Weibo Agent Beta - Focus Group in Dalian, China
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CHINESE SOCIAL MEDIA Introduction, Overview Training + Focus Group WeiboAgent startup Dalian, China
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Transcript of Weibo Agent Beta - Focus Group in Dalian, China
CHINESE SOCIAL MEDIA
Introduction, Overview Training + Focus Group
WeiboAgent startup
Dalian, China
Introduction• We teach you (+ feed you), you give us feedback • Why you are here• About Chinaccelerator• About Weibo Agent
Ice Breaker
•Your Name•Your Business•Where you are from•Fun fact
Weibo, Chinese Twitter / Facebook• Microblogging mix of Twitter / Facebook• 4 weibos in China
• Sina• Tencent, 163, sohu
Twitter Facebook Sina Weibo
New People Can Read Y N Y
Easy to Use N Y Y
Comments In-Line N Y Y
Open API Y N 50%
Ecommerce (E/C) friendly
N Y Y
SEO Benefit Y N Y
B2B Relations Y N Y
Not just personal, but business!• Founder / CEO / Spokesman (1 person tweets)• Department shares the account (recommend
cotweet.com)• Each worker has their own twitter / facebook account
(@Startup_Mary @Startup_John)
Great for Events + Promotions
Who Manages Your Weibo account?• You• Your staff• Both
• Agency?
• How do you communicate with your team
Uses for Weibo Marketing• Sales• Investor Relations• Business Development / Find Partnerships• Reputation• Public relationship• Branding• Influence• Others (any examples?)
What ways can you think to Weibo?
What do you think of the beta?• Would you like to see a daily/weekly/monthly report?• What data would you like to see in a report? And why?
What features do you like the most• Account Checklist• Account Performance• Traffic• Most popular posts• Promotion effectiveness and monitoring• Influencer/CRM• Others
Would you like to hear advice?• from us (weibo agent interface)?• From specialist on the internet• From university students• Open forum discussion?• Public or private?
What advice do you need the most?• What content to post, and knowing what is most effective• Who to follow• How to interact with people• How to monitor the interaction with certain people• How to promote yourself/your business on weibo• How to carry out successful campaigns• What data to monitor and how to improve accordingly• How to manage weibo marketing in general• How to manage between multiple users (yourself and your
assistant/manager)
How would you like to see the advice?
• comments/tips written on the wall from real people• structured action plan with a report coming after the
implementation• Both the above
Would You like us to implement?• (We will assign a weibo assistant for you)• They would login your account
Management• Do you know what targets to set to realize your
expectations?• How do you communicate with your assistant? How does
your assistant report to you? Are you happy with the reporting system? Do you know what KPIs to ask for?
• How would you rank the implementation with a score (1 to 10)? What do you think the problem is?
• How would you rank the marketing management system with a score (1 to 10) What do you think the problem is?
Pricing – Pay? How Much?• How much would you pay for a report tool like weibo
agent?• How much would you pay for a report + advice tool like
this?• How much would you pay for an assistant to help you with
weibo?• How many hours do you think the assistant should work
on your weibo every week?
Name Suggestions?• Ruby North• Weibo agent• Company name vs product name• Doctor
• China Marketing MD
• Grasshopper
