Welcome! [cdphe.colorado.gov](March 2012-June 2012) • 8 focus groups (mothers, fathers, pregnant...
Transcript of Welcome! [cdphe.colorado.gov](March 2012-June 2012) • 8 focus groups (mothers, fathers, pregnant...
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Welcome! We are glad you’ve joined us for today’s event about
Early Childhood Obesity Prevention Messaging! We’ll begin shortly!
See where other attendees are listening from!
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We can all have
the right message at
the right time!
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Announcing…the messages Infusing messages Into practice Joining the effort consistently & in partnership
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Registered Dietitians
Physicians
Physician Assistants
Nurse Practitioners
Registered Nurses
Program Administrators and Planners
WIC professionals
Health Educators
State & Local Public Health Agencies
Government Agencies
Marketing Specialists
Communications Specialists
Family Leaders
Early Childhood Systems Professionals
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Let’s Mute 1
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Type your questions
Video vs. audio delay
Webinar communication
4 Reconnecting
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Messaging project outcomes
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Message creation & stakeholder feedback survey
(March 2012-June 2012)
• 8 focus groups (mothers, fathers, pregnant women,
grandparents) • Key informant interviews of health
care professionals (July 2012-September 2012)
Stakeholder message revision (December 2012 - February 2013)
• Final edits to messages • Creation of messaging publication
• Today’s webinar (March 2013-September 2013)
Project history
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There’s no power like
parent power!
Eat well and
move more to care for
yourself and your family.
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Healthy eating and
staying active while you are pregnant matters for you and
your baby's health.
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Gaining the right amount of weight during pregnancy helps you have a healthy baby.
Talk to your healthcare provider to find out how
much weight gain is best for you and your baby.
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Doctors recommend: For the first 6 months, feed your baby only breast milk, even if it is offered by bottle. Aim to continue breastfeeding while offering solid foods until your baby is at least 1 year old or older.
Give yourself and your baby all the benefits of
breastfeeding.
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Trust your baby to know how much she needs to eat.
Your baby will show you signals of
hunger and fullness, and
will trust you to respond.
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Rethink Your Drink – Choose Water!
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Give your child nutritious food and active play for a healthy future.
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Help your child sleep better in a TV-free space.
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Turn off the TV
and play together as a family.
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QUICK POLL
We’ll show you five messages.
Which of these five are you most
drawn to?
Select your answer with your
mouse!
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Supporting YOU with
supporting points!
Visit the appendix of the CDPHE’s publication,
Speaking with One Voice
Supporting content for each message • What’s in it for them • Tips and examples to illustrate what we mean • Resources
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Infusing messages into practice
• Parent engagement
• Messaging campaign
• Counseling
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Collaborate for consistent messaging!
Increase reach, create synergy, expand credibility
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• Messaging publication
• Online resources for health care professionals
• Messaging research report
• And more…
www.colorado.gov/cdphe/ecop
One Stop ECOP Shop
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What will YOU do?
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JUST START.
Pick one message. Engage one parent. Talk to one colleague.
THANK YOU! Tracy Miller, MSPH, RD Early Childhood Obesity Prevention Specialist [email protected] (303) 692-2347