Share the Road

BriefTo devise a service or scheme to reduce the number of cars on the road in Falmouth and Penryn – addressing both transport and parking congestion

A prototype project for AIRA showcase project for DOTTA feasibility project for TCS

Stakeholder benefits

deskresearch

usergroups

sandpit makingprototypes

trials outcome

co-diagnose

co-develop

co-deliver

co-discover

Plan

PeopleMultidisciplinary Team:

Emma Boswell: Business Specialist

Richard Baffoe-Djan: Technology Specialist

Andrew Millar: Design Specialist

Emma Dyer: Project Co-ordinator and Design Specialist

Project Manager:

John Miller: University College Falmouth

Project Adviser:

Rory Hamilton, Viable and Live:Work

Where we areWorking with the local community, we have designed a new service, “Wego”. It is a car and bike sharing club that builds on successful initiatives elsewhere, and was developed from Cornwall’s ideas and tailored to Cornwall’s needs.

• Choice of vehicle – car, van, bike, electric bike• Distinctive branding• Human/social aspects• Text-based (with backup)• Turn up and go• Non-driver membership• Roofboxes• University support, but not University branded

How we got there...

Aim to uncover, analyse and visualise past and current findings.

UCF and TCS travel surveys: Which areas of Falmouth and Penryn are most affected, and the main reasons for driving.

Identifying key members of the Community to talk to.

Analysing Cornwall Council’s travel surveys to see why and where people drove. drive.

Looking into other innovative solutions from around the world.

Understanding the current public transport structure.

Desk Research

UserGroups3 groups focussed on: visitors, Students and permanent residents.

Discussion of “straw men”

Outreach work – interviews throughout the summer at campsites, on the street, bus stops and train stations, Penryn town fair, UCF/UoE staff and students. Community groups/leaders were consulted. Dialogue in local press identified further.

Small group of 5 or 6 emerged as a user group who were used throughout as a “sounding board”.

Penryn Fair

Sandpit31 August and 1 September

2 day format to visualise emerging ideas from day one

Starting point - film of the co-discovery activity and resulting “rough” sketches

End point – first prototype of service blueprint

Represented- students union, Cornwall Council, tourism business, Cornwall sustainable tourism, Car club MD and acknowledged car share expert.

Residents Workshop

Return to residents with blueprint

Co-refinement of the idea – cost, style, name, brand, policies etc

Identified stakeholders and delivery partners

Opportunity to feedback to vocal members of the community

ExperiencePrototyping

Early prototyping - GPS tracking by team and volunteers

Development prototype - to test and develop the turn up and go aspect of service

Pre-launch prototype (not completed) – to refine concept and demonstrate to funders/stakeholders

Next stepsBusiness plan completetion

Pre-launch prototype film

Community feedback – local paper and cinema

Partnership building and funding agreement

Dissemination and showcasing – to discuss with DOTT

Note timetable slippage to end of calendar year for the above – to discuss with DOTT