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Quality of service. Unit 11Chapter 2 What is quality of service, SCP 2008

Mieke de Droog, M.A. 10 May 2011

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What is quality?

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1. Quality as excellence Absolute

2. Quality as requirement

3. Quality as value Relative

4. Quality as fitness for purpose

Green 1994; Reeves and Bednar 1994, SCP 2008:36

Definition of quality

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Van Dale, SCP 2008:37

Quality means the characteristic of a product in relation to the use made of it (fitness for purpose)

4UK House of Commons 2006, SCP 2008:37

People want public services that work […] and are responsive to their needs

5SCP 2008:38-39

Is the user’s perspective crucial for assessing the quality of a service according to this report?

-Walsh, 1991-Lancaster, 1966-Rosen, 1974

6SCP 2008:38

Some theoretical dimensions of quality that are mentioned in this report

-Grönroos, 1984-Parasuraman e.o, 1985

7SCP 2008:41

What are the most important criticisms on the SERVQUAL approach?

1. Gap theory; Cronin and Taylor, 19922. Focus on the process of the service3. Amount/universality of the dimensions

8SCP 2008:42-43

Which dimensions of quality are used in this report?

SCP report Brady and Cronin 2001

Grönroos 1984

1. Product quality (what)

Service product Technical quality

2. Process quality (how)

Service delivery Functional quality

3. Structure quality (in what

circumstances/context)

Service environment Environmental quality

9SCP 2008:44- 51

Empirical dimensions of quality• Surveys 2002 /2006•Citizens and users are asked about various aspects of service for different sectors. •Each survey: approximately 3000 respondents•You can find the 3 dimensions (product quality (what), process quality (how), structure quality (in what context) in the empirical indicators for quality of service•Strong tendency to calculate process quality into product quality. The characteristics of the service determine the importance of the process quality.

By individual use as well as by overall image of citizens Users judge in general different (more positive) than non-users.Explanations for this difference: Non-users are dependent on information of users and the media (one-sided) Image (by indirect information) and self-selection (by expectations and requirements) are important to quality Cognitive-dissonance theory of Festinger. Other theories give a more general explanation for differences between users and non-users. Welfare state theory (SCP/CPB 2000)A research report of the institution for the government of Belgium 2003 stated that persons with a lower education in general have a more positive image of public service provision than higher educated people.

10SCP 2008: 51- 55

How are quality judgments realized?

11SCP 2008: 55-61

How can quality be assured?Legislation

Authorities/InspectionsBenchmarkingMonitoringCertificationManagement toolsClients satisfaction surveysInterest groups and client associationsComplaint regulations

12SCP 2008: 56

Quality is a concept difficult to define

This report chooses for an objective and a subjective approach

This report distinguishes 3 dimensions of quality: 1. product quality(what is delivered) 2. process quality (how is it delivered)3. structure quality (and in which context is it delivered)

13SCP 2008: 61-62

Conclusions (1)

The indicators do not have the same meaning for each service

The different meanings are connected to the character of the service

The quality of public service is guarded on 3 levels:1. Government: legislation2. Institutions: benchmarking/monitoring/management tools3. Clients: satisfaction survey, complaints commissions, consultative

bodies

In practice the quality care is not equally intensive for every service

14SCP 2008: 61-62

Conclusions (2)

C. Quality of serviceAnswer the following questions: What are the similarities and differences in the chapters of Van der Aa & Elfring and the chapters of SCP? What dimensions of quality of Van der Aa & Elfring play a role in a specific sector? How is the quality of service in this specific sector presented in the report of SCP? Send this assignment via email to miekearuba@hotmail.com and jessie.maria@ua.aw

before 15 May 11.00 pm

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Assignments:

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Assignments:Reminder II

D3. Make a summary of Chapter 5. Gastelaars (2010), including a word count, in max. 500 words and email this summary to vanessapietersz@gmail.com, miekearuba@hotmail.com and jessie.maria@ua.aw

before 13 May 2011 4.00 pm

A sufficient grade for these three Reading Assignments (D1, D2, D3) is mandatory in order to obtain your final grade for this module.

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Assignments:Reminder II

Group written assignment (with 3 students)E. Characteristics of an organization E1. Make the assignment about the characteristics of the research organization on the basis of characteristics of Gastelaars (See table 1.1. in chapter 1, on p. 10 of the book).E2. Reconstruct the design of the various stages of the primary process, and try to make sense of the clients’ experiences as well. What are the main changes, which currently play in this organization? Send these assignment via email to miekearuba@hotmail.com and jessie.maria@ua.aw before 14 May 11.00 pm

 

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Questions?

Thank you for your attention and

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