Oral presentation 2 (my day, my week, my weekend and my favourite day)
Week Two: Social media for my institution
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Social Media For My Institutio n; from “mine” to “ours” How to build an effective social media at our institution October 26 - November 2 # LITA_SM_week2 #SM_nuts&bolts; #SMmanagement; #PersonalizedLearning; #analytics
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Transcript of Week Two: Social media for my institution
Social Media For My Institution; from “mine” to “ours”
How to build an effective social media at our
institutionOctober 26 - November 2
# LITA_SM_week2 #SM_nuts&bolts; #SMmanagement; #PersonalizedLearning;
#analytics
Plan and contact info
The nuts and bolts of social media presence. Web 2.0: the sociological and psychological considerations; beyond “I know how to
use” (the tool). The lingo. The thinking process. The culture and subculture behind SM Management of daily activities Measurements and analytics
Institutional organization of the social media services goal, strategy, constituency, team and tasks, policies
Plamen Miltenoff320-308-3072
[email protected]://web.stcloudstate.edu/pmiltenoff/faculty/
build an effective social media
From W 1.0 to W 2.0: the lingo and thinking process of the Millennials. The subculture behind social media
Sociological and psychological considerations
http://cdn.business2community.com/wp-content/uploads/2012/10/why-use-social-media.jpg
build an effective social media
From “broadcasting” to “engagement” to “personalized learning.”
how do we translate “marketing” and “promotion” into “personalized learning?”
How to use social media to create a community of learning: Rethinking social media to organize information and communities
http://2.bp.blogspot.com/-6sR16tUpPvI/T9EoyxD6jyI/AAAAAAAAA74/NiqZHGOlAcQ/s1600/backpack.png
Class assignment
In our previous discussions, we agreed that broadcasting is the least effective way to use social media. Please share 3-5 ideas of using social media to engage effectively patrons.
What would take to elevate these ideas from engaging into “personalized learning?”
How can librarians establish and confirm that we are achieving personalized learning?
Read other responses and share your comments
The structure: organizing institutional social media
Management of daily activities Decisions
[when] a specific SM tool (e.g. FB) is used for a specific promotion and [when] all available SM tools are used to “campaign” for that promotion
What time is best to post Challenges
Sync with the rest of the PR tool at the libraryhttps://hootsuite.com/var/hootsuite/storage/images/resources/guide/rethink-complexity/110951-1-eng-US/rethink-complexity.png
The structure: organizing institutional social media Measurements, metrics and analytics
How do we measure the “bang for the buck?” Why: ROI Metrics: volume, reach, engagement,
influence, share of voice Analytics
http://www.slideshare.net/paulsignorelli/webanalyticspart1turningnumbersintoaction1202011
Institutional organization of the social media services1. Goal, strategy2. Define constituency3. Draft policies
Institutional organization of the social media services1. Determine team and tasks
1.Who is on the team2.Ration staff (faculty) / students3.How is branding achieved4.How are accounts managed5.SM strategy6.SM psychology
https://www.pamdidner.com/one-person-social-media-team/
Weekly assignment Weekly assignment:
using the information shared in the first and second weeks’ live meetings and asynchronous discussions, as well as the class assignments, make an attempt to draft a policy; if you have a pre-existing policy, please consider re-writing.
How would you change a pre-existing policy and how would you shape a new one? Draft your idea of the team, tasks, goals, maintenance, and assessment (measurements and analytics).
Post your policy and read the drafts of your peers. Comment, debate, propose…
