Weekly Grocery Insight Report 31st july
Transcript of Weekly Grocery Insight Report 31st july
Cosine HighlightsSunday 1st February – Saturday 7th February
Lead Customer
Message
Secondary
Supporting
Message
Top 2
Deals
• Get Summer
Sorted• Back To School
• Prosecco: £7.50 to £10
• Walkers crisps x 10: £2
• Back To School
• Fuel Save Ending
On 31st August
2015
• Wine: From £4.99
• Frexinet Cava: Save 1/3 or
£6.66
• One Stop- School
Shop- Class of
2015
• Outdoor Living
• Velvet Comfort Toilet Tissue
16pk: £5
• Pampers Baby Dry Nappies:
£14
• £15 Summer Bonus• The Garden's
Calling
• School Wear: from £2
• Pilgrims Choice Cheese: ½
price
• Wine/
Champagne/
Bottled Beer And
Ciders
• Dine In For Two £10
• Wine/ Champagne/ Bottled
Beer And Ciders: Buy 6 Save
25%
• Dine In For Two: £10
• Summer Is For• Pick Your Own
Offers• N/A
• Summer Sizzler • Great Deal Locally• Velvet Toilet Rolls x16: £5
• Finish Dishwasher Tablets: £7.99
• Your Favourite
Things For Summer
For Less
• N/A • N/A
• Save & Shop A Lidl
Smarter
• Discover New
Ideas
• Mister Chocolate Caramel
Biscuit Bars 5pack: 81p
• Little Gem Lettuce: 35p
Copyright © 2015 Cosine UK
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Key Theme• Get Summer Sorted: Bunting, shelf fins and
overhead signs
Supporting
Themes• Back To School: Hanging signs and shelf fins
Key
Promotions
• Lighting Charcoal 6kg: £8
• Lamb: £18 to £10 per kg
• Tropicana: £2.50 to 3.60
• Fairy Non-bio Pods: £7 to £11
External / Car
Park
• Back To School: Banners and stands
• Get Summer Sorted: Banners
Front Of Store
(Theme
POS, Pallets)
• Ribena £1.50 Promotion: Security Gate
Shrouds
• Nectar Double Points: Stands
Stanway, Colchester, EssexWednesday 29th July
Copyright © 2015 Cosine UK
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Seasonal
Aisle
• Back To School Uniform: Hanging signs and
shelf fins
In Store
Activity
(Value Aisle
Plinths/In
Aisle Events)
• Holiday Shop: Shelf fins
• Buy 6 or more bottles of wine: Save 25%,
Stands and a-boards
Checkouts
(Theme,
Space,
Point Of Sale)
• Sainsbury’s Bank: Point of Sale and
overhead signs
This Weeks
Top 2 Deals• Prosecco: £7.50 to £10
• Walkers crisps x 10: £2
This Weeks
Top 2 Deals
(Floral)
• Bouquets: from £3.50
Copyright © 2015 Cosine UK
Stanway, Colchester, EssexWednesday 29th July
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Key Theme
• Get Summer Sorted: Signs, bunting and
wobblers all around the store promoting the
event. Also a gondola end supports picnic
products on various offers
Supporting
Themes
• Nectar: Exchange online for 1000 Nectar
points worth £5= 2 tickets to Vue Cinema or
2 pizzas at Pizza Express. Advertised on the
store window and checkout
Key
Promotions
• Fanta/ Sprite 2L: £1.50
• Bulmer's Cider Single Bottles: £1.50
• Budweiser 4pk: £3.50
• Beer/ Lager Selected Single Bottles: 3 for £5
• Coca Cola 1.75L: 2 for £2
• Cadburys Chocolate Bar: £1
• Tyrrells crisps: £1.25
• Lunch Meal Deal: £3
External / Car
Park
• Pavement Sign: Fanta/ Sprite 2L, McGuigan
Chardonnay Shiraz £5
• Window Sign: Nectar points promotion
Front Of Store
(Theme
POS, Pallets)
• Charcoal bags: £4.50 stack
Clapham Wednesday 29th July
Copyright © 2015 Cosine UK
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Seasonal
Aisle• N/A
In Store
Activity
(Value Aisle
Plinths/In
Aisle Events)
• Health And Beauty Selected: 3 for 2
highlighted with shelf stripping in the
department window
Checkouts
(Theme,
Space,
Point Of Sale)
• Cadburys Confectionery Selected: 2 for £1
Shipper
This Weeks
Top 2 Deals
• McGuigan Chardonnay Shiraz: £5
• Health & Beauty selected: 3 for 2
This Weeks
Top 2 Deals
(Floral)
• N/A
Copyright © 2015 Cosine UK
Clapham Wednesday 29th July
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Key Theme
• Back To School: Supported by bunting, bus
stops and header boards
• Double Up Your Club Card Points: To spend
on school uniform and stationary
Supporting
Themes
• Fuel Save Ending On 31st August 2015:
Supported by lots of outside signage
Key
Promotions
• Coca Cola 1.75l: 2 for £2
• Ben And Jerry's Ice Cream: £2.24
• Starbucks Coffee: £2.50
• Chopped Tin Tomatoes x 4 Napolina: £2
• Meat Offers: 3 for £10
External / Car
Park
• A-boards And Banners: Fuel save ending on
31st August 2015
• Banner: Supporting Tesco bank
Front Of Store
(Theme
POS, Pallets)
• Fresh Flowers: On sale
The Hythe, Colchester, EssexThursday 30th July
Copyright © 2015 Cosine UK
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Seasonal
Aisle
• Let's Garden: Supported by header boards,
shelf edge strips and bus stops
In Store
Activity
(Value Aisle
Plinths/In
Aisle Events)
• Get Summer Ready: Is the slogan on high
signs in the sun care aisle
Checkouts
(Theme,
Space,
Point Of Sale)
• Tesco Bank: POS and high signs on all
checkouts
This Weeks
Top 2 Deals
• Wine: From £4.99
• Frexinet Cava: Save 1/3 or £6.66
This Weeks
Top 2 Deals
(Floral)
• Bouquets: Starting from £1.50 no offers
available
Copyright © 2015 Cosine UK
The Hythe, Colchester, EssexThursday 30th July
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Key Theme• Club Card Fuel Save: Sign on side of
checkout door (no other POS)
Supporting
Themes• N/A
Key
Promotions
• Walkers Crisps x6: £1
• Coca Cola: £1.94 or 2 for £2
• Doritos: £1
• Mars x4: £1
• Pepsi x8: £2
• Ambrosia Rice: 50p
External / Car
Park• N/A
Front Of Store
(Theme
POS, Pallets)
• Flowers: On sale
Crouch Street, Colchester, EssexThursday 30th July
Copyright © 2015 Cosine UK
Store
Date
Copyright © 2015 Cosine UK
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Seasonal
Aisle• N/A
In Store
Activity
(Value Aisle
Plinths/In
Aisle Events)
• Lunch Time Meal Deal £3: Header boards
and shelf fins
• 10% Off 3 Bottles Or More Wine: Shelf fins
• Special Offers: On aisle ends
Checkouts
(Theme,
Space,
Point Of Sale)
• Small Fuel Save Sign
This Weeks
Top 2 Deals• N/A
This Weeks
Top 2 Deals
(Floral)
• Fresh Flower Bouquets: From £6
Crouch Street, Colchester, EssexThursday 30th July
Store
Date
Clapton JunctionWednesday 29th July
Copyright © 2015 Cosine UK
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Key Theme• One Stop- School Shop- Class of 2015: High
signs and bus stops
Supporting
Themes
• Outdoor Living: Overhead signs and bus
stops
Key Promotions
• Pineapple/ Sweetcorn 2pk/ Peaches/ Plums:
67p
• Beers/ Lagers selected 4pk: 3 for £10
• Wine's Selected: 3 For £12
• Coca Cola 1.75L: 2 for £2
• Coca Cola 30pk: £7
• Alpen Cereal Bars: £1
• Meats/ Fish/ Poultry: 3 for £10
• Walkers Crisps 40pk: £4
External / Car
Park
• Banner: Spirits selected £13, Save Money –
Live Better
• Stacks: Compost Selected
Front Of Store
(Theme
POS, Pallets)
• Security Gate Shroud: Uncle Bens Rice &
Grains £1.99
• Stack: Persil £3, Surf £4.50, Comfort £5.97, PG
Tips Teabags £3, Coca Cola 30pk £7
• Shipper: Thomas & Friends toys
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Seasonal
Aisle
• One Stop- School Shop- Class of 2015: High
signs and bus stops
In Store
Activity
(Value Aisle
Plinths/In
Aisle Events)
• Save Money- Live Better: Gondola Ends
• Roll Back: End of aisles
• Summer Drinks- Enjoy a taste of Summer:
Signs seen around the Beer, Wines and
Spirits department
Checkouts
(Theme,
Space,
Point Of Sale)
• Click & Collect ‘Looking for an easier way to
shop’: Signs on every checkout
• Asda Banking: Leaflets on every checkout
• Gift Cards: On every checkout
This Weeks
Top 2 Deals
• Velvet Comfort Toilet Tissue 16pk: £5
• Pampers Baby Dry Nappies: £14
This Weeks
Top 2 Deals
(Floral)
• Garden Mums: £5
• Salic Flamingo: £9
Copyright © 2015 Cosine UK
Clapton JunctionWednesday 29th July
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Key Theme
• £15 Summer Bonus: Spend £40 or more for 4
out of 5 weeks to save £15 off your next
shop. Stands and pavement signs
Supporting
Themes
• The Garden's Calling: 3 bays of seasonal
gardening items. High signs and bus stops
• School Wear From £2: 2 bays of school
uniform reductions. High signs and bus stops
Key
Promotions
• Persil Laundry: 3 for £10
• Heinz Cans Selected: 50p
• Kellogg's Cereals Selected: 3 for £5
• Pringles: 2 for £3
• Volvic Water 1L: 65p
• Coca Cola 8pk: 2 for £5
• Health & Beauty selected: ½ price
• Beers/ Lagers Multi Packs selected: £10
• Lunch Meal Deal: £2.50
External / Car
Park• N/A
Front Of Store
(Theme
POS, Pallets)
• Security Gate Signs: Pilgrims Choice Cheese
• Stack: Kellogg's Crunchy Nut and Special K 3
for £5, Celebrations Tubs £5, Walkers Sunbites
Crisps 2 for £, Jacobs Mini Cheddars £1,
Walkers Crisps 40pack 2 for £7
StreathamWednesday 29th July
Copyright © 2015 Cosine UK
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Seasonal
Aisle
• The Garden's Calling: 3 bays of seasonal
gardening items. High signs and bus stops
• School Wear From £2: 2 bays of school
uniform reductions. High signs and bus stops
In Store
Activity
(Value Aisle
Plinths/In
Aisle Events)
• Health And Beauty Event: Overhead signs
and bus stops
• Baby And Toddler Event: High signs and
themed bus stops
• Fill Your Freezer For Less: High signs placed
over the freezers advertising various
products at ½ price
Checkouts
(Theme,
Space,
Point Of Sale)
• Collect Saver Stamps: Get up to £3 Free
Signs
• Roses and Heroes Chocolate: £3 Stack
• Corona Extra 12pack: £10 Stack
• Cadburys chocolate 4pack: £1 Baskets
• Lucozade 6pack: £2 Stack
This Weeks
Top 2 Deals
• School Wear: from £2
• Pilgrims Choice Cheese: ½ price
This Weeks
Top 2 Deals
(Floral)
• Sunshine Bouquet: £3
• Plant Of The Week, Begonia: Save 1/3rd
Copyright © 2015 Cosine UK
StreathamWednesday 29th July
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Key Theme • N/A
Supporting
Themes• N/A
Key
Promotions
• La Gioiosa Prosecco Brut: £8.19
• Special K: £2
• Pringles: 2 for £3
• Lucozade 6pk: £2
• Coca Cola 1.75L: BOGOF
External / Car
Park
• Special K Promotion: Window and
Pavement sign
• Meal Deal For 2: £6 ( main/ garlic bread/
dessert) Window and Pavement sign
• Desperados Tequila: £4 Pavement and
Window sign
Front Of Store
(Theme
POS, Pallets)
• Stack: La Gioiosa Prosecco Brut £8.19
• Security Gate Shroud: Pringles 2 for £3
• Shipper: Monster Ripped can £1, Doritos
Chips £1
BrixtonWednesday 29th July
Copyright © 2015 Cosine UK
Store
Date
Copyright © 2015 Cosine UK
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Seasonal
Aisle• N/A
In Store
Activity
(Value Aisle
Plinths/In
Aisle Events)
• N/A
Checkouts
(Theme,
Space,
Point Of Sale)
• Heinz Sauces Assorted: £1 shipper
• Robinsons Squash: £2.49 shipper
This Weeks
Top 2 Deals
• Meal Deal For 2: £6 ( main/ garlic bread/
dessert)
• Lunch Meal Deal: BOGOF
This Weeks
Top 2 Deals
(Floral)
• Bouquet: £5
BrixtonWednesday 29th July
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Key Theme
• Wine/ Champagne/ Bottled Beer And
Ciders: Buy 6 Save 25%. Highly advertised on
entry and around the store. Huge
advertising presence, with high signs,
standees, free standing displays and bus
stops
Supporting
Themes
• Dine In For Two £10: Signs seen on entry and
around the chiller area. Two gondola end's
support the promotion
Key
Promotions
• Louis Chaurey Champagne: ½ price
• Picnic Blanket: £4
• Summer Groceries Selected: 2 for £3
• Frozen Desserts Selected: 2 for £5
• Ready Meals: 2 for £7
• Italian Meals/ Pizza/ American Hot Snacking
And Hot Sandwiches: 3 for £10
• Chinese Or Indian Meal Deal: £5
• Deli Items: 3 for £6
• Stir Fry Meal Deal: 4 for £6
• Fruit Selected: 2 for £4/ 3 for £6
• Grill Meat/ Fish/ Poultry: 3 for £10/ 2 for £7
External / Car
Park
• Standee: Dine In For Two £10, Buy 6
Wine/Champagne/Bottled Beer Save 25%
Front Of Store
(Theme
POS, Pallets)
• Display: Flowers
• Free Standing Display Unit: Buy 6 Save 25%
on Wine/Champagne/Bottled Beer
WimbledonThursday 30th July
Copyright © 2015 Cosine UK
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Seasonal
Aisle• N/A
In Store
Activity
(Value Aisle
Plinths/In
Aisle Events)
• Tastes Of The British Isles: Advertised around
the store
Checkouts
(Theme,
Space,
Point Of Sale)
• M&S Banking: Leaflets on every checkout
This Weeks
Top 2 Deals
• Wine/ Champagne/ Bottled Beer And
Ciders: Buy 6 Save 25%
• Dine In For Two: £10
This Weeks
Top 2 Deals
(Floral)
• Flowers Selected: 2 for £5
• Flowers Selected: 25% extra free
Copyright © 2015 Cosine UK
WimbledonThursday 30th July
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Key Theme
• Summer Is For: Slogan on POS around the
store including hanging signs, bus stops and
header boards
Supporting
Themes
• Pick Your Own Offers: Supported around the
store with overhead signs
Key
Promotions
• Cider Beer And Lagers: 20% Off
• Selected Wine: 25% off
• Scottish Salmon Fillets: £3.32
• Meat/Poultry/Fish: 3 for £10
• Red Onions / Romano Peppers: 25% off
External / Car
Park
• Banners And Car Park Security Shrouds: Pick
your own offers
• Cages: Outdoor plants for sale
• Window Sign: 'Summer is for’ 3 for £6 picnic
food
Front Of Store
(Theme
POS, Pallets)
• A-board: My Waitrose card
• Display Of Offers: 'Summer is for' slogan on
signage
Colchester, EssexThursday 30th July
Copyright © 2015 Cosine UK
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Seasonal
Aisle
• All Things Summer: Supported by bunting,
bus stops and header boards
In Store
Activity
(Value Aisle
Plinths/In
Aisle Events)
• Household Event: Supported by header
boards and shelf barkers
• Health And Beauty Event: 3 for 2 offers
supported by shelf fins
Checkouts
(Theme,
Space,
Point Of Sale)
• Pick Your Own Offers: Wrap around signage
• Newspapers And Magazines: On all
checkouts
This Weeks
Top 2 Deals• N/A
This Weeks
Top 2 Deals
(Floral)
• 33% Extra Free: On selected bunches
• 50% Extra Free: On selected bunches
Copyright © 2015 Cosine UK
Colchester, EssexThursday 30th July
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Key Theme
• Summer Sizzler: Save over 80% on Fissler
cookware with x20 stickers. Spend £5 in store
and collect a sticker. This is the new
collectable launched in store this week
supported by wobblers, shelf barkers,
banners, high signs and a-boards
Supporting
Themes
• Great Deal Locally: On dump bins and aisle
end offers
Key
Promotions
• Coca Cola x 6 Cans: £3.29
• Loyd Grossman Sauces: 99p
• Budweiser x 4 Cans: £4
• Smirnoff Vodka: £19
• Tropicana: BOGOF
• Ariel Wash Liquid: ½ price
• Fairy Washing Up Liquid: 2 for £2
External / Car
Park• A-boards And Banner: Summer Sizzler offer
Front Of Store
(Theme
POS, Pallets)
• Garden Plants: On sale
Stanway, Colchester, EssexWednesday 29th July
Copyright © 2015 Cosine UK
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Seasonal
Aisle• BBQ And Garden: Related items
In Store
Activity
(Value Aisle
Plinths/In
Aisle Events)
• ½ Price Offers: Including laundry products
• Frozen Meal Deal: £5
• Sourced locally items: Hanging signs and
shelf edge strips
Checkouts
(Theme,
Space,
Point Of Sale)
• Great Deal Locally: On dump bins and aisle
end offers
This Weeks
Top 2 Deals
• Velvet Toilet Rolls x16: £5
• Finish Dishwasher Tablets: £7.99
This Weeks
Top 2 Deals
(Floral)
• Floral Bunches: Start from £3
Copyright © 2015 Cosine UK
Stanway, Colchester, EssexWednesday 29th July
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Key Theme
• Your Favourite Things For Summer For Less:
Supported by overhead signs throughout
the store.
Supporting
Themes• N/A
Key
Promotions
• Champagne Veuve Monsigny: £9.97
• Herbs: 41- 49p
• Deep Pan Pizza: £1
• Fruit And Veg: 49p
• Pork loin Medallions: 2.29 to 2.79
• Almat Liquid Sachets x 28 Washes: £2.79
External / Car
Park
• Window Signs: Special buys and ALDI Super
6 offers.
• Garden Plants: On sale
Front Of Store
(Theme
POS, Pallets)
• Clear Offers Of The Week: Floral bouquets
• Security Gate Shrouds: Favourite things for
summer
London Road, Colchester, Essex Wednesday 29th July
Copyright © 2015 Cosine UK
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Seasonal
Aisle• N/A
In Store
Activity
(Value Aisle
Plinths/In
Aisle Events)
• School Uniform: £4
• Reduced Special Buys
Checkouts
(Theme,
Space,
Point Of Sale)
• Headers: Celebrating 25years of Aldi
• Checkout Wrap Banners: Thank you for
shopping with us
This Weeks
Top 2 Deals• N/A
This Weeks
Top 2 Deals
(Floral)
• Mixed Flower Bouquet: £3
• Large Mixed Flower Bouquet: £5
Copyright © 2015 Cosine UK
London Road, Colchester, Essex Wednesday 29th July
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Key Theme
• Save & Shop A Lidl Smarter: Comparison of
branded products with Lidl's, overhead
signs, bus stops and floor stickers
Supporting
Themes
• Discover New Ideas: Reductions on
household accessories, electrical items,
garden products, tools, furniture and
clothing/ shoes. Highlighted with overhead
signs
Key
Promotions
• Vine Tomatoes: £1.29
• Conference Pears: 99p
• Meat packs Selected: 2 for £5
• Florays XXL Kitchen Towel: £3.49
• Nature Valley Granola Bars: £1.19
• PG Tips x240 Pack: £3.99
• Formil Laundry Powder: £5.99
• Heinz Baby Food Jars: 4 for £1.70
External / Car
Park
• Pavement Sign: Save & Shop a Lidl Smarter
• Window Sign: Taste Of Asia, Half Price
Weekend 25th/ 26th July
Front Of Store
(Theme
POS, Pallets)
• Display: The Flower Market
• Stacks: Water Bottles Multi packs
BrixtonWednesday 29th July
Copyright © 2015 Cosine UK
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Seasonal
Aisle
• Discover New Ideas: Reductions on
household accessories, electrical items,
garden products, tools, furniture & clothing/
shoes. Highlighted with overhead signs
In Store
Activity
(Value Aisle
Plinths/In
Aisle Events)
• Limited Offers ‘Hurry Hurry’: Reduced offers
over 3 bays
Checkouts
(Theme,
Space,
Point Of Sale)
• Healthy Checkouts: Security gates
• Nuts, Seeds And Dried fruits: Every checkout
• Bottled Water Multi Packs: Stacks
This Weeks
Top 2 Deals
• Mister Chocolate Caramel Biscuit Bars
5pack: 81p
• Little Gem Lettuce: 35p
This Weeks
Top 2 Deals
(Floral) • N/A
Copyright © 2015 Cosine UK
BrixtonWednesday 29th July