Week 08 Hw 06 Phase II Logo Design
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Transcript of Week 08 Hw 06 Phase II Logo Design
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Logo Style GuideEcumenical Center and International Residence
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Process Color for 4/color PrintingC: 0M: 60
Y: 100K: 0
RGB for Screen ApplicationsR: 243G: 109
B: 29
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COLOR GUIDE
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Helvetica Neue
Helvetica Neue Regular ABCDEFGHIJKLMNOPQRSTUVWXYZabcfefghijklmnopqrstuvwxyz1234567890
Helvetica Neue Bold ABCDEFGHIJKLMNOPQRSTUVWXYZabcfefghijklmnopqrstuvwxyz1234567890
Helvetica Neue Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcfefghijklmnopqrstuvwxyz 1234567890
Helvetica Neue Bold Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcfefghijklmnopqrstuvwxyz1234567890
TYPEFACE GUIDE
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SCALABILITY GUIDE
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FREE SPACE GUIDE
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COLOR CONVERSIONS GUIDE
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HOODIE & TEE DESIGN
Hoodie Design
Tee Design
Back Front
Back Front
Logo Size Recommendation
HoodieBack: 13in x 5in Front: 3in x 3in Tee:Back: 4in x 2in Front: 3in x 3in
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DESIGN GUIDE
ECIR The Ecumenical Center and International Residence is an intentional living-learningcommunity for students and visiting scholars from around the world. It is a local community in
Ann Arbor, and plan to join or affiliate with International Housing Worldwide.
In my design, I first come to think about the local feature of Ann Arbor. Oak tree is the symbol of Ann Arbor city, which is used on its city seal. So, I plan to use Oak nut (Acron) as the main partof my logo. Second, since ECIR is an international Housing, I need to add some future of ahouse. Since ECIR may change its name, so the logo does not include its name. The followingis the design precedure.
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Inspired by the design of Apple Logo, I use the golden ratio to create the guided circle, And usethe guided circle to draw the main body of the logo, the oak nut. For the door, I just use itsoutline shape, and the arch is also used the one of the guided circle.
I just ues one color, since it will be suitble for different color background, and also looks moreprefessional and simple. I use the orange color, because it give the warm feeling, like a home.
