WEEK 2016 LAYING THE FOUNDATION · 2016-09-25 · laying the foundation product news key features &...

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LAYING THE LAYING THE FOUNDATION FOUNDATION PRODUCT NEWS KEY FEATURES & TOOLS OF CENTRA CRM COMPANY NEWS CENTRA SET TO GO BIG AT GITEX TECHNOLOGY WEEK 2016 CUSTOMER WIN GULF ISLAMIC INVESTMENTS IMPLEMENTS CENTRA CRM AIES AIMS TO STREAMLINE ITS OPERATIONS AND BUSINESS PROCESSES WITH CENTRA HCM, CENTRA CRM AND FOCUS 8 ERP HUB THIS ISSUE: THE BENEFITS OF A CAFM SOFTWARE SOLUTION FOR FACILITIES MANAGEMENT OFFICIAL NEWSLETTER OF CENTRA TECHNOLOGIES September 2016 • Issue 2 HUB EMERGING SOLUTIONS

Transcript of WEEK 2016 LAYING THE FOUNDATION · 2016-09-25 · laying the foundation product news key features &...

Page 1: WEEK 2016 LAYING THE FOUNDATION · 2016-09-25 · laying the foundation product news key features & tools of centra crm company news centra set to go big at gitex technology week

LAYING THE LAYING THE FOUNDATIONFOUNDATION

PRODUCT NEWSKEY FEATURES & TOOLS OF CENTRA CRM

COMPANY NEWSCENTRA SET TO GO BIG AT GITEX TECHNOLOGY WEEK 2016

CUSTOMER WINGULF ISLAMIC INVESTMENTS

IMPLEMENTS CENTRA CRM

AIES AIMS TO STREAMLINE ITS OPERATIONS AND BUSINESS PROCESSES WITH CENTRA HCM, CENTRA CRM AND FOCUS 8 ERP

HUB

THIS ISSUE: THE BENEFITS OF A CAFM SOFTWARE SOLUTION FOR FACILITIES MANAGEMENT

OFFICIAL NEWSLETTER OF CENTRA TECHNOLOGIES September 2016 • Issue 2

HUB

EMERGING SOLUTIONS

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Enables you to deliver an outstanding customer experienceGenerate insight on customer behavior for your sales teamTrack effectiveness of activities and campaignsFacilitates collaboration between team membersComprehensive reports help you make informed decisions

Marketing CampaignManagement

Support TrackingPre-Sales

905, Palladium Tower, Cluster C, P.O. Box: 500151 Jumeirah Lake Towers ( JLT ), Dubai, U.A.ETel : +971 4 421 6220 | Fax: +971 4 421 [email protected] | www.centrahub.com

Connectingthe Dots

CampaignManagement

E-mail &TeleMarketing

Sale ForceMangement

Service & SupportMangement

IntelligentDashboards & Reports

SeamlessERP Integration

UAE Saudi Arabia Kuwait Qatar Oman Bahrain Lebanon India

Singapore Malaysia Kenya Nigeria Canada Australia

EMERGING SOLUTIONS

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September 2016 CENTRA HUB 3www.centrahub.com

In This Issue

International H.O.905, Palladium Tower, Cluster C,

P.O. Box: 500151Jumeirah Lake Towers ( JLT ), Dubai, U.A.ETel : +971 4 421 6220 | Fax: +971 4 421 6507

[email protected] | www.centrahub.com

Corporate H.O.6-3-659/A, Kapadia Lane,

Somaijiguda, Hyderabad – 500 082Tel +91-40-40353535Fax +91-40-23396674

Email:- [email protected]

Published on behalf of Centra FZ LLC by ITP Technology Group.

Published by and © 2016 ITP Technology Publishing, a division of the ITP Publishing Group Ltd. Registered in the B.V.I. under Company number 1402846.

IndiaHyderabad

[email protected]

New [email protected]

[email protected]

Kolkatta

[email protected]

[email protected]

[email protected]

[email protected]

UAEDubai

[email protected]

[email protected]

Abu [email protected]

Saudi Arabia

Jeddah [email protected]

[email protected]

Al Khobar

[email protected]

[email protected]

Bahrain

[email protected]

[email protected]

Oman

[email protected]

Yemen

Sanaa

[email protected]

Lebanon

Beirut

[email protected]

Malaysia

Kualalumpur

[email protected]

Singapore

[email protected]

Kenya

Nairobi

Email:[email protected]

Canada

Toronto

[email protected]

Australia

Sydney

[email protected]

A MESSAGE FROM THE CEO

Dear Customers and Partners,

CONTENTS > ISSUE 02 • SEPTEMBER 2016

04_CASE STUDYAIES AIMS TO STREAMLINE ITS OPERATIONS

AND BUSINESS PROCESSES WITH CENTRA

HCM, CENTRA CRM AND FOCUS 8 ERP

06_KNOWLEDGE ZONEROHAN TEJURA, AVP – CENTRA,

DISCUSSES CAFM BENEFITS &

ENHANCEMENTS

09_CUSTOMER WINGULF ISLAMIC INVESTMENTS

IMPLEMENTS CENTRA CRM

08_PRODUCT NEWSKEY FEATURES & TOOLS OF

CENTRA CRM

10_COMPANY NEWSCENTRA SET TO GO BIG AT GITEX TECH-

NOLOGY WEEK 2016

HUB

HUB

EMERGING SOLUTIONS

Welcome back to the second edition of Centra Hub.

Centra Technologies is on a growth path with so much happe-ning over the last few months. We are making our debut at GITEX Tech-nology Week this year. We hope to make a huge impact with our partici-pation, increase our brand visibility and strengthen our partner network. Please do visit Centra at Stand E8-10, Hall 7 from 16 - 20 October, 2016 at Dubai World Trade Centre.

This edition of Centra Hub covers a case study on how Centra HCM

has helped Advanced International Employment Services outflank its competition by delivering on its three-pronged market approach of speed, quality and execution.

This issue also includes new featu-re updates for Centra CRM, customer wins and a whitepaper on Centra CAFM Suite, which helps facilities management companies digitise and automate the entire operatio-nal flow and life cycle of facilities management organisations, ensuring on-time services and resolution, SLA governance, and enhanced customer satisfaction and retention.

We hope you enjoy reading this edition and look forward to your valuable feedback always.

Sincerely,

Nisith NaikCEO, Centra Technologies

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Case Study

Advanced International Employment Services (AIES) is a recruitment and staffing company located in Abu Dhabi and part of

the diversified Bin Butti International Holdings. Other than recruitment and human resource staffing managed by AIES, the Bin Butti group has invest-ments in real estate, facility manage-ment, industrial and commercial cate-ring, laundry services, transportation, travel and tourism, vehicle rental and leasing services, integrated technology solutions.

The group supports Abu Dhabi Plan 2030, which is aimed at developing a global capital city. It supports the government’s vision of building the city of Abu Dhabi as an environmen-tally, socially and economically sustai-nable community, as well as a regional hub of business and industry.

Since 2006, Advanced International Employment Services has been provi-ding recruitment services for industrial and technical personnel, whether skil-led, semi-skilled, and un-skilled. It also offers customised solutions, whether for permanent or temporary staffing. It caters to the industries of oil and gas, construction and engineering, facilities management, environmental services, manufacturing, government, financial

AIES SCALES UPBUSINESS WITH CENTRACENTRA HCM HELPS THE COMPANY DELIVER ON ITS

THREE-PRONGED MARKET APPROACH OF SPEED, QUALITY

AND EXECUTION

time, for its wide and demanding customer base.

Based on these requirements, AIES identified modules within Centra HCM for implementa-tion that would streamline its operations and enhance busi-ness processes. The company deployed three solutions tightly integrated; Focus 8 ERP for its backend financial system, Cent-ra CRM and Centra HCM, which went live in July 2016.

Some of the Centra HCM mo-dules have been implemented as ready to use and some of them have been customised as per the requirements of AIES. Training employees on how to use the applications has been a key part in the successful implementa-tion and subsequent usage at the head office.

“It is not a difficult system to learn. The quality of training that was provided for staff at the head office was good and they now enjoy working on the sys-tem. Things got done speedily, including how it was integrated,” explains Juan Dorfling, Director at AIES.

“It is not a dif-ficult system to learn. The quality of training that was provided for staff at the head office was good and they now enjoy working on the system.”

AIES is a recruitment and staffi ng company located in Abu Dhabi.

Juan Dorfling, Director at AIES.

services, telecommunications, and di-gital technology.

AIES has close to 50 employees at its head office but manages 2,500 others as its staff for various outsourced facili-ties contracts. It also manages a labour camp with 30,000 workers mostly for various projects of its parent group, Bin Butti International Holdings.

The business challenges of AIES prior to its relationship with Centra and Focus Softnet related to its low level of technology implementation. It was relying on Microsoft Office for most of its complex staffing management requirements, such as various stages of visa and passport preparation for its volume recruitment projects.

There were continuous inquiries from the market that needed to be followed up with various solution pro-posals. With significant competition in the market, AIES could not afford to ignore these inquiries as well as various leads that it received.

It was also leveraging close relations-hips with regional human resource recruitment players including Bayt, Rigzone, LinkedIn, and other big ticket human resource portals. But for these relationships, it needed to have tech-nology integration into their backend applications to generate the best results of candidates, in the shortest possible

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Case Study

Another benefit has been the abi-lity to move forward in terms of bu-siness processes. According to Dorf-ling, speed, quality, and execution are key attributes that AIES brings to the market. And the solutions from Centra are being leveraged keeping these end results as the end game. The switch from Microsoft Office to Centra HCM and Centra CRM has brought in gains in speed to access data and synchronisation.

“We now have a system that pus-hes the information through automa-tically. Quality of the data we input into the system is important. If done correctly the data is captured and presented the right way. The data managed by one specific portal so you can quickly access the informa-tion and provide spontaneous feed-back across all parts of the company,” he adds.

AIES is also making gains by using Centra HCM to improve its online en-gagement with prospective employee candidates. The company is working with big ticket recruitment sites to automate application procedures, reducing time to execute and impro-ving quality of the selection.

“This is all about enhancement and how quick we can pull and access data and how suitable is it for my rec-ruitment team,” comments Dorfling.

Customisation was a key deciding factor during the selection process with Centra HCM winning on this point over global vendors. The fact that AIES could not customise ot-her solutions to their requirements, would have limited their ability to leverage investments in technology for their market competitiveness. By deploying Centra HCM, AIES is confi-dent about outflanking competition, using its three-pronged approach of speed, quality and execution.

“We have got great ideas, excellent clients and loads of competition. If you cannot deliver the best talent within that agreed critical delivery

“We have got great ideas, excellent clients and loads of competition. If you cannot deliver the best talent within that agreed critical delivery timeframe, then you will be left behind.”

timeframe, then you will be left be-hind. The only way that this can be safeguarded is by having the right solutions in place to ensure on-time delivery throughout the entire can-didate or client delivery lifecycle,” Dorfling explains.

Operationally Centra HCM now provides a single window for all sta-tus and process updates. As long as the correct data inputs are provided by the AIES team, the subjectivity from human error has been reduced. As an example the application provi-des a drill down on the status updates of the visa and passport application process for all employee candidates under progress.

With thousands of workers on its payroll for facilities management, managing the visa and passport app-lication process for workers can itself become a challenge if it is not sui-tably automated. The AIES team has now transferred all the data into the Centra HCM application. It is actively using the application for labour ma-nagement.

“Advanced International Employ-ment Services has entered a hyper growth phase, where things need to move quickly and efficiently. We can now see the full lifecycle of a tran-saction on the system. The software

allows for a one-click solution and we have all our details in one place,” explains Dorfling.

AIES is using Centra CRM to track market inquiries. The incoming inquiry or lead is log-ged into the system and respon-sibility attached to an account manager. This helps to reduce human errors, improve quality of data, improve responsiveness, and provide continuing informa-tion on the status from within the system.

AIES has also completed standard implementation of the finance module from Focus Softnet. Dorfling considers the improvement of business proces-ses for the finance team to be at par with rest of the improve-ments taking place.

The recent relationship be-tween AIES and Centra Tech-nologies has helped this human resource company to approach its client base with renewed con-fidence. It is also creating more opportunities for its ecosystem of potential partners, employee candidates and customers, to engage with it and generate busi-ness opportunities in a more pre-dictable and productive manner.

AIES has close to 50 employees at its head offi ce but manages 2,500 others as its staff for various outsourced facilities contracts.

Juan Dorfling, Director at AIES.

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Knowledge Zone

If there’s one industry that has under-gone a paradigm shift due to compu-ting software, it would be the facili-ties management (FM) industry. The contributing factors to this paradigm

shift stem from a burgeoning construc-tion industry resulting in a plethora of real estate assets across various mar-kets worldwide, a consolidating shift of freelancers coming together to create an organised sector of establishments, and the sharp rise in tech capabilities with rising tech-friendly skillsets among faci-lities management providers.

According to the Dubai PR Network, the facilities management industry re-venue in the UAE alone is estimated at $5.4b (AED 20b) in 2016, a figure that is contributed to by the estimated $42b (AED 155b) revenue from the construc-tion sector in the UAE. These revenues indicate a tremendous volume of units, properties, real estate assets, facilities, and communities that require facilities management services. Managing these volumes of facilities management con-sumers puts large demands on facili-ties management infrastructure with organisations investing into Computer Aided Facilities Management (CAFM) software heavily across tiers and geo-graphies.

Benefits of CAFMCAFM or Computer Aided Faciliti-es Management has revolutionised

FACILITIES MANAGEMENT PARADIGM SHIFTROHAN TEJURA, AVP – CENTRA, DISCUSSES CAFM BENEFITS & ENHANCEMENTS

verning the response time, reso-lution time, escalation matrices, and the limits on reactive main-tenance calls.

Once these asset-wise schedu-les are defined within the CAFM systems, they automatically create service requests with pre-fed data of customer infor-mation, asset information, tasks to be accomplished, date of ser-vice schedule, and allocation to specific technicians or teams.

Request Management & Resolution Each request, whether system generated under preventive maintenance contracts, or ma-nually entered for breakdown/reactive maintenance, go th-rough resolution lifecycles prog-ressing from a “new request” stage through various works-in-progress stages until they’re fi-nally marked as “completed” by the technicians through a series of work logs. These work logs capture, at the minimum, the number of visits, the hours of each visit and the tasks executed in each visit. In addition, tech-nicians can also indicate if any of the activities are billable, or if any new tasks or activities have arisen as an outcome of the ori-ginal request. As such, a holistic transparent view is provided

across the requests ecosystem ensuring complete awareness of each service intervention for contractual and non-contractual customers.

Moreover, parts replaced can also be tag-ged to a request to ensu-re that all the costs rele-

vant to a service request are captured in one place.

Should parts not be availab-le, they can be requested through the associated mo-

“CAFM software today, such as Centra CAFM Suite, form the operations backbone of FM companies by providing end-to-end governance of facilities man-agement,”

processes within facilities mana-gement providers. CAFM software today, such as Centra CAFM Suite, form the operations backbone of facilities management companies by providing end-to-end governance of facilities management ranging from preventive maintenance, contract definitions, SLA governance and control, breakdown or reactive mai-ntenance, free or billable services, technician task assignment, schedu-ling and efficiency management, spa-re parts management, and customer satisfaction.

Preventive Maintenance ContractsFM providers engage with clients for recurring preventive maintenance schedules for assets across multip-le customers through maintenance contracts. These schedules of service for the contract period depend upon the asset, the terms of en-gagement between client and vendor, the category of service contracted, and various other parameters. Modern day CAFM systems such as the Centra CAFM Suite facilitate the creation of such contracts for various assets, genera-te asset-specific maintenance sche-dules, automatically assign them to specific technicians, skillsets, or ou-tsourced agencies, define included consumables, and define SLAs go-

Rohan Tejura, Asst. Vice President, Centra Technologies

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Knowledge Zone

dules under request management as well.

Knowledgebase tools are embed-ded into request management furt-her facilitating easy access to critical information such as problem resolu-tion for technicians looking for in-formation on resolving a particular request assigned to them.

Each request is closely monitored by the enveloping SLA module that governs the request timelines, parts, consumables, and subsequent reso-lution against the standard SLAs or contractual SLAs, whichever SLAs cover that specific request. As such, the system’s proactive tools raise alerts and notifications to specific stakeholders across the escalation matrices ensuring that proactive steps are taken to ensure that SLAs are adhered to well before they lapse.

Integration Friendly SystemsIn today’s age of synergy, it is essen-tial that CAFM systems seamlessly integrate with IVR and telephony systems, financial and inventory re-lated ERP systems, and various other third-party or legacy systems to pro-vide end-to-end holistic governance capabilities to Facilities Management Companies.

With IVR and telephony system integration, in-bound service calls originating from existing customers can immediately and automatical-ly open up the request pages within the CAFM system on the desk of the operator receiving the call. Should the IVR prompt the caller to input the service request number for a follow up, that particular request page will appear pre-loaded on the screen of the operator ensuring that relevant and accurate information is within easy access to them, dramatically improving the quality of customer service and customer experience, a crucial component in today’s Facili-ties Management industry.

ERP and inventory integration

ensures that facilities management users have the ability to raise in-voices, receive collections and check and consume inventory stocks on assets as well as consumables across customer contracts. Overall, integra-tion at an ERP level empowers orga-nisations with an end-to-end digiti-sed system which covers all aspects of business, ranging from operations to financials and inventory.

AutomationAs volumes of business grow, in terms of numbers of customers, contracts, units and properties, as well as in volumes of calls handled, automation is critical to ensure that all tasks are executed on time and nothing falls off the “radar”. The modern-day CAFM solution such as the Centra CAFM Suite emulates the role of a personal assistant, remem-bering and keeping track of all tasks, deadlines, due dates, schedules, and commitments, and through powerful tools such as workflows, continually communicates with users across the environment, providing reminders, alerts, notifications, and escalations. These automations ensure adhe-rence to organisational commitment to their customers ultimately resul-ting in enhanced customer satisfac-tion and retention.

Customer Self-Service Portals and App ExtensionsThe increasingly tech-savvy au-diences today embrace technology and enjoy the idea of logging them-selves into portals to consume ser-vices. The facilities management industry is no different. CAFM solu-tions now extend out to customers allowing them access to login to a web portal, manage their profiles, create requests, follow open requests, view and pay bills, download invoices and receipts, and much more. Moreover, these functionalities are also availab-le on apps across platforms such as

iOS and Android. As such, the functions of a call center ope-rative can easily be aided by self-service sections reducing the burden and call volumes that need to be handled.

The app functionality is further extended to technicians who can receive request assignments on their portable de-vices, open, update, resolve and close requests from their devices in the field itself.

Survey ManagementConsidering that facilities management industry falls under the “customer service” category, it is critical to obtain custo-mer feedback. Surveys can be created with multiple-choice questions across the life cycle stages of a request, especial-ly during request completion, allowing customers to submit their feedback on the quality and timeliness of the resolu-tion, or even reopen the service request should the job not be satisfactory.

Overall, the modern day CAFM solution, such as the Centra CAFM Suite, digitises and automates the entire ope-rational flow and life cycle of facilities management orga-nisations, ensuring on-time services and resolution, SLA governance, and enhanced customer satisfaction and re-tention; a worthy deployment indeed for an industry that has progressively evolved into an organised business sector with massive revenues.

Centra CAFM is equipped with powerful tools for managing workflows.

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Product News

Integration-Friendly APIsThe Centra CRM architecture is packed with rich Application Programming Interface (API) tools which facilitate the seamless flow of data into and out of the Centra CRM.

These tools enhance the functional scope of the CRM to empower customers to integrate their legacy or third-party systems with the CRM, or even build bespoke custom modules specific to their use-cases.

Multiple View PanesThe Centra CRM design structure of the User Interface (UI) is all about optimising screen space and providing users with relevant and critical information in one place within an easy-to-navigate layout.

As such, sliding panel views open dif-ferent information panels adjacent to one another on the same screen keeping all rele-vant information together to give the user a holistic view of the data.

The ‘bread-crumbs’ of the preceding screens allow users to easily navigate back to the point from where the detailed data drill-down began ensuring continuity of operational processes.

Data – 360 Module specific dashboards provide grap-hical representation of all the information residing within that specific module to pro-vide users with a virtual 360 degree view of information.

As such, users will always be presented with a complete picture on all relevant infor-mation related to virtually any module, both standard and custom-built within the CRM framework.

CENTRA CRM NEW FEATURESTHE CENTRA CRM BOASTS CUTTING-EDGE FEATURES THAT ENRICH THE CUSTOMER EXPERIENCE

input time and eliminating data input error. An example would be the input of the add-ress pin code, which could prepopulate the entire address within the form thereby sa-ving form fill-up time and eliminating the scope of errors.

Rapid Opportunity Appointment ManagementThe dashboard carries a dashlet for the ca-lendar, wherein appointment and task sta-tus’ can be updated, or new appointments created and scheduled without actually dril-ling into that specific opportunity. Moreo-ver, these tasks can also be performed from the opportunity views as well.

Report Analysis & Composite DashboardsThe critical component of reports generated by the CRM can be easily analysed within the application itself using dimensions, measu-res and filters to analyse reports on-the-fly. These inbuilt tools provide a greater insight into CRM data.

These insights can be further obtained by building composite dashlets onto user dashboards with the same dashlet window rolling through several graph screens gi-ving real-time informational snapshots to users.

Centra CRM’s dashboard is equipped with a dashlet for the calendar, wherein appointment and task status’ can be managed.

Dashlets & ShortcutsModules that are used or required on a re-gular basis can be displayed on the dash-board with direct click-through triggers to the modules’ specific pages. As such, users can create bespoke personalised ‘menus’ to further personalise and enrich the user ex-perience enhancing efficiency and system satisfaction.

Technician Availability ChartsIn the service modules, when receiving and resolving support calls, the system provides an easy-to-understand transparency of tech-nician work-load, their efficiencies, capaciti-es, and availability, enhancing smart alloca-tion of support calls, ultimately resulting in highly efficient resolution times.

Mobile App SupportThe CRM system’s modules and features can easily be connected to app interfaces to build customer-specific bespoke app experi-ences bringing the CRM out of the office and into the pockets of its users.

Auto-Population of Form Data Virtually any form can have a primary data-field, in which, when data is either input or selected, corresponding dependent fields can be prepopulated, minimising user data

Centra CRM comes equipped with multiple view panes allowing users to mange numerous tasks simultaneously.

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Customer Win

Headquartered in Abu Dhabi and with offices in Dubai and London, Gulf Islamic Investments LLC (GII), a UAE-based

Islamic financial advisory company regulated by the Emirates Securi-ties and Commodities Authority (ESCA), offers financial advisory ser-vices in the fields of private equity, venture capital, infrastructure and real estate.

GII is committed to providing a di-verse set of unique, duly researched, well-structured and risk-mitigated in-vestment opportunities to its clients, with a view to achieve consistent and superior returns.

Under the leadership of a commit-ted group of prominent sharehol-ders and investors, GII’s team enjoys collective investment, strategic ma-nagement, finance and accounting experience.

Additionally, under the leadership of a board of directors, composed of prominent entrepreneurs from across all corners of the GCC, GII enjoys exceptional visibility and respectabi-lity as an organisation.

To further enhance is overall ser-

GULF ISLAMIC INVESTMENTS CHOOSES CENTRA CRMGII HAS OPTED TO IMPLEMENT CENTRA CRM ACROSS ITS ENTIRE OPERATIONS MANAGEMENT, ALONG WITH FOCUS 8 ERP

Hada, Chief Operating Officer, Gulf Islamic Investment LLC.

“Our business is highly de-manding and requires a strong system to run our daily opera-tions.

“We chose Centra CRM as it is scalable and can be fully in-tegrated with the Focus 8 ERP, ease of implementation and provides excellent value for the investment.

“Through this implementa-tion, we are looking forward to further enhance organisational efficiency, collaboration and standardisation of our business processes and operations,” he concludes.

GII will be deploying Cent-ra CRM across its operations. Centra CRM is a storehouse of valuable information about a business and its customers, which contributes in enriching the organisation’s customer relations and empowering its CRM functions.

It streamlines and coordina-tes with various departments such as sales, productions and customer service, helping the company to be in control of its business.

“We are happy that GII selec-ted Centra CRM for their requi-rements. At Centra, we believe in an open approach and all of our solutions are integration-ready,” explains Nisith Naik, CEO, Centra.

“Our team is working clo-sely with the GII team to un-derstand their business and requirements and ensure a seamless implementation of the solution.

“We are confident they will experience the benefits of our CRM solution with happier cus-tomers and enhanced efficiency and services,” he adds.

“We chose Centra CRM as it is scal-able and can be fully integrated with the Focus 8 ERP, ease of im-plementation and provides excellent value for the investment.”

vice levels GII has decided to sign on Centra CRM for its entire operations management along with Focus 8 for its Finance & Accounting, Inven-tory, Human Resources & Payroll, Restaurant Management System requirements.

“GII is on a growth path. We have not only expanded our financial ser-vices operations but have also succes-sfully entered the US and UK real estate markets,” says Chandra Sen

Centra CRM is a storehouse of valuable information about a business and its customers.

Chandra Sen Hada, COO, Gulf Islamic Investment

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Company News

Centra Technologies, a subsidiary company of Focus Softnet, announced that it is making its debut at GITEX Technology Week

2016 to be held from October 16-20, 2016 in Dubai.

“Centra believes in delivering cut-ting-edge solutions that bring together people and processes through effecti-ve, easy-to-use and integration-ready CRM and HCM systems. Through our solutions, we are helping organisa-tions adopt digitisation and are em-powering them to streamline their processes for better customer and peo-ple support,” says Nisith Naik, CEO of Centra Technologies.

“We are excited about our participa-tion at GITEX, which is the single lar-gest regional ICT platform, to introduce our best-in-class CRM, HCM and ver-

CENTRA TO UNVEIL CUTTING-EDGE SOLUTIONS AT GITEX 2016THE COMPANY WILL SHOWCASE ITS CRM-AS-A-PLATFORM WITH ENHANCED APIS, MOBILE CRM AND VERTICAL-FOCUSED SOLUTIONS FOR AVIATION, REAL ESTATE AND EDUCATION

ment through scalable solutions for end customers and empower its ecosystems of channel part-ners. With a strong emphasis on R&D, Centra’s development team has been designing topnotch sof-tware solutions, mobile applica-tions and cloud solutions, which has been appreciated by custo-mers, implementation partners and system integrators alike.

The company’s flagship pro-duct, Centra CRM, gives organi-sations a snapshot view of their customer, giving them informa-tion on demand and the insight their sales teams need to maxi-mise every customer interaction.

It provides a central platform enabling the company to analy-se, plan, develop and deploy marketing activities.

Centra CRM caters to a broad & diversified spectrum of indust-ries including aviation, healt-hcare, government, services, finance, real estate, hospitality, academic, automotive, retail and manufacturing to name some.

Centra HCM (Human Capital Management) enables the orga-nisation to effectively manage all employee information right from recruitment through to re-tirement & separation within a single automated system.

Centra REMS (Real Estate Ma-nagement Systems) is a state-of-the-art management solution that empowers Real Estate Sales, Leasing, Computer-Aided Faci-lities Management and Owner’s Association Management.

Its modular architecture allows the customer the flexibility of deploying specific modules re-levant to their organisation’s needs. Centra’s holistic integ-ration-ready architecture gives the customer the added benefit of deploying a unified solution across their organisation.

“We are excited about our participation at GITEX, which is the single largest regional ICT platform, to introduce our best-in-class CRM, HCM and vertical solutions to a focused audience.”

tical solutions to a focused audience. “Through our participation, we

hope to increase Centra’s brand visi-bility and reach, meet with our exis-ting partners and customers and sign on new reputed partners across glo-bal markets,” Naik adds.

As part of their GITEX plans, Cent-ra will be showcasing its CRM and HCM solutions including CRM as a platform with enhanced APIs, mo-bile version of Centra CRM and CRM solutions specifically designed for the aviation, real estate and acade-mic verticals.

Experts from the company will be holding product demonstrations for visitors and sharing their global successes with them.

Established in 2015, Centra’s phi-losophy is to innovate, enhance and simplify people and process manage-

The Centra stand at GITEX Technology Week 2016

Nisith Naik, CEO of Centra Technologies.

10 CENTRA HUB September 2016

Page 11: WEEK 2016 LAYING THE FOUNDATION · 2016-09-25 · laying the foundation product news key features & tools of centra crm company news centra set to go big at gitex technology week

905, Palladium Tower, Cluster C, P.O. Box: 500151 Jumeirah Lake Towers ( JLT ), Dubai, U.A.ETel : +971 4 421 6220 | Fax: +971 4 421 [email protected] | www.centrahub.com

Robust and SecureUser Friendly and Scalable Modular and AdaptableInteractive & MultifunctionalSimple and Flexible

Optimize your manpower

RecruitmentProcess

Timesheet & Payroll

CompetencyMangement

PerformanceManagement

EmployeeSelf Services

Personnel Training& Career Planning

On Boarding

Utilities

UAE Saudi Arabia Kuwait Qatar Oman Bahrain Lebanon India

Singapore Malaysia Kenya Nigeria Canada Australia

EMERGING SOLUTIONS

Page 12: WEEK 2016 LAYING THE FOUNDATION · 2016-09-25 · laying the foundation product news key features & tools of centra crm company news centra set to go big at gitex technology week

CampaignManagement

E-mail &TeleMarketing

Sale ForceMangement

Service & SupportMangement

IntelligentDashboards & Reports

SeamlessERP Integration

RecruitmentProcess

Timesheet & Payroll

CompetencyMangement

PerformanceManagement

EmployeeSelf Services

Personnel Training& Career Planning

On Boarding

Utilities

905, Palladium Tower, Cluster C, P.O. Box: 500151 Jumeirah Lake Towers ( JLT ), Dubai, U.A.ETel : +971 4 421 6220 | Fax: +971 4 421 [email protected] | www.centrahub.com

UAE Saudi Arabia Kuwait Qatar Oman Bahrain Lebanon India

Singapore Malaysia Kenya Nigeria Canada Australia

EMERGING SOLUTIONS