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Introduc)on to Computer CC111 Week 15 Social Issues 1

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Introduc)on  to  Computer  CC111  

Week  15  Social  Issues  

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–  Various  types  of  intellectual  property  rights  –  A  discussion  of  ethics,  including  ethical  use  of  copyrighted  material,  ethical  uses  of  resources  and  informa)on,  unethical  use  of  digital  manipula)on,  and  ethical  business  prac)ces  

–  The  impact  of  computers  on  our  physical  and  emo)onal  health  

–  Issues  related  to  the  access  of  technology  –  The  impact  of  computers  on  our  environment  –  A  look  at  legisla)on  related  to  these  issues  

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Intellectual Property Rights

•  Intellectual  Property  Rights  –  Rights  to  which  creators  of  original  crea)ve  works  are  en)tled  

•  Indicate  who  has  the  right  to  use,  perform,  or  display  a  crea)ve  work  

•  Indicate  how  long  the  creator  retains  rights  to  the  property  

– Music,  movies,  pain)ngs,  books  of  art  and  poetry,  etc.  

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Intellectual Property Rights

•  Copyrights  –  Form  of  protec)on  available  to  the  creator  of  original  ar)s)c  or  literary  works  

–  Last  un)l  70  years  aKer  creator’s  death  –  For  corporate  copyrights  or  anonymous  works,  last  95  years  from  date  of    publica)on  or  120  years  from    date  of  crea)on,  whichever  is    shorter  

–  Can  be  registered    with  U.S.  Copyright  Office  

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Intellectual Property Rights

–  Digital  Watermarks  •  Subtle  altera)on  of  digital  content  that  is  not  no)ceable  but  that  can  iden)fy  the  copyright  holder  

–  Digital  Rights  Management  (DRM)  SoKware  •  Used  to  protect  and  manage  the  rights  of  creators  of  digital  content  such  as  art,  music,    photographs,  movies  

•  Can  limit  who  can  view,  print,  or  copy  a  document  •  Can  control  use  of  downloaded  content  (number  of  devices  a  file  can  be  copied  to,  expira)on  of  video-­‐on-­‐demand  movie,  etc.)  

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Intellectual Property Rights

•  Trademarks  –  A  word,  phrase,  symbol,  or  design  that  iden)fies  goods  or  services  

•  Trademark  used  to  iden)fy  a  service  is  called  a  service  mark;  service  marks  claimed  but  not  registered  may  use  the  sm  mark  

•  Trademarks  claimed  but  not  registered  may  use  the  ™  mark;  registered  trademarks  use  the  ®  mark  

•  Includes  protec)on  for  domain  names  •  Domain  name  disputes  can  be  brought  to  the  World    Intellectual  Property  Organiza)on  (WIPO)  

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Intellectual Property Rights

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Intellectual Property Rights

•  Patents  –   Protect  inven)ons  –  Last  for  20  years  –  Can  also  protect  a  business  prac)ce  or  procedure  

•  Priceline.com’s  name-­‐your-­‐own-­‐price  

•  Amazon.com’s  one-­‐click  purchase  

–  Expensive  and  difficult  to  obtain  but  can  be  very  lucra)ve  

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Ethics

•  Ethics  –  Overall  standards  of  moral  conduct  –  Can  vary  with  individual  and  religious  beliefs,  country,  race,  or  culture  

–  Personal  Ethics  •  Guide  an  individual’s  personal  behavior  

–  Business  Ethics  •  Guide  a  business’s  policies,  decisions,  and  ac)ons  

–  Computer  Ethics  •  Concern  moral  conduct  related  to  computer  use    

–  Individuals  and  businesses  need  to  make  ethical  decisions  every  day  

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Ethics

•  Ethical  Use  of  Copyrighted  Material  –  Books  and  Web-­‐based  ar)cles    

•  Need  to  properly  credit  sources  to  avoid  plagiarism  •  Strict  consequences  for  plagiarism  •  Online  tests  for  plagiarism  are  available  and  widely  used  by  schools  

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Ethics

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Ethics

– Music  •  Debate  began  with  Napster  •  Concerns  s)ll  exist  about  P2P  file  sharing  sites  

– Downloading  a  music  file  from  a  P2P  site  without  compensa)ng  the  ar)st  and  record  label  is  viola)on  of  the  copyright  law  and  an  unethical  act  

•  Copying  purchased  songs  for  personal,  non-­‐commercial    use  usually  considered  within  the  fair  use  concept  

•  DRM  controls  can  impact  downloaded  files,  purchased  CDs,  etc.  

•  Many  downloads  today  are  DRM-­‐free  MP3  formats  

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Ethics

–  E-­‐books  •  In  2011,  sales  of  e-­‐books  at    Amazon.com  exceeded    print  books  

•  Piracy  of  e-­‐books    is  growing  quickly  

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Ethics

– Movies  •  Movie  piracy  is  high  (illegal  copies,  recording  pre-­‐release  movies  to  create  DVDs,  etc.)  

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Ethics

•  DRM  controls  are  found  on  many  legally  downloaded  movies    

– Can  prevent  movie  from  being  copied  to  another  medium    

– Can  allow  movie  to  be  used  only  for  a  specified  period  of  )me  

•  MPAA  (Mo)on  Picture  Associa)on  of  America)  recently  began  pursuing  civil  li)ga)on  for  copyright  viola)ons  for  against  movie  pirates  

– Mainly  goes  aKer  those  who  create  illegal  DVDs  – Also  pursues  people  sharing  movies  illegally  on  the  Internet  

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Ethics

•  Ethical  Use  of  Resources  and  Informa)on  –  Ethical  Use  of  School  or  Company  Resources  

•  Code  of  Conduct  – Policy  that  specifies  allowable  use  of  resources  by  students  or  employees  

– Students  and  employees  should  be  familiar  with  what  is  considered  acceptable    

•  Code  of  Ethics  – Policy,  typically  for  an  industry  or  organiza)on,  that  specifies  overall  moral  guidelines  adopted  by  that  industry  or  organiza)on  

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Ethics

–  Ethical  Use  of  Employee  and  Customer  Informa)on  – Businesses  need  to  decide  what  is  ethical  use  of  employee  and  customer  informa)on  

•  Most  business  schools  are  incorpora)ng  business  ethics  courses  into  the  curriculum  

– Ques)ons  about  effec)veness  of  such  courses  are  ongoing  

•  Some  businesses  now  require  ethics  training  for  their  employees  

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Ethics

–  Chea)ng  and  Falsifying  Informa)on  •  Chea)ng  at  high  schools  and    colleges  is  rampant  

– OKen  done  with  the    Internet  and  mobile  phones  

– Can  be  reduced  by  academic    honor  codes  

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Ethics

•  Résumé  padding  is  considered  unethical  by  most  companies  

– Many  companies  will  terminate  employees  who  were  hired  based  on  falsified  résumés  or  applica)ons  

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Ethics

•  Computer  Hoaxes  and  Digital  Manipula)on  –  Computer  Hoaxes  

•  An  inaccurate  statement  or  story  spread  through  the  use  of  computers  

•  OKen  sent  via  e-­‐mail  •  OKen  related  to  viruses,  health  issues,  poli)cal  issues  •  Consider  researching  before  passing  on  to  others  

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Ethics

–  Digital  Manipula)on  •  Digitally  altering  text,  images,  photographs,  music,  and  other  digital  content  

– Copyright  concern  – Can  be  used  to  misquote  people,  repeat  comments  out  of  context,  create  false  or  misleading  photographs  

•  Some  beneficial  ethical  uses  (aging  photos  of  runaways  and    missing  children,  altering  photos  of  wanted  criminals,  etc.)  

•  Use  by  media  is  more  controversial  

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Ethics

–  Vaporware  – Announced  products  that  do  not  exist  

–  Workplace  Monitoring  

–  Inform  employees  of  the  types  of  monitoring  that  may  occur  

– Especially  in  countries  other  than  the  United  States  

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Ethics

–  Cultural  Considera)ons  •  Ethics  vary  within  a  country  as  well  as  from  country  to  country  

•  Some  acts  may  be  socially  acceptable  or    ethical  in  one  country  but  not  another  

•  Laws  also  vary  from  country  to  country  •  Individuals  and  businesses  need  to    consider  both  legal  and  ethical    issues  in  global  transac)ons  

•  Some  business  schools  and    corpora)ons  are  including    diversity  and  cross-­‐cultural    training  

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Computers and Health

•  Physical  Health  –  Computer  use  can  cause  physical  injuries  

•  Eyestrain  •  Blurred  vision  •  Fa)gue  •  Headaches  • Wrist  and  finger  pain  

–  Repe))ve  Stress  Injury  (RSI)  •  Carpal  tunnel  syndrome  (CTS)  (keyboard  use)  •  DeQuervain’s  tendoni)s  (mobile  device  keyboard  and  thumbpad  use)  

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Computers and Health

–  Computer  vision  syndrome  (CVS)  –  Backaches  –  Heat  from  laptops  –  Hearing  loss  from  headphones  –  Text  messaging  while  driving  

–  Possible  radia)on  risks  from    wireless  devices  

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Computers and Health

– What  is  Ergonomics?  •  The  science  of  fiing  a  work  environment  to  the  people  who  work  there  

•  Using  good  workspace  design  principles  can  help  avoid  physical  problems  

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Computers and Health

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Computers and Health

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Computers and Health

–  Ergonomic  Hardware  • Ergonomic  keyboards  • Trackballs  • Document  holders  • An)glare  screens  • Keyboard  drawers  • Wrist  supports  • Computer  gloves  

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Computers and Health

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Computers and Health

–  Good  User  Habits  and  Precau)ons  

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Computers and Health

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Computers and Health

–  Burnout  •  A  state  of  fa)gue  or  frustra)on  brought  on  by  overwork  

•  Early  Signs  – Feelings  of  emo)onal  and  physical  exhaus)on  – No  longer  caring  about  a  project  that  was  once  exci)ng  

– Irritability  – Feelings  of  resentment  about  amount  of  work  to  be  done  

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Computers and Health

•  Suggested  Solu)ons  – Reevaluate  schedule,  priori)es,  and  lifestyle  – Take  a  break  or  get  away  for  a  day  – Say  no  to  addi)onal  commitments  – Develop  healthy  food  and  exercise  rou)nes  

–  Internet  and  Technology  Addic)on  •  Problem  of  overusing,  or  being  unable  to  stop  using,  the  Internet  

– Interferes  with  normal  living  – Causes  severe  stress  to  family  and  other  loved  ones  

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Computers and Health

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Signs of internet addiction

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Computers and Health

•  Growing  problem  in  many  countries  •  OKen  related  to  e-­‐mail,  IM,  shopping,  gaming,  social  networking,  and  pornography  

•  Can  be  addicted  to  other  types  of  technology  (video  games,  etc.)  

•  Can  result  in  loss  of  rela)onships,  job  loss,  academic  failure,  health  problems,  financial  consequences,  child  custody,  suicide,  and  more  

•  Can  be  treated  similar  to  other  addic)ons  

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Environmental Concerns

•  Green  Compu)ng  –  The  use  of  computers  in  an    environmentally  friendly  manner  

–  Energy  consump)on  and  heat  are  key  concerns  today  

–  ENERGY  STAR  Program  •  Developed  to  encourage  the    development  of  energy-­‐saving    devices  

•  Eco-­‐labels  also  used  in    other  countries  

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Environmental Concerns

–  Energy  Consump)on  and  Conserva)on  •  Power  consump)on  and  heat  genera)on  by  computers  are  key  concerns  for  businesses  

– More  powerful  computers  use  more  energy  and  run  homer,  which  makes  increases  cooling  costs  

– Servers  are  especially  power-­‐hungry  

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Environmental Concerns

•  Energy-­‐saving  features  on  computer  hardware  

– Computers  and  printers  that  go  into  a  very    low-­‐power  sleep  mode  when  idle  

– Low-­‐power  consump)ve  chips  and  boards  

– High-­‐efficiency  power  supplies  

– Energy-­‐efficient  flat-­‐panel  displays  

– Liquid  cooling  systems  

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Environmental Concerns

–  Alternate  Power  •  Solar  power  

– Solar  panels  convert  sunlight  into  direct  current  (DC)  electricity,  which  is  then  stored  in  a  bamery  

– Solar  panels  to  be  built  into  covers  of  notebook  computers  will  be  both  solar-­‐powered  and  hand-­‐powered  chargers  and  can  be  used  with  portable  computers,  mobile  phones,  and  other  small  portable  devices  

•  Portable  fuel-­‐cell  chargers  

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Environmental Concerns

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Environmental Concerns

–  Green  Components  •  Computers  run  quieter  and  cooler  •  More  recyclable  hardware  and  packaging  being  used  •  Amount  of  toxic  chemicals  in  personal  computers  being  reduced  

•  Recycled  plas)cs  being  used  in  some  mobile  phones  

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Environmental Concerns

•  Recycling  and  Disposal  of  Compu)ng  Equipment  –  Paper-­‐based  trash  

•  Paperless  office  basically  a  myth  •  Almost  one-­‐billion  pieces  of  paper  a  year  generated  by  printers  world  wide  

•  U)li)es  designed  to  reduce  paper  consump)on  – GreenPrint,  PrintWhatYouLike.com  

» Eliminate  images,  blank  pages,  non-­‐cri)cal  content  in  order  to  print  on  the  least  amount  of  paper  as  possible  

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Environmental Concerns

–  E-­‐trash  (e-­‐waste)  •  Disposable  products  (used  toner  cartridges,  discarded  CDs  and  DVDs,  other  storage  media,  disposable  digital  cameras)  

•  Discarded  hardware  (old  computers,  mobile  phones,  TVs,  etc.)  

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Environmental Concerns

•  Many  elements  found  in  hardware  are  dangerous  – Arsenic,  lead,  mercury,  cadmium  – Much  ends  up  in  municipal  landfills  not  designed  for  toxic  waste  

•  Much  e-­‐waste  from  developed  countries  is  shipped  to  developing  countries  such  as  Nigeria,  China,  and  India  

•  Many  organiza)ons  are  working  to  find  ways  to  protect  people  and  the  environment  from  future  contamina)on  

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Environmental Concerns

•  Proper  recycling  is  essen)al  – Some  recycling  centers  will  accept  computer  equipment  

•  Expired  toner  and  ink  cartridges  can  some)mes  be  returned  to  manufacturer  or  exchanged  when  purchasing  new  cartridges  

•  Using  recharged  printer  cartridges  saves  consumers’  money  and  helps  reduce  e-­‐waste  in  landfills  

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Environmental Concerns

•  Donate  obsolete  equipment  to  schools  and  other  organiza)ons    

•  For  security  and  privacy  reasons,  all  data  should  be  completely  removed  before  disposal  or  dona)on  

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