Week 1 Exploration - Identifying Industry Jobs and Keywords

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Dreaming of Influence Looking Into A Career of Brands and Marketing

Transcript of Week 1 Exploration - Identifying Industry Jobs and Keywords

Dreaming of InfluenceLooking Into A Career of Brands and

Marketing

Where do I begin?

Developing brands and strategizing

media marketing plans more than

capture my interest. Ultimately, with

my MCBS degree, I aim to be a

successful, competent and

influential brand planner and

marketing strategist for small

businesses.

Iconic brands call on TBWA\Chiat\Day for creative

content, strategy development and advertising. It is

the 15th largest ad agency in the US. The merger

between Omnicon group Chiat\Day and TBWA

Worldwide generate global billings of $5.7 Billion.

Office locations include New York, Los Angeles and

Nashville.

TBWA\CHIAT\DAY IS

HIRING A JR.

PLANNER…

NOTICE THE KEYWORDS AND

PHRASES…

Top Keywords &

Phrases

• Creative

• Research

• Brand

• Team

• Briefs

• Effectively

• Consumer

• Marketing

• Strategy

• Media

• Presenter

• Story-telling ability

• Analyzing and interpreting

• Advertising

• Strategy fundamentals

• Writing creative briefs and briefings

• Culture

• Ideas

• Audience

• Open-minded

• Social trends

• Innovative

• Team player

• Plan

• Develop creative ideas

• Digital analytics

• Develop

SUMMARYHow will I use these keywords and phrases to get my dream job?

• Add keywords to my personal brand story and add it

to my profile…

• Fill my Summary section with media and text that

describes me using the keywords…

• Review previous job descriptions to edit in keywords

where applicable…

• Use these keywords and phrases when writing

cover letters and letters of recommendation…

On LinkedIn I will…

…to make my profile and resume more

appealing to employers.

HELLO,

DREAM

JOB!

ReferencesTBWA/Chiat/Day - Company Profile, Information, Business ... (n.d.). Retrieved October 25, 2016, from http://www.referenceforbusiness.com/history2/61/TBWA-Chiat-Day.html

TBWAChiatDay | LinkedIn. (n.d.). Retrieved October 25, 2016, from https://www.linkedin.com/company/tbwachiatday