WELCOME

AGENDA

13.00 Welcome with Ulf Jensen CEO

13.10 The Future of Corporate Development…..is nowStefan Dageson, CTO

13.25 Free your Mind with a dynamic DTO

Tove Nilstun, Head of Platform Development

13.50 Connecting the Dots

Joakim Gyllin, Head of Advisory

14.00 Putting a Digital Twin of an Organization to work

Markus Engberg, Project Manager, IKEA Range & Supply Digital

14.30 Managing People and Uncertainty

Josef Oehmen, Associate Professor, TUD

15.15 Coffee break & Demo stands

AGENDA

15.45 Experimentation is Key in a changing World

Alex Syed, Vice President Corporate Development, Alfa Laval AB

16:15 The Great Corporate Race

Bill Ribaudo, Senior Partner, Deloitte & Touche LLP

16.55 10 Ways to Kill your Company

Joakim Gyllin, Head of Advisory

17.30 After Work

ULF JENSEN

Copyright 2019 Ortelius AB 5

The Intelligent Enterprise

2019

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Three layers of management

STRATEGIC

TACTIC

OPERATIONAL

The Intelligent Enterprise

2019

STEFAN DAGESON

The future of Corporate Development - is now!

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Three Layers of Management

STRATEGIC

TACTIC

OPERATIONAL

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Three Layers of Management

WHERE TO GO?

WHAT TO DO?

TO DO!

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And now it’s time for some time…

Time

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PAST FUTURE

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Let’s also make the layers equally important and less hierarchical

As our existence depends on it, lets be curious about the world around us!

WHAT ARE THEY GOING TO DO?

WHAT DID THEY DO?

DID

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Massive re- and upskill of people within organizations through automation!

WHAT ARE THEY GOING TO DO?

WHAT DID THEY DO?

DID

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DID

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BIGAnalytic Work

OperationalWork

The future of Data-driven Strategies???

WHAT ARE THEY GOING TO DO?

WHAT DID THEY DO?

DID

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Operational Work

W

O XP

X

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BIGAnalytic Work

Strategic Knowledge Work

Strategic Knowledge Work and Analytics at least have one thing in common:- they are supported by myriads of disparate tools to choose from

WHAT ARE THEY GOING TO DO?

WHAT DID THEY DO?

DID

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Strategic Knowledge Work

OperationalWork

Analytic Work

Since it’s a time journey – let’s go back to where it’s all started

✓Business Universal Language

✓Digital Twin Platform

✓Way of working

Three essential pillars to Corporate Development Corporate

Development

Bu

sin

ess

Un

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Dig

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Way

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The Platform, the Language,the Way of Working – in action!

WHAT ARE THEY GOING TO DO?

WHAT DID THEY DO?

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Strategic Knowledge Work

Operational WorkAnalytic Work

Strategic Analytic Work

OperationalAnalytics

Operational Twins

Strategic Twin Prototyping &

Realization

Strategic Twin Prototyping &

Realization

Operational Twin Prototyping

The future of Corporate Development – is now!

WHAT ARE THEY GOING TO DO?

WHAT DID THEY DO?

DID

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Strategic Knowledge Work

Operational WorkAnalytic Work

Strategic Analytic Work

Operational Twins

TacticAnalytics

OperationalAnalytics

StrategicAnalytics

Tactic Twins

StrategicTwins

TOVE NILSTUN

Free your mind with our dynamic DTO

Copyright 2019 Ortelius AB25

Marc Kerremans Research Director at Gartner

1. WHY do businesses need aDigital Twin of an Organization (DTO)?

2. WHAT is a DTO?

Copyright 2019 Ortelius AB29

Three steps

1. How inorigo is a dynamic game changer

2. Inorigo = the DTO concept

3. How it will free your mind

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”It is not the strongest of the species that survives, nor the most intelligent, but the onemost responsive to change.”

- Charles Darwin

Copyright 2019 Ortelius AB

Copyright 2019 Ortelius AB3131

Versatile DB

1. The inorigo Platform - a Dynamic Game Changer

Pantry

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Breakfast

Pancakes

Omelette

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BreakfastPancakesOmelette

…

Copyright 2019 Ortelius AB3434

Model Builder

End User Application

Information Model

Database ModelVersatile DB

Application Builder

Application Builder

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Model component

Measurement component

Data to populateModel & Measurement

Model Builder

End User Application

Information Model

APIAPI

Database ModelVersatile DB

Copyright 2019 Ortelius AB36

3. Free Your Mind

• What do you need to know?• Experiment with a Digital Twin.

Trust that inorigo® keepsthe complexity for you.

• Free your mind

JOSEF OEHMEN

DTU Strategy Implementer:Managing People and Uncertainty

Prof. Dr. Josef Oehmen

October 14 2019

Thank you to our sponsor!A lot of great content at www.Brightline.org

Blockchain?

Artificial Intelligence?

Big Data?

…

TikTok?

…

Bigo, BitLife, Discord, Holla, IMVU, Kik, Like, Lipsi, Tellonym, Zepeto…

Are we not supposed to know everything?

How can we do strategy work if we don’t?

How often are we allowed to get it wrong?

We started with a simple question to our senior executives:

”How do you deal with risk and uncertainty in your strategywork?”

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And this is what they told us

Source: Oehmen 2018

What is the degree of uncertainty your strategy

initiative faces?

• Technology

• Market

• Capabilities

Degree of uncertainty

To what degree does your strategy initiative

impact the people of your organization?

Degree of people impact

Putting fuel in the innovation tank:

Discovery Strategy Work

Turning unknown-unknowns into

known-unknowns

Discover

Stay focused on value - Ask the „Why?“ question (nicely):

Work on the press release from the beginning.

IBM‘s 3 Questions: 1. Does it make money for you? 2. Does it make money for

your customer? 3. Does it allow you to do something new?

Create “outside-in” processes: For most of us, the discovery happens outside

of our company (or supply chain).

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My Perspective on Discovery Work

Uncovering and reducing critical uncertainties in

your strategy:

Strategically relevant experimentation and

prototyping

Experiment

Value of Experimentation: Learn to focus on and reduce critical uncertainties.

(Technology, Market, Capability)

vFail early, fast and cheap.

Creativity is not an excuse for lack of structure! Create a Roadmap.

(Include the customer and make it a value chain)

Limit the Worst Case Scenario.

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My Perspective on Experimentation

Turning your square organization

into a circle:

Transformation as Strategy Work

Transform

Do not innovate if you cannot scale!

FAT, SHORT Projects!

Why, why & why:

What is the business rational? What specifically does that mean for us?

People, people, people:

Co-create value proposition and execution

Work Top-Down, Work Bottom-Up and Communicate.52

My Perspective on Transformation

Maintaining Momentum:

Incremental Improvements and Operations

Excellence as Strategy Work

Excel

Where to start?

The „home“ of Operations Excellence and QM methods

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My Perspective on Operations Excellence

Now to the hard part:

Transitioning your strategy

initiative through the four types

Through the four types

Further reading: DTU Strategy Implementer Workbookhttps://orbit.dtu.dk/files/165714983/DTU_Strategy_Implementer_Workbook.pdf

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Working with the Strategy Implementer:Map – Analyze – Take Action

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Map out your current strategy initiatives

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Analyze the performance gap

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Take action to close the gap

Further Reading: World Economic Forum Posthttps://www.weforum.org/agenda/2018/10/the-four-types-of-strategy-work-you-need-for-the-digital-revolution

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Further reading: Article Series with LSE Business Reviewhttps://blogs.lse.ac.uk/businessreview/category/strategy-series/

Further reading: Brightline / Thinkers50 CSO Playbookhttps://www.brightline.org/resources/thinkers50-cso-playbook/

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Thank you!

Prof. Dr. Josef Oehmen

jooehm@dtu.dk

http://risklab.dtu.dk

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COFFEE AND DEMO