Welcome ERA Bulgaria ERA Europe ERA Turkey

Business Academy for Brokers in Bulgaria

Presentation: Piet van Alten the Netherlands

I will introduce myself I start my job as real estate broker / expert after my study in 1980I bought my ERA license and made a ERA offices in 1993 I was ERA broker in the Netherlands between 1994 and 2007We had 2 ERA broker offices , 3 morgate shops and insurance office that time. I took many training and expertice of my trade- group : NVM & ERAIve finishend my study for commercial real estate expert in 2000 and still do this job in Turkey and Europe. In 2007 I sold my offices and started ERA in Turkey In 2010 began coorperate with ERA Bulgaria and established Business Academy for Brokers in Bulgaria too.

My experience with franchise broker systemsProffesional: -out radiate of my office and my office staff - up to date office documents -marketing actions and materials. -office computer programsIn a short time I have national and international broker network.We make my office and business plans with assistance and attendance of franchise business consult.We exchange our ideas to make marketing plans and upon completion check the results"

We changed the name of our office !

( owner name ) Real Estate Broker too ERA Real Estate Broker ( owner name)

Use all things of the brand with your name !! Its important and give profit

What was my profit with franchiseMy office ray out to world wide broker network organizationSellers and Buyers feel trust in a good brand.Costumers feel to have business with big office network. Sellers and buyers easier will pay good commissionI sold my office with the brand not my own name !!Better price and easy to sell ERA office inthe future!!!

The Franchising Expo Sofia organisation ask me : You run ERA broker franchise in the Netherlands and in Turkey. What are the differences between them ?Why did you choose to buy ERA master franchise ?How do you see the future of real estate business through its franchise form ?What do you think about the development of ERA franchise in Bulgaria ?What does the ERA franchise need to be more successfull in the competion with the other real estate franchise companies ?

The Netherlands Turkey Professional training programme The best trade-group High standard and progress educationWide market data available Professional appearanceJoint collaboration Different broker servicesFees relative to price qualities

Low training programmeSimplified trade-groupsInsufficient educationNo or incomplete market dataModerate office appearanceKeen competitionlimited brokers servicesToo high commissions

Comparefranchise culture in both contries.

Franchise real estate broker systems :

-in both countries franchise is popular -the best service for residentional sales- dont work for industrial or retail sales.

Types of Franchise RelationshipsBrandBusiness FormatConversion

All assignment types to increase 6,000 people moving worldwide

A few top 500 worldwide companies that are moving executives from one corner of the world to the other

International Broker Franchise Groups

Why franchise = success ?

Collective marketing.Professional company image.Brokers and Management education and training.Office staff training.Accompany your business plan.Europe's convention for franchise members.Office and IT data management systems.International Referral / Approaching system

Why you choose to buy ERA franchise

International brandSoft franchise Family feeling ERA TEAMLargest of broker franchise in EuropeMuch autonomy for the office owner- brokerWorld wide know how and networkHigh education and training programmeVery professional IT and data programme

Great ! you choose for ERA Bulgaria !!! As a franchisee you have own the assets of your company. but you have to choose investment in a world wide brand with operating network and ongoing support. As an owner of your company assets you are lincensed to operate to run the business with the largest world wide franchise system

Four headlines Lowest RiskLife and Work are EasierCompetitive AdvantageIncreased ProfitabilityImmediate market share

What is Franchising?BRANDSYSTEMSSUPPORTMARKET SHAREBring Customers to the DoorCustomers return again and again tell friendsDevelop Brand and Systems

What is Franchising?BRANDSYSTEMSSUPPORTMARKET SHAREERA brandLogo and Image LibraryBrand Standards Guide International and Regional WebsitesBroker Website TemplateSales Agent Website TemplateBrochures -Farming and Prospecting-Property Marketing-Buyer MarketingPrint Ad TemplatesPublic Relations/Press ReleasesTraining and Education-Management Orientation-Sales Agent Acceleration *Listing Presentation *ERA Seller Security Plan-Broker /Office Manager * New Broker Implementation *Staff Management *Planning for Profit-Ongoing/Specialized Training *Top GunAgent Recruiting Programs-Recruiting Presentations and ToolsAwards and Recognition

Field Consultation-Proper use of Brand and SystemsTechnologyReferral Process/ SupervisionAncillary/Specialized Businesses- Approved Supplier ProgramGrand Opening and Start-upSales Rallies/Events

The franchise member pays an initial fee and royalty to use the ERA name and systems. What pay the franchise member?

BRANDGetting customers to the doorKeeping customers who tell their friendsDevelop and maintain Brand and SystemsSYSTEMSMore opportunities for the Office Owner to do businessMore Listings and SalesElements Of FranchisingLess work for the Office OwnerBRANDSYSTEMSSUPPORT

About the development ERA BG !ERA BG will grow in next five years to the largest broker franchise organisation in BulgariaERA BG have to train brokers and agents.

Its very professional that ERA BG cooperates with the BAB Business Academy for Real Estate Brokers in Varna Sofia Ruse

Thank you for you intrest ERA Bulgaria ERA EuropeERA Turkey BAB Business Academy for Brokers Bulgaria

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