Week To build a culture of savings in America.. To illustrate why saving is so important for...
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Transcript of Week To build a culture of savings in America.. To illustrate why saving is so important for...
WeekTo build a culture of savings in America.
Purpose of This Webinar• To illustrate why saving is so important
for American families• To introduce America Saves Week 2011• To demonstrate why participation in
America Saves Week benefits your organization and constituents
"The Federal Reserve Board is pleased to be part of the team that provides support for local and national America Saves
programs.”- Ben Bernake, Chairman of the U.S. Federal Reserve
The Importance of Saving In the U.S.
Stephen BrobeckExecutive Director, Consumer Federation of America
Current state of savings in the U.S. and impact on families and individuals
Questions & Comments?
“Make Saving Automatic”
• An opportunity for Americans to assess their financial condition and goals
• A dedicated time for financial action• A time for organizations and
institutions to emphasize Automatic Saving and make it easy to start
A national initiative with thousands of local partners including:
Organizations encourage and assist Americans, especially lower-income households, to start saving and build wealth
Over 225,000 Savers and growing Annual reach of more than 40 million people
Collaborators/Partners FDIC -- Federal Reserve Board JumpStart -- Social Security Administration OCC -- Department of Defense Cooperative Extension -- ABA Educational
Foundation CUNA -- Many others
America Saves managed by Consumer Federation of America.
America Saves WeekCo-coordinated by America Saves and
the American Savings and Education Council.
ASW 2010 Results
•Participation by 1,800+ organizations
•500,000+ people attended events, workshops, or tax sites
•More than 2.9 million reached through PSAs, ads, media appearances
•Press reach of 40 million+
•26,000+ people enrolled as Savers
•In total, more than $110 million was pledged or added to accounts as a result of America Saves Week 2010 activities.
•Now in its fifth year, America Saves Week has grown each year.
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How To Participate in America Saves Week:
Promotion – Information - Action
Promotion• ASW on your website, in your newsletters and publications• ASW material to your audiences: flyers, posters, payroll
stuffers• Press releases, op-eds, info on your activities• With financial institutions promote the Week and Savings• Government and elected officials to endorse the Week
Information• Your organization’s information, studies , research• CFA’s Study on LMI Savers & calculators• AICPA’s Emergency Savings Calculator• ASEC’s Ballpark Estimate• FINRA’s Save & Investment website
How To Participate in America Saves Week:
Promotion – Information - Action
Action• Signing up as a Saver and opening and
adding to accounts • Saving at Tax Time by purchasing Savings
Bonds• Attending classes, seminars, creating
savings plans• Signing up for direct deposit and
automatic savings• Other ideas
America Saves Week:Benefits to Your
Organization Increase your visibility and expand
relationships Increase public awareness of the
need and opportunity to save Create additional opportunities for
individuals to take positive financial action
QUESTIONS?
Resources, Strategies & Materials
Bottom Line The savings message, resources and
opportunity to save can support your clients, customers, participants, employees.
Your organization will benefit from participation in America Saves Week 2011, February 20-27.
It is easy to participate in America Saves Week to support your program, services and products.
Register TODAY as a participating organization at americasavesweek.org
QUESTIONS?Contact: Nancy Register – [email protected] George Barany - [email protected] Ken McDonnell - [email protected] Charles Lowry- [email protected]