Starter:

Look at the band God Forbid.

What type of music do you

think they create?

Explain the reasons behind

your ideas.

Were you correct?

What elements of the picture did

you use to make your judgement?

All: To revise their understanding of representation

Most: To be able to explain how different genders and ages are represented by the music press

Some: To explain how this represents the readers of the music press.

Week 12, Lesson 1:

Representation in the Music Press

LINK TO WATCH PART OF THEIR MUSIC VIDEO!

https://www.youtube.com/watch?v=ed58gkxHjTg&feature

=player_detailpage#t=169s

All: To revise their understanding of representation

For each of the pictures explain how Little Mix are being

represented. Little Mix are being represented as…

Remember representation is how an image is used to create an idea in our minds.

1. 2.

3. 4.

The pictures that accompany the stories in the music magazines

are carefully selected to represent the artiste in a particular way.

Remember the picture is often staged by the magazine or

commissioned especially for that story. Or it has been taken

by the paparazzi and been bought for that issue of the magazine.

Can you think up a headline for a music magazine

to go with one of these pictures of Justin Bieber?

Most: To be able to explain how different genders and ages are represented by the music press

You are now going to write about the

representation of different artistes on the

front of music magazines.

You will compare how they are

represented differently or similarly on the

two covers presented to you.

You must consider their gesture code;

their clothes and accessories; the

accompanying anchorage text and what

this all connotes.

Red – sentence stemsUse these to help you across the next few slides

5

On the _________ magazine cover the artiste/band are

wearing… This suggests…

The anchorage text says … This suggests….

The gesture code of the artiste/band is….. This suggests….

However, on the ________ cover the artiste is wearing….

suggesting….

The anchorage text is ….. showing…

The gesture code of the artiste is ….. this has connotations of…

6Gesture code; clothes and accessories; anchorage text and what this connotes

How is Rihanna represented on the front cover of these magazines?

Is there a want to be shocked; to feel closer to the artiste(s);

to not feel threatened; to be aroused etc…

Gesture code; clothes and accessories; anchorage text and what this connotes

How is Taylor Swift represented on the front cover of these magazines?

How does the image represent the wants of the target audience for that magazine?

Gesture code; clothes and accessories; anchorage text and what this connotes How is Zayn represented on the front cover of these magazines?

How does the image represent the wants of the target audience for that magazine?

Gesture code; clothes and accessories; anchorage text and what this connotes

How is Drake represented on the front cover of these magazines?

How does the image represent the wants of the target audience for that magazine?

Remember the representation sells an artiste’s image and a lifestyle

as well as their music. By using specific pictures the Music Press

helps to create and maintain the representation of bands and

performers. Genres of music tend to be represented differently. To

be successful in a genre, the performer often has to fit this

expected representation.

Answer these questions in your notes:

1. Did the images we just analysed fit our expectations of the

artiste/genre?

2. Did the images fit our expectations of the representation of

gender and race? Final thought: do magazines always stick to representing artistes by using stereotypes?

Does the music press create similar images to represent bands/artists?

• How is representation used in the music press?

• How important is creating a certain ‘image’ for an artiste(s) in a magazine?

• Does any artiste/magazine break the stereotypes created in the music press?

Plenary

By the end of this lesson:

All: will understand the history of

music videos;

Most: will understand the purpose

behind music videos;

Some: will evaluate how successful

artistes are in using pop videos for

promotion.

Key words: Representation

and promotion

In your notes bullet

point your answers

to the question

seen below.

Week 12, Lesson 2:

Music videos

Read the info on the next slide. Make

notes and watch the videos too if you wish.

The rise of the music video• The history of the modern music video has its roots in the early 1960s with

The Beatles first major motion picture, 'A Hard Day's Night'. This 1964 Beatles movie included musical segments that resemble today's music videos. That same year, the band began filming short promotional films for their songs which were then aired on television variety shows.

• By the time the band stopped touring in 1966, they used the promotional films to tour for them. Soon it was common place for artists to do this, and bands like The Byrds and The Beach Boys were also filming promotional films.

• Bands like ABBA and Queen who were famous worldwide soon began to use music videos throughout the 1970s and early 1980s as a way of promoting their music in other countries without having to go there and perform. Artistes began to experiment with telling a story or showing off their personality rather than simply singing the song.

• Music TV (like MTV and VH1) began in the 1980s with channels showing videos all day long, by viewer request or in countdowns and playlists of what was popular at the time.

• By the time of fast, reliable internet and video streaming sites like YouTube, the choice of what to watch was entirely down to the viewer. Fans could even create their own videos or tributes to their favourites.

https://www.youtube.com/watch?v=fG2evigIJIc&safe=true

http://www.youtube.com/watch?v=3QCZ_bv9aLc&feature=related

https://www.youtube.com/watch?v=iUrzicaiRLU

Which aspects of a music artiste’s

life does the media focus on?

Typical pop star

EXT: Does the gender or genre of music change how the press deals with them?

In your notes complete the table about the following acts:

Music Target

audienceAttitude /

lifestyle

Appearance

Dua Lipa

Harry Styles

Taylor Swift

The 1975

You should now watch a video from each one of the acts.

Think: Does the video reflect their lifestyle and attitude?

Music Target audience Attitude / lifestyle Appearance

Dua

Lipa

Harry

Styles

Taylor

Swift

The

1975

Dua Lipa - Physical

Does the video reflect their lifestyle and attitude?

https://www.youtube.com/watch?v=9HDEHj2yzew

Harry Styles – Watermelon Sugar

Does the video reflect their lifestyle and attitude?

https://www.youtube.com/watch?v=E07s5ZYygMg

Taylor Swift – The Man

Does the video reflect their lifestyle and attitude?

https://www.youtube.com/watch?v=AqAJLh9wuZ0

The 1975 – Me & You Together Song

Does the video reflect their lifestyle and attitude?

https://www.youtube.com/watch?v=NF47oaT6qzc

What is the purpose of pop videos?

• To advertise an act’s current track and increase sales

• To create an image of the act to increase the act’s profile

• To create a talking point on social networks / in the press

• To entertain the audience

1. In your book put the above statements in order from

most to least important.

2. Did each video meet each of the above bullet points?

EXT: Which video is the most successful in representing and

promoting the star’s image?

Marked Task –

send your response to your media teacher!

Choose any music video (not a lyric video or fan-made video or

one which is purely live concert footage) by any artiste, ideally

a singer or band you know something about.

Watch the video and study it, making notes as you have done so

far this week.

Answer the question in two detailed paragraphs (PEET, where

appropriate) and spend at least 20-25 minutes working:

“How does the video for “(Name of song)” represent (Name

of artiste) and (his/her/their) target audience?”

E.g. “How does the video for “Single Ladies” represent

Beyonce and her target audience?”

One Direction – What Makes You Beautiful

How do One Direction show their style and personalities through this debut

music video?

Which of the reasons below would you say most applies to their work? Why?

How is the marketing of a boyband like this essential to get right from the start?

Plenary

• To advertise an act’s current track and increase sales

• To create an image of the act to increase the act’s profile• To create a talking point on social networks / in the press

• To entertain the audience

https://www.youtube.com/watch?v=QJO3ROT-A4E