INTRODUCTION TO MARKETING

Week March 9, 2015 – March 13, 2015

DECA NEWS: SIGN UP FOR RELAY FOR LIFE TEAM – Join in the fun to raise $$ for the American Cancer Society! Are you Officer Material? Consider running for a DECA Office

Turn your Meet in the Middle forms in now!DECA MEETING FRIDAY – FLEX – 10:40AM -

AUDITORIUM

Due This Week:Notebook Check – ThursdayBYBPP Progress Check – Ch 1&2Vocabulary & Review due ThursdayChapter 3 Test Friday Turn in all missing work NOW!!!

MONDAY, MARCH 9, 2015 Early Work:What is a business plan? Today’s Objective: Developing a Business Plan Activities

Vocabulary & Review – Pg 85-86, #1-18 Chapter 3 – Introduction – show written events Section 3.1 – PowerPoint & Notes Think About it – Pg 68 - #1-3 – complete at table with

partners Famous Entrepreneur – Disney – read & discuss

Homework: Vocab & Review – due Thursday☞Point of the Day: A business plan is a written

document that describes all the steps necessary for opening and operating a successful business.

Your attitude and your potential go hand in hand.

Magical Monday Manners Moment

TUESDAY, MARCH 10, 2015 Early Work:What are the three reasons why a business plan is

important? Today’s Objective: Developing a Business Plan Activities

Vocabulary & Review due Thursday Section 3.2 PowerPoint & Notes In your Composition Book – Parts of a Business Plan What Went Wrong? – Market Research Think About It - #1-3 pg 77 with your table partners

Homework: Study for Chapter 3 Test Friday☞Point of the Day: Writing a business plan makes

you think about all aspects of your business.

Attitude determines success or failure.

Tough Tuesday – Name that Company

WEDNESDAY, MARCH 11, 2015 Early Work:What makes up the main body of the business plan? Today’s Objective: Developing a Business Plan Activities

Role Play Action & Discussion Vocabulary & Review Due Thursday Section 3.3 – PowerPoint & Notes Think About It - #1-3, pg 82 – at table with partners Planning a Career – Chapters 1, 2, & 3 Financial Goals for your Business – work on in class

Homework: Abstract #2 due Friday & Notebook Check Friday!

☞Point of the Day: The main body of the business plan includes: Introduction, Marketing, Financial Management, Operations, & Concluding Statement.

Our attitude determines our approach to life

Work Wear Wednesday & Role Play Day!

THURSDAY, MARCH 12, 2015 Early Work: Newspaper Day – The Free Lance Star

What parts are included in the Introductory Elements of the business plan?

Today’s Objective: Developing a Business Plan Activities

Vocabulary & Review check off today! BYBPP Project Progress Check – Ch 1 & 2 today! Build Your Business Plan Project

Work on all parts, Chapters 1 & 2 & 3 today Design your business logo today

Homework: DECA meeting after school today (initiation at FLEX)

☞Point of the Day: The Introductory Elements of the business plan are: Cover letter, Title Page, Table of Contents, Statement of Purpose, & Executive Summary.

Our attitude determines our relationships with people.

Throw Back Thursday – Share a Weird Fact today!

FRIDAY, MARCH 13, 2015 Early Work:What are five (5) mistakes you should avoid when preparing a

business plan? Today’s Objective: Developing a Business Plan Activities

NOTEBOOK CHECK TODAY! CHAPTER 3 TEST Today BYBPP Progress Ch 1 & 2 Today & Notebook Check! Continue work on BYBPP Journal – “My School Week”

Homework: Have a great weekend!☞Point of the Day: A complete and well written Business

Plan along with a confident and practiced presentation will help you secure financing for your business idea.

Often our attitude is the only difference between success and failure.

Foxes Friday - The Week’s Wrap-Up & Good News!

VOCABULARY

Business Plan Main Body Introduction Marketing Financial

Management Operations Concluding Statement Pro Forma Financial

Statement Cover Letter

Statement of Purpose Executive Summary Appendix Small Business

Administration (SBA) Small Business

Development Centers (SBDC)

Service Corps of Retired Executives (SCORE)

Trade AssociationsVocabulary & Review Due

THURSDAYTEST on FRIDAY!

Please define vocabulary and complete Review – Pg

85-86, #1-18 in your composition book!!!

OBJECTIVES FOR THE WEEK – TSWBAT:

Developing a Business Plan Demonstrate effective reading and writing

skills. Use correct grammar and vocabulary. Identify elements of effective business

writing.

CTE Competencies Linked to SOLs

MAKING IT REAL – YOUR WEEKLY ACTIVITY

In order for you to reach any goal, you must write it down. Developing the habit of putting your thoughts and ideas on paper in a format

that is organized and understandable will benefit you as you mature into a strong worker, manager, and/or entrepreneur!

Presenting yourself in written form, on the telephone/cell phone, via email, and in person must always be done in such a way that you give a great impression of yourself and your

abilities to the reader, viewer, or listener.

5 MARKETING QUESTIONS – ANSWERS DUE BY FRIDAY IN-CLASS FOR DISCUSSION & GRADE: (ANSWER ON SEPARATE SHEET OF NOTEBOOK PAPER TO TURN IN ON FRIDAY)

16. Employees who are unable to respond to questions about the company's goods or services can

affect the customer's

A. image of the business. C. sourcing strategy.

B. purchasing ability. D. price fixing.

17. Which of the following is no longer the determining factor in customers’ buying decisions for

many products:

A. Quality C. Price

B. Return policies D. Customer service

18. Which of the following is one of the deciding factors in determining whether an item is a

consumer or industrial good:

A. Price of the purchase C. Who makes the purchase

B. How the purchase is made D. When the purchase is made

19. Businesses are affected by social factors in the external environment because

A. every business creates consumer products.

B. customer needs are affected by these factors as well.

C. a business cannot survive without social networking.

D. customers no longer value quality.

20. Which of the following provides government protection of business property:

A. Revenues C. Economic incentives

B. Consumer-protection laws D. Patents

MARKETING ROLE PLAY – WHAT WOULD YOU DO? ANSWERS DUE BY FRIDAY FOR DISCUSSION & GRADE:(ANSWER ON BACK OF 5 QUESTIONS SHEET OF NOTEBOOK PAPER TO TURN IN ON FRI)

Situation: Assume the role of employee of a recently opened cleaning service business. You have solid business experience and are experienced in the services provided by your new employer. The business provides a wide assortment of cleaning services targeted to a broad variety of businesses. The business offers cleaning services ranging from display window cleaning to daily interior cleaning and trash disposal. The business has been open for one month. Business has been good and cleaning contracts have exceeded the plan. The business owner has asked you to help prepare a newspaper advertisement for the business. The purpose of the advertisement is to announce the opening of the business and the services your business provides. A fellow employee who has little business experience asks you why the business is planning an advertisement when the business is doing well.Activity: You are to briefly explain to the employee the role of advertising and promotion ad the role they play in a business’s overall marketing strategy. You are also to explain the role of marketing in generalQuestions to answer:1. Why is promotion an important part of the marketing mix?2. Why is market identification important in promotion?

CLASSROOM PROCEDURES THINGS YOU HAVE TO DO!

R-E-S-P-E-C-T EVERYTHING!!! Your supplies – bring your stuff every-day! Bring your book

every-day! Bring your notebook & composition book every-day! Bring pen/paper/thinking cap/open mind ever-day!

Place all bags on floor under your table! Cell phones in bag! Wait for Teacher instruction before beginning activity! Passes out of Class - No Exit First 10/Last 10

One person out of room at a time Pass Board– USE IT! Keep it short!

Stay in your seat until you are dismissed from class – the bell tells Teacher when class is over; Teacher then dismisses you.

No talking while Teacher or others have the floor. Watch your language and mind your manners, please. All School Rules will be followed without question.