Wedding & Party Magazine · 2 • Wedding & Party Magazine • 2003-2004 • San Joaquin Valley...
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Transcript of Wedding & Party Magazine · 2 • Wedding & Party Magazine • 2003-2004 • San Joaquin Valley...
Bill Cory
When you see the little yellow "NOTE" icon, double click it to read the note
Bill Cory
Here's the Note: There are many of them throughout this document. To close the window, click the little square to the left of my name.
San Joaquin Valley Edition • 2003-2004 • Wedding & Party Magazine • 1www.weddingandparty.net
On Our CoverOur cover photographer for this edition isKeith Burgad, owner of Burgad Imaging, inLodi. Keith is one of those rare photographerswho helps to calm a wedding day’s hurry andstress, and by doing so captures relaxed, natu-ral images throughout the day.
After photographing weddings for six years,Keith has become comfortable with a stylethat mixes traditional with journalistic weddingcoverage. He also mixes film and digital cap-ture, and also color and black-and-white im-ages.
Burgad Imaging is located at 2525 So.Hutchins, #8, in Lodi. (209) 367-9333. (Seead on page 19.)
This Edition of Wedding & Party Magazine is Published by Annually by Niche Publishing Co., LLC.© 2002 Niche Publishing Co., LLC; All Rights Reserved. No Part of this Publication May Be Reproduced For
Commercial Purposes Without Written Permission From The Publisher.Niche Publishing Company, LLC,
William Cory, Publisher12160 Mt. Baldy Dr., Colorado Springs, CO 80921-3655 • 719-265-1825
www.weddingandparty.netEmail: [email protected]
Advertising and Distribution:Stephen WehrmannInd. Assoc. Publisher
8863 Greenback Ln, #172Orangevale, CA 95662
1-877-488-5521 [email protected]
San Joaquin Valley Edition • 2003 • Wedding & Party Magazine • 1www.weddingandparty.net
San Joaquin Valley Edition • 2003-2004
2 ...................................................................... It’s Your Day!4 ............................. Choosing Professional Wedding Services6 .................................................................... Modern Trends7 ....................................................................... Bridal Shows8 ........................................ Wedding Day Information Page9 ......................... Choosing Ceremony & Reception Locations10 .................................................. Event Location Directory14 ......................................................................... Invitations15 ................................................... Music For The Ceremony16 ........................ Music & Entertainment For The Reception18 .............. The Visual Record: Photography & Videography19 ............................................................. Still Photography22 ............................................................. Sample Photo List24 ...................................................................... Videography26 ......................................................................Honeymoon!27 ..................................... Floral Design & Other Decoration30 ................................... Wedding Day Apparel: The Ladies32 ............................. Wedding Day Apparel: Groom & Guys33 .................................................... Beauty & Personal Care34 ............................................................................ Catering35 ................................................................. Wedding Cakes36 .................................................. Party Supplies & Rentals37 ........................................................................... Registries38 .................................................................. Transportation40 ................................................................ Advertiser Index
Bill Cory
I always reprint a thumbnail of the front cover and add a writeup on the photographer. It helps me to get better covers because the photographers compete for the exta exposure offered. Every Bride-to-be in the market area sees the cover, so it's quite valuable. Other than this, there is no payment for the cover photo.
Bill Cory
Your Masthead will contain the information you want everyone to see. It gives the contact information for your company, your sales rep, and any other of your company information you wish to transmit.
Bill Cory
Your folios are another way to keep your readers aware of what it is they are reading. As you can see, I include the website address, the edition name and the magazine name, plus the page number. I put the page number on the outside edge. Some magazines, in an effort to get artsy, put it in the middle. This frustrates readers—the last thing you want to do!
Bill Cory
As a graphic device to make some pages look less boring, I use a background file. This is one of them, created in Photoshop, saved as a tif, and placed here on the Contents page. It's one of the ways you can keep some graphic "life" in your predominantly black-ink-only pages.
2 • Wedding & Party Magazine • 2003-2004 • San Joaquin Valley Edition www.weddingandparty.net
It’s Your Day
Your Wedding Day
Your wedding day isprobably the largest eventyou’ll ever organize for your-self. It may also be the onlyone you ever get to do thathas an almost carte blancheexpense budget. Not that thesky’s the limit; but weddingsand receptions are the eventsreported by most families asthe largest, most expensivegathering they’ve ever put to-gether.
Aside from the expense,there is a question of whatkind of day it will be — the
style of the day. No matter how you frame it, you’ll still have somestandard expenses: The major ones described in this publicationand a few more that you might decide to add. They’ll all fit intotheir standard slots during the day: Though styles of wedding maychange a bit, the caterer still caters, the photographer still photo-graphs, and the music plays on.
Large, Medium, or Intimate?
The size of your wedding will usually be gauged by the num-
ber of guests: A “large” wedding is one with about 250 or more in-vited guests. A list of from 50 to about 250 is considered “me-dium,” and below 50 guests, it’s an “intimate” (or small) wedding.
This is the first consideration. The classic wedding movie, “Fa-ther of the Bride,” with Steve Martin, comes to mind. Sometimes aguest list takes on a life of its own, and grows beyond everyone’sexpectations: It gives you your first opportunity for give-and-takenegotiations or Katie-bar-the-door arguments!
Ultra-Formal to Casual
Once you’ve decided on the size of the wedding, the budgetyou have available can be used to help decide the level of formality.For “ultra-formal,” pic-ture tails and top hatsfor the men, and along, formal train onthe Bridal gown. Allthe Dads wear similargarb, and the Momsare dressed to thenines. The “formal”wedding means Tux-edos and a gown witha shorter train. “Semi-formal” might meanyour groom and hisguys wear tuxes, your
© STARFISH CATERING & EVENTS, AD PAGE 2
© THE CREATIVE IMAGE, AD PAGE 23
Bill Cory
Every grayscale (black-and-white) photo I use is scanned from the original, processed and saved in Adobe Photoshop as a TIF. It is placed in the publication, but is not "included" in the publication as a high-resolution graphic: It uses OLE (Open Linking and Embedding), which makes possible only one copy of the photo on the hard drive, and also makes this page-layout file smaller, and faster and easier to work with.
Bill Cory
The choice of font and type style is up to you. For this particular issue, I used a body type named "Justine," a serif type with a low beltline (the height of the lower-case letters). The Subheads are a bold sans-serif type. Headlines are all "Skylark." For this issue, I used a justified right margin for all of my type. Each year, I vary these attributes: It gives the magazine a different look and feel, and allows everything to look more "new" every year.
Bill Cory
In this issue, I allowed an open feel, with more white space. Don't forget this aspect of page design.
Bill Cory
Your ad sizes will define the maximum size of the ad. For example, this is a "4-card horizontal" size, which is 4 inches high and 7.5 inches wide. Inside that space, the advertiser can do whatever he wishes (within the bounds of propriety). This advertiser, for example, privately approached two other businesses, and they split the ad three ways.
Bill Cory
This Sample contains only pages 1-4 of the San Joaquin Valley 2003 edition. The rest of that issue, with notes throughout, is included on the Layout & Design CD. (The 88-page Central Coast edition is there, too.)
