Welcome! 1. SpringerLink relaunch 2. Global eBook Usage Trends Timon Oefelein Account Development...
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Transcript of Welcome! 1. SpringerLink relaunch 2. Global eBook Usage Trends Timon Oefelein Account Development...
![Page 1: Welcome! 1. SpringerLink relaunch 2. Global eBook Usage Trends Timon Oefelein Account Development Manager Marketing.](https://reader036.fdocuments.in/reader036/viewer/2022062407/56649da15503460f94a8cb25/html5/thumbnails/1.jpg)
Welcome!1. SpringerLink relaunch2. Global eBook Usage Trends
Timon Oefelein
Account Development Manager
Marketing
![Page 2: Welcome! 1. SpringerLink relaunch 2. Global eBook Usage Trends Timon Oefelein Account Development Manager Marketing.](https://reader036.fdocuments.in/reader036/viewer/2022062407/56649da15503460f94a8cb25/html5/thumbnails/2.jpg)
eBook Usage Statistics Revealed 2
• Springer Relaunch - 10 minutes
• SpringerLink Part I - Overview, 30 minutes
• SpringerLink Part II - Hands-on, 30 minutes
Break at 11am - 15 minutes
• eBook Usage Statistics - 25 minutes
Agenda
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eBook Usage Statistics Revealed 3
• Biggest ever study of it’s kind, 2007
• Emailed over 10,000 journal contributors
• Springer not mentioned as sponsor of study
Completed 1000 tests and surveys
1. Test: Do a task on SL and 3 other websites, recorded mouse/click behavior
2. Survey (online):
a) Rate importance of various functionalities, eg. search
b) Rate how well websites carries out..
Usability Study
![Page 4: Welcome! 1. SpringerLink relaunch 2. Global eBook Usage Trends Timon Oefelein Account Development Manager Marketing.](https://reader036.fdocuments.in/reader036/viewer/2022062407/56649da15503460f94a8cb25/html5/thumbnails/4.jpg)
eBook Usage Statistics Revealed 4
Urgent Action Strengthen
HoldNo Action
Results
High
Importance
Low
Lower Satisfaction Higher
SearchViewing
Navigation
DesignUsefulness,
comprehensibility, completeness of content
![Page 5: Welcome! 1. SpringerLink relaunch 2. Global eBook Usage Trends Timon Oefelein Account Development Manager Marketing.](https://reader036.fdocuments.in/reader036/viewer/2022062407/56649da15503460f94a8cb25/html5/thumbnails/5.jpg)
eBook Usage Statistics Revealed 5
Key Takeaways
• Enhance user experience through new navigation and design
• Strengthen the search function
• “Look inside” preview
• Increase findability by suggesting related docs
• Allow libraries to co-brand the site
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eBook Usage Statistics Revealed 6
![Page 7: Welcome! 1. SpringerLink relaunch 2. Global eBook Usage Trends Timon Oefelein Account Development Manager Marketing.](https://reader036.fdocuments.in/reader036/viewer/2022062407/56649da15503460f94a8cb25/html5/thumbnails/7.jpg)
eBook Usage Statistics Revealed 7
![Page 8: Welcome! 1. SpringerLink relaunch 2. Global eBook Usage Trends Timon Oefelein Account Development Manager Marketing.](https://reader036.fdocuments.in/reader036/viewer/2022062407/56649da15503460f94a8cb25/html5/thumbnails/8.jpg)
eBook Usage Statistics Revealed 8
Beta SpringerLink
What you will find:
New design and basic layout
Enhanced navigation, with cockpit
Improved search and browse
Major new feature: Look inside preview
Major new feature: Related docs
Refinement filters
Hierarchical subject system
Still to come:
Pay-per-view
MyCopy
Personlization and admin features
Enhanced performance
All eBooks with Look inside
Protocol subject collection
eReference enhancement
Updated FAQs
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eBook Usage Statistics Revealed 9
Timeline