Welcome Chinese to distribute its promotional materials

during the fair (must be in Chinese; limitation apply in terms of quantity)



The logo of the certified hotel will be displayed on the drop back of the stand and on touch screens/tablets;

The logo, photo and the certified hotel description will be featured on the material distributed at Road Show


Requirements for Gold Certification



Presence of Welcome Chinese Guide in the Hotel

Kettle and tea-set provided in rooms

UnionPay Credit Card accepted

Mandarin Speaking staff

Chinese Breakfast

Welcome Chinese Kit ( city map and general information of hotel in Chinese language)


Prices and Conditions


Special offer 2015

To know the specific price of each level for 2015 to gain Welcome

Chinese Certification, please contact the COTRI team.


Selection of Certified Hotels


Applying Process

Simple proccess of gaining Welcome Chinese Certification benefits:

Fill out the provided application kit including proof of fulfilled requirements

Send the application kit to COTRI or the local COTRI Country Partner

Receive a confirmation about the application form completeness, the time frame for the completion of all requirements and an invoice

Within 2 weeks, receive the final approval and the Welcome Chinese Certification granted by China Tourism Academy in Beijing

Receive the certification package including:• the certification, • a Plexiglas sign and other items

The information about the certified company is provided on: www.welcomechinese.com.cn and www.hychinese.com


Contact

COTRI China Outbound Tourism Research Institute

Head of Sales:Tanita JasienieckaTel. +49 40 558 99 576Mail: [email protected]

Asistance of Sales:Zini Gu Tel. +49 40 558 99 576Mail: [email protected]

mailto:[email protected]

mailto:[email protected]

Welcome Chinese Certification for Hotels

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