Wedo Auctions Webinar Hosting Raz Mobile Sept 25th, 2013

September 2013CONFIDENTIAL - Proprietary Information

The Power of MobileThe Ultimate Connector


Our new world…

Mobile SocialMillennials

MinoritiesUrbanites

Generation XBoomers

“A generation is coming where smart-phones and

tablets are all they’ve ever known.”

Jonathan Waddington, justgiving.com


Going mobile means ubiquitous access to everyone…..

2005 Live event

2013 Live

event- same location


140 million people in the U.S. owned smartphones (60 percent mobile market penetration).

Source: Comscore, August 8 2013

In the U.S. smartphone adoption continues unabated


What’s happening to the PC?


What happens when mobiles visit a PC site?

“This goes beyond what businesses actually do and sell online,” said Kentico CEO Petr Palas, in a statement. “If their sites aren't mobile-friendly, people who are out and about will forge new brand relationships with competitors, and they'll take these relationships back home with them to their computers. When it comes to making and breaking customer relationships, it's all happening on mobile devices."


The difference is easy to see


From the MCON 2012 report on millennial giving

“While 80% of those who have given on a smartphone had given via text, the comments and focus groups suggested that Millennials preferred not to donate via text to avoid charges on their phone bill and not have their donation limited to $10. They would prefer to use a mobile website, but restated it has to be easy for them to give in the moment.”


From the MCON 2013 Millennial Impact Report


But wait….there’s more nuggets!


Which one is mobile-friendly?


Which one will be easier to complete?


Speed matters!• Amazon found that +100 ms increase in response time equaled -1% sales• Google found that +500ms response time meant a 20% reduction in

searches

So, Marissa ran an experiment where Google increased the number of search results to thirty. Traffic and revenue from Google searchers in the experimental group dropped by 20%.

Ouch. Why? Why, when users had asked for this, did they seem to hate it?

After a bit of looking, Marissa explained that they found an uncontrolled variable. The page with 10 results took .4 seconds to generate. The page with 30 results took .9 seconds.

Half a second delay caused a 20% drop in traffic. Half a second delay killed user satisfaction.

• A 30% reduction in file size generated 30% more map requests


Nonprofits need tech that solves real problems• The average donor base is aging rapidly

Legacy methods of donor acquisition are failing to reach the modern supporter and donor which feeds the supporter lifecycle pipeline.

• Donor acquisition is expensive Direct mail open rates are 3%, email is 35%, but text message open rates easily

exceed 95%!

• Donor retention rates are low Non-profits have a donor retention rate of only 43.1 percent. A cumulative study

reveals nonprofits (1) lose over 50% of their donors between the first and second donation; (2) lose 30% of those donors year after year thereafter; and (3) lose 30% of regular or sustainer givers annually (Association of Fundraising Professionals & Urban Institute / Fundraising Effectiveness Project).

• Fundraising is difficult and expensive Average costs to raise a $1 is $.20 (Association of Fundraising Professionals).

• New online fundraising methods have already missed the mobility and social interaction revolution

91% of mobile internet activity is the consumption of social media, and 60% of Facebook traffic is now mobile. The new preferred method of interaction is mobile.

• Text-to-give mobile fundraising misses the mark With text-to-give methods you don’t know who the donors , the carrier share can

approach 50% and you’ll wait months for your donations.


How should a solution work?• A social, local and mobile platform for the DIY

creation of a branded mobile website to be used for supporter recruitment, engagement, sharing and fundraising.

• Very easy to use, it will have an immediate impact, it is highly efficient and cost effective.

• Reaches the huge, growing, diverse population that communicates and connects through mobile devices – smart phones and tablets – and social media.

• RĀZ Mobile supplements existing fund-raising

methods by seamlessly integrating into every channel you have today.

• Power, scope and velocity derived from leveraging a common engagement and fundraising platform across the organization

• The creation and sharing of tactics across local organizations

• The creation of a networked base of supporters who can give instantly through their phone in a matter of seconds

• A common data set for warehousing and mining

• A common language for innovation of the platform


Thank you!

To request an online demo for your organization please visit www.razmobile.com


RĀZ Mobile Value Proposition• An Immediate Capability to communicate with,

connect to, and raise money from new and existing supporters by leveraging the anywhere, anytime connection created by their mobile phone.

• A Common Platform that facilitates the sharing of tactics and success stories to create lift for all chapters/regions and one that permits each chapter/region to quickly and easily create their own mobile-optimized website.

• A Cost Effective fundraising tool that… Seamlessly integrates into all existing communication

channels.

ROI potential easily in excess of 1000%/month.

Requires no upfront investment or software purchase and no long-term contract.


What’s the answer?


Nonprofits need mobile sites that render quickly and are easy to navigate

If you are relying on your PC site to be yourmobile experience, studies indicate supporters will not engage,

wait, pinch, swipe, squint, or donate.


Frictionless, secure donation processingmeans giving is as easy as buying a song

online

1 2 3 4Choose amount

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Success story - RAZ Mobile and ArtsKC

• ArtsKC supports a wide array of arts organizations in the Great KC Metro

• They held a Summer Solstice themed #Timetogive campaign

• Sharing was accomplished via email, text message, social media and QR codes

• In one day over $14,500 was raised with over 70% coming from their mobile campaign page on RAZ Mobile


Comments about RAZ Mobile• I need to get codes to give to one of our campaigns and

because they compete by department, I need a code for each. How do we do that? Thanks for your help. I wanted to use Raz because I knew it would be much better customer service and I was absolutely right.

• ……described RAZ Mobile as “easily the best the best model of mobile giving”….in terms of cost and exposure through synched offline-online promotion.

• “As a customer, I would say the real-time campaign measurement tools are one of the greatest features of RAZ Mobile.”


Organization URL QR Code Keyword & Phone #

Ronald McDonald House of KC

http://razmobile.com/RMHCKC.html

RMHCKC816-545-9396

Love Fund for Children

http://razmobile.com/LoveFund.html

LoveFund 816-545-9233

Big Brothers Big Sisters of KC

http://razmobile.com/BIG.html

BIG816-521-6131

Stop Hunger Now

http://razmobile.com/stophunger.html

stophunger 913-752-9841

WE CARE of India

http://razmobile.com/wecare.html

wecare 913-667-7447

Some current RAZ Mobile customers


Our new world…

Mobile SocialMillennials

MinoritiesUrbanites

Generation XBoomers

“A generation is coming where smart-phones and

tablets are all they’ve ever known.”

Jonathan Waddington, justgiving.com


Industry Status


Thank you!

Wedo Auctions Webinar Hosting Raz Mobile Sept 25th, 2013

Technology

Transcript of Wedo Auctions Webinar Hosting Raz Mobile Sept 25th, 2013