Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp,...
Transcript of Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp,...
![Page 1: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/1.jpg)
1
Week 3Frameworks for
Sustainability and Sustainable DesignWe will start at 8P
RECORD!
![Page 2: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/2.jpg)
2
What will you learn Today/Tonight
• Green Versus Sustainable Design
• Triple Bottom Line Sustainability
• Quadruple Bottom Line Sustainability
• Sustainable Design
Sustainable Design is act by which sustainability principles are
placed into practice
![Page 3: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/3.jpg)
- Jack Weinberger, a free speech activist, who was quoted
with the phrase in 1964, in the San Francisco Chronicle.
“Never trust anyone over 30”1964
![Page 4: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/4.jpg)
- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the world of computing in the 1970s.
“There is no reason anyone would want a computer in their home.”
1977
![Page 5: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/5.jpg)
“The Internet is too slow… 1997
it will never catch on”
![Page 6: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/6.jpg)
“A web page? 1998
What do I need a web page for?”
![Page 7: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/7.jpg)
“Email?”1999
“I don’t need it, I have a phone, fax and Fed Ex”
![Page 8: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/8.jpg)
“Sustainability?”2000
“I don’t see that ever taking off”
![Page 9: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/9.jpg)
“Green buildings will never work.” “They are too expensive and they will
never happen in today’s money driven world”
2002
![Page 10: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/10.jpg)
“Green buildings will never work.” “They are too expensive and they will
never happen in today’s money driven world”
2003
![Page 11: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/11.jpg)
“Green buildings will never work.” “They are too expensive and they will
never happen in today’s money driven world”
2004
![Page 12: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/12.jpg)
2005
![Page 13: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/13.jpg)
2005
![Page 14: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/14.jpg)
2005
![Page 15: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/15.jpg)
2005 | Hurricane KatrinaWikipedia.com
![Page 16: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/16.jpg)
2005 | The Indian Ocean TsunamiWikipedia.com
![Page 17: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/17.jpg)
2005 Gas Prices reach $3.00/Gallon
![Page 18: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/18.jpg)
2006 | Al Gore’s Book and MovieAn Inconvenient Truth
Wikipedia.com
![Page 19: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/19.jpg)
19
Today
![Page 20: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/20.jpg)
20
2017| Harvey
![Page 21: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/21.jpg)
21
![Page 22: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/22.jpg)
22
2017| Seattle Forrest Fires
![Page 23: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/23.jpg)
23
2017| Ash Storm
![Page 24: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/24.jpg)
24
![Page 25: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/25.jpg)
25
So what is our response?
![Page 26: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/26.jpg)
“We’ve met LEED®” “What more do we need to do?
2016
![Page 27: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/27.jpg)
“We believe in sustainability”“We are just waiting for the right client”
2016
![Page 28: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/28.jpg)
You don’t need to meet LEED, A building that meets code is
already there
2017
![Page 29: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/29.jpg)
“We can’t pursue sustainability.” “We don’t know what the word means”
2016
![Page 30: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/30.jpg)
We can do betterWe must do better
2017
So this lecture is about • Defining sustainability and sustainable design –• so that we can move forward on a common platform of
understanding
We will do better
![Page 31: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/31.jpg)
https://www.youtube.com/watch?v=GemJWrp0nAM
![Page 32: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/32.jpg)
Go Green!Mitigate our impacts on the natural
world
32
![Page 33: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/33.jpg)
“We’ve made it!”
“Green is embedded in everything we do”
Really?
alcc-legalpad.blogspot.com
![Page 34: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/34.jpg)
How much of Greening is just green lipstick
applied to an unsustainable project?
Image source: Artofcosmetics.com
![Page 35: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/35.jpg)
The “Green Plateau”
The Rise and Fall and Rise of Sustainability
1980 +/-
2010 -2016+/-
“Authentic Sustainability”
2025 +/-
EnergyEfficiency
“Business as Usual”
Environmental Action
(EPA and more) 1970 +/-
2025 +/-
Anti-Science Period
2016 - 2020
![Page 36: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/36.jpg)
39
We need to dig deeper and think about what sustainable design and regenerative design look like
Environment (Planet)Economics (Profit)Equity (People)Experience (Place)?
So- let’s start
McLennan, J. F. (2004), The Philosophy of Sustainable Design
Sustainable design (also called environmentally sustainable design, environmentally conscious design, etc.) is the philosophy of designing physical objects, the built environment, and services to comply with the principles of social, economic, and ecological sustainability.[1]
![Page 37: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/37.jpg)
40
Environment | Ecology
![Page 38: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/38.jpg)
Climate Change& The Smoking Gun?
![Page 39: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/39.jpg)
42
Smoking is sexy
![Page 40: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/40.jpg)
43
CowboysSmoke Cigarettes
![Page 41: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/41.jpg)
44
Doctors Smoke!
![Page 42: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/42.jpg)
45
EvenSanta Claus
Smokes
![Page 43: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/43.jpg)
http://www.fitnesssource1.com/archive/stopsmoking_article/smoking1.html
![Page 44: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/44.jpg)
http://commons.wikimedia.org/wiki/File:Some_Kills.jpg
![Page 45: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/45.jpg)
caravitahomecare.com
![Page 46: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/46.jpg)
![Page 47: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/47.jpg)
50
![Page 48: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/48.jpg)
![Page 49: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/49.jpg)
![Page 50: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/50.jpg)
53
We can change!We will change!
![Page 51: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/51.jpg)
Do you believe in Global Warming?
![Page 52: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/52.jpg)
55
CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=466270
EPICA. European Project for Ice Coring in Antarctica.
![Page 53: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/53.jpg)
56
2010 10,000 B.C.E.
HOLOCENE
![Page 54: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/54.jpg)
The Holocene 12,000 years +/-
Standard climate denier’s chart: Dansgaard et al., 1969, and Schonwiese, 1995
![Page 55: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/55.jpg)
58(Credit: Vostok ice core data/J.R. Petit et al.; NOAA Mauna Loa CO2 record.) http://climate.nasa.gov/evidence/
![Page 56: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/56.jpg)
59NOAA
![Page 58: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/58.jpg)
journal Environmental Research Letters.
The Truth?
![Page 59: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/59.jpg)
62
![Page 60: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/60.jpg)
Buildings Energy data Bookhttp://buildingsdatabook.eren.doe.gov/ChapterIntro1.aspx
![Page 61: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/61.jpg)
Planet
Triple Bottom Line Sustainability: Planet
![Page 62: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/62.jpg)
ITS NOT JUST ABOUT THE
PLANET…….or we would
have fixed things by now
![Page 63: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/63.jpg)
66It’s all about the money
Triple Bottom Line Sustainability: Profit
Economy | Profit
![Page 64: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/64.jpg)
Economics: Doing well
https://www.youtube.com/watch?v=xNzXze5Yza8&feature=youtu.be
![Page 65: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/65.jpg)
68
Treehuger.com
Electric Cars
Experience
Systems IntegrationCulture + Equity
Performance/Facts
![Page 66: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/66.jpg)
69
Earth Policy Institute
PV Panels
Experience
Systems IntegrationCulture + Equity
Performance/Facts
![Page 67: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/67.jpg)
70
Visual Capitalist
Wind Panels
![Page 68: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/68.jpg)
71
The B Corporation | 2.3.1
B Corporation
• Meet comprehensive and transparent social and environmental performance standards
• Meet higher legal accountability standards
• Build business constituency for public policies that support sustainable business.
• There are over 500 Certified B Corporations across 60 different industries. http://bcorporation.net/
![Page 69: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/69.jpg)
72
Planet
Profit
Triple Bottom Line Sustainability
![Page 70: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/70.jpg)
73
Equity | People
![Page 72: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/72.jpg)
75
Transcend and IncludeBoth and – grass roots and pure capitalism
![Page 73: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/73.jpg)
76
Bias | 2.2.2
https://www.youtube.com/watch?v=8LIb22-5Lwg&feature=youtu.be
![Page 74: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/74.jpg)
77
Discussion:• Is Bias is natural?• It is a wired response to the need
for survival • We are pre-disposed to fear those
that are different and to favor those that are part of circle
• We talked about groups expanding over space
• But people also group themselves based on race or religion or favorite sports teams (tribes)
![Page 75: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/75.jpg)
78
Altruism| 2.2.2
https://www.youtube.com/watch?v=ntbta0H6uFs&feature=youtu.be
![Page 76: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/76.jpg)
79
#disruptingEdu #the4thbox
![Page 77: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/77.jpg)
Principles & Methodologies for Sustainable Design
3.0 Introduction 3.1 Climate Change3.2 The Triple Bottom Line3.3 The Quadruple Bottom Line
FrameworksFor Sustainability
80
So we are enculturated to be kind and good but is it also hard wired?
Equity
Equality
Empathy
Fairness
Fairness
![Page 78: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/78.jpg)
81
Priveldge
![Page 79: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/79.jpg)
82
HCBU students make up almost half of this number
2012 Report on Accreditation in Architecture Education
![Page 80: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/80.jpg)
83http://www.acsa-arch.org/resources/data-resources/salary-poll/gender
ACSA Focus on Gender 2015
![Page 81: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/81.jpg)
84
It’s NEVER Really all about the money
![Page 82: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/82.jpg)
Doing Good!
Doing Well!
![Page 83: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/83.jpg)
86
Planet
Profit
Triple Bottom Line Sustainability
People
![Page 84: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/84.jpg)
Planet
People
Profit
Sustainability?
Triple Bottom Line Sustainability
Not Inspired!
![Page 85: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/85.jpg)
Principles & Methodologies for Sustainable Design
3.0 Introduction 3.1 Climate Change3.2 The Triple Bottom Line3.3 The Quadruple Bottom Line
FrameworksFor Sustainability
88
Is this a good diagram?
Sustainability?
Triple Bottom Line | 3.2.4
![Page 86: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/86.jpg)
Principles & Methodologies for Sustainable Design
3.0 Introduction 3.1 Climate Change3.2 The Triple Bottom Line3.3 The Quadruple Bottom Line
FrameworksFor Sustainability
89Scott Cato, M. (2009). Green Economics. London: Earthscan, pp. 36–37. ISBN 978-1-84407-571-3.
![Page 87: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/87.jpg)
Principles & Methodologies for Sustainable Design
3.0 Introduction 3.1 Climate Change3.2 The Triple Bottom Line3.3 The Quadruple Bottom Line
FrameworksFor Sustainability
90
• John Elkington’s Triple Bottom Line Accounting
• The “Tectonic Plates” of sustainability
Is this a Better diagram?
Triple Bottom Line | 3.2.4
1. Elkington, J. (1998). Cannibals with forks: The triple bottom line of 21st century business. Gabriola Island, BC: New Society Publishers.
![Page 88: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/88.jpg)
Principles & Methodologies for Sustainable Design
3.0 Introduction 3.1 Climate Change3.2 The Triple Bottom Line3.3 The Quadruple Bottom Line
FrameworksFor Sustainability
Miss-Alignment of “plates” describes an unsustainable condition – “Sheer Zones form”
Think BP Oil Spill91
Triple Bottom Line | 3.2.4
1. Elkington, J. (1998). Cannibals with forks: The triple bottom line of 21st century business. Gabriola Island, BC: New Society Publishers.
![Page 89: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/89.jpg)
92
The Triple Bottom Line is great!
….But what about design?
![Page 90: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/90.jpg)
94
Experience| Place
![Page 91: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/91.jpg)
Principles & Methodologies for Sustainable Design
3.0 Introduction 3.1 Climate Change3.2 The Triple Bottom Line3.3 The Quadruple Bottom Line
FrameworksFor Sustainability
95
"Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs".
Basis for the Quadruple Bottom Line| 3.3.1Review
… But what are human needs?
![Page 92: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/92.jpg)
Principles & Methodologies for Sustainable Design
3.0 Introduction 3.1 Climate Change3.2 The Triple Bottom Line3.3 The Quadruple Bottom Line
FrameworksFor Sustainability
96
Developed with Chris Pastore Philadelphia University
Maslow’s Hierarchy and Sustainability| 3.3.1Relevance
Redefining Sustainability through the lens of Maslow’s three tiered system of needs
![Page 93: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/93.jpg)
97
![Page 94: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/94.jpg)
Principles & Methodologies for Sustainable Design
3.0 Introduction 3.1 Climate Change3.2 The Triple Bottom Line3.3 The Quadruple Bottom Line
FrameworksFor Sustainability
100
Logic Pattern:
• If I want to be sustainable then I mustmeet human needs now and into thefuture through the sustainable designprocess
• How does architecture and design specifically fulfill human needs?
Maslow’s Hierarchy and Sustainability| 3.3.1Review
Developed with Chris Pastore Philadelphia University
![Page 95: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/95.jpg)
Principles & Methodologies for Sustainable Design
3.0 Introduction 3.1 Climate Change3.2 The Triple Bottom Line3.3 The Quadruple Bottom Line
FrameworksFor Sustainability
Intrinsic Physical Needs:
Regenerate our Ecology
Provide shelter and safety for all members of society now and into the future while regenerating ecosystem services.
Maslow’s Hierarchy Needs: Level 1 | 3.3.2Review
Developed with Chris Pastore Philadelphia University
1
![Page 96: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/96.jpg)
Principles & Methodologies for Sustainable Design
3.0 Introduction 3.1 Climate Change3.2 The Triple Bottom Line3.3 The Quadruple Bottom Line
FrameworksFor Sustainability
102
United States Green Building Council (USGBC)
Review
LEED® has been a transformed the marketplace by offering an agreed upon metrics for green buildings
Developed with Chris Pastore Philadelphia University
1
Maslow’s Hierarchy Needs: Level 1 | 3.3.2
![Page 97: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/97.jpg)
Principles & Methodologies for Sustainable Design
3.0 Introduction 3.1 Climate Change3.2 The Triple Bottom Line3.3 The Quadruple Bottom Line
FrameworksFor Sustainability
103
United States Green Building Council (USGBC)The LEED® Rating SystemLeadership in Energy and Environmental Design: Categories for version 4.0 from www.usgbc.org/leed
Review
1
Developed with Chris Pastore Philadelphia University
Maslow’s Hierarchy Needs: Level 1 | 3.3.2
![Page 98: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/98.jpg)
Principles & Methodologies for Sustainable Design
3.0 Introduction 3.1 Climate Change3.2 The Triple Bottom Line3.3 The Quadruple Bottom Line
FrameworksFor Sustainability
Intrinsic Psychological Needs:
Strengthen CommunityBuild esteem for society through projects that achieve personal and collective pride of accomplishment and that create viable, equitable shared public space.
Maslow’s Hierarchy Needs: Level 2 | 3.3.3Review
2
Developed with Chris Pastore Philadelphia University
![Page 99: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/99.jpg)
107
![Page 100: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/100.jpg)
Principles & Methodologies for Sustainable Design
3.0 Introduction 3.1 Climate Change3.2 The Triple Bottom Line3.3 The Quadruple Bottom Line
FrameworksFor Sustainability
Maslow’s Second Level: CommunityPamplona, Spain
![Page 101: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/101.jpg)
109
![Page 102: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/102.jpg)
Principles & Methodologies for Sustainable Design
3.0 Introduction 3.1 Climate Change3.2 The Triple Bottom Line3.3 The Quadruple Bottom Line
FrameworksFor Sustainability
110
Maslow’s Second Level: Community
The Suburbs
Wikipedia.com
![Page 103: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/103.jpg)
Principles & Methodologies for Sustainable Design
3.0 Introduction 3.1 Climate Change3.2 The Triple Bottom Line3.3 The Quadruple Bottom Line
FrameworksFor Sustainability
Intrinsic Spiritual Needs
Strive for Beautyuniqueness, unity, aliveness, perfection and necessity, completion, justice and order, simplicity, richness, effortlessness, playfulness, self-sufficiency, and meaningfulness in
design.
Maslow’s Hierarchy Level 3 Needs| 3.3.4
1
Developed with Chris Pastore Philadelphia University
Relevance
This need is addressed by design in all its expressions. Beauty in its myriad of forms provides an essential element to the development of individuals in society
![Page 104: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/104.jpg)
112
Experience
https://www.youtube.com/watch?v=6F6ByueIrx0&feature=youtu.be
![Page 105: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/105.jpg)
“If its not beautiful, its not sustainable”
Lance Hosey, The Shape of Green
![Page 106: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/106.jpg)
Maslow’s Third Level: Transcendence
Beauty
Tomb of Brion, Cemetary Design by Carlos Scarpa: http://manishtama.blogspot.com/2011/08/brion-cemetery-by-carlo-scarpa-1972.html
![Page 107: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/107.jpg)
Maslow’s Third Level: Transcendence
Beauty
The Eden Project, Nicholas Grimshawhttp://en.wikipedia.org/wiki/File:Eden_Project_geodesic_domes_panorama.jpg (CC)
![Page 108: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/108.jpg)
Maslow’s Third Level: Transcendence
BeautyThe Eden Project, Nicholas GrimshawFile:Grimshaw, Eden project, reticolo 01.jpg -Wikimedia Commonscommons.wikimedia.org (CC)
![Page 109: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/109.jpg)
Maslow’s Third Level: Transcendence
Beauty
Talisien West, Frank lloyd Wright: Creative Commons
![Page 110: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/110.jpg)
Maslow’s Third Level: Transcendence
BeautyThe Guggenheim Museum Bilbao by Frank Gehry800px-Guggenheim-bilbao-jan05.jpgen.wikipedia.org (CC)
![Page 111: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/111.jpg)
Maslow’s Third Level: Transcendence
Beauty
Disney Headquarters: Arato Isosaki The Walt Disney Company - 2008 Corporate Responsibility Report -GRI Indexdisney.go.com470 × 300
![Page 112: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/112.jpg)
Maslow’s Third Level: Transcendence
Uniqueness
Guggenheim Museum: Frank Lloyd Wright (CC)
![Page 113: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/113.jpg)
Maslow’s Third Level: Transcendence
Uniqueness
![Page 114: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/114.jpg)
Maslow’s Third Level: Transcendence
Playfulness
Asahi Beer Garden, Phillipe Starckhttp://en.wikipedia.org/wiki/Asahi_Beer_Hall (CC))
![Page 115: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/115.jpg)
Maslow’s Third Level: Transcendence
Playfulness
Best Showroom: SITE Architectshttp://www.all-art.org/Architecture/25-24.htm
![Page 116: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/116.jpg)
Maslow’s Third Level: Transcendence
Playfulness
![Page 117: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/117.jpg)
Maslow’s Third Level: Transcendence
Unity
![Page 118: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/118.jpg)
Maslow’s Third Level: Transcendence Unity
![Page 119: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/119.jpg)
127
Maslow’s Third Level: Transcendence
Unity
Falling water: Frank Lloyd Wrighthttp://commons.wikimedia.org/wiki/User:Ruhrfisch (CC)
![Page 120: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/120.jpg)
128Falling water: Frank Lloyd WrightWikipedia (CC)
![Page 121: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/121.jpg)
Maslow’s Third Level: Transcendence
Richness
Neue Staatsgalerie / James Stirling and Michael Wilford http://www.quondam.com/19/1983.htm
![Page 122: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/122.jpg)
Maslow’s Third Level: Transcendence
Richness
Cuadra San Cristóbal Equestrian Estate, Luis Barragánhttp://curbed.com/archives/2012/07/09/luis-barragans-famed-cuadra-san-cristobal-hits-the-market.php
![Page 123: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/123.jpg)
• 2014Collaborative
Studio
• Introduction• Foundational Concepts• Studio Meta - Structure
• Phase 1: Pre-Design• Phase 2: Schematic Design
• Phase 3: Design Development• Project Re-synthesis
• Presentation• Assessment
• Dimension 3: Transcendence – Effortlessness Maslow’s Third Level: Transcendence
Effortlessness
![Page 124: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/124.jpg)
Maslow’s Third Level: Transcendence
Justness, perfection and order
The Bauhaus Building in Dessau http://commons.wikimedia.org/wiki/File:Bauhaus.JPG
![Page 125: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/125.jpg)
Maslow’s Third Level: Transcendence
Self Sufficiency
The Omega Centerhttp://inhabitat.com/omega-center-for-sustainable-living-gets-leed-platinum-certification/omega-3-2/
![Page 126: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/126.jpg)
Maslow’s Third Level: Transcendence
Meaningfulness
Ise Shrine, 5th centuryStudyBluewww.studyblue.com/
![Page 127: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/127.jpg)
Maslow’s Third Level: TranscendenceMeaningfulness
Chand Baori, Rajasthan
![Page 128: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/128.jpg)
Fenway Park 1912 - ? Veteran's Stadium 1970 - 2004
![Page 129: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/129.jpg)
![Page 130: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/130.jpg)
As designers we strive to:
Create meaningful “experiences” in spaces and places and with objects
Which leads to the creation of Cultural Significance – Which means persistence!
![Page 131: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/131.jpg)
Quadruple Bottom LineSustainability
The current condition
Place Profit
PlanetPeople
Developed with Anne Sherman, MSSD ‘11Philadelphia University
Sustainability?
![Page 132: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/132.jpg)
Design SchoolThe Real World
![Page 133: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/133.jpg)
Time to wrap up
![Page 134: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/134.jpg)
“Sustainable Design is just part of good
design”
“great design is an integral part of sustainability”
OR…
![Page 135: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/135.jpg)
D E S I G N E X C E L E N C E
Environmental Stewardship Economic Viability Social Equity
Standard main goal
![Page 136: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/136.jpg)
Design Excellence
(place)
Ecological Regeneration
(planet)
Economic Viability(profit)
Social Equity
(people)
S U S T A I N A B L E D E S I G NNew Goal
Sustainable Design is putting
sustainability principles into
practice
![Page 137: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/137.jpg)
The Razor’s Edge
Rogers’ adoption of innovation curve: adapted for Integral Sustainable DesignSource: Re-drawn and adapted by author from Moore, G. (2002) Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers, HarperBusiness, New York, p12
![Page 138: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/138.jpg)
TinyRevolutions
Biosphericand EmpathicConsciousness
Small every day acts of kindness with a purpose
Our culture will change
Our Policies, laws, and
procedures will evolve
in the end our reality will change
![Page 139: Week 3 - Nexus Maximus...- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the](https://reader033.fdocuments.in/reader033/viewer/2022041903/5e61e0a10eaa2a5b8c7c0714/html5/thumbnails/139.jpg)
- Jack Weinberger, a free speech activist, who was quoted
with the phrase in 1964, in the San Francisco Chronicle.
“Never trust anyone over 30”1964