Week 5: Massive Change
23
MASSIVE CHANGE: the business of design and the design of business
-
Upload
margaret-maile -
Category
Documents
-
view
215 -
download
1
description
Designing the world for change
Transcript of Week 5: Massive Change
MASSIVE CHANGE:
the business of design
and the design of
business
The twentieth century will be chiefly
remembered by future generations not
as an era of political conflicts or
technical inventions, but as an age in
which human society dared to think of
the welfare of the whole human race as
a practical objective.
Arnold J. Toynbee, English historian (1889-1975)
Bruce Mau
Bruce Mau Design +
The Institute without Boundaries
Eco
no
mie
s urban
movement
energy
information
image
market
material
military
manufacturing
living
wealth+politics
Eco
no
mie
s urban
movement
energy
information
image
market
material
military
manufacturing
living
wealth+politics
urban
movement
energy
information
image
market
material
military
manufacturing
living
wealth+politics
Lawrence Lessig on ‘free culture’
urban
movement
energy
information
image
market
material
military
manufacturing
living
wealth+politics
Oxford English Dictionary, ‘open source’ project circa 1857
urban
movement
energy
information
image
market
material
military
manufacturing
living
wealth+politics
Licence categories: BY, BY-NC, BY-NC, BY-NC-ND, BY-NC-SA, BY-ND, BY-SA
Licence categories: BY, BY-NC, BY-NC, BY-NC-ND, BY-NC-SA, BY-ND, BY-SA
urban
movement
energy
information
image
market
material
military
manufacturing
living
wealth+politics
urban
movement
energy
information
image
market
material
military
manufacturing
living
wealth+politics
urban
movement
energy
information
image
market
material
military
manufacturing
living
wealth+politics
urban
movement
energy
information
image
market
material
military
manufacturing
living
wealth+politics
The Natural Step + IKEA
urban
movement
energy
information
image
market
material
military
manufacturing
living
wealth+politicsThe Natural Step + McDonalds, Sweden
We’re all trying to move towards the stakeholder
model, away from the stockholder model. In other
words, a company really has responsibility not only
to its investors and shareholders but also to its
consumers, its employees, the community, the
environment, and future generations.
Hazel Henderson, Evolutionary Economist in Massive Change, pp.136-37
urban
movement
energy
information
image
market
material
military
manufacturing
living
wealth+politics
Gecko spatulae scanned by electron microscope
urban
movement
energy
information
image
market
material
military
manufacturing
living
wealth+politics
Self-healing plastic
For most of us, design is invisible. Until it fails.
urban
movement
energy
information
image
market
material
military
manufacturing
living
wealth+politics
If we are to survive as a life form on the planet, at
more or less the scale of our present occupation…
we must come to the realization that there is no
exterior to our ecology. There is only one
environment and everything is entered on the
balance sheet. Every positive. Every negative.
Everything counts.
Bruce Mau, Massive Change, 2004
