Week 1: Introduction - WordPress.com · Week 1: Introduction Dr Christopher Pokarier | EB202...
Transcript of Week 1: Introduction - WordPress.com · Week 1: Introduction Dr Christopher Pokarier | EB202...
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!Week1:IntroductionDrChristopherPokarier|EB202IntroductiontoBusiness
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TheCourse
Sowhatisthisallaboutthen?
! understandingthenature,importanceandcontinuingdevelopmentofbusiness
! entrepreneurship
! Thesocio-culturalandinstitutionalenvironmentofbusiness
! Keyfunctionalareasofbusiness
! Contemporarychallenges
! Majorcriticismsofbusiness–howjustifiedarethey?
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AssessmentOverview
4ITEMS
! Preparation&Participation10%
! Mid-termexam 40%
! FinalExam 50%
! Beingnice Priceless
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PreparationandParticipation
ThisisNOTjustanattendancemark!
! Pleasereadtheassignedreadingpriortoclassandbereadytoaskaquestion
! Dumbquestionsaregoodquestionstoo…
! Theystartimportantdiscussionsand…
! Makeotherclassmembersfeelsmart
! YouALLhaveexperiences–family,shopping,worketc–directlyrelevanttothiscourse
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Mid-termExam
TherewillbeNOnastysurprises!
! Theexamwillbebasedonthelecturenotes,casestudiesandassignedshortreadings
! viawebsitelinksatwww.pokachan.wordpress.com
! Multiplechoiceformat
! 12thJune(3thperiod;usualclassroom)
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Havingtroubles?
Don’tdoanythingcrazy!!
! Seeme
! Iamnotmean(excepttothosewhodeserveit)
! Problemscanbesolved
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FinalExam
! Sameclassroom
! multiplechoicequestions
(withmoreemphasisonapplyingconceptstocasesetc)
! 24thJuly(3rdperiod)
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!Despairingalready?Fearingforyourgrade,yourcredit,yourGPA..
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!Whatistobedone?Don’tlosehope..
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!StudyAndyourmarkswillrisetogreatheights
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!BalancestudyandthemanygreatopportunitiesforpersonalgrowthinWaseda&Tokyo
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BriefIntroduction: TheNature&
ImportanceofBusiness
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Terms
! ‘business’originallyreferredtosomeinappropriateormischievousbehaviour
! Inhonourofthat,thecoursewillalsofeatureexamplesofdodgybusiness–soyoulearntoquicklysensedodgyandavoidit
! ‘commerce’–fromLatin‘com’–togetherand‘merx’–goods
! Eversincepeopletradedsurplusgoodstherehasbeenbusiness
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‘Inbusiness?’
! Simplyput,economicshasgenerallyfocusedonmarkets
! Businessstudiesfocusesonorganisationalandindividualresponsesinmarkets
! Businessstudiesincludeawiderangeofanalyticalapproaches(psychology,history,sociology,politicalscienceetc)
! Micro-economicsnowalsoincreasinglyfocusesonbusiness
! Manyprofessionals–doctors,dentists,architectsetcarein‘privatepractice’soareinbusiness
! Businesseschangethestructuresofmarketsandindustriesthroughtheirstrategiesandactions
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TheDailyDodgyI
! Japanesesoldsheepinsteadofpoodles! SydneyMorningHerald
! ThousandsofJapanesehavebeenswindledinascaminwhichtheyweresoldAustralianandBritishsheepandtoldtheywerepoodles.
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Socialcoordination
! Allgoodsandservicesweconsumeinvolveenormousamountsofcoordinationamongstpeople
! Marketsinvolvethecoordinationofmanybuyersandsellers,involvingmutualadjustment
! Theprofitmotivebringsstrangerstocoordination,whichrangesfromonceofftransactionstolongtermpartnerships
! Firmscanbeseenas‘islandsofcommandinaseaofmarket-basedcoordination’
! Thatis,firmshavehierarchiesofauthority(ie.bosseswhodirectemployeesetc)
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BeyondBusiness
! Publicpolicymustbefoundedonanunderstandingofbusiness
! Businessprinciplesarefundamentaltogoodpublicgovernanceandto..
! NonGovernmentOrganisations(NGOs)
! OtherNotforProfitorganisations
! Eg.Educationinstitutions
! GovernmentiscriticaltotheprosperityofbusinessBUT
! Governmentsarealsooneofthebiggestthreatstoit
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BASICS
! Mostpeopleworkforprivateenterprises
! Thevastmajorityofbusinessesaresmall
! Manybusinessesfailbutsomegrowtobecomeverylargeand/orchangefundamentallyourlifestyles
! Thesuccessfactorsforbusinessarethereforeincrucialneedofstudy
! Underwhatconditionsdobusinessessurviveandthrive?
! Successfulbusinessesgenerallystartwithmuchhardwork,risk-taking+anoriginalideaand/oradeepunderstandingofthepotentialwantsofconsumers
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CASEI:snowboardingIndustry
Appealedto:surfers
skateboardersskiers
funpeople
Snowboardingstartedwiththe‘snurfer’byShermanPoppeninthemid-1960s
JakeBurtonstartedthefirstsnowboardfactoryin1977inVermont,USA
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�20
Watchthisratherlong(1hour32mins)butexcellentdocumentaryonthehistoryofthedevelopmentofthesnowboardingindustry.Inonlytwodecadestheindustryandsportwentfromnothingtobethedominantwintersportforyoungerpeopleandhasattractedmanyolderconvertstoo.Whilesharingtechnologyandenterprisewiththeskiindustryitisculturallyclosertotheskateboardingandsurfingscenesinitsorigins.
burn PRESENTS: We Ride - The Story of Snowboarding (Full Movie)
https://www.youtube.com/watch?v=o0nMxxRU6Js&index=43&list=WL
HOMEWORK:CASESTUDY1