NEWSLETTER 2015 VOL.1www.weida.com.myComplimentary CopyFor internal circulation only

Property Prices in Ara Damansara Continues to Rise

I N S I D E

Ara Damansara Sets Page 4New Price Benchmarks

Wishes Come TruePage 8

Blessings of the New Year Page 7

n spite of weak sentiments and tight measures on property loan,

Ara Damansara continue to beat the odds, with prices of properties in the vicinity rising significantly.

New launches last year saw prices touching close to RM1,000 psf. Given that Urbana Residences by Weida Properties was sold at an average price of RM700 psf

two years ago, isn’t that good news and comforting for Urbana Residences owners?Hear what they have to say on Page 4 & 5…

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GONG XI FA CAI

Published byWEIDA PROPERTIES SDN BHDLot 3.05, Level 3, 1 First Avenue, Bandar Utama, 47800 Petaling Jaya, Selangor Darul Ehsan.www.weida.com.my

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2 ABOUT US I WEIDA Properties Newsletter I 2015 VOL.1

nvisioned as a boutique lifestyle developer that offers innovative,

quality properties and good value, Weida Properties Sdn Bhd is the property arm of Weida (M) Berhad, founded on the “built for life” ideal and committed to creating sustainable homes.

Leveraging on Weida Berhad’s 30 years of business experience in manufacturing, engineering, and infrastructure development, Weida Properties places great emphasis on creating value not just for the built environment, but also for its residents and the community at large. Weida Properties builds for the future, creating lifestyle oriented developments that delivers on its promise of long-term quality.

Its maiden project, Urbana Residences in up and coming Ara Damansara was 90% sold within a month of the launch. With unit sizes ranging from 807 – 1,280 sq ft, the low-rise service apartments offer flexible layouts in 9 designs. Affordably priced with comprehensive facilities and amenities, Urbana enjoys easy connectivity to 7 major highways, an airport and nearby transportation hubs. Its strategic location provides easy access to Educational institutions, medical services, shopping malls and eateries for all essential needs.

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C O N T E N T S

Welcome Note

Page 3

Property News

Page 4

Community Welfare

Page 8

Customer Events

Page 7

Say What is in Your HeartGiving isn’t about size or amount spent; it’s from the heart.

ver 2000 customers, stakeholders and business associates of Weida

Properties were pleasantly surprised to receive a thoughtful gift of a pen and three lovely cards. The cards come with lovely poems specially dedicated to their spouse, children and parents, giving the intended recipient a warm feeling.

Weida too, experienced its own heart-warming moment from responses received :“I feel like calling my son now to say ‘I Love You’. Three cards are not enough,” Susan Lim, Owner of a Project by Weida Properties

“In all my years of buying properties, this is the first time I have received such a thoughtful gift. Thank you and I do appreciate the kind gesture.”Parames Dorai, Business Associate

Another recipient Mr Fook Ng said that this was the first time he received a gift from a public listed company and that he is confident that Weida Properties will do its utmost to be a growth catalyst for 2015.

“The idea of this gift pack came about when the marketing department purchased an ordinary pen as a premium gift item. Today’s hectic lifestyle does not allow us to show our appreciation to our loved ones as often as we would like. The challenge then was how to create magical moments with the pen, a seemingly common object.”

“So we added cards with meaningful messages to be given to the important

people in our lives. Thoughtful gifts, though purchased for a price, are priceless where the heart is concerned,” said Victor Lee, Executive Director of Weida Properties.

“We try to create moments to help people re-connect. The simple act of sending a card to say what is in your heart is one such example. We aspire to be a caring developer and will continue to touch the lives of those who cross our path with small gestures from time to time,” he added.

This is in line with our commitment to build lasting relationships along the principles of assisting homeowners to strengthen existing bonds and to create new friendships in a community living platform.

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2015 VOL.1 I WEIDA Properties Newsletter I WELCOME NOTE 3

one are the days when properties were snapped up with just a

simple signboard. The only two other things you needed were a single page leaflet and your enthusiasm. I was told, there wasn’t any need for media advertisements. Even brochures are hardly heard of.

Today, selling properties call for a highly elaborate brochure - some going into pages that are as thick as a storybook. Mere advertisements in vernacular newspapers, television and the cinemas are not enough. Each project has its own dedicated microsite and Facebook page. Some property developers with deep pockets even went the extra mile to hold beauty pageants and organise concerts for their prospective customers.

All these measures boil down to one objective – and that is the need to build relationship and foster goodwill with customers.

At Weida Properties, we recognise the inherent need of building long

lasting relationships with our customers. But we also believe that fostering is more than spending lavishly. More importantly is our sincere mission to help improve the lives of those who cross our paths.

To us, customers are the bedrock of our company. We strive to exceed our customers’ expectations, creating not just a home, but also a lifestyle that is sustainable. As we continue to identify market gaps and create niche products to fulfil such needs, all our lifestyle developments will carry our brand DNA attributes of lasting quality, innovation and good value. This allows us to satisfy a wide range of investment options as required by different market segments.

Inaugural NewsletterWe are pleased to bring you the inaugural issue of our Newsletter. It is our way to keep you updated on our latest projects, new launches, construction status and customer events, organised exclusively for you.

This issue’s feature is on Ara Damansara, the fastest growing hotspot in Petaling Jaya, that has seen recent transacted prices almost breaching the RM1,000 psf mark, from the slew of new properties launched in recent years.

Our maiden development Urbana Residences was 90% taken up within a month of launch in September 2013, with only Bumi units remaining. We could not have achieved this without your support and confidence in our product. Thank you.

We are excited about our next projects, Ardena in upmarket Mont’Kiara and a residential development in Cheras. We will share more on these in future issues of the newsletter.

Wishing you a Prosperous Chinese New Year and we look forward to connecting with you.

Happy Reading!

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Message from Executive Director

Times have changed and buying a home is getting more sophisticated with the advent of technology and the Internet.

Victor LeeExecutive Director, Weida Properties Sdn Bhd

“Weida Properties is committed tobuilding meaningful relationships with its customers”

4 PROPERTY NEWS I WEIDA Properties Newsletter I 2015 VOL.1

ARA DAMFastest Growing Hots

menities such as hospitals, shopping centres, educational

facilities as well as accessibility to major highways are essential for capital appreciation. Property prices have increased tremendously as more people are migrating into the area due to the abundance of amenities offered as well as being a safe and comfortable housing area.

As the township matured, new property launches in Ara Damansara recorded brisk sales and set new price benchmarks. “I am sure it will be comforting for our home owners to know that some new launches are already selling close to RM1,000 psf,” said Liong Ve-Lyn, Senior Manager, Sales & Marketing of Weida Properties.

“Although some of them may be more furnished than Urbana, it still puts Urbana buyers in a distinct advantage when vying for prospective tenants when completed. The units were then priced at an average of RM700 psf. Against some projects launched recently, this represents an appreciation of close to 40%,” she added.

Urbana ResidencesA single block of service apartments at only 16-storeys high, Urbana Residences is a refreshing change to the multiple high-rise blocks which has been transforming the Ara Damansara landscape.

Launched in September 2013, this maiden project of Weida Properties achieved a take-up rate of 90% within a month.

Here’s what some of our customers have to say…

Alex Tian Kota DamansaraI am happy to be the lucky owner of Urbana Residences. Urbana is Weida’s first project, and I can see that the company is serious about delivering quality and value from the generous fixtures & fittings included. The show units are very well designed and the sales staff are enthusiastic in promoting Urbana’s concept of urban living.

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CY Teh Petaling Jaya“I would like to compliment Weida Properties for the services provided, both before and after sales. At the same time, with Urbana Residences, the developer had made significant progress into the area of property development. I believe that they will continue to provide quality developments and strive for excellence.

Ravin SingaporeI bought a unit at Urbana late last year and am very thankful for the great service and support I received from Victor personally and all the staff in KL. I have recommended your company personally to a good number of my

friends based in Singapore and Malaysia and have told them about your upcoming launch in Mont Kiara.

Integrated Transport NetworkBetter access to where people work, live and visit.

Besides easy accessibility via the New Klang Valley Expressway (NKVE) and Federal Highway, Ara Damansara’s rapidly expanding and improved infrastructure is also a plus point that will further enhance the township’s value and appeal.

When completed in the first quarter of 2016, the LRT Extension Project(LEP) will be a boon for people from all levels of society (adults, students, senior citizens) to get about easily via an integrated, efficient and reliable LRT network.

Starting from the Kelana Jaya station, the extended line will pass through 13 new stations, connecting Ara Damansara to Subang Jaya and USJ, all the way to Puchong.

2015 VOL.1 I WEIDA Properties Newsletter I PROPERTY NEWS 5

MANSARAspot in Petaling Jaya

The LRT network also provides convenient access to other parts of the Klang Valley such as KLCC, Kota Damansara and Sungai Buloh. At interchange stations, passengers can switch to existing rail and urban transportation network that includes MRT, Monorail, Rapid Bus Service and KTM Komuter to continue their journey.

With the new LRT station located just 600m away, Urbana residents can avoid peak hour traffic by taking a short ride and avail themselves to a host of amenities nearby. A short

walk to Citta Mall presents a choice of dining, retail, convenience stores, leisure and entertainment options.

For day-to-day needs, the LRT offers convenient access to shopping malls (Empire Subang, Paradigm, Sunway Pyramid) and medical centres (Sime Darby Ara Damansara and Subang, Sunway). Its strategic location to the education belt of Subang are great attractions to investors as students can conveniently commute daily to nearby International Schools (Real, HELP, IGB, TENBY) and colleges (Taylor’s, Monash, Sunway) by LRT.

LRT station expected completion

in 2016 is just 600m away from

Urbana Residences

Choice of International flavours at Oasis Square, 2.3km away from Urbana Residences

Saujana Golf & Country Club, 7 minutes drive from Urbana Residences

Sime Darby Medical Centre, Ara Damansara - 5 minutes drive from Urbana Residences

Urbana Residences Pool Deck and Garden Terrace - Artist Impression

6 PROPERTY NEWS I WEIDA Properties Newsletter I 2015 VOL.1

Urbana Takes ShapeOn target to completion

Daily commuters along Jalan PJU 1a/46 can now see the F-shaped Urbana rising above the site hoarding. With the completion of the foundation and basement slabs in July 2014, construction activity picked up as work on the first three levels progressed

smoothly. Structural work has reached the Level 4 carpark podium and will proceed to the facilities deck on Level 5 soon after.

Weida Properties in-house project management team is working

closely with the various appointed consultants and contractors to ensure that all construction work is guided by the parameters of quality, speed and cost, for maximum efficiency.

26x in 6 Months Weekly Fogging at Site

The threat of dengue is very real, more so at construction sites. It takes 7 – 9 days for the mosquito to develop from an egg into a flying adult. That is why since July 2014, fogging and larvaciding is carried out every week.

Peak biting is at dusk and dawn when adult mosquitoes actively look for food. Fogging is carried out at those times to have a high chance of killing the mosquitoes and to prevent transmission.

But, this is not enough. Regular fogging will kill adult mosquitoes and bring down the numbers. The larvae, however are protected from the insecticide laden fog. Once the toxic agents have dissipated, a new adult mosquito will emerge to replace its dead comrades.

Larvaciding at Urbana site is done simultaneously to kill the larvae and prevent the mosquito from reaching a complete cycle. By spraying larvacide into concrete drains, culverts, equipment storage spaces and other stagnant water areas, we can control the dengue menace by removing potential breeding ground. Care is

also taken to maintain cleanliness through regular grass cutting and clearing of thick underbrush.

Responsible ConstructionThroughout the construction period, Weida Properties will do its best to minimise any disruptions to the traffic flow in the area. Residents and office workers who frequent Jalan PJU 1a/46 can take comfort in the fact that dust pollution is greatly reduced with the road being hosed down and swept daily.

Weida Properties believes in conservation and is conscientious about maintaining a clean and safe environment. These initiatives are carried out at the developer’s expense, so that disruption to residents in the surrounding area are minimised.

Fogging is most effective at dawn and dusk

Spraying larvacide into stagnant water areas

Trimming long grass and underbrush

With only Bumi lots available, Weida Properties have participated in several Property events targeted for the Bumiputra market.

Roadshows

2015 VOL.1 I WEIDA Properties Newsletter I CUSTOMER EVENTS 7

1. Bumiputra Property Convention @ Kompleks Karangkraf 7 June 20142. Roadshow Citta Mall 19 – 21 September 20143. iProperty Bumiputra Property Showcase 2014 @ Paradigm Mall 10 - 12 October 2014

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GONG XI FA CAI

May you always receive... the BLESSINGS OF ELDERS

COMPANIONSHIP of good friends

and apath of life which is full of

HAPPINESS and

SUCCESS!

Wishing you andyour family

a very prosperous 2015!

From the Management & Staff of WEIDA PROPERTIES

8 COMMUNITY WELFARE I WEIDA Properties Newsletter I 2015 VOL.1

ach child wrote 3 items on a Christmas card wish list,

expecting to receive only one gift. A few days before Christmas, they were overjoyed when not one but two of their wishes were fulfilled.

Playing Santa Claus were over 40 Weida Properties staff and family members who visited SHELTER – Home For Children 1 in Petaling Jaya.

“This is an initiative by the staff, who have given their time generously to raise funds, shop for presents, organise the party and interact with the children,” said Victor Lee, Executive Director of Weida Properties. “At Weida Properties, we try to inculcate a culture of caring for the less fortunate as a way of giving back to society,” he added.

After a brief introduction by SHELTER boys and girls aged between 4 – 12 years old, the party started with ice-breaker games with each Weida Properties staff partnering one of the children in the Balloon Bursting game.

Next up was Musical Chairs and the Christmas carols sing-a-long while Bosco the clown tickled the children with funny questions and gave away balloon sculptures. The children also received a goodie bag filled with candy, chocolate, sweets and a toy.

It was double the joy for Shelter when two cheques were presented to the Home. The first cheque of RM2,100 contributed by the staff, was topped-up with RM1,900 by Weida Properties Management, bringing the total to RM4,000. On hand to receive this

was Mr Cheok Hoong Poh, General Manager of Shelter Home, who was overwhelmed by the generosity of Weida Properties staff and management.

Earlier, Weida Properties staff bought 100 calendars amounting to RM1000 in support of Shelter’s Desktop Calendar fund raising project.

The merry making continued with a delicious lunch feast. For four of the children, it was an extra special day as they jointly celebrated their birthdays with a sumptuous cake.

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WEIDA PROPERTIES Fulfills Wishes Spreads Joy to 21 Children

Double joy : Victor Lee and Ngu Leong Cheng presenting cheques from Weida Properties Management and Staff respectively

Organised by Weida Properties I-Club to inculcate a caring culture for the less fortunate, Weida Properties staff, including those who were unable to attend the event, generously contributed by way of gifts, calendar purchase and cash. Two weeks earlier, the committee had hung 21 wish list cards on the Christmas tree at Weida office. Each staff member bought an item on their ‘adopted’ child’s list, making many wishes come true for the children.

CHERISH PRECIOUS MOMENTS