Welcome [] · audience for free paid-for advertising to target specific groups national/ global day...
Transcript of Welcome [] · audience for free paid-for advertising to target specific groups national/ global day...
Recruitment
• Role Description
• Advertising & Administration
• Induction
• Expectations
• Training
• Regular Feedback
• Progression
Refreshments
Hot & Cold Drinks and Cake!
Please take an Evaluation Form
Promptly return for our next speaker – thank you!
Reaching out in the
Modern Age
EMMA KEMP, COMMUNITY ENGAGEMENT ADMIN ASSISTANT, GVA
SOCIAL MEDIA MANAGER
The rise of Social Media
Social media is one way of communicating, promoting and
engaging with your audience
Over half the UK population actively uses Facebook (30m)
17 million people use Twitter and 13m use Instagram
Facebook is growing as a local search engine
Social continues to evolve
Audiences vary across the platforms
The power of Social Media
POTENTIAL
TO REACH
A LARGE
AUDIENCE
FOR FREE
PAID-FOR
ADVERTISING
TO TARGET
SPECIFIC
GROUPS
NATIONAL/
GLOBAL
DAY
AWARENESS
PROVIDE
CUSTOMER
SERVICE IN
REAL-TIME
GAIN
AUDIENCE
INSIGHTS
THROUGH
ANALYTICS
CREATE
‘CALLS TO
ACTION’
INFLUENCER
AND VIRAL
POSTS
Using Social Media positively
Raise awareness of your group or cause
Communicate with your audience
To fundraise/receive donations
Engage in local groups (shared interest)
Share success stories
Draw attention to the work you do
Show how funds are spent and the difference you are making
Reach potential volunteers, gain supporters
Managing expectations
Customer service
Negative comments
24/7 culture
Not all posts are seen by all people
How to get started
Think about your audience
Choose your platforms
Set up your page
Share your good news stories, as well as others
Invite your audience to get involved
Share wider community news/events
Mention, tag, like and comment
Top Tips
Try to post regularly and consistently
Try to always include a photo, video or ‘Go Live’ if you feel brave
Post a mix of created and curated content
Always think about your audience
Be consistent with your tone of voice
Test, measure, reflect and refine
Look at your analytics- you can find out all sorts of useful information
Moving forward
Involve someone in your group/network who actively uses social
media
Approach other groups/organisations who are already using
Social Media for help and advice
Ask us. We are hoping to run workshops early next year so watch
this space…
THE ESSENTIALS OF FUNDRAISING
GVA AT THE HEART OF OUR COMMUNITY
Ian Ayres(07709617348 /[email protected])
IMAGINE YOU’RE THE GRANTS OFFICER…SOME
BASICS
Timescales/ Deadlines
Do they take unsolicited applications ?
Type of organisation: charity , residents association
Do they fund revenue items (e.g. staff costs)?
Do they fund capital items ( e.g. IT )?
Is the amount you asking for realistic?
Is it readable ?
Does it make sense ?
What other information do they want ?
HAVE A FUNDING ‘PLAN’
What are the strengths of your organisation?
Smaller bids: Research through Central Funding
https://www.fundingcentral.org.uk/default.aspx
What about mass mail outs?
Include ‘profile raisers’?
What about ‘crowdfunding’ for services (e.g. Local Giving .com )?
Legacy programme?
SHOWING THE PROJECT IS NEEDED …EVIDENCE
Evidence of need from Lower Super Output Areas LSOA , https://www.ons.gov.uk/help/localstatistics
Office for National Statistics
Local authority sites for maps e.g. https://www.gosport.gov.uk/site-help/online-maps/
Health reports: Hampshire’s Joint Health and Well Being Strategy 2013-2018
Social Isolation and Loneliness in Hampshire: A health needs assessment 2016-2019
Your evidence!!: surveys, feedback , quotes, case study
………..AND SOME FUNDERS TO THINK ABOUT
Awards for All https://www.biglotteryfund.org.uk/funding/programmes/national-lottery-awards-for-all-england
Zurich Community Trust, https://www.zurich.co.uk/zurichcommunitytrust/home/home.htm
Morrisons Foundation, https://www.morrisonsfoundation.com/
Greggs Community Foundation https://www.greggsfoundation.org.uk ,
ASDA Foundation https://www.asdafoundation.org/
Trusthouse Charitable Foundation, http://trusthousecharitablefoundation.org.uk/
Tesco Charity Trust https://www.fundingforall.org.uk/funds/tesco-charity-trust-community-awards/
Multi funds: Hampshire and Isle of Wight Community Foundationwww.hiwcf.com/grants/
, Groundwork https://www.groundwork.org.uk/Pages/Category/groundwork-grant-schemes
Profile raisers: Aviva Community Fund https://www.aviva.co.uk/services-and-support/more-from-aviva/aviva-community-fund/ ,Tesco Bags of Help, Carriers for causes (both see Groundwork link)
HCC Councillor grants (£8k budget)
………..AND SOME ‘CAPITAL’ FUNDS TO THINK ABOUT
Some bigger funds for capital works:
Heritage Lottery Fund various strands: https://www.hlf.org.uk/looking-funding/what-we-fund
Landfill community funds:
Veolia Environmental Trust https://www.veoliatrust.org
Biffaward https://www.biffa-award.org
Suez (ex SITA) https://www.suezcommunitiestrust.org.uk
BUT
Geography ,evidence of need, match funding
THINGS TO REMEMBER ……….
ITS COMPETITIVE …SELL YOURSELVES!
BE PERSISTENT !!
GIVE YOURSELF TIME
ANOTHER PAIR OF EYES….. GET SOMEONE ELSE TO READ IT
ALWAYS TRY AND GET FEEDBACK
LEARN FROM REJECTIONS
UNDERSTAND WHEN YOU CAN RE-APPLY
GOOD LUCK !
Community
News bites
• 5 Local groups or organisations give an update
about their work in the local area
• The challenge is to stick within the 3 minute
slot!
• Please ask any questions you have during the
network lunch
USPs … trading on our differencesThe ‘Who, What, Why, Where and When’ of USPs.
Please pay attention – this presentation is relevant to your organisation, and it may contain cute animals
USPs – [email protected]
The term was coined by Rosser Reeves
A USP is one compelling reason your services need to be
used, funded and appreciated above competing services
USPs are as valid in the Third Sector as the private sector
Famous examples include Minstrels ‘Melt in your mouth’
If you can’t find obvious USPs in your organisation, drill down
Key messages are often different to USPs, but not always
Why? is the most powerful question, and can help you
identify USPs and key messages
Proximity to a story/message is important – geographically,
politically, emotionally: the closer we are, the more interested
When it comes to messages and USPs, brevity is your friend
A USP is only a USP if it’s engaging and interesting to the
target audience. DO NOT BE DULL