Week 6 – Unit 12: Strategy

• Quote of the Week

– Strategies are okayed in boardrooms that even a child would say are bound to fail. The problem is, there is never a child in the boardroom. - Victor Palmieri, Italian turnaround expert

Week 6 – Unit 12: Strategy

• Definition of Money

– http://dict.die.net/strategy/– http://en.wikipedia.org/wiki/Strategy

Week 6 – Unit 12: Strategy

• Discussion - Starting Up

– Define Strategy – Discuss who should be involved in

» Exercise A

» Exercise B

Week 6 – Unit 12: Strategy

• Discussion - Additional Resources – Wall Street Journal's site for entrepreneurs

• http://startup.wsj.com/

• Articles on strategies for growing a business– http://startup.wsj.com/howto/soundadvice/

– Entreworld (designed for as a resource for entrepreneurs) provides excellent introductions to a variety of business and management topics

• http://entreworld.lycos.com/

Week 6 – Unit 12: Strategy

• Discussion - Additional Resources – Entreworld

• Useful articles on strategic alliances for growing a business– http://entreworld.lycos.com/Default.cfm?

Topic=Strategic+Alliances

• Practical examples from real companies– "Choosing Strategic Partners That Really Partner“

» http://entreworld.lycos.com/Perspectives.cfm?ArticleID=118

– "The Art of Effective Alliances“» http://entreworld.lycos.com/Perspectives.cfm?

ArticleID=115

Week 6 – Unit 12: Strategy

• Language Review – Vocabulary: Different strategies

– Takeover– Joint venture– Merger– Alliance

» Exercise A

• Business in Brief• Glaxo buys 80% stake in Polish drug group• Canal Plus & Pathe in film distribution link • Elf pays $528m to take 5% stake in Russian group

» Exercise B & C

Week 6 – Unit 12: Strategy

• Discussion - Mission statements – Advantages – Disadvantages – Agree or disagree

» Exercise A» Exercise B

– Newcastle United plc– Glaxo Wellcome– Pret a Manger

» Exercise C

Week 6 – Unit 12: Strategy

• Texts - Reading: Company mergers

– An interview with CEO Cisco Systems • The advantages & disadvantages of a merger

» Exercise A

» Exercise B

» Exercise C

» Exercise D