Week 6 UCLA Extension New Media Marketing Music Photos and Video

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(c) Liz H Kelly July 2014, UCLA Extension

New Media MarketingWeek 6: Music, Photo & Video Sharing

Wednesday, July 30, 14

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Videos

Week 6 Topics

© 2014, Liz H Kelly (Proprietary and Con:idential)

Digital Music Business

Photo & Video Hardware and Software

Photo & Video Best Practices

Instagram, Pinterest & YouTube

Exercise

Wrap-up Holy Batman was everywhere at Comic-Con 2014 for Batman 75


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Digital MusicOn-demand music streaming was up 42% in the first half of 2014, according to Neilsen Soundscan data.

Digital music sales, such as iTunes downloads, declined by 13% in the first half of 2014.



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Top Music Download SitesPandora - learns from what you Like

Spotify - lets you listen to full tracks of music for free

iTunes - reasonable prices and some free songs, blog and gifts

Last FM - creates your own radio station with multiple artists.

eMusic - passionate team who avoids broadcasting pop songs

Zune - has a video option to let you watch the music videos

Rhapsody - music downloads with a variety of payment plans



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Popular Photo & Video ToolsWhat are your favorite cameras?

• Canon is good for low light

• Nikon has a high-end camera with a video mic input

What are your favorite video tools?

• iMovie

• Final Cut

• Adobe Premiere Elements



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Photo Best Practices


Post photos that tell a story.

Lighting is everything.

Put the sun behind you.

Add an S curve if possible.

Only post photos of people that make them look good.

Avoid drinks in your hands when posting if possible.

B&W photos stand out.


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Instagram & Pinterest


Hashtag is key for marketing.

Tag key people in the photos to cross-promote.

Post more about the brand vs. selling your product.

Post max of 3-5 photos at a time is a good guideline.

Photos speak volumes.

Ideally, you want other people posting about your brand. This was Instagram’s Booth at Vidcon.


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Video Best Practices


Short is usually better.

Videos that tell a story are best.

Edit so that you grab their attention in first 15 seconds.

Funny = Money

Add consistent branding to your videos.


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YouTube Best Practices


2nd largest search engine behind Google.

SEO is a must!

Eye-catching photo thumbnails are important!

Quality sound can increase your views.

YouTube can tell you when people stop watching.


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Assignment 6Analysis Assignment (5 points), 300-500 WordsWeek 6 assignmentWrite an analysis of ALL 3 of the things below1. Find a brand that posts AWESOME photos that tell a story and explain why

you think they are great for marketing.2. Find a viral video that you like and explain why you think the video went viral.3. Discuss how you will use the best practices for photos and videos tips to

apply to your brand..Submit your assignment using the Upload Widget.Sign in to the portal and locate the Upload a File for an Assignment link. The link will take you to a new screen where you’re asked what course, what assignment and what document you’d like to upload. Select your file and click Upload Files to complete the submission process. The document will then be delivered to your instructor.



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Grading

Below is our grading grid for assignments:



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CEO/Founder Liz H Kelly has built advertising campaigns and recognition programs for Fox Interactive Media/MySpace, Paramount Pictures, and the first Sprint PCS. She is on the Advisory Board for Net Impact LA and Global Girl Media & regularly speaks on panels, ie Digital Hollywood, Social Media Week LA.

About & Contact

Liz H Kelly, Goody PR & Goody Awards* Founder

[email protected]

Google Voice: 310-987-7207

*part of Sunrise Road Media Inc



mailto:[email protected]

mailto:[email protected]

Week 6 UCLA Extension New Media Marketing Music Photos and Video

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