Week 8 -- Digital Distribution

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CS 292: Beyond the One Way Web Matthew Jett Hall, Spring 2008 http://beyondtheonewayweb.wordpress.com

description

Overview of how content now finds its way into the distribution channels via the network.

Transcript of Week 8 -- Digital Distribution

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CS 292: Beyond the One Way Web

Matthew Jett Hall, Spring 2008http://beyondtheonewayweb.wordpress.com

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Content Distribution

Video Traditional Medium News Television Movies

Print Traditional Medium Newspaper Books Magazines

Audio Radio Traditional Medium Music Audio Books

Software Traditional Medium Games Software

The Digital Home Xbox360 Windows Media Center High Speed Home

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The OED says….

I. “That which is contained in anything.”

2. a. “The things contained or treated of in a writing or document; the various subdivisions of its subject-matter.”

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content, n1." The Oxford English Dictionary. 2nd ed. 1989. OED Online. Oxford University Press.

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1. Create2. Copy3. Package4. Distribute

Goal: Packaging a creative work for distribution Getting the product into people’s hands Cashing in on the sale!

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VHSCelluloidDVDBroadcastCable

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Register?

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Advertising

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Low barriers to entry Easy to acquire high quality video / audio Simple to use editing software Podcasting (next week!) The Sensor Net! Mass cell phone adoption

2 billion 2005 4 billion by 2011 Everyone is a camera man Everyone is a recorder Why not use that cheap consumer electronics? Become your own reporter?

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Remember …

• Editorial Quality?????????• Worthy of our attention?

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Full Episodes

Another Player!

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Wire Service Reuters AP

Physical Books Broadsheets Magazine

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