Weekly Monitoring & Recommendations_VBHC May 14

7/30/2019 Weekly Monitoring & Recommendations_VBHC May 14

1/29

Last weeks discussion points, recommendations and status


2/29

Task

Approval from VBHC onFacebook Image post

Restructure the landingpage of choose yourhome frame

Focus more onFacebook & alsoupdate I am social layer

Headings of the slidesshould be data specific

Create a flow charttemplate for Leadnurturing

Mumbai campaign kickoff

Status

In progress

In progress

In Progress

Done

Done

In progress

Owner

Jugular

Jugular + inputs from

VBHC

Jugular

Jugular

Jugular

VBHC

Minutes and next week priorities-Feb 13, 2013


3/29

Weekly search and usability observations, recommendations


4/29

Creative Usability


5/29

VBHC on Google Chrome Webstore


6/29

Analytical Usability


7/29

Hyperlink call & Myhome numbers

Make theconstruction tech,sustainability etc

tabs user friendly &add CTA

Price tags running

scroller on thehome page

observations

suggestions

implementations

Website Observations & Suggestions


8/29

Heat Map Analytics - Home May 01- May 07, 2013


9/29

Heat Map Analytics - Bangalore May 08- May 14, 2013


10/29

Heat Map Analytics - Chennai May 08- May 14, 2013


11/29

Heat Map Analytics - Mumbai May 08- May 14, 2013


12/29

Heat Map Analytics - NCR May 08- May 14, 2013


13/29

Content Drill Down

Top landing page breakup ---------->

May 08- May 14, 2013


14/29

Organic Search Observations and recommendations


15/29

Generic SEO Keywords with Conversion to

Optimized Keywords Correlation

24-Apr-13 01-May-13 08-May-13

30-Apr-13 07-May-13 14-May-13

#N/A #N/A #N/A

#N/A #N/A #N/A

#N/A #N/A #N/A

#N/A #N/A #N/A

#N/A #N/A #N/A

#N/A #N/A #N/A

#N/A #N/A #N/A

#N/A affordable housing in bangalore #N/A

affordable housing bangalore #N/A #N/A


16/29

Top 10 Keywords with Conversion24-Apr-13 01-May-13 08-May-13

30-Apr-13 07-May-13 14-May-13

vbhc value and budget housing corporation vbhclow cost housing bangalore vbhc bangalore flat sale flats in palghar

palghar projects vbhc palghar

value and budget housing

corporation vbhc india pvt ltd vaibhav budget housing


corporation pvt ltd vbhc vbhc is coming up with a township vbhc bangalore

vbhc bangalore vbhc kengeri bangalore vbhc electronic city

vbhc electronic city vbhc pvt ltd vbhc kengeri

vbhc.com vbhc vaibhav palghar vbhc neemrana

? tata housing vasind 1 bhk budget builders in bangalore vbhc palghar

"vbhc vaibhava", bangalore 1 bhk budget flats in bangalore 1 bhk apartment near itpl bangalore

Keyword Visits

My

VBHC -

Register

Contact

Suppliers

Contact

Landowners

Contact

Custom

ers

Goal

Comple

tions

Total 431 0 0 0 10 10

Variance with LastWeek 51.76% #DIV/0! -100.00% #DIV/0! 66.67% 0.00%


17/29

Top 10 Generic Keywords with

Conversion

24-Apr-13 01-May-13 08-May-13

30-Apr-13 07-May-13 14-May-13

low cost housing bangalore


corporation flats in palghar

palghar projects

1 bhk budget builders in

bangalore palghar

value and budget housingcorporation 1 bhk budget flats in bangalore vaibhav budget housing

? tata housing vasind 2 bhk home structure map

1 bhk apartment near itpl

bangalore

15 lakha to 20 lakha

appartments in chandapura

bangalore

affordable apartments in

bangalore

1 bhk budjet residential flat in

japiur

15 lakhs apartments nearelectronic city in bangalore

by vbh devlopers affordable flats in bangalore

1 bhk flat for rs. 25 lakhs at link

road borivali west we highway

2 bhk flat in bangalore vbhs

affordable home builders

tamilnadu 1 bhk flat for sale in bangalore

address of bhc vaibhav

palghar affordable homes in bangalore

1 bhk flat for sale in santacruz

east

affordable housing bangalore affordable house in bangalore

1 bhk flat in kamna gaziabad

sector 1 for sale


18/29

Top 10 Landing Pages24-Apr-13 01-May-13 08-May-13

30-Apr-13 07-May-13 14-May-13

/ / /

/suppliers /choose-your-home/mumbai /choose-your-home/bangalore

/choose-your-home/mumbai /buy-a-home /choose-your-home/mumbai

/choose-your-home/mumbai/palghar

/choose-your-

home/bangalore/anekal/testimonials

/choose-your-

home/bangalore/kengeri/specificatio

ns-a-amenities

/buy-a-home

/choose-your-

home/bangalore/kengeri/specifications

-a-amenities /contact-us

/choose-your-home/bangalore/anekal/testimonials /choose-your-home/mumbai/palghar /customers?msg=1

/choose-your-

home/bangalore/kengeri/location-map /choose-your-home/ncr/my-vbhc/construction-

updates/bangalore/anekal

/contact-us /contact-us /my-vbhc/dashboard

/contact-us/locate-us

/index.php/component/user/?task=acti

vate&activation=7c274f385796464ebe

9fd037f1edf01a

/my-

vbhc/dashboard/search/browse?filter

=lzseepgeki&sort=online&start=420

/contact-us/plan-a-site-visit/show-location/3-

mumbai-palghar/1371

/index.php/component/user/?task=acti

vate&activation=e2363e2c2251580adb

27dfa3b1d4e7a5 /thankyou

Landing Page Visits

My VBHC -

Register Contact Suppliers

Contact

Landowners

Contact

Customers

Goal

Completions

Total 2,291 0 1 2 14 19

Variane withLast Week 11.21% #DIV/0! -88.89% 100.00% -22.22% -40.63%


19/29

Keywords-Current Weeks Performance with Quarters weekly average

*New Performer

Variance with Quaterly Average

Keyword Visits

Unique

Visitors Avg. Visit Duration % New Visits Bounce Rate

vbhc 0% 0% 0% 0% 0%

vbhc bangalore 0% 0% 0% 0% 0%

vbhc palghar 0% 0% 0% 0% 0%

value and budget housing corporation 0% 0% 0% 0% 0%

www.vbhc.com -31% -33% 2% -13% 44%

vbhc bhiwadi -28% -38% -13% -8% -54%

vbhc.com 0% 0% 0% 0% 0%

vbhc kengeri 100% 140% 13% 25% 50%

vbhc vaibhava 0% 0% 0% 0% 0%

vbhc electronic city 200% 233% -45% 100% -67%


20/29

Landing Page-Current Weeks Performance with Quarters weekly average

*New Performer

Variance with Quaterly Average

Landing Page Visits Unique Visitors

Avg. Visit

Duration

% New

Visits

Bounce

Rate

/ 0% 0% 0% 0% 0%

/choose-your-home/mumbai -13% -15% 25% 8% -23%

/vbhc-media -36% -35% -34% -14% 242%

/contact-us -2% -7% -4% -8% 236%

/choose-your-home/bangalore 89% 102% -6% 2% 14%

/choose-your-home/bangalore/kengeri 94% 100% -14% 81% -2%

/campaigns/projectsummary/ 1807% 1621% -55% 67% 31%

/choose-your-home/bangalore/kengeri/specifications-a-

amenities 342% 586% 87% 179% -82%

/vbhc-media/perspectives/categories/listings/nurture-

nature 500% 560% 491% -21% -57%

/choose-your-home/bangalore/kengeri/choice-of-

homes 0% 0% 0% 0% 0%


21/29

Sector Specific Best Keywords

SEO

affordable housing inbangalore

budget apartments inbangalore

value budget housingdevelopment corporation

affordable housing bangalore

vaibhav builders cheap apartments in

bangalore

SEM ( best Conv )

Buy apartment in bangalore

1bhk flat for sale in bangalore

Buy flat in bangalore Real estate bangalore

Bangalore apartments

Plots for sale in bangalore

Apartment bangalore

Apartments in bangalore Bangalore apartments for sale


22/29

Competition for keywords with

conversion

Bangalore Apartments Buy Apartments In Bangalore Flats in Bangalore

www.brigadealtamont.com/Luxur

y-Flats

www.indiaproperty.com/1+BHK+

Apartment

www.indiaproperty.com/Flats+Fo

r+Sale

www.makaan.com/Bangalore-

Properties www.dreamzinfra.com/ www.dreamzinfra.com/

www.dreamzinfra.com/

www.unitechgroup.com/bangalor

e

www.makaan.com/Bangalore-

Properties

www.sjrluxuria.com/

www.puravankara.com/Purva+Wh

itehall

www.unitechgroup.com/bangalo

re

www.valmark.in/BookToday/90

19656767

www.goldenpanorama.in/Luxury-

Flats

www.valmark.in/BookToday/9019

656767

www.reliancepropertysolutions.co.in/ www.brigadealtamont.com/Luxury-Flats www.brigadealtamont.com/Flats-Bangalore

www.puravankara.com/Call_U

s24X7

www.arthaproperty.com/Bangalo

reProperty www.brigadegroup.com/

www.bhartiyacity.com/ www.sjrluxuria.com/

www.centuryrealestate.in/Flats-

Price

May 01 May 07 2013
http://www.brigadealtamont.com/Luxury-Flatshttp://www.brigadealtamont.com/Luxury-Flatshttp://www.brigadealtamont.com/Luxury-Flatshttp://www.brigadealtamont.com/Luxury-Flatshttp://www.brigadealtamont.com/Luxury-Flatshttp://www.brigadealtamont.com/Luxury-Flats


23/29

Current Week Top Referrals

May 01- May 07, 2013

Source Visits Pages / Visit Avg. Visit Duration % New Visits Bounce Rate

indianrealestateforum.com 46 4.54 0:06:15 32.61% 17.39%

valuenet 24 3.71 0:03:39 8.33% 33.33%

facebook.com 19 3.95 0:05:58 63.16% 36.84%googleads.g.doubleclick.net 18 7.78 0:04:01 0.00% 16.67%

jobsearch.naukri.com 18 3.33 0:04:38 77.78% 16.67%

in-mg61.mail.yahoo.com 15 5.73 0:03:37 73.33% 20.00%

us-mg5.mail.yahoo.com 8 11.38 0:08:41 50.00% 0.00%

google.co.in 7 14 0:14:01 57.14% 14.29%

search.mywebsearch.com 6 9.5 0:06:11 83.33% 16.67%

carlyle.com 5 2.2 0:01:05 60.00% 40.00%

275 5.72 0:05:39 49.09% 26.55%


24/29

Relevant Industry Content Networks / Directories

Category Listing Competition

Real Estate

http://www.allconstructiondirectory.com

/ www.houseofhiranandani.com

Real Estate http://www.bestrealestatedirectory.com/ www.sarandevelopers.com/

Real Estate http://www.clickflats.net/ www.saketgroup.com/Saket-Callipolis

Real Estate

http://www.directorycritic.com/blog/sub

mit-to-real-estate-directories/

Real Estate

http://www.realestateindiaonline.com/re

al-estate-articles/how-do-assured-

returns-schemes-work-.html

Real Estate

http://www.realestateindiaonline.com/m

embers/shree-arihant-interiors.html
http://www.houseofhiranandani.com/http://www.sarandevelopers.com/http://www.saketgroup.com/Saket-Callipolishttp://www.saketgroup.com/Saket-Callipolishttp://www.saketgroup.com/Saket-Callipolishttp://www.saketgroup.com/Saket-Callipolishttp://www.sarandevelopers.com/http://www.houseofhiranandani.com/


25/29

Paid Campaign summary- Search

ConvertingKeywords For the

week

Traffic

Cost

Leadcount

Keywords

Traffic-

Clicks Cost Lead count

bangalore apartments 40 483.02 3

1bhk apartment 13 127.17 3

real estate bangalore 35 404.33 3

apartments for sale bangalore 11 137.06 2

plots for sale in bangalore 34 399.89 2

plots in bangalore 63 727.57 2

apartment bangalore 12 124.9 1

apartments in bangalore 17 201.68 1

bangalore apartments for sale 1 12.96 1

apartments in bangalore for sale 13 163.18 1


26/29

Paid Campaign summary- Display

ConvertingKeywords For the

week

Traffic

Cost

Leadcount

Display Keywords Clicks Cost Leads

luxury apartments in bangalore 85 1,251.93 3

buy apartment in bangalore 101 1,502.34 3

buy apartment bangalore 96 1,663.63 3

1 bhk flat for sale in bangalore 46 672.73 2serviced apartments bangalore 14 183.64 1

buy apartment in bangalore 7 116.66 1

buy apartments in bangalore 4 61.12 1

1 bhk flat in bangalore 24 376.71 1

buy a flat in bangalore 8 102.48 1

3 bhk flats for sale in bangalore 4 77.26 1


27/29

KPI & Lead Analysis

KPIs- Variance

Leads persources

GoalCompletion

KPIs Apr 3, 2013 - Apr 9, 2013 Apr 10, 2013 - Apr 16, 2013 Variance

Visits 3,995 4,045 1%

Unique

Visitors 2,983 3,121 5%Avg. Visit

Duration 0:05:37 0:05:24 -4%

Bounce Rate 33.14% 34.04% 3%

% New Visits 58.57% 64.03% 9%

Moth to month (Week

Average) Last month

Current

month

Variance to

last month

Avg

Difference

by ValueSite Visit Plans 4.75 4.50 -5% -0.25

Registrations 34.00 6.50 -81% -27.50

Enquiries Customer 72.00 25.50 -65% -46.50

21-Mar-13 28-Mar-13 4-Apr-13 11-Apr-13 18-Apr-13Organic

12 2 1 2 4

Paid7 13 26 18 14

Social 5 1 - 2 3Cumulative

Offline 7 4 9 6 6

Directories

and PR 4 - - 1 -

April 18 2013


28/29

Project wise Leads status

(SF Report)

April 18, 2013

Project Interested Open Qualified Unqualified Grand Total

Not Defined 3 36 39

Bangalore 15 15

Bangalore - Kengeri 1 21 6 28

Bangalore - Vaibhava 36 661 603 1300Chennai 1 1

Chennai - Vaibhava 7 58 65 130

Delhi - Bhiwadi 1 1

Mumbai - Palghar 62 114 213 389

Mumbai - Vaibhav 8 8

Mumbai - Vasind 72 3 1 76Palghar 13 13

Grand Total 218 858 924 2000

April 18 2013


29/29

Project wise Conversion Status

(SF Report)

April 18, 2013

Project Interested Site Visit Site Visit Lost Sold

Bangalore - Vaibhava 52 53 37

Chennai - Vaibhava 2 19 6

Delhi - Bhiwadi 0 0 0

Mumbai - Palghar 1 0 19

Mumbai - Vasind 0 0 1

Grand Total 55 72 63

Weekly Monitoring & Recommendations_VBHC May 14

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